Langer Thuis in Huis

What Langer Thuis in Huis does

Langer Thuis in Huis is a Dutch digital content platform founded in 2018 that centralizes expert-verified information to help seniors aged 55+ and their informal caregivers (mantelzorgers) live independently at home for longer. The platform is organized around six content pillars — aids (hulpmiddelen), housing adaptations (woningaanpassingen), finances (geldzaken), care and assistance (zorg & hulp), choice guides (keuzehulpen), and vitality (vitaal) — covering topics such as stairlifts, bathroom safety, AOW and subsidies, informal care, and fall prevention. Content is reviewed and contributed by credentialed experts including ergotherapists, physiotherapists, financial planners, dietitians, and institutional partners such as Sociale Verzekeringsbank and Alzheimer Nederland, providing a layer of credibility in a regulated, trust-sensitive Dutch niche where more than 9 out of 10 people aged 75+ live independently at home.

The core technology is a content-led web platform with SEO-optimized articles, comparison and buying guides, a verified supplier directory (Leveranciers Overzicht), and a monthly newsletter distributed via email and across Facebook, X, YouTube, and LinkedIn. The platform also offers a purchasable reference guide available as an e-book (€6.95), a softcover (€14.99), or a combined bundle (€18.99). No native mobile app, API, or AI/ML capability is disclosed; the stack is standard editorial CMS plus marketplace.

The business is led by founder/initiator Pim van Rooij (digital communications background) and Patrick van Nuland (HealthTech background). Revenue is generated through a mix of one-time guide sales (perpetual license), paid partner articles and newsletter advertising, supplier referral fees for high-value products such as mobility scooters, and enhanced paid supplier listings. The company operates as an independent, privately held, self-funded Dutch media business with no disclosed funding rounds or M&A activity.

Name

Langer Thuis in Huis

Legal name

Langer Thuis in Huis

Website

https://langerthuisinhuis.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Langer Thuis in Huis is a Dutch digital content platform founded in 2018 providing expert-verified articles, comparison guides, and a verified supplier directory to help seniors 55+ and their caregivers make decisions about living independently at home in the Netherlands.

Ownership category

akta.pro rank

Product category

Senior Living Information & Guides

akta.pro industry

PRIMARYHSABAKAH

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

Keywords

• Senior living guides
• Aging in place
• Home modification information
• Senior care content
• Elderly independence resources

Headquarters

HQ city

Nunspeet

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Guide Sales: Sale of digital (e-book) and physical (softcover) guides on living independently at home. Pricing tiers: e-book at €6.95, softcover at €14.99, and bundled package at €18.99.
2. Partner Articles and Advertising: Companies can purchase articles to present their services or products to the senior audience. Partner articles are clearly disclosed. Newsletter advertising space is also sold to partners.
3. Supplier Lead Generation: For higher-value products like scootmobielen, readers can leave contact information to compare multiple suppliers. The company receives referral fees from suppliers for these leads.
4. Partner Page Listings: Companies can pay for enhanced partner pages on the supplier overview section of the website, allowing them to present themselves extensively to the audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Langer Thuis in Huis operates a Dutch-language digital content platform that provides expert-verified articles, comparison/choice guides, and a purchasable senior living guide (available as e-book, softcover, or bundle) covering home modifications, mobility aids, financial matters, care and assistance, and healthy aging. Revenue is generated through guide sales, sponsored partner articles, newsletter advertising, paid enhanced supplier listings, and lead generation fees from suppliers for higher-value products such as mobility scooters.

Product overview

Langer Thuis in Huis is a digital content platform and guide for Dutch seniors who wish to live independently at home. The platform operates as an editorial/information hub offering comprehensive articles, decision guides, and a purchasable guide (available as e-book, softcover, or bundle) covering six interconnected content pillars: aids/hulpmiddelen, housing adaptations/woningaanpassingen, financial matters/geldzaken, care and assistance/zorg & hulp, choice guides/keuzehulpen, and vitality/vitaal. The offering is complemented by a supplier directory/leveranciers overzicht connecting users with verified Dutch vendors. The platform does not offer a software product but rather informational content, guides, and marketplace referrals to support independent living for seniors.

Differentiator

Problem solved

Functional benefit

Products and services

• Langer Thuis in Huis Gids (E-Book) Digital e-book edition priced at €6.95 covering practical tips, regulations, and aids for seniors to live comfortably, safely, and independently at home.
• Langer Thuis in Huis Gids (Softcover) Printed paperback edition priced at €14.99 offering practical tips, regulations, and aids for seniors to live comfortably, safely, and independently at home.
• Langer Thuis in Huis Gids (Softcover + E-Book Bundle) Bundle package priced at €18.99 combining both the printed paperback and digital e-book versions of the guide at a discounted rate.
• Leveranciers Overzicht (Supplier Directory) Directory of verified Dutch suppliers for senior products and services across the Netherlands, including mobility aids, bathroom modifications, hearing specialists, and home adaptations, with paid enhanced partner-page listings available.

Quantifiable outcome

• More than 9 out of 10 people aged 75+ in the Netherlands live independently at home, driving demand for reliable guidance on staying at home longer

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• MedipointcoreChannel Partner/ Reseller/ DistributorMedipoint is a major supplier of mobility and daily living aids in the Netherlands with multiple physical locations. They are listed on Langer Thuis in Huis as a verified supplier for products including senior beds, blood pressure monitors, shower chairs, mobility scooters, rollators, and more. Multiple Medipoint locations are featured across the Netherlands.
• Beter HorenminorChannel Partner/ Reseller/ DistributorNational hearing specialist providing hearing tests, hearing aids, hearing protection, and personal hearing solutions. Offers free hearing tests, advice on suitable hearing devices, maintenance, aftercare, and home audiologist services. Listed as verified supplier for audiology/hearing specialist services.
• Mantelzorgwoningen.nlminorChannel Partner/ Reseller/ DistributorProvider of caregiver housing solutions, offering self-contained care residences for individuals who need support but want to live independently near family caregivers. Located in Heibloem, Netherlands, with verified 5-star reviews.
• Paul van RossumminorStrategic or Co-development PartnerFinancial advisor focused on serving seniors in the Woudenberg region. Contributes financial expertise to platform content on topics related to senior finances and housing.
• Erwin Smulders (AOW.nu)minorStrategic or Co-development PartnerAOW expert associated with AOW.nu, providing knowledge on AOW matters to help complex topics become clear, practical, and accessible for seniors, caregivers, and family members.
• Geert Jan HaringsmaminorStrategic or Co-development PartnerFinancial planner in the Friesland region, specialized in mortgages, pensions, and life annuities. Reviews articles about AOW content.
• Catherine Teehan-de GreefminorStrategic or Co-development PartnerDietitian specializing in nutrition for chronic illness and nutrition for seniors, active in Deventer and surroundings. Contributes expertise in nutrition and health content.
• Jeannette RijksminorStrategic or Co-development PartnerLoneliness expert who trains other specialists in her own methodology. Author of various books about loneliness. Contributes mental well-being expertise.
• Sociale Verzekeringsbank (SVB)minorStrategic or Co-development PartnerGovernment body that administers social insurance schemes including AOW, child benefit, and personal care budget (PGB). Reviews and validates content related to social security topics.
• Alzheimer NederlandminorStrategic or Co-development PartnerOrganization advocating for people with Alzheimer's and other forms of dementia. Supports research, organizes peer meetings, and provides free information and practical tools. Contributes dementia-related content expertise.
• Joeri VerhoefminorStrategic or Co-development PartnerPhysiotherapist with over 12 years of experience in elderly care. Expert in geriatric rehabilitation care, providing mobility and exercise expertise for seniors.
• Jorik BrugmanminorStrategic or Co-development PartnerErgotherapist specializing in fall prevention, post-stroke recovery, municipal applications, and home modification advice. Active in Amsterdam, contributes practical occupational therapy expertise.
• Marian FonvilleminorStrategic or Co-development PartnerGeriatric physiotherapist active since 1981 in elderly care. Also healthcare entrepreneur and developer of the Samen Beter Thuis platform. Provides extensive expertise in senior mobility and care.
• Vivium ZorggroepminorStrategic or Co-development PartnerOrganization helping people remain independent at every life stage while supporting partners and family. Has an ergotherapist who reviews articles about various aids.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• AARP: US-based large membership organization for older adults producing extensive editorial content and resource tools on aging, comparable as a much larger incumbent content and services brand serving the same broad aging-in-place audience.

Direct peers

• Caring.com: US senior care resource platform providing articles, decision guides, and provider referrals, comparable as an English-language content and lead-generation platform in the aging-in-place space.
• A Place for Mom: US senior living referral platform that monetizes via lead generation to senior care providers, comparable in business model as a content + lead-gen platform connecting seniors with vetted suppliers.
• Mantelzorg NL: Dutch platform supporting informal caregivers (mantelzorgers) with information and resources, directly comparable as a Netherlands-based content and support platform for the caregiver segment Langer Thuis in Huis also serves.
• Zorgkaart Nederland: Dutch public healthcare provider review and information site, comparable as a Netherlands-based trust-driven content platform connecting users with care providers through reviews and editorial content.
• SeniorLiving.org: US senior-focused content and resource site covering housing, care, and aging-in-place topics, comparable as an editorial platform monetizing senior-care audience attention.
• ANBO: Dutch senior association providing information, advocacy, and services for older adults in the Netherlands, comparable as an established senior-information organization targeting the same audience.
• 50PlusNet: Dutch online community and content platform targeting the 50+ demographic, directly comparable as a Dutch senior-focused information and engagement platform operating in the same audience and topic space.
• Plus Online: Dutch online magazine and content site for seniors, comparable as a Dutch-language editorial platform serving the senior audience with lifestyle, health, and finance content.

Regional players

• Vegro: Dutch retailer of mobility aids and home care products, comparable as a Netherlands-based senior-care supplier that operates in the same home mobility / aids category the platform covers in its supplier directory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/langerthuishuis
• YouTubeyoutube.com/channel/UCuo5_44O01-wm59gBAdv7ZQ
• Facebookfacebook.com/langerthuisinhuisnl
• LinkedInlinkedin.com/company/silver-fox-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Langer Thuis in Huis