Viking Redningstjeneste
Viking Redningstjeneste is a Nordic-Baltic B2B roadside assistance, travel care, and vehicle inspection provider operating 300+ stations with 3,000+ professionals serving insurance carriers, automotive OEMs, and fleet operators across five countries.
- Company typePrivate
- Founded1956
- HeadquartersLysaker, Norway
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Viking Redningstjeneste does
Viking Redningstjeneste, operating under the legal entity Viking Assistance Group AS (Norway, org. no. 998 858 690), is a privately held Nordic-Baltic roadside assistance and mobility-services company founded in 1956 and headquartered in Lysaker/Oslo. The company delivers three integrated service lines — Roadside Assistance (RSA), Travel Care, and Vehicle Inspection — through a network of over 300 stations and 1,000+ branded vehicles staffed by more than 3,000 trained professionals handling over 2 million calls per year across Norway, Sweden, Denmark, Finland, and the Baltic states. Wholly-owned regional brand entities (Viking | Norway, Viking | Sweden, Viking | Denmark, Viking | Finland) coordinate service delivery under a single pan-Nordic operating model.
The technical backbone is the "Viking for the Future" digital platform, which provides API integration with partner systems, real-time data exchange, and transparent reporting. The platform supports connected-car (bCall/eCall) integrations for automotive OEMs, auditable SLAs for insurance claims teams, and structured workflows for fleet inspection and valuation use cases. Viking Academy operates as the internal training engine, sustaining consistent service quality across the technician and call-centre workforce.
Viking's commercial model is B2B managed services sold through direct enterprise sales to three primary verticals: insurance carriers (outsourced RSA and Travel Care administration with claims-cost reduction focus), automotive OEMs (branded customer support and connected-car integration), and fleet & finance operators (SLAs, transparent pricing, vehicle inspection). Revenue mechanics are based on multi-year negotiated contracts with no publicly disclosed pricing. Intermediate Capital Group (ICG) is documented as an institutional investor since 2012; no subsequent capital events, M&A activity, or leadership changes are disclosed.
Viking Redningstjeneste firmographics
Firmographics- Name
- Viking Redningstjeneste
- Legal name
- Viking Assistance Group AS
- Website
- https://vikingassistance.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Viking Redningstjeneste is a Nordic-Baltic B2B roadside assistance, travel care, and vehicle inspection provider operating 300+ stations with 3,000+ professionals serving insurance carriers, automotive OEMs, and fleet operators across five countries.
- Ownership category
- akta.pro rank
Viking Redningstjeneste industry classification
Industry- Product category
- Roadside Assistance Services
- NAICS
- Motor Vehicle Towing (48841), Other Automotive Repair and Maintenance (81119)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)
- akta.pro secondary industries
- Roadside Assistance & Breakdown/Recovery Services (THAIANAI), Roadside Assistance & Motorist Aid Patrols (Service Patrols) (TLAJAJAB)
Keywords
Where Viking Redningstjeneste is headquartered
LocationHeadquarters
- HQ city
- Lysaker
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Viking Redningstjeneste business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Roadside Assistance Services (RSA): B2B contracted roadside assistance services for insurance companies, automotive OEMs, and fleet operators. Services include 24/7 support for all vehicle types from cars and EVs to heavy trucks, with repair-first approach reducing costs and complexity for partners.
- Travel Care Services: Comprehensive medical and travel assistance services for policyholders worldwide. Multilingual 24/7 support for routine disruptions to complex emergencies, sold as end-to-end administration solution to insurance partners.
- Vehicle Inspection Services: Reliable and neutral vehicle inspection and valuation services supporting insurance and financial partners with accurate assessments. Includes complete inspection workflows for minimising vehicle downtime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B service contracts for insurance, automotive, and fleet partners |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Viking Redningstjeneste product offering
Product offeringCore offering
Viking Redningstjeneste, operating as Viking Assistance Group AS, provides 24/7 roadside assistance (RSA) for all vehicle types including cars, EVs, and heavy trucks via a network of 300+ stations and 1,000+ branded vehicles across the Nordics and Baltics. The company also offers multilingual travel care/medical assistance for policyholders worldwide and neutral vehicle inspection and valuation services for insurance and financial partners, delivered on a white-label B2B basis.
Product overview
Viking Assistance Group operates as a complete assistance partner offering three integrated core service lines: Roadside Assistance (RSA), Travel Care, and Vehicle Inspection. The platform is built on Nordic standards of quality and features a future-ready digital infrastructure with real-time data capabilities, API integration, and transparent reporting. The three products work together to provide insurance, automotive, and fleet partners with end-to-end assistance solutions across Norway, Sweden, Denmark, Finland, and the Baltics.
Differentiator
Problem solved
Functional benefit
Products and services
- Roadside Assistance (RSA) 24/7 roadside assistance for all vehicle types from cars and EVs to heavy trucks, with a repair-first approach to get customers back on the road faster. Sold as a white-label B2B service to insurance carriers, automotive OEMs, and fleet operators.
- Travel Care Comprehensive medical and travel assistance for policyholders worldwide, with multilingual 24/7 specialist support ranging from routine disruptions to complex emergencies. Delivered as an end-to-end administration solution to insurance partners.
- Vehicle Inspection Reliable and neutral vehicle inspection and valuation services that support insurance and financial partners with accurate, professional assessments, helping minimise vehicle downtime.
Quantifiable outcome
- Handles over 2 million calls annually
- +1 more outcomes
Companies that use Viking Redningstjeneste
Customer profileSegments3 records
Ideal customer profiles3 records
Viking Redningstjeneste technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Viking Redningstjeneste partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Viking Redningstjeneste competitors and assessment
Company assessmentDirect peers
- ARC Europe: Pan-European network of motoring clubs providing cross-border roadside assistance and travel care to insurance and automotive partners. Directly comparable as a B2B RSA and travel-assistance platform with multi-country reach.
- International SOS: Global medical and travel assistance provider serving insurers, governments and corporates with multilingual 24/7 support. Most directly comparable to Viking's Travel Care product line.
- Falck: Danish-rooted group providing roadside assistance, towing and emergency response across the Nordics, with overlapping customer segments (insurers, fleets, public) and similar white-label B2B go-to-market. Closest comparable in geography, scale and service mix.
- SOS International: Scandinavian-based assistance company providing travel care, medical assistance and roadside solutions to insurance and membership organizations. Highly comparable in Travel Care and insurance-led B2B model.
- Agero: US-leading B2B platform for roadside assistance, connected vehicle services and claims management sold to insurers, OEMs and fleets. Closest direct peer in business model (B2B white-label RSA + digital platform for insurers/OEMs).
Broad incumbents
- Mapfre Asistencia: Global assistance arm of Mapfre, providing roadside, travel and home assistance to insurance clients worldwide. Comparable insurance-channel-led B2B assistance business, with broader geographic footprint.
- Allianz Partners (Allianz Assistance): Global assistance and insurance services arm of Allianz, offering roadside, travel and home assistance worldwide. Comparable on RSA and travel care product set, with broader portfolio and global reach that Viking lacks.
- Europ Assistance (Generali Group): Generali-owned global assistance group providing travel, roadside and home services to insurers, automakers and corporates. Overlaps directly with Viking's RSA, Travel Care and B2B insurance channel strategy.
Regional players
- ADAC: Germany's largest motoring club, operating a major roadside assistance, towing and travel assistance infrastructure serving members and B2B partners. Comparable operating model and scale, but anchored in a different geography.
- RAC: UK-based motoring services business providing roadside assistance, vehicle inspection and connected-car services to consumer, B2B and insurance customers. Comparable mix of RSA, inspection and B2B services, but UK-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Viking Redningstjeneste social profiles
Digital presenceViking Redningstjeneste financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viking Redningstjeneste leadership team
Management profileNumber of profiles
Profiles1 record
Viking Redningstjeneste subsidiaries and ownership
Company hierarchySubsidiaries4 records
Viking Redningstjeneste funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viking Redningstjeneste M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viking Redningstjeneste
What does Viking Redningstjeneste do?
Viking Redningstjeneste, operating as Viking Assistance Group AS, provides 24/7 roadside assistance (RSA) for all vehicle types including cars, EVs, and heavy trucks via a network of 300+ stations and 1,000+ branded vehicles across the Nordics and Baltics. The company also offers multilingual travel care/medical assistance for policyholders worldwide and neutral vehicle inspection and valuation services for insurance and financial partners, delivered on a white-label B2B basis.
Is Viking Redningstjeneste a public or private company?
Viking Redningstjeneste is a private company. It is classified as private equity controlled and is currently operating.
When was Viking Redningstjeneste founded?
Viking Redningstjeneste was founded in 1956. It employs 51 to 100 people.
Where is Viking Redningstjeneste based?
Viking Redningstjeneste is headquartered in Lysaker, Norway, in the Europe region.
How does Viking Redningstjeneste make money?
Three revenue lines are on record. Roadside Assistance Services (RSA) is the primary driver. The others are travel Care Services and vehicle Inspection Services.
Who are Viking Redningstjeneste's main competitors?
Direct peers on record are ARC Europe, International SOS, Falck, SOS International and Agero. Broad incumbents are Mapfre Asistencia, Allianz Partners (Allianz Assistance) and Europ Assistance (Generali Group). Regional players are ADAC and RAC.
Does Viking Redningstjeneste have an API?
Yes. Pan-Nordic platform built for seamless API integration, providing real-time data and transparent reporting. The platform enables a modern digital journey for customers. Specific API type, authentication method, rate limits, and versioning details are not specified.
What industry is Viking Redningstjeneste in?
Viking Redningstjeneste's product category is Roadside Assistance Services. Its primary akta.pro industry code is TLAKAFAH, Accident Recovery, Winch-Out & Towing Services (Light/Heavy), with a secondary code of THAIANAI, Roadside Assistance & Breakdown/Recovery Services. Its NAICS code is 48841 and its SIC code is 7500.