ATUNE Health Centres

What ATUNE Health Centres does

ATUNE Health Centres (legal entity ATUNE Pty Ltd, ABN 73 677 911 876) is a privately held, multi-disciplinary integrated healthcare provider founded in 2006 and headquartered in Cardiff, New South Wales. The firm operates a flagship 3,000m² medical centre in Cardiff and a satellite clinic in Belmont, serving patients across the Newcastle, Lake Macquarie, and Hunter Region. Its core proposition is co-locating 18+ health disciplines — General Practice, Physiotherapy, Osteopathy, Psychology, Podiatry, Naturopathy, Dietetics, Breathing Therapy, Massage Therapy, Hydrotherapy, Medical Acupuncture, Nutritional Medicine, and Speech Pathology — alongside integrated specialty services (Integrated Sleep Centre, Integrated Oncology Care, Acute Sports Clinic, Long Covid Clinic, Herbal Dispensary, Peri-Wellness Clinic, Wellness Workshops) and a partner service ecosystem (Body Concepts, Food Farmacy, Resolve IV Health, Strength Mobility & Recovery, Cardiff Squash Centre). Practitioners collaborate on shared treatment plans across modalities, differentiated by extended consultation times and on-site ancillary infrastructure (IV lounge, rehabilitation gym, cryotherapy, infrared sauna, audiology, pathology).

The business operates a hybrid billing model: a Mixed Billing structure combining bulk-billed GP consultations with private fees for allied and complementary health services, accepted via HICAPS/Eftpos through Medicare, private health funds, NDIS (plan-managed and self-funded), DVA, and Medicare EPC/TCA programs. Booking is delivered through the PracSuite online scheduling system, supplemented by phone, email, fax, and online referral forms from healthcare providers, aged-care facilities (Baptist Care, HammondCare, Whiddon), and direct patient self-referrals. Distribution is purely domestic and concentrated within the Hunter Region; no public API, mobile app, or digital self-serve product exists beyond appointment scheduling.

Customer segments span general public (primary), athletes, children and families (via ATUNE Kids), aged-care residents, and NDIS participants. The company has 11–50 direct corporate employees (firmographic), with 100+ practitioners operating within the facility structure under mixed employment/contractor arrangements. Recent leadership signals include founder/CEO Simon Ashley, Director of Psychology Lyn Anniwell, and operations lead Maria McIntyre (recognised as Outstanding Employee at the 2026 Lake Macquarie Business Excellence Awards). ATUNE is privately funded, profitable/lifestyle by appearance, with no disclosed external investment, M&A activity, or regulatory actions on record.

Name

ATUNE Health Centres

Legal name

ATUNE Pty Ltd

Website

https://atune.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

ATUNE Health Centres is a multi-disciplinary integrated healthcare provider serving Newcastle, Lake Macquarie, and the Hunter Region in NSW, Australia. Founded in 2006, it operates two clinics offering 18+ health disciplines under unified, collaborative treatment plans combining conventional and complementary medicine.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

akta.pro secondary industries

Ambulatory Sleep Medicine Centers (HLAFABAJ), Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI), Outpatient Mental Health & Counseling Clinics (HLAFABAC), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Integrated healthcare services
• Multi-disciplinary allied health
• Primary medical practice
• Specialty clinic services
• Wellness and lifestyle medicine

Headquarters

HQ city

Cardiff

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Consultation Services: Mixed billing clinic providing consultations across 18+ health disciplines including GP, physiotherapy, osteopathy, psychology, podiatry, naturopathy, dietetics, and more. Services are rebatable through Medicare, private health funds, and NDIS.
2. Allied Health Services: Wide range of allied health services including massage therapy, hydrotherapy, breathing therapy, speech pathology, and exercise physiology
3. Specialty Clinic Services: Specialty services including Acute Sports Clinic, Long Covid Clinic, Integrated Oncology Care, Integrated Sleep Centre with premium facilities

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ATUNE Health Centres operates an integrated, multi-disciplinary healthcare practice offering general practice and 12 allied health therapies alongside specialty services including a Sleep Centre, Integrated Oncology Care, Acute Sports Clinic, Long Covid Clinic and a Herbal Dispensary. Services are delivered across a flagship 3,000m² Cardiff centre and a Belmont satellite clinic, with practitioners collaborating on shared treatment plans for patients in the Newcastle, Lake Macquarie and Hunter Region.

Product overview

ATUNE Health Centres is a multi-disciplinary integrated healthcare practice offering a unified platform of coordinated health services. The centre provides 13 core therapy modalities (General Practice, Physiotherapy, Osteopathy, Psychology, Podiatry, Naturopathy, Dietetics, Breathing Therapy, Massage Therapy, Hydrotherapy, Medical Acupuncture, Nutritional Medicine, and Speech Pathology) alongside 6 specialty services (Integrated Sleep Centre, Integrated Oncology Care, Acute Sports Clinic, Long Covid Clinic, Herbal Dispensary, and Wellness Workshops). Services are delivered across two physical locations—ATUNE Cardiff (flagship 3,000m² centre) and ATUNE Belmont (smaller satellite clinic). The integrated model enables coordinated treatment plans where multiple practitioners collaborate, with patients benefiting from seamless referrals and combined care approaches. Partner services including Body Concepts (exercise physiology), Food Farmacy (nutritional cuisine), and Strength Mobility & Recovery (thermotherapy) extend the facility's capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practice Primary healthcare service providing general medical consultations with extended appointment times and an integrated lifestyle medicine approach for patients in the Newcastle/Lake Macquarie region.
• Physiotherapy Musculoskeletal treatment service for injury rehabilitation, pain management and physical dysfunction, delivered as part of the integrated care team.
• Osteopathy Manual therapy service focusing on musculoskeletal pain, spinal alignment and whole-body health, delivered by a team of 9 osteopaths with over 100 years of combined experience.
• Psychology

Quantifiable outcome

• Extended consultation model allowing practitioners to spend real time with patients
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Body ConceptscoreStrategic or Co-development PartnerBody Concepts is an exercise physiology practice operating as part of the ATUNE Partners network. They provide exercise physiology services and work collaboratively with ATUNE's integrated health team.
• Food FarmacycoreStrategic or Co-development PartnerFood Farmacy is a wellness hub and food pharmacy that bridges the gap between consultation room advice and lifestyle changes. Founder Camila Skaf is a plant-based chef and wellness consultant focused on behavioural change and wellbeing strategies.
• Resolve IV HealthcoreStrategic or Co-development PartnerResolve IV Health is part of the ATUNE Partners network, providing IV health services that complement the integrated healthcare approach.
• SEEDS Newcastle IncminorStrategic or Co-development PartnerSEEDS Newcastle is a lifestyle medicine health promotion charity. Camila Skaf co-founded SEEDS Newcastle as part of her mission to promote wellness and support whole-person health in the community.
• Cardiff Squash CentreminorStrategic or Co-development PartnerCardiff Squash Centre is part of the ATUNE Partners network, providing sports and fitness facilities that complement health services.
• Strength Mobility & Recovery (SMR)coreStrategic or Co-development PartnerStrength Mobility & Recovery (SMR) is part of ATUNE Partners, providing specialized recovery services including thermotherapy equipment and treatment protocols.
• AHPRAcoreOthersAustralian Health Practitioner Regulation Agency - regulatory body ensuring practitioner registration and standards
• Australian Podiatry Association (ApodA)minorOthersProfessional association for podiatrists, shown as partner logo on website
• Australian Psychological Society (APS)minorOthersProfessional association for psychologists, shown as partner logo on website
• Australian Physiotherapy Association (APA)minorOthersProfessional association for physiotherapists, shown as partner logo on website
• Osteopathy Australia (OA)minorOthersProfessional association for osteopaths, shown as partner logo on website
• Australian Traditional Medicine Society (ATMS)minorOthersProfessional association for traditional medicine practitioners including massage therapists, shown as partner logo on website
• Association of Massage Therapists (AMT)minorOthersProfessional association for massage therapists, shown as partner logo on website
• Dietitians Australia (DA)minorOthersProfessional association for dietitians, shown as partner logo on website (previously APD - Accredited Practising Dietitian)
• Australian Association of Social Workers (AASW)minorOthersProfessional association for social workers, shown as partner logo on website

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sonic Clinical Services:
• ForHealth Group: Major Australian operator of large medical centres and day hospitals with strong general practice, specialist, and allied health offerings. Comparable as a multi-site integrated ambulatory care operator targeting similar patient demographics.
• Healius Limited: Large ASX-listed Australian healthcare operator (formerly Primary Health Care) running IPN Medical Centres, pathology, and imaging. Broad incumbent offering general practice and specialty outpatient services comparable to ATUNE's integrated model, but at national scale.

Direct peers

• Healthia Limited: ASX-listed Australian integrated allied health platform offering physiotherapy, podiatry, optometry, and other specialties across multiple clinics. Directly comparable to ATUNE in delivering multi-disciplinary outpatient services under one corporate roof in Australia.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ATUNEHealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATUNE Health Centres