Island Waterpark

What Island Waterpark does

Island Waterpark is a single-site, family-oriented waterpark located at 6099 W Barstow Ave, Fresno, California, operated by Rexford Properties LLC. The park delivers a tropical, Pacific Rim-themed entertainment offering built around physical water attractions: a lazy river (Waimea River), a wave pool (Tidal Wave), a multi-rider raft slide (Tsunami), and a portfolio of single/double tube and mat slides (Thrills of Fiji, Nature's Furies, Hawaiian Adventures, Bora Bora Racers), plus a children's area ('Ohana Bay). Operations are safety-credentialed through American Red Cross and StarGuard Elite lifeguard certification, a positioning the operator emphasizes for institutional buyers.

The business operates multiple revenue streams: daily admission tickets sold direct-to-consumer via its website and on-site gate and through third-party resellers (Costco, Groupon); three tiered season passes (Bronze, Silver, Platinum) sold on annual subscriptions with peak-date restrictions and guest-ticket benefits; 14 distinct cabana rentals ranging from $29 (BBQ Cove) to $499 (Pete's Retreat); on-site food and beverage through Aloha Cafe, Sharky's, and Waikiki Willies Bar; and group/event services covering school programs with exclusive school-only days, corporate events accommodating up to 5,000 attendees, non-profit support, and fundraiser coordination handled via a dedicated group sales line. Go-to-market is primarily direct-to-consumer with earned-media reinforcement through TripAdvisor, Google Reviews, and an active social presence (Facebook, Instagram, YouTube, TikTok). The legal entity is Rexford Properties LLC, a California LLC; the company is privately held with no public stock listing and no disclosed outside capital.

Name

Island Waterpark

Legal name

Rexford Properties LLC

Website

https://islandwaterpark.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Island Waterpark is a privately-held, single-site family waterpark in Fresno, California, operated by Rexford Properties LLC, offering water rides, cabana rentals, food and beverage, season passes, and group event services to Central Valley consumers, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

Waterpark & Family Entertainment

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAABAD

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

Keywords

• Waterpark attractions
• Family entertainment venue
• Cabana rentals
• Group event hosting
• Water slide rides

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Daily Admission Tickets: Entry tickets sold to individual visitors for day access to the waterpark, with tickets purchased online, at Costco, Groupon, or at the park gate.
2. Season Passes: Annual and multi-use passes providing unlimited visits with tiered benefits (Bronze, Silver, Platinum levels) with varying restrictions on peak dates and guest privileges.
3. Cabana Rentals: Private cabana rentals throughout the park ranging from basic seating areas to premium options with amenities like BBQ facilities, refrigerators, and beverage service. Prices vary by day type (weekday, weekend, special events).
4. Food and Beverage: On-site food and beverage operations including Aloha Cafe (burgers, hot dogs, chicken strips), Sharky's (ICEEs, Dippin' Dots, churros, pretzels), funnel cakes, ice cream, and Waikiki Willies Bar (beer, margaritas, micheladas).
5. Group Bookings and Events: Group sales including school programs, corporate events, non-profit fundraisers, and birthday parties with volume-based pricing and dedicated event coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Island Waterpark operates a physical waterpark in Fresno, California, selling daily admission tickets, season passes, cabana rentals, and on-site food and beverage. The park features water rides (lazy river, wave pool, water slides), 14 cabana options ranging from basic to premium, food venues (Aloha Cafe, Sharky's, Waikiki Willies Bar), and group event services for schools, corporations, non-profits, and fundraisers.

Product overview

Island Waterpark is a family-oriented waterpark located in Fresno, California, operating as a single-attraction venue with multiple distinct products and services. The core experience consists of water rides and attractions including the Waimea River (lazy river), multiple water slides (Thrills of Fiji, Nature's Furies, Hawaiian Adventures, Bora Bora Racers, Tsunami), a wave pool (Tidal Wave), and family-friendly 'Ohana Bay attractions. Supporting services include 14 distinct cabana rental options ranging from budget ($29) to premium ($499) tiers, on-site food and beverage venues (Aloha Cafe, Sharky's, Waikiki Willies Bar), and three season pass tiers (Bronze, Silver, Platinum). Group event services encompass school programs, non-profit support, and fundraiser coordination. The park operates as a unified entertainment destination where admission grants access to all open rides, with optional paid enhancements including cabana rentals, food purchases, and season passes for repeat visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Admission Tickets

Quantifiable outcome

• Schools throughout the valley choose Island Waterpark for school events due to emphasis on safety and rides that are always open
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rexford Properties LLCminorOthersRexford Properties LLC is referenced in the park's legal terms and conditions as a Released Party for liability and assumption of risk purposes. It appears to be a property ownership or management entity associated with Island Waterpark.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Great Wolf Lodge: Indoor resort waterpark chain with on-property lodging. Adjacent waterpark category but distinct business model (resort/lodging-anchored vs. standalone day-visitor), competing for the same family/group entertainment wallet share.
• Aquatica (SeaWorld Parks): SeaWorld-branded waterpark chain operating across multiple US markets. Overlapping product category with broader corporate backing, multi-site operations, and bundled theme park ticketing.
• Knott's Soak City: Cedar Fair-owned waterpark in Buena Park, CA. Directly comparable California outdoor waterpark product but operates as part of a larger theme park/resort portfolio with cross-property ticketing and stronger brand recognition.
• Hurricane Harbor (Six Flags): Six Flags-branded waterparks operating across multiple US markets. Overlapping product category (outdoor waterpark attractions) but broader portfolio and national marketing reach; competes for the same regional day-trip family segment.

Direct peers

• Raging Waters Los Angeles: Large standalone pay-per-entry waterpark in California's Central Valley-adjacent market. Closely comparable operating model — single-site, outdoor, day-visitor waterpark with season passes, cabanas, and group sales.
• Typhoon Texas: Independently operated pay-per-entry waterpark in Texas with a comparable mix of thrill slides, wave pools, lazy rivers, and extensive cabana programs. Comparable scale and direct-to-consumer ticketing model.
• Splish Splash: Long Island-based standalone waterpark with similar mix of thrill slides, wave pools, and family attractions. Comparable standalone/pay-per-entry model with season pass and cabana upsell programs.
• Waterworld California: California-based standalone waterpark operated as part of a regional chain. Same product category (outdoor waterpark with wave pools, slides, lazy rivers) and similar GTM through third-party ticket partners and group sales.
• Wild Water Adventure Park: Standalone regional waterpark located in Clovis, CA — just minutes from Island Waterpark in Fresno. Directly comparable standalone/pay-per-entry model with a similar mix of slides, wave pools, and lazy rivers serving the same Central Valley market.

Others

• Costco Travel: Distribution partner rather than direct competitor — but a relevant comparable on the third-party ticket resale channel that Island Waterpark actively uses for ticket sales, useful for benchmarking partner-channel economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCczbeS2mivAf8KgWGJXtu2A
• Facebookfacebook.com/IslandWaterpark
• Instagraminstagram.com/islandwaterpark
• TikToktiktok.com/@islandwaterparkfresno
• Xx.com/islandwaterpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Waterpark