PBS Oil Industries

What PBS Oil Industries does

PBS Oil Industries Private Limited is an Indian edible oil manufacturer founded in 1987 and headquartered in Dhamtari, Chhattisgarh. The company operates a single integrated manufacturing facility combining 500 MT/day solvent extraction capacity (split across a 300 MT unit and a 200 MT unit) and 125 MT/day refining capacity, with a physical refinery that the company states was the first established in the state of Chhattisgarh. Refining is conducted through a four-stage physical process (degumming/neutralization, bleaching, de-waxing, and deodorization) without chemical refining, intended to preserve nutrients such as Oryzanol in rice bran oil, and is supported by an in-house Every Hour Testing (EHT) quality protocol.

The company sells packaged branded edible oils across four commodity categories — rice bran, sunflower, soyabean, and palmolein — under a multi-brand portfolio led by the flagship Super Sarvottam and supported by Sarvottam Gold, Sridhara (with variants SONA, CHANDI, URJA, and BALI), Niyo, and Gold. Customer segments are middle-class and upper-middle-class Indian households, with a secondary health-conscious consumer segment attracted by rice bran oil's cholesterol-reducing properties.

PBS generates revenue through one-time transactional sales of packaged edible oils distributed via modern trade, e-commerce portals, retail chains, and wholesale distributors across pan-India, with strongest presence in Chhattisgarh and central India. The company is closely held by the founding Agrawal family, with professional management including a CFO present since inception and a COO appointed in 2017, and has no disclosed external investors, acquisitions, or AI/digital product capabilities.

Name

PBS Oil Industries

Legal name

PBS Oil Industries Private Limited

Website

https://pbsoil.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

PBS Oil Industries is a Chhattisgarh-based, family-owned Indian edible oil manufacturer operating solvent extraction and physical refining to produce branded Rice Bran, Sunflower, Soyabean, and Palmolein oils under the Super Sarvottam, Sarvottam Gold, and Sridhara brands, selling pan-India through retail, wholesale, and e-commerce channels to mass-market households.

Ownership category

akta.pro rank

Product category

Edible Oils

NAICS

Soybean and Other Oilseed Processing (311224), Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070)

akta.pro primary industry

Vegetable Oil Crushing & Refining (Soy, Canola/Rapeseed, Sunflower, Corn, Cottonseed) (AFAKAEAA)

akta.pro secondary industries

Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE), Commodity Edible Vegetable Oils (Refined/Bleached/Deodorized) (AFAJALAA), Palm Oil Milling, Refining & Fractionation (AFAKAEAB)

Keywords

• Edible oil manufacturing
• Rice bran oil
• Solvent extraction
• Physical refining
• Blended vegetable oil

Headquarters

HQ city

Dhamtari

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Packaged Edible Oil Sales: PBS Oil Industries generates revenue through the manufacture and sale of packaged edible oils including Rice Bran, Sunflower, Soyabean, and Palmolein oils under brands like Super Sarvottam, Sridhara, Niyo, and Gold. Revenue comes from one-time transactional sales through retail channels, modern trade, and e-commerce platforms.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

PBS Oil Industries manufactures and sells packaged edible oils including Rice Bran, Sunflower, Soyabean, and Palmolein oils under brands such as Super Sarvottam, Sarvottam Gold, Sridhara, Niyo, and Gold. The company operates 500 MT solvent extraction and 125 MT/day refining capacity and was the first to set up a chemical-free physical refinery in Chhattisgarh, which preserves nutrients like Oryzanol. Its products are sold to households across India through modern trade, retail chains, wholesale distributors, and e-commerce portals.

Product overview

PBS Oil Industries is an edible oil manufacturing company offering a portfolio of branded cooking oils (Super Sarvottam, Sridhara, Sarvottam Gold, Niyo, and Gold brands) covering Rice Bran, Sunflower, Soyabean, and Palmolein oils. The product portfolio includes flagship products like Super Sarvottam Rice Bran Oil and Super Sarvottam Sunflower Oil, premium sub-brands under Sarvottam Gold, and value-focused variants under Sridhara. The company operates across the edible oil value chain with 500 MT solvent extraction capacity (two units of 300 MT and 200 MT), 125 MT/day refining capacity, and the first physical refinery in Chhattisgarh. The physical refining process uses steam distillation without chemicals to preserve oil quality and nutrients like Oryzanol.

Differentiator

Problem solved

Functional benefit

Brands

• Super Sarvottam: Flagship brand of PBS Oil Industries offering rice bran oil and sunflower oil products.
• Sarvottam Gold
• Sridhara
• Niyo
• Gold

Products and services

• Super Sarvottam Rice Bran Oil Premium rice bran oil positioned as the flagship brand, designed for health-conscious consumers seeking quality cooking oil with cholesterol-reducing properties due to its Oryzanol content. Sold in multiple pack sizes for household consumers.
• Super Sarvottam Sunflower Oil Sunflower oil variant under the Super Sarvottam flagship brand, positioned as affordable quality for everyday cooking needs of Indian households.
• Sarvottam Gold Rice Bran Oil Premium rice bran oil under the Sarvottam Gold sub-brand, targeting consumers seeking superior quality with refined nutritional benefits.
• Sarvottam Gold Palmolein Oil Palmolein oil variant under the Sarvottam Gold premium sub-brand, offering an affordable quality option for middle-class and upper-middle-class segments.
• Sridhara SONA One of the trusted Sridhara brand variants, part of the PBS Oil portfolio providing affordable quality edible oils to households.
• Sridhara CHANDI One of the trusted Sridhara brand variants, part of the PBS Oil portfolio providing affordable quality edible oils to households.
• Sridhara URJA One of the trusted Sridhara brand variants, part of the PBS Oil portfolio providing affordable quality edible oils to households.
• Sridhara BALI One of the trusted Sridhara brand variants, part of the PBS Oil portfolio providing affordable quality edible oils to households.
• Blended Edible Vegetable Oil Combination of two or more refined oils mixed in appropriate ratios per government norms. Positioned for middle-class and upper-middle-class segments, providing a wider range of fatty acids and neutral taste suitable for various cooking methods including stir-frying, baking, sautéing, grilling, and frying.

Quantifiable outcome

• First physical refinery in Chhattisgarh
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Friends of Tribal's Society (FTS)coreStrategic or Co-development Partner · 15 January 1989FTS is a volunteer organization formed on January 15, 1989 with the goal of improving literacy among Adivasi, rural tribal people in India. PBS Oil Industries supports this organization as part of its CSR initiatives. FTS operates one-teacher schools (Ekal Vidyalayas) in villages across multiple Indian states including Assam, Orissa, Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Maharashtra and Karnataka.
• Akshay Patra FoundationcoreStrategic or Co-development PartnerPBS Oil Industries has been associated with Akshay Patra Foundation, a reputed and selfless body, to provide required resources to individuals in actual need. This CSR partnership focuses on holistic development of society.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Adani Wilmar (Fortune brand): India's largest branded edible oil player through the Fortune label across soyabean, sunflower, mustard, rice bran, and groundnut oils with national distribution — directly comparable to PBS's branded edible oil portfolio and core category competition.
• Emami Agrotech: Edible oil refining and branded oil arm of the Emami group (Healthy & Tasty brand) with pan-India presence — comparable as an integrated branded edible oil peer competing on health-positioned refined oils.
• Bunge India (Dalda and Refine): Global oilseed processor with branded offerings including Dalda vanaspati and refined oils in India — comparable to PBS as a vertically integrated oilseed processor with retail-facing brands.
• Mother Dairy (Dhara brand): Sells the Dhara range of refined edible oils (mustard, groundnut, sunflower, soybean) across India — comparable to PBS as a major national branded edible oil peer with similar category coverage and channel mix.
• Cargill India: Operates edible oil refining and branded foods (NatureFresh, Gemini) in India; comparable to PBS as a major refiner with national branded edible oil distribution.

Emerging players

• Patanjali Ayurved: Aggressively scales branded edible oils (including rice bran) on a health-conscious, affordable positioning with deep national distribution — comparable to PBS as a brand-led mid-tier player competing on the same health/natural positioning.

Direct peers

• Marico (Saffola): Markets the Saffola range including refined rice bran oil positioned on heart-health and cholesterol-lowering claims — a direct head-to-head comparable in the health-positioned rice bran oil segment where PBS's Super Sarvottam competes.
• Gemini Edibles & Fats (Sunpure): Indian edible oil manufacturer of refined sunflower, rice bran, and palm oils sold under the Sunpure brand — comparable mid-sized competitor to PBS's Super Sarvottam with similar multi-category branded portfolio.
• Ruchi Soya: Indian edible oil manufacturer and refiner operating the Ruchi Gold and Nutrela brands across soybean, sunflower, palm, and mustard oils — directly comparable to PBS on integrated solvent extraction + refining + branded retail.
• Agro Tech Foods (Sundrop): Markets Sundrop branded refined sunflower and other edible oils to Indian households — directly comparable to PBS on branded refined edible oil retail play with similar retail channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXUlS90bA5K-orM57KmqXYA
• Facebookfacebook.com/Sarvottamricebranoil
• LinkedInlinkedin.com/company/sarvottamricebranoil

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PBS Oil Industries