Ge.Fi. Spa

What Ge.Fi. Spa does

Ge.Fi. Gestione Fiere S.p.A. is an Italian exhibition and trade fair organizer headquartered in Milan that plans, markets, and operates large-scale B2B and B2C events primarily for the artisan crafts sector, with historical extensions into real estate, food and gastronomy, urban planning, and innovation. Founded in 1995 as an ente fieristico and reincorporated as a joint-stock company (S.p.A.) in 2002 with share capital of \u20ac1,000,000, the company currently runs AF - L'Artigiano in Fiera, positioned as the world's largest handicraft trade fair, drawing 3,000 artisans from 100 countries annually to Fieramilano Rho in Milan. Visitors enter free of charge; the historical events portfolio additionally included EIRE (real estate, 2005-2014), Expo dei Sapori (food, 2003-2006), Progetto Citt\u00e0 (architecture/urban planning, 2001-2005), and Expo del Capitale Umano e dell'Innovazione (innovation, 2003-2005).

Name

Ge.Fi. Spa

Legal name

Ge.Fi. Gestione Fiere S.p.A.

Website

https://gestionefiere.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Ge.Fi. Gestione Fiere S.p.A. is a Milan-based exhibition organizer that runs AF - L'Artigiano in Fiera, the world's largest handicraft trade fair with 3,000 artisans from 100 countries, plus owned e-commerce storefronts in Germany and France.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)

Keywords

• Trade fair organization
• Exhibition management
• Artisan trade shows
• Event consulting
• Commercial exhibitions

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Organization Services: Revenue generated from organizing and managing large-scale trade fairs and exhibitions, including AF - L'Artigiano in Fiera, which attracts thousands of exhibitors and hundreds of thousands of visitors. The company also operates an e-commerce platform supporting international sales for exhibitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ge.Fi. Spa is an Italian exhibition management company that organizes and operates large-scale trade fairs and commercial exhibitions. Its flagship event, AF - L'Artigiano in Fiera, is the world's largest handicraft trade fair held annually at Fieramilano Rho, featuring 3,000 artisans from 100 countries. The company also operates an integrated e-commerce platform (artigianoinfiera.it, artigianoinfiera.de, artigianoinfiera.fr) that enables exhibitors to sell internationally beyond the physical event.

Product overview

Ge.Fi. Gestione Fiere S.p.A. is a service company specializing in organizing trade fairs and commercial exhibitions. The company operates a portfolio of event products, including the flagship AF - L'Artigiano in Fiera (the world's largest artisans trade fair), supplemented by an e-commerce platform enabling online sales across Europe. Past events include EIRE (real estate), Expo dei Sapori (food/gastronomy), Progetto Città (architecture/urban planning), and Expo del Capitale Umano e dell'Innovazione (innovation). The company operates as a single-product-focused service business centered on exhibition management.

Differentiator

Problem solved

Functional benefit

Products and services

• AF - L'Artigiano in Fiera International artisans trade fair (Fiera Mercato Internazionale dell'Artigianato) held annually at Fieramilano Rho, Milan. Free admission for visitors. The event brings together 3,000 artisans from 100 countries to showcase and sell artisan crafts, targeting artisan producers, trade professionals, and B2B operators.
• Artigiano in Fiera E-commerce Platform Online e-commerce platform enabling artisan exhibitors of AF - L'Artigiano in Fiera to sell internationally beyond the physical event, with direct storefronts operating in Germany (artigianoinfiera.de) and France (artigianoinfiera.fr). The platform is designed to internationalize and innovate exhibitors' businesses.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Fieramilano RhocoreStrategic or Co-development Partner · 1 January 2025Primary exhibition venue partnership for hosting AF - L'Artigiano in Fiera and other major exhibitions. Located in Rho-Pero, Milan.
• CdO (Organizzazioni Cristiane)coreStrategic or Co-development Partner · 1 January 2003CdO was a strategic partner in promoting the Expo del Capitale Umano e dell'Innovazione event, bringing together business community networks and values-based organizational support.
• Fondazione per la SussidiarietàcoreStrategic or Co-development Partner · 1 January 2003Served as scientific partner for Expo del Capitale Umano e dell'Innovazione, providing academic and research credibility to the innovation exhibition event.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Messe Frankfurt GmbH: Messe Frankfurt is a major German trade fair organizer and venue operator, running flagship consumer and industry events including Ambiente, Heimtextil, and Christmasworld. Comparable to Ge.Fi. for organizing international flagship events serving consumer-facing exhibitors.
• Informa plc: Informa is a global FTSE-listed events and B2B information group operating major trade shows across technology, healthcare, and consumer verticals (including events formerly under UBM). Comparable as a global B2B exhibition organizer; operates at vastly larger scale than Ge.Fi.
• RX Global (Reed Exhibitions): RX Global is one of the world's largest trade fair organizers (operating 400+ events including consumer fairs and B2B expos) under RELX. Comparable to Ge.Fi. as an exhibition organizer serving consumer and B2B markets, though at vastly larger scale with global venue network.
• GL Events SE: GL Events is a major French-listed event management group operating venues, organizing exhibitions (e.g., Sirha, Equita Lyon), and providing event services globally. Comparable to Ge.Fi. as a broader-scale European exhibition organizer with venue ownership and diversified event portfolio spanning consumer and professional verticals.
• Messe München GmbH: Messe München operates Munich exhibition venue and organizes flagship events including bauma, IFAT, and EXPO REAL. Comparable as a German venue-based trade fair organizer with international flagship exhibitions and consumer/B2B verticals.
• Koelnmesse GmbH: Koelnmesse operates Cologne exhibition venue and runs major consumer/B2B events including gamescom, ANUGA, and ISM. Comparable as a German venue-based trade fair organizer with consumer-facing flagship editions.

Direct peers

• Veronafiere S.p.A. Veronafiere operates one of Italy's largest exhibition venues (Verona) and organizes flagship fairs including Vinitaly, Marmomac, and Fieragricola. Comparable to Ge.Fi. as a privately-controlled Italian trade fair organizer with vertically-specialized flagship events in premium consumer and B2B categories.
• BolognaFiere S.p.A. BolognaFiere operates Bologna Exhibition Centre and organizes consumer-facing fairs including Cosmoprof and SaMoRun. Comparable to Ge.Fi. as a peer-sized Italian trade fair organizer with consumer/B2B event portfolio and venue-centric operating model.
• Italian Exhibition Group SpA: Italian Exhibition Group is the largest Italian trade fair organizer, operating major venues and events including Vicenzaoro, RiminiWellness, and Sigep. Directly comparable to Ge.Fi. as a domestic Italian trade fair organizer serving consumer and B2B verticals with venue partnerships and e-commerce extensions.
• ITE Group plc: ITE Group organizes trade exhibitions in emerging and developing markets across Asia, Middle East, Africa, and Eastern Europe. Comparable to Ge.Fi. for organizing international exhibitions with exhibitor-driven B2B/B2C matching, though geographically focused on emerging markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ge.Fi. Spa