What Dagmar Ski Resort does

Dagmar Ski Resort is a family-owned Canadian ski hill founded in 1960, operating on a 150-acre site on the Oak Ridges Moraine in Uxbridge, Ontario, approximately 40 minutes from downtown Toronto. The resort operates 20 runs served by 4 chairlifts and 2 magic carpets, alongside Durham Region's largest terrain park system, comprising four progression parks (Puppy Pound, Dog Pound, Impound, and The Compound) with over 60 features. It runs a vertically integrated winter sports business anchored by daily lift access, multi-tiered season passes (Anytime, 3x5, Night, and Family of 4), equipment rentals (daily, seasonal, and program-bundled), and a Snow School offering group and private lessons, multi-week programs, holiday and March Break camps, a Wednesday Ladies Ski Club, an adaptive program for guests with disabilities, and a CSIA/CASI Level 1 Instructor Training Program.

The commercial model spans one-time ticket sales, annual subscriptions, usage-based rentals, professional services for instruction and event production, and on-site food and beverage plus retail. Pricing ranges from $22 (children under 5 magic carpet) to $2,776 (Family of 4 season pass) before HST, with a 3% credit card surcharge and non-transferable passes. Distribution is direct-to-consumer through walk-up sales at the on-site Customer Service counter and an e-commerce store for advance purchases, with dedicated channels for school group bookings and film/event production rentals. Marketing relies on organic social (Facebook, Instagram, TikTok, YouTube), email newsletters, school program partnerships, and reciprocal discount arrangements with five Ontario ski resorts (Batawa, Brimacombe, Sir Sams, Snow Valley, Hidden Valley). The Snow School is led by a CSIA Level IV certified director, and the customer base is concentrated in the Greater Toronto Area and Durham Region, with no disclosed enterprise anchor customers.

Name

Dagmar Ski Resort

Legal name

Dagmar Resort Ltd.

Website

https://skidagmar.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Dagmar Ski Resort is a family-owned Canadian ski hill in Uxbridge, Ontario, operating 20 runs, four terrain parks, and a Snow School serving families, first-time skiers, school groups, and local recreational skiers in the Greater Toronto Area and Durham Region.

Ownership category

akta.pro rank

Product category

Ski Resort & Winter Recreation Services

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industry

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

Keywords

• Ski resort operations
• Winter recreation services
• Ski and snowboard instruction
• Season pass programs
• Equipment rentals

Headquarters

HQ city

Uxbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets: One-time ticket sales for daily skiing and snowboarding access. Pricing varies by duration (up to 4 hours, full day) and age category (adult, junior, senior, child under 5). Additional revenue from 8-pack multi-ticket bundles.
2. Season Passes: Annual subscriptions providing unlimited resort access. Multiple tiers available: Anytime Pass (no restrictions), 3x5 Pass (Wed-Fri daytime + weekends after 4pm), Night Pass (4pm-9:30pm only), and Family Value Pass. Revenue recognized upfront at time of purchase.
3. Equipment Rentals: Daily and seasonal rental of ski/snowboard equipment including skis, snowboards, boots, poles, and helmets. Rental packages available for various durations and add-on equipment.
4. Snow School Programs and Lessons: Revenue from private, semi-private, and group lessons for ages 3 through adult. Includes multi-week programs (7-week programs), holiday camps, and specialty programs (Wednesday Ladies Ski Club, Terrain Park programs). Additional revenue from parent accompaniment passes.
5. Food and Beverage: On-site cafeteria and fully licensed lounge offering meals, snacks, beverages including local craft beers, mulled wine, hot chocolate, and coffee. Cafeteria hours vary by day.
6. Retail and Concessions: Gift shop sales including helmets, goggles, gloves, souvenirs, and convenience items. Lockers available for rental. Gift cards sold in various denominations.
7. Coupon Books: Prepaid coupon books (Super Saver and Snow Starters) offering discounted lift tickets and rental savings. One-time purchase with expiration at season end.
8. Event and Production Bookings: Film shoots, special events, festivals, and obstacle runs booked at the 150-acre production-friendly location. Revenue from location rental and production support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Dagmar Ski Resort operates a 150-acre ski and snowboard destination on the Oak Ridges Moraine near Toronto, offering paid lift access to 20 runs and a 4-park terrain park system, full equipment rentals, a Snow School providing private and group lessons, multi-week youth and adult programs, holiday camps, and on-site food and beverage service. It sells the experience directly to consumers via lift tickets, season passes, and program registrations, with additional event and production rental use of the property.

Product overview

Dagmar Ski Resort is a family-owned Canadian ski hill offering a comprehensive winter sports experience centered around skiing and snowboarding activities. The core offering encompasses lift ticket access to 20 runs and Durham Region's largest terrain park system (over 60 features across 4 progression parks: Puppy Pound, Dog Pound, Impound, and The Compound), complemented by full equipment rental services and a complete Snow School program. The Snow School, led by CSIA Level IV certified director Meredith Youmans, provides lessons for all skill levels from age 3 through adult, including group lessons (Discover program), private/semi-private daily lessons, VIP Private 7-week programs, specialized children's programs (Snow Buddies ages 6-8, Slope Shredders ages 9-17, Weekend Park-Riders), holiday camps, and the Wednesday Ladies Ski Club. Season pass options range from unrestricted Anytime passes to value-oriented 3x5 and Night passes, with family bundle pricing available. Additional revenue streams include on-site cafeteria and licensed lounge dining, seasonal locker rentals, gift cards, and coupon books. The resort also operates an Instructor Training Program for aspiring ski instructors seeking CSIA/CASI certification.

Differentiator

Problem solved

Functional benefit

Brands

• The Dagmar Kitchen: Restaurant located at the base of the hill offering warm meals
• The Lift Lounge & Café
• The Funnel Tunnel
• Puppy Pound
• Dog Pound
• Impound
• The Compound
• Snow School

Products and services

• Lift Tickets Day and multi-hour lift tickets providing skiing and snowboarding access to the resort's 20 runs and terrain parks, with tiered pricing by duration and age category. Sold primarily on-site and via the online store.
• Season Passes Annual subscription passes providing unlimited resort access with tiered levels — Anytime, 3x5, Night, and Family of 4 — for the winter ski season. Recognized upfront at time of purchase.
• Equipment Rentals Full equipment rental packages (skis, boots, poles, snowboards, helmets) available as bundled daily rates or as separate items, plus seasonal rental options for the duration of the ski season.
• Discover Group Lessons Introductory group lesson package for never-ever beginners ages 8 to adult, including 4-hour lift ticket, full equipment rental, helmet, and 1-hour group lesson.
• Daily Private and Family Lessons Private ski and snowboard instruction for ages 3 through adult in 1-hour and 1.5-hour sessions, with semi-private pricing for additional participants and dedicated Parent & Tot lessons for ages 3-5.
• VIP Private and Family Programs Seven-week private instruction program for individuals or families ages 3 to adult, featuring 7 one-hour lessons and 7 four-hour lift tickets per week, with additional participants pricing available.
• Snow Buddies Program Seven-week program for independent young skiers and snowboarders ages 6-8, featuring 1.5-hour group lessons, 4-hour lift tickets, small 4:1 instructor ratios, and ongoing skill evaluation.
• Slope Shredders Program Seven-week ski and snowboard program for ages 9-17, offering small group lessons (6-8 children per instructor), skill evaluation, and activities from beginner through advanced skill levels.
• Weekend Park-Riders Program Seven-week terrain park program for advanced young skiers and snowboarders ages 9-17, focusing on jumps, rails, boxes, and all-terrain skills within the resort's terrain park system.
• Winter Holiday Kids Camp Two- or three-day ski and snowboard camp for ages 6-17 during the winter holiday period (Dec 27-29 and Jan 2-3), featuring 1.5-hour group lessons and 4-hour lift tickets.
• March Break Kids Camp Two- or three-day ski and snowboard camp for ages 6-17 during March Break (March 16-18), featuring 1.5-hour group lessons and 4-hour lift tickets.
• Wednesday Ladies Ski Club Four-week Wednesday ski program designed for women, featuring 1.25-hour lessons (1:30-2:45pm), 4 four-hour lift tickets, and a social Apres Ski event.
• Family Fun-Learn to Ski Seven-week family ski program for complete beginners ages 8 to adult, where parents and children learn together in groups of 6-8 people.
• School Group Trips and Lessons Organized school group ski and snowboard lessons with flexible booking for single-day field trips or multi-session after-school clubs, including equipment rental coordination and certified instructor-led instruction.
• Instructor Training Program Aspiring instructor certification program for ages 13+, featuring 12 hours of CSIA/CASI Level 1 certification training and 21 hours of practical teaching experience with certified instructors.
• Terrain Parks Four progression terrain parks spanning over 60 features including Puppy Pound (beginner), Dog Pound (novice), Impound (intermediate), and The Compound (advanced), featuring jumps up to 50 feet, rails, boxes, and the Funnel Tunnel.
• Food and Beverage Service On-site Dagmar Kitchen cafeteria and Lift Lounge licensed bar/café offering meals (hamburgers, wraps, poutine), snacks, local craft beers, mulled wine, hot chocolate, and coffee with outdoor picnic tables.
• Dagmar Gift Cards Gift cards in $50, $75, $100, $150, $200, and $300 denominations, valid for any purchase at Dagmar including lift tickets, lessons, rentals, and food and beverage. Never expire.
• 8 Pack Lift Tickets - Anytime Bundle of 8 any-time 4-hour lift tickets valid Wednesday through Sunday plus holiday periods, available for under 18 and over 18 age categories.
• 8 Pack Lift Tickets - Nights Bundle of 8 night lift tickets valid Wednesday-Sunday evenings (4pm-9:30pm) with extended access during the Christmas holiday period.
• Super Saver Coupon Book Prepaid coupon book offering up to $975 in alpine lift ticket savings with 10 two-for-one coupons (8 weekday/night, 2 weekend) plus 1 complimentary 4-hour lift ticket. Expires at season end.
• Snow Starters Coupon Book Prepaid coupon book offering up to $880 in savings on lift tickets and rentals, containing 5 lift ticket coupons and 5 rental coupons with Two-for-One or $25 off options. Expires at season end.
• Event and Production Bookings Rental of the 150-acre resort property for film shoots, festivals, special events, and obstacle runs, including location access and production support services, booked via direct email inquiry.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Batawa Ski HillminorGTM or Marketing Partner · 1 January 2025Season pass reciprocal arrangement where Dagmar Anytime Season Pass holders receive 25% discount on lift tickets at Batawa Ski Hill (Opening day to Jan 4), $30 weekday tickets (Jan 7-Closing), and 25% off weekend tickets (Jan 10-Closing). Blackout: Family Day weekend Feb 14-16, 2026. Located in Batawa, Ontario.
• BrimacombeminorGTM or Marketing Partner · 1 January 2025Anytime Season Pass holders receive 20% off one lift ticket per visit at Brimacombe in Orono, Ontario. Valid January 5, 2025 to March 8, 2026, Sunday through Saturday (Closed Tuesdays). Must show 2025/26 Anytime Season Pass at lift ticket kiosk.
• Sir SamsminorGTM or Marketing Partner · 1 January 2025Dagmar season pass holders enjoy 40% off regular-priced lift tickets at Sir Sams in Eagle Lake, Ontario. Blackout dates: December 13-24, 2025 and February 14-16, 2026. Valid on full day and half day tickets only.
• Snow ValleyminorGTM or Marketing Partner · 1 January 2025$25 off lift tickets at Snow Valley in Barrie, Ontario. Applies to Start Anytime 4hr, 6hr and All-Night ski/snowboard tickets for the 2025-26 season. Excludes early/late season rates, Adventure Centre, and Under 6 tickets.
• Hidden Valley (MSC)minorGTM or Marketing Partner · 1 January 2025$25 off Day (9am-4pm) or Night (4pm-9pm) lift tickets at Hidden Valley in Huntsville, Ontario. Blackout: December 19, 2025 - January 4, 2026 and February 14-16, 2026. One ticket per passholder per day or night.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brimacombe: Ontario ski hill in Orono (Durham Region) and existing Dagmar reciprocal pass partner. Comparable scale and family/learning focus, targeting overlapping GTA catchment.
• Hidden Valley Highlands Ski Area: Muskoka-region Ontario ski hill and Dagmar reciprocal partner. Comparable scale, family focus, and pass-driven revenue model serving Ontario regional day-use demand.
• Batawa Ski Hill: Family-oriented Ontario ski hill and Dagmar reciprocal partner near Trenton. Comparable mid-size day-use resort model with snow school and terrain park focus.
• Snow Valley Ski Resort: Mid-size Ontario ski resort near Barrie and Dagmar reciprocal partner. Serves overlapping GTA-adjacent family and recreational skier segments with comparable learn-to-ski and terrain park offerings.
• Lakeridge Ski Resort: Closest geographic competitor, also located in the Durham Region near Uxbridge, Ontario. Operates as a family-friendly day-use ski resort serving the GTA catchment with comparable terrain park and learn-to-ski offerings, making it the most direct head-to-head peer.
• Sir Sams Ski Area: Independently owned Ontario ski hill in Eagle Lake and existing Dagmar reciprocal partner. Similar family-friendly mid-size resort positioning and pass-based revenue model.

Regional players

• Calabogie Peaks Resort: Four-season resort near Ottawa with downhill skiing, lodging, and conference facilities. Comparable mid-size Canadian ski resort model but primarily serves Eastern Ontario/Ottawa market rather than the GTA catchment where Dagmar competes.

Broad incumbents

• Mount St. Louis Moonstone: One of Ontario's largest independently operated ski resorts, located between Barrie and Orillia. Competes for the same Ontario recreational and family skier segments with substantially larger terrain and lift capacity than Dagmar.
• Horseshoe Resort: Year-round Ontario resort (Barrie area) operated by Skyline Hotels & Resorts with ski, golf, and lodging. Offers overlapping winter recreation targeting GTA families but as part of a broader multi-season hospitality portfolio.
• Blue Mountain Resort: Ontario's largest and most commercially developed ski resort with extensive lodging, retail village, and year-round operations. Operates as a destination resort serving the same broader Ontario/GTA customer base but at significantly larger scale with bundled hospitality economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmEhWwa7cxEKEves3TZKiCQ
• Facebookfacebook.com/DagmarSkiResort
• Instagraminstagram.com/skidagmar
• TikToktiktok.com/discover/dagmar-ski-resort?lang=en
• Xx.com/skidagmar
• LinkedInlinkedin.com/company/dagmar-ski-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagmar Ski Resort