What Svedex does

Svedex Deuren B.V. is a Dutch private limited company founded in 1954 and headquartered in Varsseveld, Netherlands, that manufactures and supplies prefinished lacquered interior doors, mounting frames, sliding door systems, and related hardware. The company positions itself as the only Dutch manufacturer producing a complete range of lacquered style doors, anchored by its proprietary Superlak® finish — an ultra-hard lacquer coating offering scratch and UV resistance with a 10-year warranty on gloss retention. The product portfolio spans Superlak® style doors (Cameo, Elite, Connect, Character, Front, Nova, Form, Nuance, Linea series), flat Superlak® doors, technical doors (fire-resistant, soundproof, burglary-resistant), HPL doors, VH doors, Match and Agti steel and hardwood mounting frames, Move and other sliding door systems, and an extensive hardware/accessories range. All products are FSC, PEFC, and KOMO certified.

The company operates a hybrid go-to-market combining (i) a domestic dealer network (verkooppunten) as the primary channel, (ii) a B2B Dealerportal serving contractors, architects, and project developers with technical documentation, BIM/STABU support, and showroom tooling, and (iii) a direct-to-consumer Serviceshop e-commerce storefront for low-ticket accessories such as touch-up paints (€7.50), hinges (€9.15–€28.20), and locks (€7.85–€16.75). Revenue is generated through one-time product sales at gross recommended retail prices including VAT, with ancillary professional services (assembly, logistics, technical support) for B2B customers. Customer segments include construction professionals, architects and project developers, kopersbegeleiders (homebuyer counselors), dealers/retailers, and individual consumers, primarily in the Netherlands with emerging exposure to Belgium and Germany. Operations consist of a single manufacturing site in Varsseveld and a logistics/returns center in Raamsdonksveer.

Svedex is independently owned under the Svedex Deuren B.V. legal entity, with no disclosed parent company, external investors, or M&A activity. Recent strategic activity has centered on product-line expansion (2024 Move 4/5 sliding systems, 25-model Front series, 2025 Diep zwart collection) and a new construction project at the Varsseveld headquarters. The company employs 251-500 people and does not disclose revenue.

Name

Svedex

Legal name

Svedex Deuren B.V.

Website

https://svedex.nl

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Short description

Svedex is a Dutch manufacturer founded in 1954 that produces prefinished lacquered interior doors, frames, and sliding systems using its proprietary Superlak® finish, serving construction professionals, architects, dealers, and consumers across the Netherlands, Belgium, and Germany.

Ownership category

akta.pro rank

Product category

Interior Doors and Door Systems

NAICS

Wood Window and Door Manufacturing (321911), Metal Window and Door Manufacturing (332321), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Interior Doors (IMADAIAB)

akta.pro secondary industry

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)

Keywords

• Interior door systems
• Lacquered interior doors
• Door manufacturing
• Door hardware accessories
• Sliding door systems

Headquarters

HQ city

Varsseveld

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Door Sales: One-time sale of lacquered interior doors including style doors, glass doors, panel doors, and line doors. Products are sold fully finished and ready-to-hang.
2. Door Frame Sales: Sale of steel and wooden mounting frames (kozijnen) including Match and Agti product lines.
3. Sliding Door Systems: Sale of sliding door systems including wall-mounted and in-wall configurations with Move, Motion, and Match product lines.
4. Hardware and Accessories: Sale of door hardware including handles, hinges, locks, strike plates, and touch-up paints through the Serviceshop e-commerce platform.
5. Professional Services: Technical support, assembly services, and logistics services for professional customers including contractors and architects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Svedex manufactures and supplies prefinished lacquered interior door systems for the Dutch market. Its core offering spans style doors, flat doors, technical doors (fire-resistant, soundproof, burglary-resistant), HPL and VH doors, steel and hardwood mounting frames, sliding door systems, and complementary door hardware. All doors are factory-finished with the proprietary Superlak® lacquer and delivered ready-to-hang, targeting construction professionals, architects, dealers, and end consumers.

Product overview

Svedex is a Dutch manufacturer of prefinished/painted interior doors, operating since 1954. The product portfolio is organized as a multi-category system centered on the proprietary Superlak coating technology. Core offerings include the Superlak Stijldeuren series (style doors in multiple design collections: Cameo, Elite, Connect, Character, Front, Nova design, Form, Nuance, Linea) with glass, panel, and line configurations; Vlakke Superlak Deuren (flat doors) in versions 1.0-7.0; Technische Deuren (fire-resistant, soundproof, and burglary-resistant); HPL Deuren; and VH Deuren. Supporting products include Match and Agti door frames (steel and hardwood mounting frames in multiple variants), Move schuifdeursystemen (sliding door systems with in-wall and on-wall options), and comprehensive hardware (Luxe, Schuifdeur, and Project deurbeslag). The Serviceshop provides touch-up paints, locks, hinges, and accessories. All doors are prefinished with Superlak coating, FSC/PEFC certified, and KOMO attested.

Differentiator

Problem solved

Functional benefit

Products and services

• Superlak® Stijldeuren (Interior Style Doors) Prefinished lacquered interior style doors with Superlak® coating, available in multiple design series (Cameo, Elite, Connect, Character, Front, Nova, Form, Nuance, Linea) and configurations including glass doors, panel doors, line doors, glass/panel doors, and glass/line doors. Sold fully finished and ready-to-hang for residential and commercial construction.
• Vlakke Superlak® Deuren (Flat Lacquered Doors) Flat prefinished lacquered interior doors with Superlak® coating, available in versions 1.0 through 7.0 for different specifications and budgets.
• Technische Deuren (Technical Doors) Specialized interior doors including fire-resistant (brandwerende), soundproof (geluidwerende), and burglary-resistant (inbraakwerende) doors for projects requiring specific performance characteristics.
• HPL Deuren (High Pressure Laminate Doors) High Pressure Laminate doors in versions 1.0 through 7.0 for enhanced durability in high-traffic or commercial applications.
• VH Deuren (Prefabricated Doors) Voorbewerkte (prefabricated/prefinished) doors ready for further finishing or installation, suitable for customers who want basic pre-prep work done at the factory.
• Kozijnen (Door Frames) Door mounting frames including the Match series of steel frames (Match, Match Plus, Match Plus FF for fire resistance) and the Agti series of hardwood frames (Agti, Agti Smart), available in stomp (rebated) and opdek (overlapping) configurations with various height options.
• Schuifdeursystemen (Sliding Door Systems) Sliding door systems including in-wall (Schuifdeursystemen in de Wand) and on-wall (Schuifdeursystemen voor de Wand) configurations, plus the Move 4 and Move 5 product lines with front or top-mounted roller systems, optional softclose, and 5-year warranty.
• Hang- en sluitwerk (Door Hardware) Premium and project-specification door hardware including Luxe deurbeslag (handles from lines such as Live, Flair, Blix, Jumu, Twinkle, Twist, Square, Mind, World, Club, Enzi, House, Mood, Zen, Enter, Air, Luxes, Reflex, Home, Voque, Lounge, Flow, Close, Joy, Base, Lumo, Blush, Pulse, Core, Bliss), Schuifdeurbeslag (sliding door handles), and Projectbeslag (project hardware including Ami, Buvalux, Hoppe lines).
• Serviceshop Accessoires Online shop offering replacement parts and touch-up products including lakstiften (touch-up paints in Alpine White, Extra White, Broken White, and Deep Black at €7.50 per unit), sloten (locks from €7.85 to €16.75), paumelles (€3.99 to €22.20 per piece), scharnieren (hinges from €9.15 to €28.20), kozijnbuffers (door bumpers), strike plates, and glass strips.
• Professional Services for Construction Professionals Technical support and services for professional customers including Deurplus upgrade program, Montageservice (assembly service), technical documentation (Kennisbank), BIM and STABU integration, logistieke services (logistics), verwerkingsvoorschrift (processing instructions), leverdatum (delivery date planning), and showroominrichting (showroom setup) support.

Quantifiable outcome

• 10-year warranty on Superlak® lacquer finish covering gloss level and scratch resistance.
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• ASSA ABLOY: Global leader in door openings and hardware; comparable as a supplier of locks, hinges, and access solutions that complement Svedex's hardware offering and compete for specification decisions on interior door projects.
• Kermi: German building components manufacturer (part of Arbonia) producing shower enclosures, radiators, and doors; comparable as a European adjacent building product manufacturer supplying through dealer and project channels similar to Svedex's.

Broad incumbents

• Masonite: Global door manufacturer with significant European footprint in interior and architectural doors; broad incumbent competing in residential and commercial door segments relevant to Svedex's technical doors portfolio.
• Hörmann: Large German door manufacturer primarily focused on industrial and garage doors but expanding into interior doors; relevant broad incumbent given Svedex's Belgian and German market exposure and overlap on technical/functional doors.
• JELD-WEN: Global door and window manufacturer with European operations; overlaps with Svedex in interior doors and frames but at much larger scale and broader product portfolio, including exterior and commercial doors.

Direct peers

• Bruynzeel Deuren: Dutch interior door brand with a long heritage, part of a broader door and interior building products group; directly comparable to Svedex in prefinished interior door systems sold through Dutch dealers and project channels.
• Skantrae: Dutch interior door manufacturer specializing in finished and design doors; the closest direct competitor to Svedex in the Netherlands, competing in style doors, glass doors, and panel doors for the same dealer and contractor channels.

Emerging players

• BoDo: German door manufacturer with a strong focus on sliding door systems; comparable to Svedex's Move schuifdeursystemen and a relevant emerging player as Svedex expands its sliding door category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/svedex

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svedex