EZ Pay
EZ Pay is a U.S. payment processing and POS company (DBA of EPX) that serves SMBs in restaurants, retail, and grocery/liquor verticals with dual pricing-enabled POS systems that eliminate merchant credit card processing fees.
- Company typePrivate
- Founded2017
- HeadquartersBoca Raton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EZ Pay does
EZ Pay, operating as a DBA of EPX, is a U.S.-based payment processing and point-of-sale company headquartered in Boca Raton, Florida, founded in 2017. The company is registered as an Independent Sales Organization (ISO) of BMO Harris Bank N.A., Fresno First Bank, and Citizens Bank N.A., which provides the banking rails underpinning its merchant processing services. EZ Pay targets small and mid-sized businesses across three primary verticals — restaurants and bars, grocery and liquor stores, and general retail — with a portfolio of 12+ specialized POS systems configured per vertical (for example, tableside ordering and kitchen displays for restaurants, age verification and loss prevention for liquor stores, and employee scheduling and payroll integration for retail).
The company's core technical proposition is a dual pricing model embedded in the POS terminal that allows merchants to post a single price, charge a discounted rate for cash payments, and pass the credit card processing fee to card-paying customers, effectively eliminating the merchant's 2-3% interchange burden. The platform bundles payment processing with inventory management, employee scheduling, time tracking, payroll integration, and customizable reporting. Revenue is generated through transaction-based processing fees, recurring monthly POS service fees, hardware sales (terminals, printers, cash boxes), and implementation/professional services, with a Free Point of Sale Program that credits hardware costs against processing volumes to drive merchant acquisition.
EZ Pay operates a hybrid go-to-market model combining sales-led direct demos (scheduled via Calendly and ezposdemo.com), a channel partner recruitment program (ezdirectsales.com) that onboards Point of Sale Specialists, and product-led acquisition through the Free POS Program. The leadership team consists of CEO Joe Wagner, National Director and POS Specialist Nick McKnight, team member Dustin Glueckert, and a group of demo moderators/POS coordinators. With only 1-10 employees, no disclosed funding rounds, and no disclosed revenue, EZ Pay appears to be a bootstrapped, small-scale SMB processor whose competitive position hinges on dual pricing economics and partner-led distribution rather than technology differentiation.
EZ Pay firmographics
Firmographics- Name
- EZ Pay
- Legal name
- EPX
- Website
- https://ezpay.company
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EZ Pay is a U.S. payment processing and POS company (DBA of EPX) that serves SMBs in restaurants, retail, and grocery/liquor verticals with dual pricing-enabled POS systems that eliminate merchant credit card processing fees.
- Ownership category
- akta.pro rank
Where EZ Pay is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EZ Pay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Credit Card Processing Fees: Traditional credit card processing services where businesses pay 2-3% transaction fees. The dual pricing model embeds these fees into regular prices, allowing businesses to offset costs by offering cash discounts.
- Monthly Service Fees: Recurring monthly fees for POS system usage. Testimonials indicate customers pay a fixed monthly amount with no hidden charges, providing predictable revenue.
- Hardware Sales: POS hardware including terminals, printers, cash boxes, and other point-of-sale equipment. Free POS program available based on qualifying processing volumes.
- Professional Services: Implementation support, training, and ongoing customer support provided as part of the POS deployment and ongoing service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Custom POS System - Price varies by business needs and processing volume |
| Transaction based/ take rate | Pay-as-you-go | Dual Pricing - Cash discount vs Regular price structure |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
EZ Pay product offering
Product offeringCore offering
EZ Pay sells point-of-sale (POS) hardware and software combined with credit card payment processing for U.S. small and mid-sized businesses, anchored by a dual pricing model that lets merchants offset 2-3% card processing fees via cash discounts. The platform includes inventory management, employee scheduling, payroll integration, age verification, and customizable reporting tailored for restaurants/bars, grocery and liquor stores, and retail. A free POS equipment program is offered to businesses that adopt dual pricing and meet processing volume thresholds.
Product overview
EZ Pay offers a portfolio of over 12 point of sale (POS) systems designed for restaurants/bars, grocery/liquor stores, and retail businesses. The core offering centers on POS hardware paired with software that includes dual pricing capability (to offset credit card processing fees), inventory management, employee scheduling, payroll integration, and advanced reporting. The company also provides a Free Point of Sale Program that offers credits toward new POS hardware based on processing volumes for businesses adopting the dual pricing model. The products share a unified management platform with industry-specific customization options.
Differentiator
Problem solved
Functional benefit
Products and services
- EZ Pay Point of Sale Systems All-in-one point-of-sale (POS) hardware and software platform for U.S. SMBs that combines payment processing, inventory management, employee scheduling, payroll integration, and customizable reporting, with an embedded dual pricing model to offset credit card fees.
- Restaurant & Bar POS Specialized POS solution for restaurants, bars, and food service businesses featuring tableside ordering and payments, kitchen display integration, online ordering, inventory control, labor and payroll management.
- Grocery Markets & Liquor Stores POS POS system designed for grocery stores and liquor stores with large-inventory capabilities, real-time inventory management, loss prevention tools, top-product tracking, order reminders, customer data management, and automated age verification for alcohol compliance.
- Retail Store POS POS solution for retail stores featuring employee scheduling and time tracking, product tracking, payroll integrations, inventory management, and advanced reporting.
- Free Point of Sale Program Program offering businesses credits toward new POS hardware based on qualifying processing volumes and adoption of the dual pricing model, allowing qualifying merchants to obtain POS equipment at reduced or no upfront cost.
Quantifiable outcome
- Businesses report saving $2,500-$3,500 per month on average
- +3 more outcomes
Companies that use EZ Pay
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
EZ Pay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
EZ Pay partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
EZ Pay competitors and assessment
Company assessmentDirect peers
- Lightspeed Restaurant: Cloud POS for restaurants and retail with integrated payments and inventory. Direct overlap with EZ Pay's restaurant and retail POS offerings.
- Toast: Vertically-focused restaurant POS and payments platform. Direct overlap with EZ Pay's restaurant/bar vertical POS offering, including tableside ordering, kitchen display, and integrated payments.
- SpotOn: Restaurant and SMB POS + payments provider combining software, hardware, and processing with transparent pricing. Competes in the same restaurant/SMB verticals as EZ Pay.
- Clover (Fiserv): POS hardware and software platform distributed through ISOs and banks, bundled with Fiserv payment processing. Highly comparable SMB POS + payments model to EZ Pay.
- Square (Block): Integrated POS hardware, payments processing, and software for SMBs across restaurant, retail, and grocery. Targets the same SMB verticals with combined POS + processing.
- Aldelo: POS software and reseller program targeting independent restaurants and SMB retail. Comparable vertical SMB POS + ISO distribution model.
- Revel Systems: iPad-based POS for restaurants, grocery, and retail with integrated payments. Direct overlap with EZ Pay's restaurant, grocery, and retail verticals.
- North (North American Bancard): Payment processor and ISO selling POS and merchant services to SMBs through direct and partner channels. Comparable ISO-led distribution model and SMB focus.
Broad incumbents
- Heartland Payment Systems (Global Payments): Established SMB payment processor and POS provider with ISO distribution. Comparable merchant services + POS bundling targeting the same SMB verticals.
- Shift4 Payments: Large-scale payment processor and POS software provider serving restaurants, hotels, and retail. Broader portfolio than EZ Pay but directly overlaps in restaurant/hospitality POS and processing.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
EZ Pay social profiles
Digital presenceEZ Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
EZ Pay leadership team
Management profileNumber of profiles
Profiles3 records
EZ Pay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EZ Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EZ Pay
What does EZ Pay do?
EZ Pay sells point-of-sale (POS) hardware and software combined with credit card payment processing for U.S. small and mid-sized businesses, anchored by a dual pricing model that lets merchants offset 2-3% card processing fees via cash discounts. The platform includes inventory management, employee scheduling, payroll integration, age verification, and customizable reporting tailored for restaurants/bars, grocery and liquor stores, and retail. A free POS equipment program is offered to businesses that adopt dual pricing and meet processing volume thresholds.
Is EZ Pay a public or private company?
EZ Pay is a private company. It is classified as unknown and is currently operating.
When was EZ Pay founded?
EZ Pay was founded in 2017. It employs 1 to 10 people.
Where is EZ Pay based?
EZ Pay is headquartered in Boca Raton, United States, in the North America region.
How does EZ Pay make money?
Four revenue lines are on record. Credit Card Processing Fees are the primary driver. The others are monthly Service Fees, hardware Sales and professional Services.
Who are EZ Pay's main competitors?
Direct peers on record are Lightspeed Restaurant, Toast, SpotOn, Clover (Fiserv), Square (Block), Aldelo, Revel Systems and North (North American Bancard). Broad incumbents are Heartland Payment Systems (Global Payments) and Shift4 Payments.
Does EZ Pay have an API?
No public API is recorded for EZ Pay.