Prva Banka

What Prva Banka does

Prva Banka Crne Gore AD is a publicly traded Montenegrin commercial bank founded in 1901, making it the oldest continuously operating financial institution in Montenegro. The bank is listed on the Montenegro Stock Exchange under ticker NKBA, with a concentrated ownership structure dominated by individual shareholder Đukanović Aco (42.88%) and state-owned utility Elektroprivreda Crne Gore (19.28%), alongside other bank shareholders including Hipotekarna Banka (4.28%) and Crnogorska komercijalna banka (3.02%). Headquartered in Podgorica at Bulevar Svetog Petra Cetinjskog 141, it employs 101-250 staff and operates branches and teller windows (šalteri) across more than 20 Montenegrin municipalities, giving it the most complete domestic physical distribution footprint in the country.

The bank's product portfolio spans retail and corporate banking: transaction and foreign currency accounts, overdrafts, savings (instant, classic, rental and anticipative), consumer and business debit and credit cards, installment cards, and a broad loan book covering quick cash, mortgage, auto, agricultural, tourism, sailor, pensioner and green loans for individuals, plus short-term and long-term corporate loans, 100% deposit-secured loans, guarantees and investment banking services. Distribution combines the physical branch network with digital channels — a third-party-hosted e-banking platform (emon24.net), iOS/Android mobile banking apps, an ATM network (now including Cash-In deposit functionality launched June 2026), social media presence (Facebook, LinkedIn, Instagram, YouTube), a discount program offering up to 30% savings at partner merchants, a real estate listings portal, and a Western Union remittance partnership.

The revenue model is a standard universal bank model: net interest income from lending (cash loans priced from 6.90% annually, NKS from 6.99% on premium cash loans up to €30,000, repayment terms up to 96 months), fee and commission income from cards, payment processing, FX services (CHF, GBP, AUD, USD, etc.), guarantees and investment banking, plus ancillary income from real estate listings and merchant discount programs. Customer segments are organized horizontally into Stanovništvo (retail/households) and Privreda (corporate/SME) units. Revenue is not publicly disclosed in source material, and no AI/ML capabilities, public APIs or proprietary technology platforms are referenced.

Name

Prva Banka

Legal name

Prva Banka CG AD - osnovana 1901 godine

Website

https://prvabankacg.com

Company type

Public

Founded year

1901

Operating status

Operating

Headcount range

101–250 employees

Short description

Prva Banka Crne Gore is Montenegro's oldest commercial bank (founded 1901), publicly listed on the Montenegro Stock Exchange (NKBA), providing retail and corporate banking — accounts, loans, cards, savings, e-banking and mobile banking — across an extensive nationwide branch network serving individuals, SMEs and enterprises.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

SME Commercial Real Estate (CRE) Lending (FSABABAG)

akta.pro secondary industry

Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM)

Keywords

• Retail banking services
• Corporate banking services
• Consumer lending products
• Savings and deposits
• Digital banking platforms

Headquarters

HQ city

Podgorica

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Pricing tiers

Distribution channels5 records

Marketing channels4 records

Core offering

Prva Banka Crne Gore is a traditional commercial bank offering a unified portfolio of retail and corporate banking products. Core offerings include current and foreign currency accounts, an extensive range of loan products (cash, mortgage, auto, sailor, pensioner, agricultural, tourism, and 100% deposit-secured loans), debit and credit cards, installment cards, electronic and mobile banking, savings products (instant access, classic, rental, anticipative), business banking solutions (short/long-term loans, guarantees, business cards), and international payment services. The bank also facilitates Western Union money transfers, real estate listings, and a discount program for cardholders across Montenegro.

Product overview

Prva Banka Crne Gore is a traditional commercial bank offering a unified portfolio of retail and corporate banking products. The core offerings include transaction accounts, various loan products (cash, mortgage, auto, sailor, pensioner, agricultural, tourism), debit and credit cards, e-banking and mobile banking platforms, savings products, and payment services. The bank also provides investment banking, real estate listings, and a discount program. Recent modernization includes Cash-In ATM deployment and recycled plastic card offerings. The bank operates primarily in Montenegro with an extensive branch network.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Banking Services (Stanovništvo)
• Corporate Banking Services (Privreda)
• Quick Cash Loan (Brzi keš kredit)
• Mortgage and Housing Loan
• Sailor Loan (Gotovinski kredit za pomorce)
• Pensioner Loan (Kredit za penzionere)
• Agricultural Loan (Gotovinski kredit za poljoprivrednike)
• Tourism Loan (Kredit za turizam)
• Auto Loan (Auto kredit)
• 100% Deposit-Secured Loan (for individuals)
• Green Loan (Zeleni kredit)
• Personal Debit Cards
• Charge Credit Cards (Kreditne charge kartice)
• Revolving Credit Cards (Kreditne revolving kartice)
• Installment Card (Kartica na rate)
• Recycled Plastic Business Debit Card
• Business Debit Cards (Business debitne kartice)
• Business Credit Cards (Business kreditne kartice)
• E-Banking (Elektronsko bankarstvo) Online banking platform for retail and corporate customers to manage accounts, payments, and transactions via web.
• Mobile Banking (Mobilno bankarstvo) Smartphone banking application providing 24/7 access to accounts, time-saving features, and ease of use.
• Savings Products (Štednja)
• Business Deposits (Depoziti za pravna lica) Deposit products for corporate customers, supporting corporate cash management.
• Investment Banking (Retail) Investment banking services available to individual retail customers.
• Investment Banking (Corporate) Investment banking services for corporate clients.
• Short-term Business Loans (Kratkoročni krediti) Short-term credit facilities for corporate customers.
• Long-term Business Loans (Dugoročni krediti) Long-term credit facilities for corporate customers.
• 100% Deposit-Secured Business Loans Business loans fully covered by deposits held at the bank.
• Bank Guarantees (Garancije) Bank guarantee instruments issued for corporate customers to support their contractual obligations.
• National Payment Transactions (Plaćanja u nacionalnom platnom prometu) Domestic payment processing services for corporate customers within Montenegro.
• International Payment Transactions (Plaćanja u međunarodnom platnom prometu) Cross-border payment processing for both retail and corporate customers, supporting multiple currencies.
• Standing Order (Trajni nalog) Recurring/automatic payment instruction service for retail customers.
• Foreign Currency Accounts and Exchange Foreign currency accounts and FX services supporting CHF, GBP, AUD, DKK, HRK, JPY, CAD, NOK, SEK, USD.
• Western Union Money Transfers International money transfer service offered at bank branches through partnership with Western Union for cross-border remittances.
• Cash-In ATM Service ATM service enabling direct cash deposits, part of the bank's modernization initiative, launched on June 9, 2026.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crnogorska Komercijalna Banka (CKB): Montenegro's largest bank by assets, majority-owned by OTP Group (Hungary). Directly competes with Prva Banka across retail deposits, consumer loans, and corporate banking in the same domestic market. Also a shareholder of Prva Banka (3.02%).
• Hipotekarna Banka: Domestic Montenegrin bank specializing in mortgage lending but offering full retail and corporate services. Direct competitor in the same Montenegrin market; also a Prva Banka shareholder (4.28%), creating an unusual dual competitor-investor dynamic.
• Erste Bank AD Podgorica: Montenegrin subsidiary of Erste Group (Austria), a major regional banking group. Competes directly in retail, SME, and corporate banking with significantly greater group backing for technology and capital deployment.
• INTESA SANPAOLO Banka (formerly Banka Intesa Sanpaolo): Italian-owned bank operating in Montenegro as part of the Intesa Sanpaolo group. Direct competitor in retail, SME, and corporate banking with strong Italian corporate client ties.
• NLB Banka Podgorica: Subsidiary of NLB Group (Slovenia), one of the largest banks in Montenegro by branch network and assets. Directly competes for retail and SME banking customers with comparable deposit, lending, and digital banking offerings.
• Adriatic Bank (formerly Société Générale Montenegro): Montenegrin bank with regional corporate ties, offering retail and corporate banking. Directly competes for SME and corporate clients in the same domestic market.
• Universal Capital Bank: Montenegrin commercial bank offering retail and corporate banking. Smaller competitor in the same domestic market, often cited among mid-tier local banks comparable to Prva Banka in scale.
• Ziraat Bank Montenegro: Subsidiary of Turkish state-owned Ziraat Bank, operating in Montenegro. Directly competes for retail deposits and SME lending with the backing of a large Turkish parent bank.
• Lovćen banka AD: Historic Montenegrin bank operating in the domestic market. Direct competitor offering similar retail and corporate banking products, sharing the small domestic market with Prva Banka.
• Addiko Bank AD Podgorica: Subsidiary of Addiko Bank (Austrian-domiciled regional banking group focused on SEE markets). Directly competes for consumer and SME lending with a more digital-forward positioning than Prva Banka.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjhX6QcF4V6TLWNuDYFk8FQ
• Facebookfacebook.com/prvabankacg
• LinkedInlinkedin.com/company/prva-banka-crne-gore
• Instagraminstagram.com/prvabankacg1901

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prva Banka