Wakefield Health Care Center

What Wakefield Health Care Center does

Wakefield Health Care Center (WHCC) is a community-owned skilled nursing facility and assisted living provider operating from a single campus at 306 Ash Street in Wakefield, Nebraska. The company delivers a full continuum of senior care on one site, comprising a Medicare-, Medicaid-, and VA-certified Skilled Nursing Facility, an Assisted Living program with studio apartments, the Ash Street Apartments for independent living, and the Villa Apartments for low-income elderly and disabled residents. PMC Outpatient Therapy operates on-site to extend rehabilitation services to both residents and community members. The primary residents served are elderly, disabled, and veteran adults across Northeast Nebraska, including individuals whose care is funded through Medicare, Medicaid managed care plans, VA benefits, or private pay.

The facility's operational backbone is built around standard long-term-care safety and clinical infrastructure rather than proprietary technology: 24-hour emergency call light systems connect resident apartments directly to the nursing station, a wander guard system protects residents at risk of elopement, and on-site physical, occupational, and speech therapy support rehabilitation and restorative care. Staffing is organized under a traditional skilled-nursing leadership structure — Administrator (Traci Haglund), Director of Nursing (Kayla Miller, 6-year tenure), Social Services, Activity Director, Dietary Manager, and Billing — with reported individual tenure of up to 17 years, indicating organizational continuity. Active job postings for full-time RN/LPN (nights) and CNA (days) suggest current clinical staffing pressure typical of rural post-acute providers.

WHCC's commercial model is reimbursement-driven rather than consumer-direct. Revenue is generated through monthly billing across six channels: Medicare (Original, Aetna, Medica, United Health Care), Medicaid (Nebraska Total Care, Molina, United Health Care), VA benefits, private-pay assisted living rent, Ash Street independent living rent (utilities, cable/WiFi, and housekeeping included), and Villa Apartments rental assistance. Distribution is facility-based with direct admissions supported by referral partnerships with the Norfolk and Sioux City Area Agencies on Aging, Providence Medical Center Home Health and Hospice, Home Instead, and Right at Home. Marketing is community-oriented — website, Facebook, and direct email to social services for tours — consistent with a small community-owned operator whose demand pipeline runs through local reputation and Area Agency referrals rather than paid acquisition.

Name

Wakefield Health Care Center

Legal name

Wakefield Health Care Center

Website

https://wakefieldcarecenter.com

Company type

Private

Operating status

Operating

Short description

Wakefield Health Care Center is a community-owned skilled nursing facility and assisted living center in Wakefield, Nebraska, providing a continuum of care — skilled nursing, assisted living, independent living, and low-income housing — to elderly, disabled, and veteran residents across Northeast Nebraska.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Assisted Living

NAICS

Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Affordable / Middle-Market CCRCs (HLADAEAJ), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing care
• Assisted living services
• Long-term care facility
• Rehabilitation services
• Independent living apartments

Headquarters

HQ city

Wakefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Medicare Services: Medicare-certified facility providing skilled nursing care and rehabilitation services covered under Medicare plans.
2. Medicaid Services: Medicaid-certified facility accepting Nebraska Total Care, Molina, and United Health Care Medicaid plans for long-term care and assisted living services.
3. VA Benefits: VA-certified provider offering services to veterans covered under VA benefits.
4. Assisted Living Rent: Studio apartments with kitchenettes offered at the assisted living facility, likely with private pay options.
5. Independent Living Rent - Ash Street Apartments: One-bedroom independent living apartments with utilities, cable/WIFI, and housekeeping included in monthly rent.
6. Villa Apartments Rental: Low-income one-bedroom apartments available to elderly, handicapped, and disabled individuals, with rental assistance available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wakefield Health Care Center is a community-owned healthcare campus in Wakefield, Nebraska providing a full continuum of senior care services. Its offerings include a Medicare/Medicaid/VA-certified skilled nursing facility, assisted living with studio apartments, independent living apartments (Ash Street Apartments), affordable low-income senior housing (Villa Apartments), and on-site PMC Outpatient Therapy. The facility connects all levels of care through a shared campus with a central courtyard and integrates safety technology such as call light and wander guard systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Facility Medicare-, Medicaid-, and VA-certified nursing home providing skilled rehabilitation services and comprehensive nursing care for elderly and disabled residents. Features private and semi-private rooms, licensed nurses on all shifts, physical/occupational/speech therapy, restorative exercise programs, open dining, and a wander guard system for resident safety.
• Assisted Living Affordable assisted living offering studio apartments with kitchenettes and call light systems connected to nurses' stations. Includes three daily meals, weekly housekeeping, laundry, activities, monthly wellness monitoring, medication administration, and personal care services for seniors needing supportive care.
• Ash Street Apartments (Independent Living) Independent living apartments offering one-bedroom units with private bath and kitchenette. Includes utilities, cable/WiFi, weekly light housekeeping, free laundry facilities, shared sunroom with kitchenette, and a 24-hour emergency call light system linking directly to the adjacent care center.
• Villa Apartments Low-income one-bedroom apartments available to elderly, handicapped, and disabled residents. Each unit includes a stove and refrigerator; a commons area offers coin-operated washer and dryer. Rental assistance is available through application.
• PMC Outpatient Therapy Outpatient therapy services offered on-site at Wakefield Health Care Center through a partnership with PMC, providing rehabilitation and therapeutic services to facility residents and community members.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• PMC Outpatient TherapycoreStrategic or Co-development PartnerPMC Outpatient Therapy services are available at Wakefield Health Care Center, providing additional rehabilitation services to residents and community members needing outpatient therapy.
• Norfolk Area Agency on AgingcoreStrategic or Co-development PartnerReferral and support partnership for older adults in the Norfolk area, connecting seniors to services available to them including those beyond Medicaid qualification.
• Sioux City Area Agency on AgingcoreStrategic or Co-development PartnerReferral and support partnership for older adults in the Sioux City area, providing connections to services for seniors including those beyond Medicaid qualification.
• Senior Life SolutionsminorStrategic or Co-development PartnerOutpatient group therapy program for older adults experiencing low mood, mood changes, or coping with life changes, located in the Wayne, NE area.
• WOW - Working on WellnessminorStrategic or Co-development PartnerOutpatient senior behavioral health group therapy program for older adults in the Pender, NE area.
• Providence Medical Center - Home Health and HospicecoreStrategic or Co-development PartnerHome health and hospice partnership serving Northeast Nebraska area, providing options for individuals who want to reside in their homes with insurance or private pay coverage.
• Home Instead (Northeast Nebraska)minorStrategic or Co-development PartnerHome care agency partnership offering in-home care services for Northeast Nebraska area residents as an alternative to facility-based care.
• Right at Home (Norfolk)minorStrategic or Co-development PartnerIn-home care agency partnership serving Norfolk area, providing home care options for individuals seeking to remain in their homes.
• Nebraska Total CarecoreChannel Partner/ Reseller/ DistributorMedicaid managed care organization. WHCC is an in-network provider for Medicaid-covered skilled nursing and long-term care services.
• Molina HealthcarecoreChannel Partner/ Reseller/ DistributorMedicaid managed care organization. WHCC is an in-network provider for Medicaid-covered skilled nursing and long-term care services.
• United Health CarecoreChannel Partner/ Reseller/ DistributorHealth insurance provider for both Medicaid and Medicare plans. WHCC is in-network for United Health Care Medicaid and Medicare-covered services.
• AetnacoreChannel Partner/ Reseller/ DistributorMedicare insurance provider. WHCC is an in-network provider for Aetna Medicare-covered skilled nursing and rehabilitation services.
• MedicacoreChannel Partner/ Reseller/ DistributorMedicare insurance provider. WHCC is an in-network provider for Medica Medicare-covered skilled nursing and rehabilitation services.
• Avera HealthminorChannel Partner/ Reseller/ DistributorCMA certification course provider. WHCC refers interested individuals to Avera's online training for Certified Medication Aide courses.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Nation's largest senior living operator, with assisted living, independent living, memory care, and skilled nursing across 40+ states. Overlaps with Wakefield's AL and IL offerings, though primarily serves larger markets and a higher-acuity private-pay demographic.
• The Ensign Group: Large national operator of skilled nursing facilities and senior living communities across 13+ states. Comparable core SNF service line and Medicare/Medicaid payer mix, but operates a multi-site portfolio with significantly greater scale and capital resources.
• Genesis HealthCare: Major national skilled nursing and assisted living operator with a heavy Medicare/Medicaid reimbursement mix. Closely comparable to Wakefield's SNF core, but at corporate scale and serving a multi-state footprint.
• National HealthCare Corporation: Public operator of skilled nursing, assisted living, and home health primarily in the Southeast and Midwest. Comparable SNF and senior living service lines and payer mix to Wakefield.

Others

• Right at Home: National in-home care franchise referenced by Wakefield as a community partner. Operates adjacent to Wakefield's facility-based services, enabling either partnership or competitive substitution for lower-acuity residents.
• Home Instead: Large in-home senior care franchise with a strong Nebraska presence, including the Northeast Nebraska territory Wakefield serves. Comparable elderly care focus, though delivered in-home rather than in a facility setting.

Regional players

• Nye Health Services: Fremont, Nebraska-based family-owned operator of skilled nursing and assisted living campuses. Comparable community-owned positioning, scale, and Midwest rural/small-market focus to Wakefield.
• Vetter Senior Living: Elkhorn, Nebraska-headquartered operator of skilled nursing, assisted living, and independent living facilities across the Midwest. Closely comparable operating model and geographic footprint to Wakefield.
• Hillcrest Health Services: Nebraska-based provider of skilled nursing, assisted living, home health, and hospice across the Omaha metro and surrounding region. Comparable services and payer mix to Wakefield, but serving a larger urban/suburban geography.

Direct peers

• Good Samaritan Society: Large nonprofit operator of skilled nursing, assisted living, and senior housing across the Midwest, including Nebraska. Directly comparable to Wakefield's full continuum-of-care community-owned model, but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Wakefield-Health-Care-Center-208601276224894

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wakefield Health Care Center