What Marstrat does

Marstrat B.V. is a privately held strategic consultancy headquartered in Rotterdam, Netherlands, founded in 2015 to serve the Dutch maritime sector. The firm provides four core consulting service lines — Operational Management (process improvement and ICT landscape architecture for shipyards), Market Intelligence (industry research and market studies), Financial Solutions (alternative ship finance, refinancing, and investor advisory), and Boardroom Consulting (strategic advisory and confidential executive counsel). In addition, Marstrat developed and continuously operates the NL Flag Portal, a one-stop digital information portal for the registration of sea-going vessels and superyachts under the Dutch flag, on behalf of the Ministry of Infrastructure and Water Management. The firm is partner-led, with six partners (following a January 2024 succession that saw founding partners Martin Bloem and Jenny Coenen replaced by Michiel Spitzer and Adriaen Winckers) each carrying 20-30 years of maritime and offshore experience, and a stated headcount of 1-10 employees.

Marstrat's business model is project-based professional services, with no publicly disclosed pricing and revenue generated through direct consulting engagements. Go-to-market is sales-led, relying on industry events (Europort, Metstrade, Maritime Awards Gala), trade missions, thought leadership content via its Insights blog, and network referrals within the Dutch maritime community. The firm does not market a software product, platform, or AI-driven offering; its intellectual capital resides in its partners' domain expertise and ecosystem relationships.

Marstrat serves a diverse roster of Dutch and international maritime clients across five primary segments: shipyards and shipbuilders (Damen Shipyards, Royal IHC, Niestern Sander), shipping companies and shipowners (Oceanteam, Royal Wagenborg, Gebr. van der Lee), maritime technology providers (Wärtsilä, Siemens Marine), government and public sector bodies (MinIenW, Gemeente Rotterdam, Provincie Groningen, Business Finland, Topsector Water en Maritiem), and financial institutions and industry associations (NN Investment Partners, Nordian Capital Partners, Nederland Maritiem Land, SYBAss, Holland Yachting Group). The firm also maintains active involvement in maritime policy and regulation, including chairing the diving legislation working group whose report was delivered to the Dutch Parliament in June 2025.

Name

Marstrat

Legal name

Marstrat B.V.

Website

https://marstrat.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Marstrat is a Rotterdam-based maritime strategy consultancy providing operational management, market intelligence, financial solutions, and boardroom advisory to shipyards, shipping companies, maritime technology firms, Dutch government bodies, and maritime-focused financial institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consultancy Services: Marstrat generates revenue through consulting engagements providing strategic advice, market intelligence, financial solutions, and operational management expertise to maritime sector clients including shipyards, shipping companies, government entities, and investors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Marstrat is a strategic consultancy firm providing business, financial, and operational expertise to the maritime sector. Its four core service lines are Operational Management (process improvement and ICT landscape for shipyards), Market Intelligence (industry research and analysis), Financial Solutions (ship finance, alternative funding, refinancing), and Boardroom Consulting (strategic advisory for executives). The firm also developed and maintains the NL Flag Portal, a digital information portal for Dutch vessel registration.

Product overview

Marstrat is a strategic consultancy firm based in Rotterdam, the Netherlands, providing a combination of business, financial, and operational expertise to the maritime sector. The firm operates as a services-based consultancy rather than a software product company, offering four core consulting service lines: Operational Management (process improvement and ICT solutions for shipyards), Market Intelligence (research and analysis), Financial Solutions (ship finance and alternative funding), and Boardroom Consulting (executive strategic advisory). Additionally, Marstrat developed and maintains the NL Flag Portal, a digital information portal for Dutch vessel registration. The firm also conducts market studies, organizes trade missions (such as Finnish maritime trade missions), develops strategic roadmaps (Roadmap Superyacht Delta), and provides policy advisory on maritime regulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Operational Management

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Ministry of Infrastructure and Water Management (IenW)coreStrategic or Co-development Partner · 1 January 2019In 2019, Marstrat was asked to execute the NL Flag promotion campaign on behalf of the Dutch Ministry. The campaign aims to increase vessels flying the Dutch flag. Marstrat developed a one-stop information portal for vessel registration under the Dutch flag and provides continuous support to the NL Flag portal.
• Business FinlandcoreGTM or Marketing PartnerMarstrat was hired by Business Finland to organize the Finnish maritime trade mission to the Netherlands (October 8-10). The mission showcased collaboration opportunities between Finnish and Dutch maritime clusters in shipbuilding, emissions-free maritime technology, and Arctic maritime knowledge. Hein Velema and Harry Doze led the organization.
• Groningen Maritime BoardcoreStrategic or Co-development PartnerMarstrat partner Harry Doze serves as secretary and driving force behind the Groningen Maritime Board, which was installed in March 2019 to reinforce the regional maritime cluster. The Board initiates projects for cooperation and innovation within the Northern region.
• MetstradecoreStrategic or Co-development PartnerMarstrat supported Metstrade to develop a new strategy and concept for the Superyacht Pavilion, scheduled for full implementation in 2025 with additional 8,000 square meters of exhibition space. Hein Velema provided expertise and network to reinforce the trade show's position as leading B2B event in superyacht industry.
• Damen ShipyardsminorGTM or Marketing PartnerMarstrat and Damen Shipyards Gorinchem co-hosted a Finnish business delegation (Team Finland) in November 2019, with eleven companies led by State Secretary for Economic Affairs.
• Topsector Water & MaritiemcoreStrategic or Co-development PartnerMarstrat organizes maritime trade missions in collaboration with Topsector Water & Maritiem, including Dutch virtual visits to Finland and Finnish trade missions to the Netherlands.
• Netherlands Maritime Technology (NMT)coreStrategic or Co-development PartnerMarstrat works closely with NMT on maritime industry initiatives including trade missions, regional maritime cluster development, and industry events. The firm supports NMT's mission to promote Dutch maritime technology internationally.
• SYBAss (Superyacht Builders Association)coreStrategic or Co-development PartnerMarstrat partner Hein Velema acts as project manager for SYBAss and was closely involved with developing the Yacht Owner Representative Programme (YORP). Velema previously founded SYBAss and maintains active involvement in the association's initiatives.
• Holland Yachting GroupcoreStrategic or Co-development PartnerMarstrat collaborates with Holland Yachting Group on superyacht industry initiatives including the Superyacht Clusters Matching events and strategy development for the Dutch superyacht sector.
• EuroportcoreGTM or Marketing PartnerMarstrat joined forces with Europort to host substantive programmes focusing on maritime autonomous systems. This collaboration led to a Finnish maritime delegation visiting and meetings between Finnish Minister of Economic Affairs and Dutch maritime business representatives.
• Deal Drecht CitiescoreStrategic or Co-development PartnerMarstrat developed the Roadmap Superyacht Delta Zuid-Holland in partnership with Deal Drecht Cities, Gemeente Rotterdam, Port of Rotterdam, and branch organizations NMT and Holland Yachting Group.
• Maritime Awards GalaminorGTM or Marketing PartnerMarstrat has supported the Maritime Awards Gala over the years and became Gold Sponsor in 2018, continuing sponsorship in 2019. The event celebrates innovative power and achievements of Dutch maritime industry with nearly 900 maritime professionals attending annually.
• Nederland Maritiem Land (NML)coreStrategic or Co-development PartnerMarstrat and NML took initiative to connect leading Dutch regional maritime clusters, working together to identify cross-regional challenges and intensify cooperation between maritime regions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BMT Group: BMT is a maritime engineering and management consultancy with deep shipyard, naval, and offshore expertise, competing for operational-management and strategy mandates Marstrat serves.
• Vuyk Engineering Rotterdam: Vuyk Engineering Rotterdam is a Dutch maritime consultancy offering ship design, engineering, and project advisory to shipyards and owners — directly comparable in geography, buyer segment, and advisory scope.
• Clarksons Research: Clarksons Research delivers shipping market intelligence and advisory to shipowners, financiers, and yards — overlapping Marstrat's Market Intelligence and Financial Solutions service lines.
• Maritime Strategies International: MSI is a niche maritime economic and strategy consultancy serving shipowners, financiers, and governments — directly comparable to Marstrat in target buyer, advisory scope, and maritime-only focus.
• MHA Moore Maritime: MHA Moore (formerly Moore Stephens) provides maritime advisory and audit services to shipping clients globally. It competes with Marstrat for shipowner and shipyard financial-advisory mandates.

Broad incumbents

• Oliver Wyman: Oliver Wyman's Transportation & Services practice serves global shipping, ports, and offshore clients on strategy and operational transformation — a broader incumbent that competes with Marstrat for maritime boardroom consulting.
• Lloyd's Register: Lloyd's Register combines classification with a maritime advisory practice covering regulatory, decarbonization, and digital strategy — a broad incumbent that competes for the same shipyard and government policy mandates.
• Royal HaskoningDHV: Royal HaskoningDHV is a large Dutch engineering consultancy with a substantial maritime and ports practice, serving shipyards, ports, and governments on strategy, design, and operational projects that overlap Marstrat's scope.
• DNV Maritime: DNV's Maritime Advisory business serves shipowners, yards, and governments on decarbonization, autonomy, and regulatory strategy — overlapping Marstrat's policy and operational advisory work at much larger scale.

Regional players

• Fearnleys: Fearnleys is a Norwegian shipbroking and advisory firm providing sale, purchase, and market advisory services to shipowners — comparable to Marstrat in maritime advisory, but anchored in the Nordic market rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marstrat-b-v-
• Xx.com/marstratbv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marstrat