Enco
Enco is a Puerto Rico-based, privately held paint and coatings manufacturer founded in 1983, producing architectural paints, sealants, adhesives, and anticorrosive enamels for residential, commercial, and industrial customers across the Caribbean via its Enco, Weco, Enco Selladores, and FWS brands.
- Company typePrivate
- Founded1983
- HeadquartersSan Juan, Puerto Rico
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Enco does
Enco (also operating as Pinturas Enco and Enco Paints) is a privately held paint and coatings manufacturer headquartered in Cidra, Puerto Rico, founded in 1983. The company produces architectural paints (acrylic interior/exterior, stain-blocking, primer-less, and Zero VOC formulations), floor and traffic paints, anticorrosive enamels, wood finishing products, roof sealants (silicone, acrylic elastomeric, and ceramic urethane with warranties ranging from 5 to 15 years), and construction materials including industrial adhesives, caulks, and silicones. Its proprietary technology stack centers on 100% acrylic formulations, ceramic urethane roof technology, Zero VOC chemistry, hydroproofing 3-in-1 systems, and 100% silicone sealants, supported by a 2,500+ color palette and a digital color visualizer tool.
Enco serves a horizontal mix of residential consumers and DIY homeowners, professional contractors, and industrial/commercial facilities requiring specialized coatings. The company operates through a multi-brand regional distribution network: the flagship Enco Paints storefront, dedicated Weco-branded storefronts for Puerto Rico, Jamaica, the Dominican Republic, and the broader Caribbean, the Enco Selladores sub-brand for sealants, and the FWS by Weco construction/finishing brand. Distribution channels include a Shopify-based direct e-commerce storefront, a GoAffPro-powered affiliate program, and regional reseller/distributor partners.
The business model is unit-based one-time sales of physical coatings products, with no disclosed subscription or recurring revenue components. Featured architectural paints are priced roughly $2,799-$4,099 per unit and roof sealants $9,999-$14,999 per unit, with no publicly disclosed revenue, headcount trend, or funding history in the source data. Geographic footprint is concentrated in Puerto Rico and the broader Caribbean, with multi-country brand presence but no global claims.
Enco firmographics
Firmographics- Name
- Enco
- Legal name
- Enco
- Website
- https://encopr.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enco is a Puerto Rico-based, privately held paint and coatings manufacturer founded in 1983, producing architectural paints, sealants, adhesives, and anticorrosive enamels for residential, commercial, and industrial customers across the Caribbean via its Enco, Weco, Enco Selladores, and FWS brands.
- Ownership category
- akta.pro rank
Enco industry classification
Industry- Product category
- Architectural Paints & Coatings
- NAICS
- Adhesive Manufacturing (32552), Paint and Wallpaper Retailers (444120)
- SIC
- Adhesives & Sealants (2891)
- akta.pro primary industry
- Adhesives (Structural & Assembly) (IMAEAGAH)
- akta.pro secondary industry
- Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)
Keywords
Where Enco is headquartered
LocationHeadquarters
- HQ city
- San Juan
- HQ country
- Puerto Rico
- HQ region
- Latin America
Offices1 record
Markets served
Enco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Paint and Coating Sales: Direct sales of architectural paints, floor coatings, anticorrosive enamels, wood finishes, roof sealants, and construction materials to consumers and professionals through e-commerce and retail channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Architectural Paints |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Enco product offering
Product offeringCore offering
Enco manufactures and sells architectural paints, roof sealants, anticorrosive enamels, floor and traffic paints, wood finishes, and construction materials (industrial adhesives, caulks, silicones) for residential, commercial, and industrial use. The company operates a diversified portfolio organized under sub-brands including Enco, Enco Selladores, Weco (Jamaica, Caribbean, Dominicana, Puerto Rico), and FWS by Weco, serving customers through its own Shopify e-commerce storefront and regional distribution channels.
Product overview
Enco is a paint and construction materials manufacturing company offering a diversified portfolio of products organized across multiple sub-brands (Enco, Enco Selladores, WECO, FWS by Weco). The core offering includes architectural paints (acrylic interior/exterior, stain-blocking, and primer-less formulations), floor and traffic paints, anticorrosive enamels, wood products, and roof sealants (silicone, acrylic elastomeric, and urethane-based with various warranty periods). Construction materials include industrial adhesives, caulks, and silicones. The company operates across the Caribbean region with dedicated regional brands for Jamaica, Caribbean, Dominican Republic, and Puerto Rico markets. Notable featured products include the ALLURE stain-blocking paint, RESIST hydroproofing paint, PRIMELESS zero-VOC paint, and a comprehensive line of ULTRA SHIELD and FIBER SEAL roof sealants ranging from 5 to 15-year warranties.
Differentiator
Problem solved
Functional benefit
Brands
- WECO Puerto Rico: Regional brand operation in Puerto Rico
- FWS by Weco
- Enco Selladores
Products and services
- ALLURE 100% Acrylic Stain Blocking 2 in 1 Interior or Exterior Paint A 100% acrylic paint that combines stain blocking and primer in one product for interior or exterior use. Listed at $4,099 on the Enco Paints storefront.
- RESIST Hydroproofing 3 in 1 Interior or Exterior Paint A hydroproofing paint that provides waterproofing, stain blocking, and primer in one product for interior or exterior surfaces. Listed at $3,199.
- PRIMELESS 100% Acrylic 2 in 1 Interior or Exterior Paint A 100% acrylic 2-in-1 paint that eliminates the need for a separate primer, suitable for interior or exterior use. Listed at $2,899.
- PRIMELESS ZERO VOC 100% Acrylic 2 in 1 Interior Paint A zero VOC acrylic paint combining primer and paint in one, designed for interior use with environmentally friendly formulation. Listed at $2,799.
- ULTRA SHIELD 7X Fast Drying Ceramic Urethane 15 Yr Roof Sealer A fast-drying ceramic urethane roof sealant with 15-year warranty, designed for roof waterproofing and protection. Listed at $14,999.
- FIBER SEAL XP Urethane 10 Yr Roof Sealer A urethane-based roof sealant with 10-year warranty providing durable roof protection. Listed at $11,999.
- FIBER SEAL 100% Acrylic 7 Yr Roof Sealer
Companies that use Enco
Customer profileSegments2 records
Ideal customer profiles2 records
Enco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Enco partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- GoAffProminorEnco Paints uses GoAffPro affiliate platform (encopr.goaffpro.com) to manage their affiliate marketing program, enabling partners to promote and sell Enco products through a referral-based commission structure.
- Weco JamaicacoreWeco Jamaica is part of the Enco/Weco brand family serving the Jamaican market with Enco paint and sealant products through regional distribution channels.
- Weco CaribbeancoreWeco Caribbean operates as a regional brand and distributor for Enco products across Caribbean markets beyond individual country operations.
- Weco DominicanacoreWeco Dominicana serves as the Dominican Republic regional brand and distributor for Enco paint products.
- Weco Puerto RicocoreWeco Puerto Rico operates at wecopr.com as the Puerto Rico regional brand and distributor for Enco products, complementing the main encopaints.com operation.
- Enco SelladorescoreEnco Selladores operates a dedicated storefront at selladores.encopaints.com focusing specifically on sealant products, representing an internal brand channel for specialized product distribution.
- FWS by WecominorFWS by Weco operates at shopfws.com as a separate brand under the Weco family, potentially serving specific market segments or product categories.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Enco competitors and assessment
Company assessmentRegional players
- Pintuco (Grupo Orbis): Latin American paint and coatings manufacturer headquartered in Colombia with distribution across Central America and the Caribbean. Closest direct comparable in scale, product breadth, and Latin/Caribbean regional focus.
Broad incumbents
- PPG Industries: Multinational coatings manufacturer covering architectural, industrial, and protective coatings. Has established Caribbean distribution and competes for institutional and industrial accounts that Enco targets.
- Sherwin-Williams: Global #1 paint and coatings manufacturer with broad architectural, industrial, and sealant portfolios. Operates extensive company-owned stores across the US and Caribbean; competes with Enco across all product categories but at vastly larger scale.
- Benjamin Moore: Premium architectural paint brand sold through independent dealers in the US and Puerto Rico. Directly comparable product category (architectural paints, color systems) with similar target customers (contractors and homeowners).
- Rust-Oleum: Specialty coatings brand for consumer and contractor markets including rust prevention, sealants, and roof coatings. Comparable in DIY channel focus and anticorrosive enamel product category.
- Behr (Masco subsidiary): Major architectural paint brand sold through The Home Depot. Comparable product line in interior/exterior architectural paints; competes at the DIY consumer level with Enco's residential customers.
- BASF Coatings: Global chemical giant with automotive, industrial, and architectural coatings divisions. Competes with Enco's anticorrosive enamels and industrial floor coatings for commercial and institutional accounts.
Emerging players
- Carboline: US-based specialty coatings manufacturer focused on industrial, protective, and floor coatings — overlapping with Enco's anticorrosive enamel and floor/traffic paint lines for industrial and commercial customers.
Direct peers
- Hempel A/S: Danish coatings manufacturer with strong presence in marine, protective, and decorative coatings across the Caribbean and Latin America. Comparable in focus on harsh-climate durability and regional distribution model.
- Sika AG: Global specialty chemicals company with strong sealants, adhesives, and roofing waterproofing portfolios — overlapping directly with Enco's Selladores line, roof sealants, and industrial adhesives; competes in construction-channel specifications.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Enco social profiles
Digital presenceEnco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enco leadership team
Management profileNumber of profiles
Profiles1 record
Enco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enco
What does Enco do?
Enco manufactures and sells architectural paints, roof sealants, anticorrosive enamels, floor and traffic paints, wood finishes, and construction materials (industrial adhesives, caulks, silicones) for residential, commercial, and industrial use. The company operates a diversified portfolio organized under sub-brands including Enco, Enco Selladores, Weco (Jamaica, Caribbean, Dominicana, Puerto Rico), and FWS by Weco, serving customers through its own Shopify e-commerce storefront and regional distribution channels.
Is Enco a public or private company?
Enco is a private company. It is classified as unknown and is currently operating.
When was Enco founded?
Enco was founded in 1983. It employs 11 to 50 people.
Where is Enco based?
Enco is headquartered in San Juan, Puerto Rico, in the Latin America region.
How does Enco make money?
One revenue line is on record: paint and Coating Sales.
Who are Enco's main competitors?
Pintuco (Grupo Orbis) is listed as a regional player. Broad incumbents are PPG Industries, Sherwin-Williams, Benjamin Moore, Rust-Oleum, Behr (Masco subsidiary) and BASF Coatings. Carboline is listed as an emerging player. Direct peers are Hempel A/S and Sika AG.
Does Enco have an API?
No public API is recorded for Enco.
What industry is Enco in?
Enco's product category is Architectural Paints & Coatings. Its primary akta.pro industry code is IMAEAGAH, Adhesives (Structural & Assembly), with a secondary code of CRAIADAL, Adhesives, Sealants, Caulks & Tapes Retail. Its NAICS code is 32552 and its SIC code is 2891.