PlatinMarket
PlatinMarket is a Turkish cloud-based e-commerce SaaS platform founded in 2004, providing SMBs and enterprises with an integrated storefront, marketplace, e-invoicing, and shipping platform via annual subscriptions ranging from 19,990 TL to 49,990 TL.
- Company typePrivate
- Founded2004
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PlatinMarket does
PlatinMarket (legal entity: PLATİN İNTERNET HİZMETLERİ YAZ.BİL.ÖZL.EĞM.İÇ VE DIŞ SAN.TİC.LTD.ŞTİ.) is a Turkish cloud-based e-commerce SaaS platform founded in 2004 and headquartered in Çorlu with primary operations in Istanbul (Maslak) and an R&D office at NKÜ Teknopark. The company provides an all-in-one management panel that unifies online store operations, marketplace sales, e-invoicing (e-fatura), and cargo/shipping workflows, supported by an extensive pre-built integration ecosystem covering 100+ XML suppliers, 15+ Turkish and international marketplaces (Trendyol, Hepsiburada, N11, Çiçeksepeti, Pazarama, Amazon, Temu, Ozon), 9+ cargo carriers, 8+ virtual POS providers, and 5+ ERP/accounting systems. The Platin360 add-on system provides bidirectional marketplace synchronization; additional products include premium custom themes, XML dropshipping integrations, custom enterprise solutions, a free admin mobile application (iOS/Android), and a cart abandonment reminder module.
The business model is subscription-based annual software licensing (yıllık lisans kiralama), with tiered packages (Bronze, Silver, Gold, Platinum, Platinum Plus) priced from 19,990 TL to 49,990 TL initial and 17,514 TL to 51,646 TL annual renewals, adjusted annually per TÜİK TÜFE. Supplementary revenue streams include Platin360 marketplace add-ons (10,000 TL per integration or 44,990 TL bundled for five), module upsells (mobile apps, cart reminders, XML feeds), custom design and enterprise solutions, and referral revenue from the Navlungo logistics partnership. Distribution combines a self-serve e-commerce storefront (satis.platinmarket.com), direct sales for enterprise deals, and a Bayilik (dealership) channel partner program. The company targets primarily Turkish SMBs and entrepreneurs, with secondary segments including larger enterprises, dropshippers using XML supplier feeds, and marketplace-only sellers. PlatinMarket holds ISO 27001, ISO 22301, and ISO/IEC 20000-1 certifications, is PCI-DSS compliant, and operates under KVKK for Turkish data protection. The company reports 15,000+ stores established since 2004 and 5,000+ satisfied customers, remains privately held with no disclosed external funding, and has 11–50 employees.
PlatinMarket firmographics
Firmographics- Name
- PlatinMarket
- Legal name
- PLATİN İNTERNET HİZMETLERİ YAZ.BİL.ÖZL.EĞM.İÇ VE DIŞ SAN.TİC.LTD.ŞTİ.
- Website
- https://platinmarket.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlatinMarket is a Turkish cloud-based e-commerce SaaS platform founded in 2004, providing SMBs and enterprises with an integrated storefront, marketplace, e-invoicing, and shipping platform via annual subscriptions ranging from 19,990 TL to 49,990 TL.
- Ownership category
- akta.pro rank
PlatinMarket industry classification
Industry- Product category
- E-commerce SaaS Platform
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace APIs & API Monetization Platforms (BPAMAOAM)
Keywords
Where PlatinMarket is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices3 records
Markets served
PlatinMarket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Annual E-Commerce Software Licensing (SaaS): PlatinMarket E-Ticaret Sistemi is rented as an annual software license (yıllık lisans kiralama modeli). Customers pay upfront for a 1-year license with automatic renewal unless cancelled. Pricing ranges from 19,990 TL to 49,990 TL for initial packages, with annual renewal fees ranging from 17,514 TL (Bronze) to 51,646 TL (Platinum Plus). This is the primary revenue stream.
- Platin360 Marketplace Integration Add-ons: Marketplace integration modules (Trendyol, Hepsiburada, N11, Çiçeksepeti, Pazarama) are sold as separate annual subscriptions at 10,000 TL per marketplace, or bundled at 44,990 TL for 5 marketplaces. Renewal fees apply annually.
- Add-on Modules and Services: Supplementary paid services including cart reminder modules (5,000 TL), iOS/Android mobile apps (1,000 TL), internal XML services (500 TL per feed), external XML services (3,165 TL per feed), and domain change fees (20 USD per change).
- Custom Design and Premium Solutions: Custom design services, premium theme purchases, and bespoke e-commerce solutions for enterprise clients with personalized pricing.
- Partner Logistics Services (Navlungo): Revenue is generated through logistics volume facilitated by the Navlungo partnership. PlatinMarket earns referral/incentive revenue from directing customers to Navlungo's shipping services starting at 66 TL.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze Package: Entry-level e-commerce package covering basic store setup, order management, and cash-on-delivery payment |
| Subscription | Annual | Silver Package: Mid-tier package adding virtual POS and customer management features |
| Subscription | Annual | Gold Package: Upper mid-tier adding price comparison and XML supplier integration |
| Subscription | Annual | Platinum Package: Premium package with social commerce and advanced product management |
| Subscription | Annual | Platinum Plus Package: Top-tier package with 3 marketplace integrations and highest traffic allowance |
| Subscription | Annual | Platin360 Individual Marketplace Integration: Single marketplace connection module |
| Subscription | Annual | Platin360 5-Marketplace Bundle: Discounted package of 5 marketplace integrations |
| Unit Pricing | Annual | Add-on Modules: Supplementary features including cart reminder, mobile apps, and XML services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
PlatinMarket product offering
Product offeringCore offering
PlatinMarket provides a cloud-based, all-in-one e-commerce SaaS platform (PlatinMarket E-Ticaret Sistemi) that enables Turkish businesses to operate online stores and sell across multiple marketplaces from a single management panel, with integrated e-invoicing (e-fatura), cargo/shipping, payment processing, and accounting/ERP synchronization. The core offering is delivered as an annual software license rental with tiered packages (Bronze, Silver, Gold, Platinum, Platinum Plus) and add-on modules including the Platin360 marketplace integration system, XML dropshipping feeds, premium themes, and mobile admin applications.
Product overview
PlatinMarket is a Turkish e-commerce software company offering a cloud-based SaaS platform with a tiered package model (Bronz, Silver, Gold, Platin, Platin+) ranging from entry-level to enterprise. The core PlatinMarket E-Ticaret Sistemi provides all-in-one infrastructure for online store management, marketplace sales, e-invoicing, and shipping. The Platin360 system is a separate next-generation marketplace integration module enabling bidirectional synchronization with 15+ marketplaces. Additional products include XML integration services for 100+ suppliers, premium custom themes (8+ designs), custom e-commerce solutions, automated cargo integrations (9+ carriers), facilitated virtual POS partnerships (8+ providers), a cart abandonment module, and a free mobile admin application for iOS/Android.
Differentiator
Problem solved
Functional benefit
Brands
- PlatinBOX: A web tabanlı yazılım çözümleri markası. Bilgi Güvenliği Yönetim Sistemi (BGYS) PlatinBOX bünyesinde uygulanmaktadır.
- Platin360
Products and services
- PlatinMarket E-Ticaret Sistemi (Core E-Commerce Platform) Cloud-based all-in-one e-commerce SaaS platform enabling Turkish businesses to manage their own online store sales, marketplace sales, e-invoicing, and shipping/cargo operations from a single management panel. Offered as annual software license packages (Bronze, Silver, Gold, Platinum, Platinum Plus) with built-in payment gateway, marketplace, cargo, and accounting integrations.
- Platin360 Marketplace Integration System Next-generation marketplace integration system providing bidirectional synchronization for products, stock levels, orders, and pricing across multiple Turkish and international marketplaces. Available as individual marketplace integrations (10,000 TL each) or a bundled 5-marketplace package (44,990 TL).
- XML Integration Service
Quantifiable outcome
- 99.9% uptime guarantee on cloud infrastructure
- +4 more outcomes
Companies that use PlatinMarket
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
PlatinMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
Feature12 records
PlatinMarket partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- TrendyolcorePlatin360 integration enables dual-directional synchronization between PlatinMarket stores and Trendyol marketplace. Products, stock levels, orders, and pricing sync automatically. Next-day activation available. Sold as part of Platin360 marketplace integration system.
- HepsiburadacorePlatin360 Hepsiburada integration connects PlatinMarket stores to the Hepsiburada marketplace with automatic stock and order synchronization. Requires barcode-based product matching.
- N11corePlatin360 N11 API integration enables automatic product listing and order synchronization between PlatinMarket and N11 marketplace via API connection.
- ÇiçeksepeticorePlatin360 Çiçeksepeti integration enables PlatinMarket users to list products and sync orders with the Çiçeksepeti flower and gift marketplace.
- TamicoreExclusive partnership with Tami for proprietary virtual POS offering 2.85% commission rate with next-day settlement for PlatinMarket merchants. Promoted as a key PlatinMarket advantage.
- iyzicocoreiyzico is a supported virtual POS provider integrated with PlatinMarket for credit card payment processing.
- PayTRcorePayTR virtual POS is integrated with PlatinMarket as a supported payment gateway option for merchants.
- HepsipaycoreHepsipay payment solution is integrated as a supported virtual POS provider within PlatinMarket.
- ParatikacoreParatika (Payten/Asseco Group) partnership offers 25+ bank integrations with 97% transaction approval rate. Paratika provides comprehensive payment solutions including one-click payment, link payment, recurring payments, and currency transactions. BDDK licensed.
- LidiocoreLidio is a PCI DSS Level 1 certified payment provider partnered with PlatinMarket offering 2-hour activation and next-day fund transfers for PlatinMarket merchants.
- NavlungocoreStrategic logistics partnership offering shipping services starting at 66 TL per shipment. Includes API integration, live operations panel, free integration setup, dedicated customer advisor, SMS notifications (3x daily), address change and delivery alternatives, and Sunday customer support.
- NebimcoreNebim accounting/ERP system integrated with PlatinMarket with bidirectional automatic synchronization for accounting data.
- Logo (Logo Yazılım)coreLogo accounting software integrated with PlatinMarket for bidirectional automatic synchronization of accounting and financial data.
- MikrocoreMikro accounting software integrated with PlatinMarket for automatic synchronization of financial and inventory data.
- ParaşütcoreParaşüt cloud accounting software integrated with PlatinMarket for automatic accounting data synchronization.
- AkınsoftcoreAkınsoft ERP/accounting system integrated with PlatinMarket for bidirectional automatic data synchronization.
- 100+ XML Supplier Companiescore100+ pre-configured XML supplier feeds across electronics, textile, automotive, outdoor, hobby, watches, baby, cosmetics, music, phone, and general merchandise categories enable dropshipping without inventory.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
PlatinMarket competitors and assessment
Company assessmentDirect peers
- IdeaSoft: Turkish e-commerce SaaS platform founded in 2005 serving SMBs with online store, marketplace integration, e-invoicing, and cargo integrations — the closest direct competitor to PlatinMarket in the Turkish KOBİ segment.
- Ticimax: Established Turkish e-commerce SaaS provider with a similar all-in-one platform targeting Turkish SMBs and enterprises, including marketplace integration, e-fatura, and ERP connectivity.
- Logo Yazılım: Turkish ERP/accounting software leader whose Logo İşbaşı and related e-commerce modules compete with PlatinMarket's integrated ERP-storefront offering for mid-market Turkish merchants.
- Nethouse: Turkish e-commerce SaaS targeting SMBs with store and marketplace management features — another direct regional competitor in the same customer segment as PlatinMarket.
- Idea Fikir (ePazar): Smaller Turkish e-commerce SaaS provider with similar SMB and marketplace integration positioning, representing the long tail of regional competitors.
Broad incumbents
- Shopify: Global e-commerce SaaS leader expanding into Turkey; offers a multi-channel commerce platform with marketplace and POS integrations that increasingly competes with PlatinMarket's SMB value proposition.
- WooCommerce: Open-source e-commerce platform with a large Turkish merchant base via hosting providers; competes with PlatinMarket at the SMB entry level, particularly through hosted/localized offerings.
- Adobe Commerce (Magento): Enterprise-grade e-commerce platform used by larger Turkish retailers; competes with PlatinMarket's enterprise/Premium tier and custom solutions offering.
Emerging players
- Sana Commerce: B2B e-commerce SaaS provider with ERP integrations; relevant adjacency given PlatinMarket's enterprise push and existing Logo/Nebim ERP integrations.
Others
- iyzico: Turkish payment processor integrated with PlatinMarket; adjacent ecosystem participant rather than direct competitor but increasingly bundles seller-side commerce tools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PlatinMarket social profiles
Digital presencePlatinMarket compliance and trust
Trust signalCompliance6 records
PlatinMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlatinMarket leadership team
Management profileNumber of profiles
PlatinMarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlatinMarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlatinMarket
What does PlatinMarket do?
PlatinMarket provides a cloud-based, all-in-one e-commerce SaaS platform (PlatinMarket E-Ticaret Sistemi) that enables Turkish businesses to operate online stores and sell across multiple marketplaces from a single management panel, with integrated e-invoicing (e-fatura), cargo/shipping, payment processing, and accounting/ERP synchronization. The core offering is delivered as an annual software license rental with tiered packages (Bronze, Silver, Gold, Platinum, Platinum Plus) and add-on modules including the Platin360 marketplace integration system, XML dropshipping feeds, premium themes, and mobile admin applications.
Is PlatinMarket a public or private company?
PlatinMarket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlatinMarket founded?
PlatinMarket was founded in 2004. It employs 11 to 50 people.
Where is PlatinMarket based?
PlatinMarket is headquartered in Istanbul.
How does PlatinMarket make money?
Five revenue lines are on record. Annual E-Commerce Software Licensing (SaaS) is the primary driver. The others are platin360 Marketplace Integration Add-ons, add-on Modules and Services, custom Design and Premium Solutions and partner Logistics Services (Navlungo).
Who are PlatinMarket's main competitors?
Direct peers on record are IdeaSoft, Ticimax, Logo Yazılım, Nethouse and Idea Fikir (ePazar). Broad incumbents are Shopify, WooCommerce and Adobe Commerce (Magento). Sana Commerce is listed as an emerging player. iyzico is listed as an others.
Does PlatinMarket have an API?
Yes. PlatinMarket provides XML-based API integrations for supplier product imports and exports, enabling automated product synchronization with over 100 supplier firms. The Platin360 system provides API-based marketplace synchronization for channels including Trendyol, Hepsiburada, N11, Çiçek Sepeti, Pazarama, and others. Additionally, the platform integrates with ERP and accounting systems via API connections including Nebim, Logo, Mikro, Akınsoft, and Paraşüt. Developer documentation is at www.platin360.com.
What industry is PlatinMarket in?
PlatinMarket's product category is E-commerce SaaS Platform. Its primary akta.pro industry code is BPAMAOAM, Marketplace APIs & API Monetization Platforms. Its NAICS code is 51321 and its SIC code is 7372.