GoAffPro
GoAffPro is a SaaS affiliate marketing platform for e-commerce merchants, offering affiliate tracking, commission management, MLM, and multi-platform integrations across 15+ storefronts. It serves 50,000+ stores on a freemium subscription model.
- Company typePrivate
- Founded-
- HeadquartersSirsa, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GoAffPro does
GoAffPro is a SaaS-based affiliate marketing platform purpose-built for e-commerce merchants. The product enables online stores across 15+ e-commerce platforms (Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Wix, Webflow, Ecwid, Squarespace, Weebly, Square, ShopLazza, CommerceHQ, ShopWired) to recruit affiliates, track referrals from landing through conversion, manage commissions at the product, affiliate, and group level, and distribute payouts via integrations with PayPal Payouts and Stripe. The platform is API-first with server-to-server callbacks, a JavaScript SDK for custom storefronts, and a React Native SDK for mobile apps, and includes specialized features such as multi-level marketing chains with a compensation plan builder, affiliate groups with independent commission structures, lead capture with attribution, sub-ID tracking for campaign optimization, region-based distributor logic, and white-label affiliate portals on merchant domains.
The company operates a freemium subscription model with a free tier for merchants under 100 daily orders, a $49/month Premium tier, a $99/month Business tier with automations and fraud management, and custom-priced Enterprise contracts. Distribution is entirely self-service and digital: merchants install through one-click app store listings, and a small sales motion targets Enterprise customers. GoAffPro is headquartered in Sirsa, Haryana, India, with data centers in Virginia, Falkenstein/Nuremberg, and Singapore. According to company-reported metrics, over the trailing one-year period the platform has served 50,000+ stores, 2.8M+ affiliates, processed 2.4M+ orders, and driven $250M+ in referral-driven GMV with $35M+ in commissions distributed. The company is privately held and bootstrapped, with founder Anuj Tenani maintaining direct product involvement via the public GitHub repository.
GoAffPro firmographics
Firmographics- Name
- GoAffPro
- Legal name
- Goaffpro
- Website
- https://goaffpro.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoAffPro is a SaaS affiliate marketing platform for e-commerce merchants, offering affiliate tracking, commission management, MLM, and multi-platform integrations across 15+ storefronts. It serves 50,000+ stores on a freemium subscription model.
- Ownership category
- akta.pro rank
GoAffPro industry classification
Industry- Product category
- Affiliate Marketing Software
- NAICS
- Software Publishers (513210), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where GoAffPro is headquartered
LocationHeadquarters
- HQ city
- Sirsa
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
GoAffPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with free tier for small merchants (under 100 daily orders), Premium tier at $49/month for mid-size merchants, Business tier starting at $99/month for scaled programs, and Enterprise tier with custom pricing. Revenue is subscription-based with monthly recurring billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small merchants with basic features |
| Subscription | Monthly | Mid-tier with full admin panel and advanced features |
| Subscription | Monthly | High-volume programs with extended functionalities |
| Subscription | Multi-year contract | Custom enterprise solution with dedicated support |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
GoAffPro product offering
Product offeringCore offering
GoAffPro is a SaaS affiliate marketing platform that enables e-commerce merchants to create, manage, and scale affiliate programs through referral link and coupon code tracking, branded affiliate portals under the merchant's own domain, multi-level marketing networks, and automated payouts via PayPal Payouts. The platform integrates natively with 15+ e-commerce storefronts including Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Wix, Webflow, Ecwid, Squarespace, Weebly, Square, ShopLazza, CommerceHQ, and ShopWired, and exposes a JavaScript SDK and React Native SDK for custom platforms. It serves SMB to enterprise merchants with tiered subscriptions from a free tier up to custom enterprise contracts.
Product overview
GoAffPro is a comprehensive affiliate marketing SaaS platform offering a unified solution for e-commerce merchants to create, manage, and scale affiliate programs. The platform consists of the core GoAffPro Platform with supporting integrations including ClickSDK for affiliate link infrastructure, native apps for major e-commerce platforms (Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Wix, Webflow, Ecwid, Squarespace, Weebly, Square, ShopLazza, CommerceHQ, ShopWired), and Custom SDK for web and mobile integration. The product portfolio includes tiered pricing plans (Hobby-free, Premium-$49/mo, Business-$99/mo, Enterprise-custom) and specialized use case features covering Influencer Marketing, Multi-Level Marketing, Affiliate Groups, Lead Capture, Co-branding and Merchandise, Membership Site, Region-based Distributor Setup, Agencies & Sub-Id Tracking, Affiliate Public Shop, Affiliate Shop, Party Plans, Affiliate Rewards, and Email Marketing. The platform has onboarded over 50,000 stores with 2.8 million affiliates generating $250 million in sales revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- GoAffPro Platform
Quantifiable outcome
- Over $250 million in sales revenue generated through 2.4 million orders with $35 million in commissions distributed to affiliates
- +3 more outcomes
Companies that use GoAffPro
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
GoAffPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability3 records
Feature9 records
GoAffPro partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
GoAffPro competitors and assessment
Company assessmentDirect peers
- Refersion: Refersion is a direct competitor offering affiliate and influencer marketing software focused on Shopify and other e-commerce platforms, with referral link tracking, commission management, and payouts — closely overlapping GoAffPro's core offering and target SMB merchant segment.
- UpPromote: UpPromote is a leading Shopify-focused affiliate marketing app with referral tracking, MLM, and coupon-based attribution. It directly competes with GoAffPro's Shopify app on price and feature depth for SMB and mid-market e-commerce merchants.
- Rewardful: Rewardful is an affiliate marketing app for SaaS and subscription businesses, originally focused on Stripe. While its customer mix skews toward SaaS rather than e-commerce, its product mechanics (referral links, recurring commissions, Stripe integration) overlap with GoAffPro's subscription and payout features.
- AffiliateWP: AffiliateWP is a WordPress/WooCommerce affiliate plugin offering referral tracking, commission management, and integrations with major e-commerce plugins. It competes most directly with GoAffPro's WooCommerce plugin in the SMB WordPress merchant segment.
- Tapfiliate: Tapfiliate is a cloud-based affiliate tracking platform offering multi-level marketing, customizable commissions, and integrations with Shopify, WooCommerce, and other platforms — closely aligned with GoAffPro's SaaS affiliate tracking and MLM capabilities.
- LeadDyno: LeadDyno is an affiliate marketing platform for Shopify, BigCommerce, and WooCommerce merchants providing link tracking, commission management, and affiliate recruitment — directly comparable to GoAffPro in target customer and product functionality.
Broad incumbents
- PartnerStack: PartnerStack is a broader partnership management platform covering affiliate, referral, and reseller programs for B2B and B2C brands. It overlaps with GoAffPro on affiliate tracking and payouts but extends into enterprise partner ecosystems and PRM, representing an upmarket competitive vector.
- Awin (ShareASale): Awin, including the ShareASale network, is one of the largest global affiliate networks connecting merchants with thousands of publishers. It represents a broader incumbent alternative to GoAffPro for merchants seeking network reach over self-serve SaaS tooling.
- Impact (Impact.com): Impact.com is a large partnership and affiliate management platform serving enterprise brands with cross-channel tracking, fraud prevention, and contracts automation. It competes with GoAffPro at the upper end of the market with significantly more enterprise depth.
Emerging players
- Yotpo (Loyalty & Referrals): Yotpo offers referral and loyalty programs as part of a broader e-commerce marketing platform. Its referral product overlaps with GoAffPro's affiliate tracking capabilities, while its broader SMS and reviews suite represents an adjacent, integrated alternative for merchants.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GoAffPro social profiles
Digital presenceGoAffPro compliance and trust
Trust signalCompliance2 records
GoAffPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoAffPro leadership team
Management profileNumber of profiles
GoAffPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoAffPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoAffPro
What does GoAffPro do?
GoAffPro is a SaaS affiliate marketing platform that enables e-commerce merchants to create, manage, and scale affiliate programs through referral link and coupon code tracking, branded affiliate portals under the merchant's own domain, multi-level marketing networks, and automated payouts via PayPal Payouts. The platform integrates natively with 15+ e-commerce storefronts including Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Wix, Webflow, Ecwid, Squarespace, Weebly, Square, ShopLazza, CommerceHQ, and ShopWired, and exposes a JavaScript SDK and React Native SDK for custom platforms. It serves SMB to enterprise merchants with tiered subscriptions from a free tier up to custom enterprise contracts.
Is GoAffPro a public or private company?
GoAffPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoAffPro founded?
GoAffPro was founded in -1. It employs 11 to 50 people.
Where is GoAffPro based?
GoAffPro is headquartered in Sirsa, India, in the Asia region.
How does GoAffPro make money?
One revenue line is on record: subscription SaaS.
Who are GoAffPro's main competitors?
Direct peers on record are Refersion, UpPromote, Rewardful, AffiliateWP, Tapfiliate and LeadDyno. Broad incumbents are PartnerStack, Awin (ShareASale) and Impact (Impact.com). Yotpo (Loyalty & Referrals) is listed as an emerging player.
Does GoAffPro have an API?
Yes. GoAffPro provides API documentation for admin operations and general API access. The API enables developers to integrate affiliate tracking into custom e-commerce websites and mobile applications. Administrative API documentation is available at api.goaffpro.com/docs/admin. Custom SDK integration is supported via JavaScript for web stores and React Native SDK for mobile apps (available at npm). Developer documentation is at api.goaffpro.com/docs/admin.
What industry is GoAffPro in?
GoAffPro's product category is Affiliate Marketing Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.