The New Stand
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
The New Stand firmographics
Firmographics- Name
- The New Stand
- Legal name
- The New Stand Inc.
- Website
- https://the-new-stand.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The New Stand industry classification
Industry- Product category
- Curated Omnichannel Retail
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331), Retail-Convenience Stores (5412), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
- akta.pro secondary industry
- Multi-Price-Point Convenience Discount (e.g., $1–$10) (CRAEAJAG)
Keywords
Where The New Stand is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The New Stand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of products to consumers through the platform. Products may be sold directly by The New Stand or through brand and retailer partners. Revenue generated from the difference between retail price and cost.
- Partner Commission: Revenue share arrangement with brands and retailers who make products available through the Services. The New Stand facilitates transactions and retains a commission or fee.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
The New Stand product offering
Product offeringCore offering
The New Stand operates a hybrid curated-retail platform that combines a native iOS mobile application, a web storefront, and physical newsstand-style kiosks in New York City to offer lifestyle and consumer goods. The platform functions both as a direct retailer and as a marketplace where multiple brands and retailers make their products available, with transactions routed to partners for fulfillment, shipping, and customer service while Stripe handles payment processing.
Product overview
The New Stand operates as a unified news and content service comprising three integrated components: a mobile application called 'The News Stand' available on iOS, a primary website at www.thenewstand.com, and physical retail kiosk locations at subway stations and partner venues. The company functions as a digital newsstand providing news, content, and related services to consumers across these channels.
Differentiator
Problem solved
Functional benefit
Products and services
- The News Stand Mobile Application Native iOS mobile application that gives consumers access to The New Stand's curated product discovery, purchasing, user account, and order management features on iOS devices.
- The New Stand Website Web-based storefront at www.thenewstand.com serving as the primary digital interface for browsing, account management, and product purchase.
- The New Stand Physical Retail Kiosks Physical newsstand-style kiosk locations at subway stations and partner venues in Brooklyn, Brookfield Place, and Columbus Circle providing in-person product discovery and purchase for urban consumers.
Companies that use The New Stand
Customer profileSegments1 record
Ideal customer profiles1 record
The New Stand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
The New Stand partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- StripecoreStripe serves as the Payment Processor for all transactions within the Services. Stripe handles the collection and storage of financial information including credit card details. The New Stand collects and stores only credit card type and last four digits of the credit card number for transaction facilitation.
- Brand and Retailer PartnerscoreMultiple brands and retailers make their products available through The New Stand platform. When customers purchase products, their billing, shipping, and purchase information is shared with the applicable brand or retailer for order fulfillment, customer service, shipping, returns, and exchanges.
- Fulfillment CompaniesminorThird-party fulfillment companies partner with The New Stand to handle logistics, shipping, and returns for product orders. Customer shipping information is passed to these partners for order fulfillment purposes.
Scale indicators1 record
Recent moves4 records
The New Stand competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
The New Stand social profiles
Digital presenceThe New Stand financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Stand leadership team
Management profileNumber of profiles
The New Stand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Stand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Stand
What does The New Stand do?
The New Stand operates a hybrid curated-retail platform that combines a native iOS mobile application, a web storefront, and physical newsstand-style kiosks in New York City to offer lifestyle and consumer goods. The platform functions both as a direct retailer and as a marketplace where multiple brands and retailers make their products available, with transactions routed to partners for fulfillment, shipping, and customer service while Stripe handles payment processing.
Is The New Stand a public or private company?
The New Stand is a private company. It is classified as unknown and is currently operating.
When was The New Stand founded?
The New Stand was founded in 2016. It employs 51 to 100 people.
Where is The New Stand based?
The New Stand is headquartered in New York, United States, in the North America region.
How does The New Stand make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are partner Commission.
Does The New Stand have an API?
No public API is recorded for The New Stand.
What industry is The New Stand in?
The New Stand's product category is Curated Omnichannel Retail. Its primary akta.pro industry code is CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime), with a secondary code of CRAEAJAG, Multi-Price-Point Convenience Discount (e.g., $1–$10). Its NAICS code is 455 and its SIC code is 5331.