Aldelo
Aldelo provides a cloud-based restaurant point-of-sale platform bundled with PCI-certified payment processing, online ordering, kitchen displays, and five built-in AI tools for SMB restaurants and bars across the United States. Distribution combines direct sales with ISO and referral partner channels plus app-store self-serve onboarding.
- Company typePrivate
- Founded2001
- HeadquartersPleasanton, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Aldelo does
Aldelo, L.P. is a privately held US restaurant-technology company headquartered in Pleasanton, California that has operated continuously in the restaurant POS and payments market since 1999/2001. Its core product is Aldelo Express, a cloud-native POS application running on iPad and Android tablets that delivers ordering, payments, table management, inventory, and a cloud back-office accessible from any device. The platform is tightly integrated with Aldelo ePay (PCI Level 1 and PCI SSF certified payment processing), Masa+ online ordering with direct DoorDash and Uber Eats integrations, a Kitchen Display System, a customer-facing display, a self-service kiosk, and Aldelo Merchant Capital Funding. The company's technical architecture is REST-API-driven and exposed to third-party developers through an App Marketplace; ISO registrations with Citizens Bank, N.A. and Wells Fargo Bank, N.A. provide the processing rails.
Five AI-enabled features are embedded in Aldelo Express at no incremental subscription fee: Voice Order AI (autonomous 24/7 phone-based order and reservation handling), Face ID AI (biometric employee authentication), Menu Builder AI (photo-to-menu ingestion), Tip Adjust AI (receipt OCR for handwritten gratuities), and Item Prediction AI (menu-name autocomplete). The unified platform targets full-service, quick-service, specialty, café/bistro, food-truck, and multi-location restaurant operators across the United States.
Aldelo's commercial model is payment-led. The full POS software and AI toolset are bundled with no separate subscription when the merchant processes payments through Aldelo Pay under a 36-month merchant processing contract with minimum-volume covenants; residuals from card volume are the primary revenue stream, supplemented by terminal/hardware sales, add-on professional services (menu programming, training, software upgrades), merchant capital advances, and a Cash Discount Program. Distribution combines a two-tier channel (ISO Partner Program for payment-industry resellers and Referral Partner Program for restaurant consultants and accountants) with direct enterprise sales (phone/email, custom quotes) and a self-serve product-led growth motion via free downloads on Apple App Store and Google Play. The company has never raised external venture funding and operates without a disclosed parent.
Aldelo firmographics
Firmographics- Name
- Aldelo
- Legal name
- Aldelo, L.P.
- Website
- https://aldelo.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aldelo provides a cloud-based restaurant point-of-sale platform bundled with PCI-certified payment processing, online ordering, kitchen displays, and five built-in AI tools for SMB restaurants and bars across the United States. Distribution combines direct sales with ISO and referral partner channels plus app-store self-serve onboarding.
- Ownership category
- akta.pro rank
Aldelo industry classification
Industry- Product category
- Restaurant POS and Payments
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)
Keywords
Where Aldelo is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aldelo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Payment Processing (Aldelo ePay): Aldelo Pay is the primary revenue driver. Restaurants process credit, debit, gift, and contactless payments through Aldelo ePay, with rates competitive against major processors. The POS software (Aldelo Express) is bundled with Aldelo Pay at no separate software subscription fee — effectively, payment processing fees are the primary cost to merchants.
- Hardware Sales: Aldelo sells and supports payment terminals, stands, and certified hardware for its POS ecosystem. Hardware is not included in SaaS orders and is sold as a final, non-refundable purchase. The company offers both countertop and mobile hardware options.
- SaaS / Software Subscription: SaaS software subscription fees are charged on a month-to-month basis, payable monthly, with automatic monthly renewal. Cancellation requires written notice by the 15th of the prior month. Some services (Menu Programming, Training, Software Upgrades) are available as add-on options with potential fees. Free trials are offered on a limited basis, provided 'AS IS'.
- Capital Funding (Merchant Cash Advance): Aldelo Pay offers capital funding to merchants based on their average Visa, MasterCard, and Debit monthly processing volume. This is structured as a revenue advance (not a loan) with no interest, no fixed terms, and no collateral. Repayment is made through partial withholding of settlement funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Full Platform Bundle (POS + Payments + AI) with Aldelo Pay |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing Rates (Aldelo ePay) |
| Subscription | Monthly | SaaS Month-to-Month Subscription |
| Subscription | Multi-year contract | 36-Month Merchant Processing Contract (Aldelo Pay) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Aldelo product offering
Product offeringCore offering
Aldelo provides a cloud-based restaurant point-of-sale platform (Aldelo Express) bundled with integrated payment processing (Aldelo ePay), online ordering (Masa+), kitchen display systems, customer displays, self-service kiosks, and five built-in AI tools. The POS software is offered at no separate subscription fee when merchants process payments through Aldelo Pay.
Product overview
Aldelo provides an integrated restaurant technology platform centered on Aldelo Express Cloud POS and Aldelo ePay payment processing, supplemented by Masa+ online ordering, Kitchen Display System (KDS), Customer Display, and Self-Service Kiosk modules. The platform includes five built-in AI tools: Voice Order AI (phone answering), Face ID AI (biometric authentication), Menu Builder AI (menu creation from photos), Tip Adjust AI (automated tip processing), and Item Prediction AI (menu item suggestions). Additional services include Loyalty & Rewards, Gift Processing, Merchant Capital Funding, and Cash Discount Program. The ecosystem is unified through cloud architecture, with all components sharing data in real-time. Aldelo Express POS is offered bundled with Aldelo Pay payment processing as the primary go-to-market model.
Differentiator
Problem solved
Functional benefit
Brands
- Aldelo Express: Cloud-based restaurant point-of-sale platform for iPad and Android devices, including ordering, payments, inventory, and restaurant operations management.
- Aldelo ePay
- Masa+
- MASA
- Aldelo KDS
- Aldelo Customer Display
- Aldelo Kiosk
- Aldelo ePay Terminal
- Aldelo ePay Mobile
Products and services
- Aldelo Express Cloud-based restaurant point-of-sale system running on iPad and Android devices, providing ordering, payment processing, table management, inventory control, and cloud back-office management for restaurants and bars.
- Aldelo ePay PCI Level 1 certified payment processing platform supporting credit, debit, contactless, gift cards, loyalty, and mobile wallet payments with 3-second processing and offline Store-and-Forward mode capabilities.
- Masa+ (Masa) Branded online ordering platform for pickup and delivery, with direct integrations to DoorDash and Uber Eats, including digital wallet, gift cards, and loyalty programs.
- Aldelo Kitchen Display System (KDS) Digital kitchen order display system that routes orders to stations, tracks prep times, reduces paper tickets, and improves kitchen throughput with real-time synchronization.
- Aldelo Customer Display Customer-facing display showing order details, prices, totals, and promotional messages during checkout for transparency and upsell opportunities.
- Aldelo Self-Service Kiosk iOS-based self-ordering and self-pay kiosk for tableside and walk-up environments, featuring image-based ordering, multilingual support, and integrated payment processing.
- Voice Order AI AI-powered phone answering system that handles customer calls 24/7 for order placement, reservations, and inquiries using speech recognition and natural language processing.
- Face ID AI Facial recognition-based authentication for POS login, enabling employees to access point-of-sale functions and time cards using biometric verification and eliminating buddy punching.
- Menu Builder AI AI tool that creates or updates restaurant menus by scanning and capturing images of printed or handwritten menus, automatically identifying items, descriptions, and prices.
- Tip Adjust AI Automated handwritten tip processing system that scans receipt images, verifies tip and total amounts, and auto-corrects discrepancies to reduce customer disputes and chargebacks.
- Item Prediction AI Menu item name prediction service that suggests item names as staff type, ensuring consistent naming across POS menus, tickets, receipts, and reports.
- Loyalty & Rewards Multi-store loyalty rewards system supporting physical cards and digital loyalty via Masa+, allowing customers to earn, track, and redeem rewards across locations.
- Gift Processing Unified gift card management system supporting physical and digital gift cards with QR code redemption, multi-store participation, and POS integration.
- Aldelo Merchant Capital Funding Working capital advance program for merchants based on average Visa, MasterCard, and Debit monthly processing volume, with no fixed terms, collateral, or interest.
- Cash Discount Program Cost-reduction offering allowing merchants to pass card processing costs to cash-paying customers through optional cash discount tiers (1%, 2%, 3%, 4%).
Quantifiable outcome
- 3-second transaction processing speed
- +4 more outcomes
Companies that use Aldelo
Customer profileSegments8 records
Ideal customer profiles3 records
Aldelo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature8 records
Aldelo partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Aldelo competitors and assessment
Company assessmentDirect peers
- Toast: Toast is a leading cloud-based restaurant POS platform with integrated payments, online ordering, and payroll/labor tools. Like Aldelo, Toast bundles POS with payments processing and targets full-service and quick-service restaurants across the US, making it the most direct large-scale competitor.
- Square for Restaurants (Block): Square for Restaurants is a cloud POS with integrated payments targeted at SMB restaurants, including table management, online ordering, and self-serve onboarding. Aldelo competes directly with Square's bundled software-plus-payment processing model for small and mid-sized restaurants.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS platform offering integrated payments, online ordering, and table management for full-service and quick-service restaurants globally. Like Aldelo, it serves independent and multi-location restaurants with end-to-end operations software and competes on similar feature breadth.
- TouchBistro: TouchBistro is an iPad-based restaurant POS with integrated payments, tableside ordering, and reservation management, targeting full-service and quick-service restaurants. Its bundled hardware/software model and SMB restaurant focus make it a direct competitor to Aldelo Express.
- SpotOn: SpotOn is a restaurant and SMB technology platform combining POS, payments processing, online ordering, and marketing automation. Like Aldelo, SpotOn emphasizes bundled software-plus-payments pricing and serves SMB to mid-market restaurant operators.
- Revel Systems: Revel Systems offers an iPad-based cloud POS for restaurants with integrated payments, kitchen display, and inventory management. It competes with Aldelo Express in the SMB and mid-market restaurant POS segment with similar bundled offerings.
Broad incumbents
- Clover (Fiserv): Clover is Fiserv's SMB POS platform with integrated payments, sold through bank and ISO reseller channels. While Clover is broader than restaurants, its hardware-plus-software-plus-payments bundle and ISO partner distribution model closely parallel Aldelo's go-to-market.
- Oracle Food and Beverage (MICROS): Oracle MICROS is an enterprise-grade restaurant POS platform used by global chains, hotels, and large hospitality groups. While Aldelo targets SMB and mid-market, MICROS represents the incumbent alternative for chain operators Aldelo aspires to serve at the high end.
- NCR Voyix (Restaurant POS): NCR Voyix provides enterprise restaurant POS, kitchen display, and back-office solutions for large restaurant chains. As a long-established incumbent, it competes with Aldelo in the multi-location restaurant operator segment.
Emerging players
- HungerRush: HungerRush is a cloud restaurant management platform offering POS, online ordering, delivery management, and marketing for quick-service and pizza chains. Like Aldelo, it bundles POS with online ordering and third-party delivery integrations, targeting similar SMB and chain restaurant customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Aldelo social profiles
Digital presenceAldelo compliance and trust
Trust signalCompliance3 records
Aldelo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aldelo leadership team
Management profileNumber of profiles
Profiles3 records
Aldelo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aldelo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aldelo
What does Aldelo do?
Aldelo provides a cloud-based restaurant point-of-sale platform (Aldelo Express) bundled with integrated payment processing (Aldelo ePay), online ordering (Masa+), kitchen display systems, customer displays, self-service kiosks, and five built-in AI tools. The POS software is offered at no separate subscription fee when merchants process payments through Aldelo Pay.
Is Aldelo a public or private company?
Aldelo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aldelo founded?
Aldelo was founded in 2001. It employs 51 to 100 people.
Where is Aldelo based?
Aldelo is headquartered in Pleasanton, United States, in the North America region.
How does Aldelo make money?
Four revenue lines are on record. Payment Processing (Aldelo ePay) is the primary driver. The others are hardware Sales, saaS / Software Subscription and capital Funding (Merchant Cash Advance).
Who are Aldelo's main competitors?
Direct peers on record are Toast, Square for Restaurants (Block), Lightspeed Restaurant, TouchBistro, SpotOn and Revel Systems. Broad incumbents are Clover (Fiserv), Oracle Food and Beverage (MICROS) and NCR Voyix (Restaurant POS). HungerRush is listed as an emerging player.
Does Aldelo have an API?
Yes. Aldelo Express offers a cloud-based Open API based on REST patterns, utilizing industry standard protocols and best practices for simplified integrations. The API allows third-party developers to innovate and integrate with the Aldelo Express platform. Developers can keep all revenue from their integrated apps without revenue sharing requirements. Developer documentation is at doc.aldelo.io.
What industry is Aldelo in?
Aldelo's product category is Restaurant POS and Payments. Its primary akta.pro industry code is AFAIALAM, Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale. Its NAICS code is 42343 and its SIC code is 7372.