What Vegro does

Vegro Verpleegartikelen B.V. is a privately held Dutch retailer and rental provider of medical aids (hulpmiddelen), operating under the trade name Vegro and headquartered in Lisse, Netherlands. Founded in 1985, the company operates an omnichannel model built around approximately 50 physical care shops across the Netherlands, a national e-commerce platform at vegro.nl, a 24/7 phone and WhatsApp ordering line, and a home-visit advisor service for in-home product demonstration and fitting. Its product portfolio spans the full daily-living-aids continuum — rollators, wheelchairs, mobility scooters, crutches, walking sticks, transfer and lifting equipment, medical beds and anti-decubitus mattresses, toilet and bathroom safety aids, kitchen and eating aids, personal alarms, senior communication devices, braces, and rehabilitation equipment — supplied under third-party brands such as Etac, Aquatec, Medela, and Mobilex. The company also offers bundled care packages targeted at maternity, rehabilitation, arthritis, and dementia use cases.

Vegro's revenue model combines three streams: (1) free lending of medical aids for up to 26 weeks, reimbursed directly by Dutch health insurers under contracts held with all Dutch insurers, with Vegro handling full administrative processing; (2) short- and long-term rental at daily or weekly rates (e.g., €2.75/day for a standard rollator, €14/day for a tilt wheelchair), billed every four weeks; and (3) outright retail sale through physical stores and the webshop at VAT-inclusive prices. The primary customer segments are elderly and mobility-impaired individuals, post-operative and rehabilitation patients, people with chronic conditions (arthritis, Parkinson's, dementia), pregnant and postpartum women, and informal caregivers — collectively representing approximately 150,000 customers served annually. The company holds the Nationaal Keurmerk Hulpmiddelen and Thuiswinkel Waarborg certifications, reports a Kiyoh customer satisfaction score of 9.1/10 with a 94% recommendation rate, and operates with a headcount of 501–1,000. Vegro claims to be the number-one medical-aids provider in the Netherlands based on 40 years of operating history.

Name

Vegro

Legal name

Vegro Verpleegartikelen B.V.

Website

https://vegro.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vegro is a Dutch retailer and rental provider of mobility and daily-living medical aids, operating 50 care shops, a national e-commerce platform, and a home-advisor service across the Netherlands, with all-Dutch-health-insurer contracts underwriting free equipment lending for ~150,000 elderly, rehabilitation, and caregiver customers annually.

Ownership category

akta.pro rank

Product category

Medical Equipment Retail

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Medical & Mobility Device Leasing (Consumer) (FSAKANAJ)

Keywords

• Medical aids retail
• Mobility equipment
• Healthcare aids rental
• Home care products
• Medical equipment leasing

Headquarters

HQ city

Le Mesnil-le-roi

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medical Aids Lending (Free through Health Insurance): Vegro lends medical aids to customers at no cost, with full reimbursement handled directly through the customer's health insurance provider. The company has contracts with all Dutch health insurers. Lending period is up to 26 weeks free of charge with a valid medical indication. Vegro manages all administrative processing including delivery and pickup.
2. Medical Aids Rental: Vegro rents out medical aids on a short-term or longer-term basis at customer expense. Rental pricing is per day/per week, invoiced every four weeks. Security deposits are offset against the final invoice. Long-term rental may become more expensive than purchasing, and customers are advised to consider buying if needed long-term.
3. Medical Aids Sales (Retail): Vegro sells medical aids including rollators, wheelchairs, bathroom aids, kitchen aids, bedroom aids, and other mobility equipment. Products are sold at retail prices through physical stores and the online webshop. Payment options include iDEAL/Wero, credit card, PIN, and cash.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Vegro is a Dutch healthcare aids retailer that sells, rents, and lends medical and mobility equipment — including rollators, wheelchairs, mobility scooters, medical beds, bathroom safety aids, and daily living aids — through 50 physical care shops across the Netherlands and an online webshop. The company also operates a free loan service covered by all Dutch health insurers and provides in-home advisor consultations for personalized product selection and fitting.

Product overview

Vegro is a Dutch healthcare aids retailer operating primarily as an e-commerce platform with physical care shops across the Netherlands, offering a comprehensive portfolio of mobility, transfer, bathroom safety, sleeping, kitchen, communication, and personal care aids. The product range is organized into core product categories (rollators, wheelchairs, mobility scooters, crutches, walking sticks, standing-up chairs, medical beds, toilet and shower aids, kitchen/eating aids, personal alarms, braces, fitness/rehabilitation equipment) as well as bundled packages (rehabilitation, maternity, arthritis, dementia packages) and services (short-term rental/hire and free loan via health insurance). The portfolio covers the full continuum of daily living aids (ADL-hulpmiddelen) for seniors, people with disabilities, post-surgery patients, and pregnant/postpartum individuals, spanning mobility, safety, comfort, and health monitoring. Products are available through purchase, rental, or insurance-covered lending, with in-store advice and home advisor services complementing the online offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Rollators Walking aids providing support and stability to prevent falls; available in standard, lightweight (foldable), indoor, carbon, forearm-shell, and large-wheel configurations for elderly and mobility-impaired users.
• Wheelchairs Manual wheelchairs for individuals with mobility limitations, offered in lightweight, large-wheel (outdoor), small-wheel (compact), and children's configurations.
• Mobility Scooters Motorized scooters for users who cannot walk long distances; available in dismountable (portable), 4-wheel (stability), and 3-wheel (maneuverability) variants.
• Crutches Walking crutches for temporary injury or post-surgery rehabilitation; available in elbow/forearm, rheumatoid (anatomical handle), underarm/axilla, plus replacement tips.
• Transfer Aids Patient lifts, lift slings, stair lifts, standing aids, swivel cushions/discs, and slide sheets that help caregivers and users move safely between positions.
• Medical Beds (High-Low/Adjustable) and Bed Accessories Electrically adjustable high-low beds for bed care, with bed elevators, bed rails, support triangles, bed tables, and backrests.
• Medical Mattresses (Including Anti-Decubitus) Specialized mattresses including anti-decubitus (pressure relief) versions in foam, air-alternating, and hybrid configurations, available for lending or purchase.
• Toilet Aids Toilet seat elevators (6cm/10cm/15cm heights), toilet chairs/commodes (mobile and static), and overlay toilets providing added height and arm support.
• Shower Aids Shower stools/chairs, bath boards, wall-mounted grab rails, and anti-slip mats for fall prevention during bathing.
• Kitchen and Eating Aids Ergonomic cutlery with thick handles, adapted kitchen utensils, drinking cups with tilted rims, and suction-cup bowls/plates for users with reduced grip strength (rheumatism, arthritis, Parkinson's).
• Standing-Up Chairs (Sta-op Stoelen) Motorized chairs that gently tilt users forward to assist them in rising to a standing position, helping those with limited strength stand independently.
• Personal Alarms and Senior Phones Personal alarm systems that allow users to call for help in emergencies, plus senior-friendly telephones designed for ease of use.
• Braces and Bandages Orthopedic braces and compression bandages for neck, back, torso, and knee support; used for injury prevention, rehabilitation, or chronic condition management.
• Fitness and Rehabilitation Equipment Home trainers (stationary bikes), upper/lower body exercise trainers, hand grip trainers, and posture/sitting support aids for rehabilitation and mobility maintenance.
• Pregnancy and Postpartum Care Belly bands for pregnancy support, breast pumps and accessories, bed elevators, and the maternity care package (kraamhulpmiddelenpakket) available for loan.
• Care and Health Products Blood pressure monitors, heat therapy articles, incontinence materials, medication management aids, wound care supplies, and measurement equipment.
• Mobility Aid Packages Pre-configured bundles including maternity, rehabilitation, arthritis/rheumatism, and dementia packages that simplify procurement for specific care situations.
• Healthcare Aids Rental Service Short-term rental of wheelchairs, rollators, crutches, toilet elevators, shower chairs, walking frames, home trainers, and mobility scooters at daily or weekly rates invoiced every four weeks.
• Free Loan Service for Healthcare Aids (via Health Insurance) Free loan of healthcare aids (toilet elevators, shower chairs, commodes, medical beds, rehabilitation packages) covered by Dutch basic health insurance for up to 26 weeks with valid medical indication; Vegro handles all administrative processing directly with the insurers.

Quantifiable outcome

• 94% of customers recommend Vegro
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• All Dutch Health InsurerscoreChannel Partner/ Reseller/ DistributorVegro has contracts with all health insurance companies in the Netherlands, enabling customers to borrow medical aids at no cost (covered by basic health insurance with valid medical indication). Vegro handles all administrative processing directly with the insurers, simplifying the customer experience.
• Evers MedicaminorChannel Partner/ Reseller/ DistributorPartnership with Evers Medica to operate Vegro collection points in Sittard and Roermond. These partner locations offer a limited assortment of loan and rental items including shower chairs, toilet chairs, toilet seat raisers, and wheelchairs.
• Hulpmiddelen OutletminorChannel Partner/ Reseller/ DistributorPartnership with Hulpmiddelen Outlet in Burgum to operate a Vegro collection point with limited hours and product assortment.
• Zorgwinkel DrutenminorChannel Partner/ Reseller/ DistributorPartnership with Zorgwinkel Druten to operate a Vegro collection point. Note: this location can only accept returns of previously picked up products.
• Medisch Centrum HeliusminorChannel Partner/ Reseller/ DistributorPartnership with Medisch Centrum Helius to operate a Vegro collection point in Hellevoetsluis.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Arjo: Arjo is a Swedish-listed global medical device company focused on patient handling, hygiene, and elderly care equipment, including beds, lifts, and disabiity aids that directly overlap with Vegro's bedroom and transfer product lines.
• Sunrise Medical: Sunrise Medical is a global wheelchair and mobility equipment manufacturer whose Quickie, Breezy, and other brands compete with Vegro's manual wheelchair and rollator assortment via retail and insurance channels.
• Invacare: Invacare is a global manufacturer of home and long-term care medical products including mobility, respiratory, and daily living aids. Its products overlap with Vegro's core categories and reach European markets through distributors similar to Vegro.
• Ottobock: Ottobock is a global leader in prosthetics, orthotics, and mobility solutions. It competes with Vegro in mobility aids and orthotic braces through its own distribution and retailer networks across Europe.
• Performance Health: Performance Health is a global distributor of physical therapy, rehabilitation, and mobility products to healthcare professionals and consumers, with European operations that overlap with Vegro's rehab and daily living assortment.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a global manufacturer of mobility, respiratory, and homecare products, supplying mobility aids and daily living equipment through European retail and insurance channels comparable to Vegro's model.

Direct peers

• Harting Bank: Harting Bank is a Dutch medical aids retailer with physical stores and an online channel serving mobility, bathroom, and bedroom aids, overlapping directly with Vegro's assortment and customer base.
• Meyra: Meyra is a German/European manufacturer of wheelchairs, rollators, and rehabilitation equipment with its own direct distribution. It is comparable to Vegro as a competing mobility aids provider, although it operates more as a manufacturer-distributor in some markets.
• Welzorg: Welzorg is a Dutch mobility and medical aids provider with a strong focus on wheeled mobility (wheelchairs, scooters) and direct insurance-billed lending, making it a direct Dutch competitor to Vegro.
• Medipoint: Medipoint is one of Vegro's main Dutch competitors, operating physical care shops and an online webshop selling, renting, and lending medical aids via Dutch health insurance partnerships on a comparable model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VegroZorgwinkel
• LinkedInlinkedin.com/company/vegrozorgwinkel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegro