Derthona Basket

Name

Derthona Basket

Legal name

Derthona Basket S.S.R.L.

Website

https://derthonabasket.it

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball club
• Serie A basketball
• Youth basketball academy
• Sports ticketing services
• Team merchandise retail

Headquarters

HQ city

Tortona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from match tickets for Serie A regular season and playoff games, including season tickets, individual match tickets, and hospitality packages.
2. Sponsorship: Main sponsor Bertram Yachts, institutional sponsor ASTM S.p.A., official sponsors program, and Derthona Crew partner network.
3. Merchandising: Official merchandise sales through Derthona Store (e-commerce platform) and physical store at Via Carducci 12, Tortona.
4. Media Rights and Competition Revenue: Revenue from participation in Serie A and BKT EuroCup competitions, including media rights and competition stipends.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Derthona Basket is an Italian professional basketball club that fields a men's first team (Bertram Derthona Tortona) in Lega Basket Serie A and the BKT EuroCup, a women's team (BCC Derthona Basket) in Serie A1, and a youth development academy (Basketball Lab) covering multiple age groups. The club sells match tickets, season tickets, and hospitality packages through the Vivaticket platform and on-venue box offices, and distributes official apparel and merchandise through the Derthona Store e-commerce site and a physical store in Tortona. It also operates the Nova Arena home venue, opened September 2024.

Product overview

Derthona Basket operates as a professional basketball organization with a multi-tier structure: the Prima Squadra competes in Lega Basket Serie A, supported by a women's team (BCC Derthona Basket) in Serie A1, and a youth academy (Basketball Lab) spanning from Serie B Interregionale to minibasket programs. The organization offers digital services through its official website and mobile app, ticketing via Vivaticket, and merchandise through the Derthona Store. Home games are played at Nova Arena (opened 2024) and PalaEnergica Paolo Ferraris.

Differentiator

Problem solved

Functional benefit

Products and services

• Bertram Derthona Tortona (Men's First Team) Professional men's basketball team competing in Lega Basket Serie A (Italy's top basketball league) and the BKT EuroCup, playing home games at Nova Arena in Tortona. Commercialized under the Bertram Derthona Tortona name and supported by main sponsor Bertram Yachts. Performance includes 5th place in the 2025/26 regular season (17-11 in 28 games), Frecciarossa Final Eight of the Italian Cup, and Serie A playoff quarterfinal run.
• BCC Derthona Basket (Women's Team) Women's professional basketball team competing in Serie A1, sponsored by BCC (Banca di Credito Cooperativo). Operates with a dedicated staff including General Manager Alice Pedrazzi and head coach Orazio Cutugno for the 2025-26 season.
• Basketball Lab Youth Academy Multi-tier youth basketball development program covering minibasket, U17 Eccellenza, U19 Eccellenza, and a senior team in Serie B Interregionale. The U19 Eccellenza team has placed among the top eight nationally for four consecutive years and won the Italian national championship in June 2026. Functions as a talent pipeline for the men's first team.
• Match Ticketing and Season Tickets Match-day ticket sales for Serie A regular season and playoff games, plus season ticket subscriptions with pre-emption rights for playoff matches. Distributed through the Vivaticket platform (online and physical outlets), on-venue box offices at Nova Arena and PalaEnergica Paolo Ferraris, and the club ticket office. Pricing is tiered by seating section (Courtside, Parterre, Black and White Parterre, Side Parterre, Tribune, Corners) with reductions for Under 18 and Over 65.
• Derthona Store Official Merchandise Official team merchandise retail channel selling jerseys, apparel, and accessories. Operates both as an e-commerce site (store.derthonabasket.it) and a physical store at Via Carducci 12 in Tortona's historic center, opposite the club offices. Periodic in-store promotional discounts of 20%, 30%, and 40% are offered during fan events.
• Hospitality Packages and Premium Seating Premium match-day experience combining courtside or parterre seating with hospitality services. Examples include the Courtside seating hospitality package at €100.00 (full price) and €120.00 (single ticket), and the Parterre Derthona seating with hospitality at €50–€80. Available via the Vivaticket platform and club ticketing channels.

Quantifiable outcome

• 5th place in Serie A (2025/26 season, 17-11 record in 28 games)
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Bertram YachtscoreGTM or Marketing PartnerMain team sponsor. The team plays as 'Bertram Derthona Tortona'. Yacht manufacturer based in Italy (Lavagna, Genoa). Brand prominently featured on team jerseys and across all official communications.
• ASTM S.p.A.coreGTM or Marketing PartnerInstitutional sponsor and partner. Italian infrastructure company. Logo appears in website header alongside Bertram Yachts as a top-tier sponsor.
• BagliettominorGTM or Marketing PartnerYacht manufacturer brand appearing in website footer as partner.
• PCA BrokerminorGTM or Marketing PartnerInsurance broker partner appearing in footer sponsor section.
• ItineraminorGTM or Marketing PartnerConstruction/infrastructure company partner appearing in footer sponsor section.
• SINELECminorGTM or Marketing PartnerElectrical engineering company partner appearing in footer sponsor section.
• SINAminorGTM or Marketing PartnerInfrastructure/technology company partner appearing in footer sponsor section.
• LegaBasket Serie A (LBA)coreStrategic or Co-development PartnerLeague governing body of Serie A Unipol. Derthona competes in the top-tier Italian basketball league under LBA governance. Also participates in LBA-organized events like the Supercoppa and Frecciarossa Final Eight.
• BKT EuroCupcoreStrategic or Co-development PartnerEuropean basketball competition (second tier after EuroLeague). Derthona awarded multi-year license to participate starting 2026/27 season.
• Italian Basketball Federation (FIP)coreStrategic or Co-development PartnerNational governing body for basketball in Italy. Oversees youth championships (U19, U17 Eccellenza), Serie B Interregionale, and domestic competition structure.
• VivaticketcoreTechnology or IntegrationOfficial ticketing platform provider. Tickets for all Serie A and playoff matches sold through Vivaticket online and physical sales points.
• BCC (Banca di Credito Cooperativo)minorGTM or Marketing PartnerBCC Derthona Basket is the women's basketball team. Credit cooperative brand sponsors the women's program.
• AllianzminorGTM or Marketing PartnerInsurance company sponsor appearing in team naming for youth teams (Allianz Derthona U19 Eccellenza).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HappyCasa Brindisi: Serie A club with consumer/household sponsor naming rights. Same league, comparable scale and sponsor-driven GTM motion to Derthona.
• Dinamo Banco di Sardegna Sassari: Serie A club with regional corporate sponsor (Banco di Sardegna). Comparable sponsorship-led Italian basketball club model operating from a non-flagship market.
• Napoli Basket: Serie A club operating a top-tier pro team with corporate sponsor backing in a major Italian metropolitan market. Comparable league positioning and operating model.
• Olimpia Milano (EA7 Emporio Armani Milano): Italy's most successful basketball club, competes in Lega Basket Serie A and EuroLeague. Closest comparable peer because it is a top-tier Serie A club fielding first team + youth program, with a major luxury/manufacturing sponsor (Armani). Most cited matchup in the Derthona pre-season schedule.
• Dolomiti Energia Trentino (Aquila Basket): Trentino-based Serie A club with an energy-sector title sponsor and developed youth pathway. Same league, similar mid-size Italian-market profile, comparable corporate sponsorship economics.
• Virtus Bologna: Historic Italian basketball club in Serie A and EuroCup/EuroLeague. Directly comparable as a top-tier Italian team operating first team plus youth system, sponsors, and merchandise; appears on Derthona's competitive calendar.
• Germani Brescia: Serie A club owned/corporate-sponsored by a Germani-affiliated industrial group. Featured in Derthona's 2025/26 pre-season schedule; same league and tier.
• Umana Reyer Venezia: Serie A club that eliminated Derthona in the 2025/26 playoff quarterfinals. Same league, comparable scale, similar sponsor-led revenue model with a naming-rights title sponsor (Umana).
• UNA Hotels Reggio Emilia: Serie A club with hospitality/corporate naming-rights sponsor. Appears in Derthona's 2025 pre-season schedule; directly comparable category member.
• Openjobmetis Varese: Historically important Italian basketball club currently in Serie A; played Derthona in 2025 pre-season. Comparable first-team plus youth setup and sponsor-driven naming rights model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DerthonaBasket
• Facebookfacebook.com/DerthonaBasket
• LinkedInlinkedin.com/company/bertram-yachts-derthona-basket

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Derthona Basket