Right at Home
Right at Home is the franchisor of a 775-office in-home care network spanning 46 U.S. states and five countries, delivering companion, personal, nursing, and specialty care services to seniors and adults with disabilities aging in place.
- Company typePrivate
- Founded1995
- HeadquartersChattanooga, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Right at Home does
Right at Home, founded in 1995 by Allen Hager in Omaha, Nebraska, operates a global franchise network of more than 775 locally owned and operated in-home care offices spanning 46 U.S. states and five countries (Canada, the United Kingdom, Ireland, Australia, and the Netherlands). The company delivers personal care, companion care, nursing, and a broad specialty care portfolio — including dementia care, hospice support, hospital-to-home transitions (RightTransitions®), Parkinson's disease care, diabetes care, palliative care, respite care, chronic condition management, 24-hour care, veterans care, and services for adults with disabilities — primarily to seniors who wish to age in place. Since inception, Right at Home has served over 830,000 individuals globally and earned 21 consecutive years on the Entrepreneur Franchise 500 list, while 263 of its franchise offices were honored with 2026 Best of Home Care Awards.
Right at Home firmographics
Firmographics- Name
- Right at Home
- Legal name
- Right at Home, LLC
- Website
- https://rightathome.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Right at Home is the franchisor of a 775-office in-home care network spanning 46 U.S. states and five countries, delivering companion, personal, nursing, and specialty care services to seniors and adults with disabilities aging in place.
- Ownership category
- akta.pro rank
Right at Home industry classification
Industry- Product category
- In-Home Senior Care
- NAICS
- Home Health Care Services (6216)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Home Care Franchise Network Staffing & Placement (HSABAMAJ)
- akta.pro secondary industries
- Live-In Caregiver Placement & Matching (HSABAMAD), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)
Keywords
Where Right at Home is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Right at Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Franchise Fees and Royalty Revenue: Right at Home generates revenue through a franchise business model. Prospective franchise owners pay an initial franchise fee to acquire a territory, followed by ongoing royalty payments based on franchise revenue. The company awards new territories (24 awarded in 2025, targeting 24+ in 2026) and collects resales (approximately 22 completed in 2025). This is the primary revenue mechanism for the franchisor.
- In-Home Care Service Fees: Locally owned and operated Right at Home offices bill clients for in-home care services. Services are typically billed on an hourly basis, with invoices sent weekly after service completion. Hourly rates vary by geographic location, licensing requirements, number of care hours, visit frequency, and types of services needed. Revenue flows to individual franchise offices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly in-home care — rates vary by service type and location |
| Unit Pricing | Monthly | Genworth 2024 national average for reference: $5,720/month (40 hours/week) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Right at Home product offering
Product offeringCore offering
Right at Home is a franchise network that delivers in-home care and assistance services for seniors and adults with disabilities. Through 775+ locally owned franchise offices, it provides Companion Care, Personal Care, Nursing Services, and Specialty Care (hospice, hospital-to-home, Alzheimer's/dementia, diabetes, Parkinson's, palliative, respite, chronic condition, 24-hour, veterans, and adults-with-disabilities care). The franchisor (Right at Home, LLC) generates revenue from initial franchise fees, ongoing royalties on franchise revenue, and territory resales, while individual franchise offices bill clients hourly for care delivery.
Product overview
Right at Home operates a franchise-based in-home care network offering non-medical and medical care services to seniors and adults with disabilities. Its core service portfolio spans four main categories: Companion Care (light housekeeping, transportation, meal preparation, and socialization), Personal Care (mobility, hygiene, bathing, and feeding assistance), Nursing Services (wound care, catheter care, ostomy care, and vital signs monitoring), and Specialty Care (hospice, hospital-to-home transitions via RightTransitions, Alzheimer's/dementia, diabetes, Parkinson's, palliative, chronic condition, 24-hour, veterans, and adults-with-disabilities care). The company also provides technology products including the RightAssist Wellness Bracelet (announced 2025), a custom franchise mobile app developed with Encapture, and Zoho CRM deployed across its franchise system. Its RightConversations framework and five-step care methodology (profile development, care planning, caregiver matching, care delivery, and ongoing support) underpin the service delivery model across more than 750 locations in the U.S. and five countries.
Differentiator
Problem solved
Functional benefit
Brands
- RightConversations®: A communication guide and toolkit for families to discuss senior care needs with aging loved ones, helping reduce conflict and plan care.
- RightAssist
- RightTransitions®
Products and services
- Companion Care Non-medical in-home support providing homemaking, transportation, meal preparation, wellness, and medication reminders to help seniors live comfortably at home.
- Personal Care Physical assistance with daily living activities including mobility, hygiene, bathing, grooming, dressing, and feeding.
- Nursing Services In-home medical care delivered by registered nurses including wound care, catheter care, ostomy care, oxygen therapy, enteral nutrition, vital signs monitoring, and RN case management.
- Specialty Care Specialized care programs for specific conditions including hospice, hospital-to-home transitions, Alzheimer's/dementia, diabetes, Parkinson's, palliative care, chronic conditions, and veterans care.
- Hospice Care End-of-life care providing emotional support, respite for families, and personal care assistance for clients receiving hospice services.
- RightTransitions® (Hospital-to-Home) Hospital-to-home transitional care program helping seniors and adults with disabilities return home safely after discharge and prevent rehospitalization through regular caregiver visits and coordinated care.
- Alzheimer's, Cognitive and Dementia Care Memory and cognitive care services grounded in a dementia support program reinforcing ability, personhood, and lifestyle principles for clients with Alzheimer's and related dementias.
- Diabetes Care Diabetes management assistance including meal planning, exercise encouragement, blood glucose monitoring reminders, and education to reduce diabetes-related complications.
- Parkinson's Disease Care Specialized in-home care for Parkinson's patients, with caregivers trained to work with muscle stiffness and tremors to prevent frustration and falls, supporting exercise, nutrition, and mobility.
- Palliative Care Quality-of-life care for patients with serious, chronic, or life-threatening illnesses, providing medication reminders, transportation, meal preparation, companionship, and respite for family caregivers.
- Respite Care Temporary caregiver relief for family caregivers, with professionally trained caregivers stepping in for a few hours up to 24/7 care, following the client's existing care plan.
- Chronic Condition Care Management and prevention support for chronic diseases including arthritis, cancer recovery, chronic kidney disease, lung disease, heart disease, hypertension, stroke recovery, epilepsy, neuromuscular disorders, and obesity.
- 24-Hour Care Around-the-clock home care available as live-in care or rotating shift care, providing uninterrupted support for safety, companionship, transportation, homemaking, personal care, and specialized cognitive care.
- Veterans Care In-home care services for veterans provided through the VA Community Care Network, including respite care, homemaker and home health aide care, and assistance with VA pension and Aid and Attendance benefit applications.
- Adults With Disabilities Care In-home support for adults with disabilities covering neuromuscular diseases, spinal cord injuries, and traumatic brain injury, including ambulatory assistance, daily hygiene, and household tasks.
- RightAssist Wellness Bracelet A wellness bracelet for client monitoring announced as part of new technology initiatives in 2025, providing remote health and wellness tracking capabilities for in-home care clients.
Quantifiable outcome
- 263 franchise offices received 2026 Best of Home Care Awards, ranking #1 in Provider of Choice, Employer of Choice, and Leader in Experience among 3,000+ agencies nationwide.
- +3 more outcomes
Companies that use Right at Home
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Right at Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Right at Home partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- PocketRNcoreRight at Home announced a strategic alliance with PocketRN for dementia support as part of its 30th anniversary technology initiatives. PocketRN delivers virtual nursing and dementia caregiver support services, enhancing Right at Home's ability to provide Medicare-supported dementia care through the CMS GUIDE program and general cognitive care offerings.
- RespirAI MedicalsupportingRight at Home partnered with RespirAI Medical for chronic condition monitoring as part of its new technology initiatives announced at its 30th anniversary. RespirAI provides AI-driven respiratory monitoring technology integrated into Right at Home's care delivery for clients with chronic conditions.
- Zoho CorporationcoreRight at Home completed a major technology initiative in 2025, launching Zoho CRM across its entire franchise system. The platform enables franchise owners to manage client relationships, scheduling, operations, and business analytics through a single integrated system, replacing disparate local tools.
- EncapturesupportingRight at Home partnered with Encapture to develop a custom mobile application for franchise owners. The app supports operational efficiency, caregiver management, and client communication for individual franchise offices.
- Aging Life Care AssociationsupportingRight at Home is proudly associated with the Aging Life Care Association, indicating a collaborative relationship supporting professional care management standards and referral networks for seniors and adults with disabilities.
- Home Care PulsecoreRight at Home is endorsed by Home Care Pulse as a National Provider. Home Care Pulse conducts independent satisfaction surveys of clients and caregivers, providing quality benchmarking data that supports Right at Home's care standards and recognition programs.
- Home Care Association of America (HCAOA)supportingRight at Home is affiliated with the Home Care Association of America, participating in industry advocacy, caregiver recognition programs (including HCAOA's Caregiver of the Year awards), and policy initiatives for the home care industry.
- Parkinson's FoundationsupportingRight at Home is proudly associated with the Parkinson's Foundation, indicating specialized training alignment and referral relationships for Parkinson's disease care services.
- U.S. Department of Veterans Affairs (VA) — Community Care NetworkcoreRight at Home participates in the VA Community Care Network as a provider, enabling eligible veterans to receive Right at Home in-home care services funded by the VA. Services covered include respite care, homemaker/home health aide care, hospice, and palliative care. Right at Home is also an approved provider for the CMS GUIDE dementia care program serving Medicare enrollees.
- Continuing Education Partners (subject-matter experts)supportingRight at Home has partnered with subject-matter experts across the country to offer online continuing education units for nurses, case managers, social workers, pharmacists, and other professionals, supporting workforce development and care quality standards.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
Right at Home competitors and assessment
Company assessmentDirect peers
- Home Instead: Home Instead is the closest direct peer to Right at Home: a global franchised in-home personal care network with a comparable service portfolio (companion, personal, specialty, dementia care), similar aging-in-place value proposition, and a franchise distribution model targeting the same seniors and referral sources.
- Comfort Keepers: Comfort Keepers is a franchised in-home care provider offering companion care, personal care, dementia care, and respite services through locally owned offices. It competes head-to-head with Right at Home for the same family caregivers, hospital referrals, and franchise owner profiles.
- Visiting Angels: Visiting Angels operates a franchised non-medical in-home care network with comparable service breadth (companion care, personal care, dementia/Alzheimer's care, respite) and a similar "live independently at home" value proposition. The brand overlaps directly with Right at Home at the family and hospital referral level.
- BrightStar Care: BrightStar Care is a franchised home care provider that, like Right at Home, combines non-medical personal care with skilled nursing services across its franchise offices. It competes for the same medically complex, hospital-discharged clients and professional referral relationships.
- Senior Helpers: Senior Helpers is a franchised in-home senior care provider whose service offering — companion care, personal care, Alzheimer's and dementia care, and chronic disease support — directly mirrors Right at Home's specialty care portfolio and franchise distribution model.
- Interim HealthCare: Interim HealthCare operates a hybrid franchise and company-owned home health, hospice, and personal care network. It overlaps with Right at Home on personal care and franchise expansion while extending into skilled home health and hospice where Right at Home only partially competes.
- Homewatch CareGivers: Homewatch CareGivers is a franchised in-home care provider serving the same aging-in-place market with comparable companion, personal, dementia, and chronic condition care. It is a relevant peer for franchise growth dynamics and family-direct acquisition channels.
Broad incumbents
- BAYADA Home Health Care: BAYADA is one of the largest private (non-franchised) home health and personal care providers in the U.S., offering skilled nursing, personal care, hospice, and pediatric services. It competes with Right at Home's nursing and specialty care lines in markets where BAYADA operates, but operates a centralized employment model rather than franchise distribution.
- Help at Home: Help at Home is one of the largest personal care providers in the U.S., serving Medicaid and private-pay seniors across many states. It competes with Right at Home in the personal care and aging-in-home market but uses a directly-employed caregiver workforce supported by Medicaid contracts rather than a franchise model.
- Amedisys: Amedisys is a publicly traded home health and hospice provider with national scale and Medicare reimbursement relationships. It competes with Right at Home's nursing and post-acute services lines (skilled nursing, hospital-to-home), but focuses on Medicare-certified home health rather than private-duty personal care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Right at Home social profiles
Digital presenceRight at Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right at Home leadership team
Management profileNumber of profiles
Profiles10 records
Right at Home subsidiaries and ownership
Company hierarchySubsidiaries5 records
Right at Home funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right at Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right at Home
What does Right at Home do?
Right at Home is a franchise network that delivers in-home care and assistance services for seniors and adults with disabilities. Through 775+ locally owned franchise offices, it provides Companion Care, Personal Care, Nursing Services, and Specialty Care (hospice, hospital-to-home, Alzheimer's/dementia, diabetes, Parkinson's, palliative, respite, chronic condition, 24-hour, veterans, and adults-with-disabilities care). The franchisor (Right at Home, LLC) generates revenue from initial franchise fees, ongoing royalties on franchise revenue, and territory resales, while individual franchise offices bill clients hourly for care delivery.
Is Right at Home a public or private company?
Right at Home is a private company. It is classified as unknown and is currently operating.
When was Right at Home founded?
Right at Home was founded in 1995. It employs 51 to 100 people.
Where is Right at Home based?
Right at Home is headquartered in Chattanooga, United States, in the North America region.
How does Right at Home make money?
Two revenue lines are on record. Franchise Fees and Royalty Revenue is the primary driver. The others are in-Home Care Service Fees.
Who are Right at Home's main competitors?
Direct peers on record are Home Instead, Comfort Keepers, Visiting Angels, BrightStar Care, Senior Helpers, Interim HealthCare and Homewatch CareGivers. Broad incumbents are BAYADA Home Health Care, Help at Home and Amedisys.
Does Right at Home have an API?
No public API is recorded for Right at Home.
What industry is Right at Home in?
Right at Home's product category is In-Home Senior Care. Its primary akta.pro industry code is HSABAMAJ, Home Care Franchise Network Staffing & Placement, with a secondary code of HSABAMAD, Live-In Caregiver Placement & Matching. Its NAICS code is 6216 and its SIC code is 8082.