Hirvihaaran Golf

What Hirvihaaran Golf does

Hirvihaaran Golf is a Finnish golf club and integrated leisure facility operating under Hirvihaaran Golf Oy, a private limited company (Osakeyhtiö) domiciled in Mäntsälä, Finland. The company serves both share-holding members and pay-as-play visitors through an 18-hole golf course, a driving range, an indoor practice hall, a café-restaurant, on-site accommodation, and a ProShop retailing golf equipment (Titleist bags and balls, FootJoy shoes and apparel) plus the club's own Hirvihaara Collection merchandise. Its primary customer segments are annual/active club members, green-fee visitors, beginner golfers participating in the 'Aloita Golf' Start Golf program, junior golfers (Vasat) and their families, and ProShop retail buyers.

The business operates on a hybrid revenue model combining recurring membership and share-based playing rights (Osakkeet, Aktiivijäsenyys, Kultakortti/Gold Card), per-round green fees, retail product sales through both the physical club and an e-commerce storefront (kauppa.hirvihaarangolf.fi), professional instruction delivered by golf pro Tommi Tuominen, café-restaurant services run by Annemari Siira, competition entry fees, and a club-trip offering. No revenue, headcount, or membership figures are publicly disclosed. The company is independently owned, consistent with the typical member/shareholder structure of Finnish golf clubs, with no institutional or venture capital backing identified.

Operations are powered by WiseNetwork's WiseGolf platform, which handles tee-time booking, member management, competition scheduling, and the online store backend. Distribution spans direct on-site engagement at the clubhouse, an e-commerce storefront with club pickup, a weekly email newsletter (Viikkotiedote), a Facebook presence (hirvihaarangolfmantsala), and a curated local partner ecosystem (Hartwall, Keuda, Teollisuuspalvelu, UVL, Hako, Metsäpirtin Multa, X-print) promoted via a 'Yhteistyössä' partner section on the website.

Name

Hirvihaaran Golf

Legal name

Hirvihaaran Golf Oy

Website

https://hirvihaarangolf.fi

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Hirvihaaran Golf is a Finnish golf club and integrated leisure facility in Mäntsälä operating an 18-hole course, practice facilities, ProShop, café-restaurant, accommodation, and instruction for members, visitors, beginners, and junior golfers.

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Golf club membership
• Golf instruction services
• Golf retail proshop
• Golf practice facilities

Headquarters

HQ city

Hirvihaara

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Golf Memberships: Annual and active memberships providing access to the golf course, club facilities, and member benefits including tee time booking and club events.
2. Green Fees: Per-round fees charged to visitors and non-members for playing the golf course.
3. ProShop Product Sales: Retail sales of golf equipment including bags, balls, shoes, and apparel through both physical pro shop and online store. Products include Titleist golf bags (259€-349€), Titleist golf balls (64€ per dozen), FootJoy footwear and apparel.
4. Golf Lessons and Courses: Professional instruction services including group courses, junior programs, individual lessons, and golf trips. Pro Tommi Tuominen provides coaching.
5. Restaurant and Café: On-site café-restaurant operated by Annemari Siira, serving club members and visitors.
6. Golf Playing Rights (Pelioikeudet): Sale of golf playing rights, particularly through shareholdings and special cards like the Gold Card (Kultakortti).
7. Competitions and Events: Entry fees for club competitions and events including Greenkeepers Revenge and Hirvihaaran SCR events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hirvihaaran Golf operates an 18-hole golf course at Hirvihaara, Mäntsälä, Finland, offering course access via memberships and green fees. The facility integrates a ProShop retailing Titleist and FootJoy equipment, a driving range and indoor practice hall, an on-site café-restaurant, accommodation, and professional golf instruction including beginner and junior programs. Operations, tee-time booking, and e-commerce are managed through the WiseGolf platform.

Product overview

Hirvihaaran Golf is a Finnish golf club in Mäntsälä operating as a unified club facility offering golf course access, practice facilities, dining, accommodation, and professional instruction. The club runs a ProShop retail operation selling golf equipment (Titleist bags and balls, FootJoy shoes) and apparel (FootJoy polo shirts, Hirvihaara Collection merchandise) through both physical and online stores. Club operations are powered by the WiseGolf platform managing tee time bookings, member services, competitions, and e-commerce. The product portfolio centers on the 18-hole golf course (Kenttä) as the core offering, supplemented by Range and Practice Hall for training, Café-Restaurant and Accommodation for hospitality, and comprehensive Golf Courses & Instruction programs. The ProShop represents a distinct retail arm offering named equipment brands (Titleist, FootJoy) and the club's own branded Hirvihaara Collection apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course (Kenttä)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• TeollisuuspalveluminorOthersLocal business partner featured in the 'Yhteistyössä' (In Cooperation) section of the website. Nature of partnership not specified.
• UVLminorOthersLocal business partner featured in the 'Yhteistyössä' section of the website. Nature of partnership not specified.
• KeudaminorOthersLocal educational/ business partner featured in the 'Yhteistyössä' section. Nature of partnership not specified.
• HartwallminorOthersBeverage company partner featured in the 'Yhteistyössä' section, likely providing beverages for the club restaurant.
• X-printminorOthersPrinting services partner featured in the 'Yhteistyössä' section. Nature of partnership not specified.
• HakominorOthersEquipment/services partner featured in the 'Yhteistyössä' section. Nature of partnership not specified.
• Metsäpirtin MultaminorOthersGround/soil products partner featured in the 'Yhteistyössä' section, potentially related to course maintenance.
• WiseGolf (WiseNetwork)coreTechnology or IntegrationTechnology partner providing the golf club management system (toiminnanohjausjärjestelmä) powering operations, tee time booking, member management, and the website backend.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pickala Golf: Finnish golf club operating multiple courses and full-service facilities (F&B, ProShop, instruction) in the Helsinki region. Directly comparable member-based golf club with similar multi-revenue stream model.
• Linna Golf: Finnish golf club with course, practice facilities, and clubhouse services. Comparable as a regional Finnish golf club offering a similar bundle of golf services.
• St. Laurence Golf: Finnish golf club with championship course and club facilities. Comparable as a Finnish member-based club operating in the same competitive landscape.
• Hirsala Golf: Helsinki-region golf club with course, restaurant, and ProShop. Comparable member-based club competing for the same catchment area in southern Finland.
• Helsinki Golf Club: One of Finland's oldest and largest golf clubs, offering full-service course, F&B, and ProShop facilities. Comparable as a member-owned Finnish club with comprehensive service offerings.
• Kytäjä Golf: Premium Finnish golf resort with multiple courses, accommodation, and F&B. Comparable as a multi-facility golf destination in the Greater Helsinki region competing for the same member and visitor demand.
• Nordcenter Golf & Country Club: Finnish golf and country club with multiple courses and comprehensive facilities. Comparable full-service Finnish golf club with member and visitor revenue mix.

Others

• WiseGolf (WiseNetwork): Finnish golf club management software provider that powers Hirvihaaran Golf's operations. Relevant as the technology partner enabling tee time booking, member management, and e-commerce.

Regional players

• Master Golf Club: Finnish golf club located outside the immediate Helsinki region. Comparable as a member-based Finnish club but with a different geographic catchment.
• Wiurila Golf & Country Club: Finnish golf and country club located in southern Finland. Comparable as a member-owned club with course, F&B, and event offerings, though in a different sub-region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hirvihaarangolfmantsala
• Xx.com/hirvihaarangolf
• LinkedInlinkedin.com/company/hirvihaaran-golf-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirvihaaran Golf