Enco

What Enco does

Enco (also operating as Pinturas Enco and Enco Paints) is a privately held paint and coatings manufacturer headquartered in Cidra, Puerto Rico, founded in 1983. The company produces architectural paints (acrylic interior/exterior, stain-blocking, primer-less, and Zero VOC formulations), floor and traffic paints, anticorrosive enamels, wood finishing products, roof sealants (silicone, acrylic elastomeric, and ceramic urethane with warranties ranging from 5 to 15 years), and construction materials including industrial adhesives, caulks, and silicones. Its proprietary technology stack centers on 100% acrylic formulations, ceramic urethane roof technology, Zero VOC chemistry, hydroproofing 3-in-1 systems, and 100% silicone sealants, supported by a 2,500+ color palette and a digital color visualizer tool.

Enco serves a horizontal mix of residential consumers and DIY homeowners, professional contractors, and industrial/commercial facilities requiring specialized coatings. The company operates through a multi-brand regional distribution network: the flagship Enco Paints storefront, dedicated Weco-branded storefronts for Puerto Rico, Jamaica, the Dominican Republic, and the broader Caribbean, the Enco Selladores sub-brand for sealants, and the FWS by Weco construction/finishing brand. Distribution channels include a Shopify-based direct e-commerce storefront, a GoAffPro-powered affiliate program, and regional reseller/distributor partners.

The business model is unit-based one-time sales of physical coatings products, with no disclosed subscription or recurring revenue components. Featured architectural paints are priced roughly $2,799-$4,099 per unit and roof sealants $9,999-$14,999 per unit, with no publicly disclosed revenue, headcount trend, or funding history in the source data. Geographic footprint is concentrated in Puerto Rico and the broader Caribbean, with multi-country brand presence but no global claims.

Name

Enco

Legal name

Enco

Website

https://encopr.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Enco is a Puerto Rico-based, privately held paint and coatings manufacturer founded in 1983, producing architectural paints, sealants, adhesives, and anticorrosive enamels for residential, commercial, and industrial customers across the Caribbean via its Enco, Weco, Enco Selladores, and FWS brands.

Ownership category

akta.pro rank

Product category

Architectural Paints & Coatings

NAICS

Adhesive Manufacturing (32552), Paint and Wallpaper Retailers (444120)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Adhesives (Structural & Assembly) (IMAEAGAH)

akta.pro secondary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Architectural paints
• Roof sealants
• Anticorrosive enamels
• Floor coatings
• Construction adhesives

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coating Sales: Direct sales of architectural paints, floor coatings, anticorrosive enamels, wood finishes, roof sealants, and construction materials to consumers and professionals through e-commerce and retail channels

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Enco manufactures and sells architectural paints, roof sealants, anticorrosive enamels, floor and traffic paints, wood finishes, and construction materials (industrial adhesives, caulks, silicones) for residential, commercial, and industrial use. The company operates a diversified portfolio organized under sub-brands including Enco, Enco Selladores, Weco (Jamaica, Caribbean, Dominicana, Puerto Rico), and FWS by Weco, serving customers through its own Shopify e-commerce storefront and regional distribution channels.

Product overview

Enco is a paint and construction materials manufacturing company offering a diversified portfolio of products organized across multiple sub-brands (Enco, Enco Selladores, WECO, FWS by Weco). The core offering includes architectural paints (acrylic interior/exterior, stain-blocking, and primer-less formulations), floor and traffic paints, anticorrosive enamels, wood products, and roof sealants (silicone, acrylic elastomeric, and urethane-based with various warranty periods). Construction materials include industrial adhesives, caulks, and silicones. The company operates across the Caribbean region with dedicated regional brands for Jamaica, Caribbean, Dominican Republic, and Puerto Rico markets. Notable featured products include the ALLURE stain-blocking paint, RESIST hydroproofing paint, PRIMELESS zero-VOC paint, and a comprehensive line of ULTRA SHIELD and FIBER SEAL roof sealants ranging from 5 to 15-year warranties.

Differentiator

Problem solved

Functional benefit

Brands

• WECO Puerto Rico: Regional brand operation in Puerto Rico
• FWS by Weco
• Enco Selladores

Products and services

• ALLURE 100% Acrylic Stain Blocking 2 in 1 Interior or Exterior Paint A 100% acrylic paint that combines stain blocking and primer in one product for interior or exterior use. Listed at $4,099 on the Enco Paints storefront.
• RESIST Hydroproofing 3 in 1 Interior or Exterior Paint A hydroproofing paint that provides waterproofing, stain blocking, and primer in one product for interior or exterior surfaces. Listed at $3,199.
• PRIMELESS 100% Acrylic 2 in 1 Interior or Exterior Paint A 100% acrylic 2-in-1 paint that eliminates the need for a separate primer, suitable for interior or exterior use. Listed at $2,899.
• PRIMELESS ZERO VOC 100% Acrylic 2 in 1 Interior Paint A zero VOC acrylic paint combining primer and paint in one, designed for interior use with environmentally friendly formulation. Listed at $2,799.
• ULTRA SHIELD 7X Fast Drying Ceramic Urethane 15 Yr Roof Sealer A fast-drying ceramic urethane roof sealant with 15-year warranty, designed for roof waterproofing and protection. Listed at $14,999.
• FIBER SEAL XP Urethane 10 Yr Roof Sealer A urethane-based roof sealant with 10-year warranty providing durable roof protection. Listed at $11,999.
• FIBER SEAL 100% Acrylic 7 Yr Roof Sealer

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• GoAffProminorGTM or Marketing PartnerEnco Paints uses GoAffPro affiliate platform (encopr.goaffpro.com) to manage their affiliate marketing program, enabling partners to promote and sell Enco products through a referral-based commission structure.
• Weco JamaicacoreChannel Partner/ Reseller/ DistributorWeco Jamaica is part of the Enco/Weco brand family serving the Jamaican market with Enco paint and sealant products through regional distribution channels.
• Weco CaribbeancoreChannel Partner/ Reseller/ DistributorWeco Caribbean operates as a regional brand and distributor for Enco products across Caribbean markets beyond individual country operations.
• Weco DominicanacoreChannel Partner/ Reseller/ DistributorWeco Dominicana serves as the Dominican Republic regional brand and distributor for Enco paint products.
• Weco Puerto RicocoreChannel Partner/ Reseller/ DistributorWeco Puerto Rico operates at wecopr.com as the Puerto Rico regional brand and distributor for Enco products, complementing the main encopaints.com operation.
• Enco SelladorescoreChannel Partner/ Reseller/ DistributorEnco Selladores operates a dedicated storefront at selladores.encopaints.com focusing specifically on sealant products, representing an internal brand channel for specialized product distribution.
• FWS by WecominorChannel Partner/ Reseller/ DistributorFWS by Weco operates at shopfws.com as a separate brand under the Weco family, potentially serving specific market segments or product categories.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Pintuco (Grupo Orbis): Latin American paint and coatings manufacturer headquartered in Colombia with distribution across Central America and the Caribbean. Closest direct comparable in scale, product breadth, and Latin/Caribbean regional focus.

Broad incumbents

• PPG Industries: Multinational coatings manufacturer covering architectural, industrial, and protective coatings. Has established Caribbean distribution and competes for institutional and industrial accounts that Enco targets.
• Sherwin-Williams: Global #1 paint and coatings manufacturer with broad architectural, industrial, and sealant portfolios. Operates extensive company-owned stores across the US and Caribbean; competes with Enco across all product categories but at vastly larger scale.
• Benjamin Moore: Premium architectural paint brand sold through independent dealers in the US and Puerto Rico. Directly comparable product category (architectural paints, color systems) with similar target customers (contractors and homeowners).
• Rust-Oleum: Specialty coatings brand for consumer and contractor markets including rust prevention, sealants, and roof coatings. Comparable in DIY channel focus and anticorrosive enamel product category.
• Behr (Masco subsidiary): Major architectural paint brand sold through The Home Depot. Comparable product line in interior/exterior architectural paints; competes at the DIY consumer level with Enco's residential customers.
• BASF Coatings: Global chemical giant with automotive, industrial, and architectural coatings divisions. Competes with Enco's anticorrosive enamels and industrial floor coatings for commercial and institutional accounts.

Emerging players

• Carboline: US-based specialty coatings manufacturer focused on industrial, protective, and floor coatings — overlapping with Enco's anticorrosive enamel and floor/traffic paint lines for industrial and commercial customers.

Direct peers

• Hempel A/S: Danish coatings manufacturer with strong presence in marine, protective, and decorative coatings across the Caribbean and Latin America. Comparable in focus on harsh-climate durability and regional distribution model.
• Sika AG: Global specialty chemicals company with strong sealants, adhesives, and roofing waterproofing portfolios — overlapping directly with Enco's Selladores line, roof sealants, and industrial adhesives; competes in construction-channel specifications.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/encopuertorico1
• Instagraminstagram.com/pinturasenco
• LinkedInlinkedin.com/company/enco-mfg-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enco