FleetEV

What FleetEV does

FleetEV Limited is a Cardiff-headquartered, FCA-authorised credit broker and EV solutions provider founded in 2021. The company operates four integrated lines: (1) FleetEV Leasing — brand-agnostic electric car and van leasing sourced through a curated panel of funders (Lex Autolease, ALD Automotive, Leasys), (2) Salsac — an employee/employer portal for gross-salary EV sacrifice schemes, (3) PLUG Charging — a sub-brand delivering EV charging hardware, lamp column chargers, solar systems, and maintenance, and (4) Fleet & Public Sector Solutions — fleet electrification strategy and procurement support. Revenue is generated almost entirely through transaction fees: commission on financed vehicle value plus fixed administration fees (£199/order, £600 cancellation, £36 reschedule, £150 extension).

The customer base is heavily concentrated in Welsh local government — at least 15 named Welsh county and borough councils are disclosed customers (Denbighshire, Vale of Glamorgan, Ceredigion, Rhondda Cynon Taf, Gwynedd, Swansea, Conwy, Pembrokeshire, Isle of Anglesey, Torfaen, Newport, Bridgend, Blaenau Gwent, Powys, Merthyr Tydfil) — with supplementary wins in education, healthcare, and nonprofit segments, plus a single English authority (Test Valley Borough Council). The company is listed on over £1.3bn of public sector procurement frameworks and ranked #1 on the Welsh EV Framework. Go-to-market blends enterprise field sales for public sector and large accounts with self-serve web browsing for individuals and SMBs.

The technology layer is a standard web platform (leasing.fleetev.com, salsac.app.fleetev.com) — no proprietary AI, models, or patents are disclosed. The firm holds ISO 9001/14001/27001, Cyber Essentials Plus, BVRLA membership, FCA authorisation (FRN 996689), and Living Wage accreditation. With ~20 employees and stated £15M turnover, FleetEV runs a high-revenue-per-head, asset-light brokerage model that monetises the structural UK shift to EV fleet adoption rather than competing on technology differentiation.

Name

FleetEV

Legal name

FleetEV Limited

Website

https://fleetev.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

FleetEV is a Cardiff-based, FCA-authorised credit broker and EV solutions provider offering electric vehicle leasing, salary sacrifice schemes (Salsac), and charging infrastructure (PLUG Charging) primarily to UK public sector bodies, businesses, and employees.

Ownership category

akta.pro rank

Product category

Electric Vehicle Leasing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

akta.pro secondary industries

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Corporate & Employee Fleet Programs (THADAKAC), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Electric vehicle leasing
• Salary sacrifice schemes
• Fleet electrification services
• EV charging infrastructure
• Public sector procurement

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Finance Brokerage: FleetEV operates as a credit broker earning commission from a panel of carefully selected funders (Lex Autolease, ALD Automotive, Leasys) when customers enter into finance agreements. Commission can be flat fee or percentage of finance amount.
2. Administration Fees: Fees charged for brokering services: £199 administration fee for new orders, £600 cancellation fee, £36 reschedule fee, £150 extension fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

FleetEV provides electric vehicle leasing, salary sacrifice schemes (Salsac), and fleet & public sector solutions across the UK, acting as an FCA-authorised credit broker that sources finance from a panel of funders including Lex Autolease, ALD Automotive, and Leasys. The company also delivers EV charging infrastructure through its PLUG Charging division and serves businesses, public sector organisations, and individuals through a fully managed, payroll-integrated scheme.

Product overview

FleetEV is a unified EV solutions platform combining multiple services: FleetEV Leasing (electric car and van leasing through approved funders), Salary Sacrifice/Salsac (employee benefit scheme using gross salary deductions for EVs), PLUG Charging (charging infrastructure including installations and solar), and Fleet & Public Sector Solutions (fleet management and procurement). Available on over £1.3bn of public sector frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• PLUG Charging: EV charging infrastructure division offering charging station installations, lamp column chargers, solar energy systems, consultancy, and maintenance services for public sector clients and beyond.
• Salsac

Products and services

• FleetEV Leasing
• Salary Sacrifice (Salsac)
• Fleet & Public Sector Solutions Dedicated electrification solutions for corporate fleets and public sector bodies, providing access to UK public sector procurement frameworks with a combined value exceeding £1.3bn for compliant vehicle procurement.
• PLUG Charging EV charging infrastructure service delivered by FleetEV's PLUG Charging division, supplying charging hardware and installation alongside leasing schemes.

Quantifiable outcome

• Save 30-60% compared to personal leasing through salary sacrifice
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PLUG ChargingcoreStrategic or Co-development PartnerPLUG Charging is FleetEV's charging infrastructure division providing EV charging station installations, lamp column chargers, solar energy systems, and maintenance services. It is presented as part of FleetEV's comprehensive EV solution offering.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lex Autolease: UK's largest vehicle leasing company and one of FleetEV's three named funders; operates broader fleet leasing outside the EV-specialist niche and could disintermediate FleetEV at any time.
• LeasePlan: Global fleet management and leasing major (now part of ALD/Stellantis ecosystem); comparable at the fleet-leasing layer to FleetEV's public-sector fleet work but at far larger scale and broader scope.
• ALD Automotive: Major European fleet leasing provider and another of FleetEV's three named funders; broader portfolio of leasing products and the parent entity behind ALD Salary Solutions, a direct competitor to Salsac.
• Arval: BNP Paribas-owned global fleet leasing and mobility player; competes for the same UK corporate and public-sector fleet electrification business as FleetEV but with a much broader product set and balance sheet.

Emerging players

• Love Electric: UK EV salary sacrifice and EV subscription start-up; overlapping target market with FleetEV's Salsac but at smaller scale and earlier stage, focused on employee-benefit-led acquisition.

Direct peers

• The Electric Car Scheme: UK-focused EV salary sacrifice provider; directly competes with FleetEV's Salsac product for the same employer customers and employee base, with similar technology-led GTM.
• Zest: UK EV salary sacrifice and leasing provider; directly comparable to FleetEV's Salsac and FleetEV Leasing products for SME and corporate employee benefit schemes.
• DriveElectric: UK EV leasing and fleet electrification specialist; comparable to FleetEV in targeting businesses and public sector on EV transition, though operating on a leasing rather than brokerage model.
• Octopus Electric Vehicles: UK salary sacrifice and EV leasing specialist, closely comparable to FleetEV's Salsac offering and overall B2B/B2B2C EV proposition, with deeper consumer brand recognition and Octopus Energy backing.
• Tusker: BNP Paribas-owned UK salary sacrifice and EV leasing specialist; competes head-to-head with FleetEV on employer salary sacrifice schemes and offers a comparable bundled EV proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fleet_ev
• Facebookfacebook.com/FleetEV
• LinkedInlinkedin.com/company/fleetev

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FleetEV