Teknolojipazar

What Teknolojipazar does

Teknolojipazar is a Turkish direct-to-consumer e-commerce platform operated by YED Bilişim Ticaret A.Ş., a privately held joint stock company founded in 2010 and headquartered in Muratpaşa, Antalya. The platform functions as a multi-category online technology retailer, listing more than eleven top-level categories spanning personal computers, computer components, peripherals, print solutions, enterprise hardware (servers, workstations, storage, firewalls), networking equipment, security systems, consumer electronics, gaming, and accessories. The customer base is primarily Turkish individual consumers, with a secondary, non-primary segment of business buyers purchasing corporate IT infrastructure. No named enterprise customers, recurring contracts, or B2B-specific GTM motions are disclosed in the source material.

The platform is built on PlatinMarket's e-commerce system with a custom frontend, and is complemented by native iOS and Android shopping applications. The site is ETBIS-certified within Turkey's regulated e-commerce trust framework and supports bank transfer (havale/EFT) payments with a 1% discount incentive; credit card payments are currently disabled. The technology, integrations, and AI/ML footprint are minimal — the company has no disclosed API, no SDK, no AI capabilities, and no proprietary platform IP beyond the storefront configuration.

Commercially, Teknolojipazar operates a standard unit-pricing retail model in Turkish Lira, with no subscription tiers, membership pricing, or contractual recurring revenue. The marketing footprint is limited to the owned website, mobile apps, and organic search — no paid acquisition, social media handles, or named partnerships beyond PlatinMarket are disclosed. With a headcount of 11-50 employees, no disclosed funding, no parent company, and no public listing, Teknolojipazar presents as a small, privately funded, domestic-only Turkish e-commerce retailer with broad category coverage but limited scale and differentiation.

Name

Teknolojipazar

Legal name

YED BİLİŞİM TİCARET A.Ş.

Website

https://teknolojipazar.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Consumer Electronics Retail

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Big-Box Electronics + Gaming & VR Retail (CRACAAAG)

Keywords

• Consumer electronics retail
• Computer hardware store
• IT equipment e-commerce
• Networking products
• Gaming hardware retail

Headquarters

HQ city

Muratpasa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct retail sales of technology products including computers, components, peripherals, consumer electronics, and gaming products. Customers purchase products at listed prices with occasional discounts. Bank transfer payments offer 1% discount incentive.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Teknolojipazar is a Turkish e-commerce retailer that sells a broad range of technology products directly to consumers and businesses through its website and mobile apps. Its catalog spans personal computers, computer components, peripherals, printing solutions, corporate/enterprise hardware, networking equipment, security products, consumer electronics, gaming gear, and accessories, with prices listed in Turkish Lira and bank transfer (havale/EFT) payments offering a 1% discount.

Product overview

Teknolojipazar is a Turkish e-commerce marketplace (e-commerce platform) operated by YED Bilişim Ticaret A.Ş., offering a comprehensive range of technology products. The platform functions as a multi-category online retail store featuring product categories across Personal Computers (laptops, desktops, all-in-one, mini PCs, tablets, POS PCs, graphics tablets), Computer Components (motherboards, processors, RAM, storage, graphics cards, power supplies, coolers), Peripherals (monitors, keyboards, mice, webcams, projectors, UPS systems), Print Solutions (printers, scanners, barcode printers), Corporate/Enterprise Products (servers, storage, workstations, firewalls), Network Products (switches, routers, access points, fiber equipment), Security Products (cameras, recording devices, alarms), Consumer Electronics (TVs, phones, smartwatches, drones), and a dedicated Gaming sub-brand (gaming PCs, notebooks, peripherals). The company also provides mobile applications for both Android (Google Play) and iOS (App Store).

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Computers (Kişisel Bilgisayar)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PlatinMarketcoreTechnology or IntegrationPlatinMarket provides the e-commerce platform infrastructure powering teknolojipazar.com. The platform handles shopping cart, checkout, payment processing integration, and site management. The footer credits PlatinMarket E-Ticaret Sistemi (PlatinMarket E-Commerce System).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hepsiburada: Hepsiburada is a leading Turkish e-commerce marketplace with strong electronics, computer, and IT categories. Comparable to Teknolojipazar in serving Turkish online electronics buyers, but operates at marketplace scale with broader assortment and faster fulfillment.
• Trendyol: Trendyol is Turkey's largest e-commerce marketplace with a massive electronics category. Competes for the same Turkish online consumer electronics shopper as Teknolojipazar but offers millions of SKUs across all categories with subsidized logistics.
• MediaMarkt Turkey: MediaMarkt Turkey is the local arm of the European big-box consumer electronics retailer, selling computers, components, peripherals, and gaming gear. Directly overlaps Teknolojipazar's catalog but with physical megastores and stronger buying power.
• Teknosa: Teknosa is Turkey's largest dedicated consumer electronics and IT retail chain with omnichannel stores and an e-commerce site. Directly comparable to Teknolojipazar in electronics/IT product categories but operates at vastly larger scale with physical stores nationwide.
• Amazon Turkey: Amazon Turkey is a major e-commerce platform in Turkey with broad electronics, computer, and gaming categories. Competes for the same online Turkish consumer as Teknolojipazar, with global logistics infrastructure and trusted buyer experience.

Direct peers

• Incehesap: Incehesap is a Turkish online-only computer and electronics retailer with deep IT/component assortment. Highly comparable to Teknolojipazar's pure-play online model and component-heavy catalog, serving enthusiast and SMB IT buyers.
• ITOPYA: ITOPYA is a Turkish online retailer specializing in gaming PCs, gaming components, and enthusiast hardware. Comparable to Teknolojipazar's gaming sub-brand and component categories, with stronger positioning in the gaming enthusiast segment.
• Bimeks: Bimeks is a Turkish electronics and IT retailer with online and physical channels, specializing in computers, components, and consumer electronics. Direct comparable to Teknolojipazar in product range and target market, though it has historically struggled financially.
• Vatan Bilgisayar: Vatan Bilgisayar is a long-established Turkish electronics and computer retailer operating both physical stores and a strong e-commerce platform. Closely comparable to Teknolojipazar's product mix (PCs, components, peripherals, consumer electronics) and Turkish market focus.

Regional players

• Penta Teknoloji: Penta is a Turkish IT distribution and B2B-oriented technology supplier serving corporate customers with servers, networking, and enterprise hardware. Comparable to Teknolojipazar's corporate product category (servers, networking, firewalls) and B2B segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/teknolojipazar
• Facebookfacebook.com/teknolojipazar
• LinkedInlinkedin.com/company/teknolojipazar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teknolojipazar