Australian Podiatry Association

What Australian Podiatry Association does

The Australian Podiatry Association (APodA), legally Australian Podiatry Association Ltd, is the sole national peak body representing the podiatry profession in Australia, structured as a company limited by guarantee and headquartered at 89 Nicholson Street, Brunswick East, Victoria. It operates a professional membership association serving approximately 6,000+ Australian podiatrists and podiatric surgeons, with tiered subscription memberships (Professional at AUD $850/year, New Professional and Affiliate at AUD $550/year, Public Sector CPD Pass, plus free Student/Graduate tier and AUD $55/year Special Interest Groups across APP, MIP, MSK, PIB, and PAC). Beyond dues, revenue is generated via Career Framework credentialing assessments (AUD $300 application, AUD $300 case study portfolio, AUD $300 MCQ exam, AUD $500 Viva exam per pathway), events, insurance commissions, endorsed product partnerships, and tax-deductible donations through the APERF research fund.

The core technology platform is a digital membership management and learning ecosystem: an LMS hosting CPD eCourses, a Webinar Library of 10+ hours of recorded content, the Journal Club guided CPD platform, virtual Viva examination delivery via Zoom, the public Find a Podiatrist directory (searchable by postcode, radius, language, and special interest), and Microsoft Forms for member surveys. APodA publishes the peer-reviewed Journal of Foot and Ankle Research (JFAR) and the STRIDE magazine, and operates a Career Framework offering two competency-based credentialing pathways (Credentialled Paediatric Podiatrist and Credentialled Sports/Biomechanics Podiatrist) under the CanMEDS framework, with reserved logo rights.

Go-to-market is community-led, acquiring and retaining members through digital channels (website, Facebook, X, Instagram, LinkedIn), webinars, the annual Australian Podiatry Conference, Live & Local regional workshops, and SIG-driven peer referral. The value proposition combines member-only professional services (free legal advice via Maurice Blackburn valued at AUD $600/consult, free HR advice valued at AUD $400/consult, Member Assistance Program at AUD $200/session), advocacy representation on NDIS, Medicare, PBS, and aged care policy, competitive Professional Indemnity and Public & Products Liability insurance, and a Career Framework that creates differentiated credentialed status for members.

Name

Australian Podiatry Association

Legal name

Australian Podiatry Association Ltd

Website

https://podiatry.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Podiatry Association (APodA) is the sole national peak body for podiatry in Australia, operating a subscription-based professional membership association serving ~6,000+ podiatrists with CPD, advocacy, credentialing, insurance, and member services.

Ownership category

akta.pro rank

Headquarters

HQ city

Victoria Valley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Primary revenue stream. The APodA generates membership fee revenue from multiple tiers: Professional ($850/year), New Professional Year 1/2/3 ($550/year), Affiliate ($550/year), Public Sector CPD Pass, and Student/Graduate (free for eligible students and graduates within first 6 months). Special Interest Group membership adds $55/year per SIG. The association also offers a 30% parental leave discount on all paid membership categories.
2. Career Framework Credentialing Fees: Fees charged for the credentialing pathway programs: Application fee $300 AUD, Case Study Portfolio Assessment $300 AUD, MCQ Exam Assessment $300 AUD, Viva Exam Assessment $500 AUD. Re-sits require full fee payment. These are one-time assessment fees per milestone.
3. Donations (APERF): The Australian Podiatry Education Research Fund (APERF) accepts tax-deductible donations from members and the public (donations over $2 AUD are tax deductible). Donations support podiatry research and clinician development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

The Australian Podiatry Association (APodA) is the national peak body representing podiatrists in Australia, operating as a not-for-profit professional membership association. It delivers paid membership tiers, continuing professional development (CPD) programs, credentialing pathways via its Career Framework, advocacy on workforce and policy issues, special interest groups, events and conferences, peer-reviewed publications, and a public Find a Podiatrist directory.

Product overview

The Australian Podiatry Association (APodA) offers a comprehensive professional membership platform centered on member services, continuing professional development, and advocacy. The core offerings include the Find a Podiatrist public directory, a Career Framework with two credentialing pathways (Paediatric and Sports/Biomechanics) involving portfolio assessments and examinations, and five Special Interest Groups covering Medicines in Podiatry, Musculoskeletal Podiatry, Podiatry Aged Care, Podiatrists in Business, and Australian Paediatric Podiatry. Education products include a Journal Club with research resources, Webinar Library, eCourses, podcasts, and events including the annual Australian Podiatry Conference and regional Live & Local workshops. Publications include STRIDE Magazine and the Journal of Foot and Ankle Research (JFAR). APodA also provides advocacy services focused on NDIS pricing, PBS parity, Medicare, and aged care policy. Membership tiers range from free student/graduate options to Professional ($850/year) and Public Sector CPD Pass categories, with additional SIG memberships available for $55/year.

Differentiator

Problem solved

Functional benefit

Brands

• STRIDE: STRIDE Magazine - the official publication of the Australian Podiatry Association
• APERF

Products and services

• Find a Podiatrist Public-facing searchable directory that connects the general public to APodA member podiatrists across Australia. Available to non-members as a referral resource and to members to support patient acquisition.
• APodA Career Framework Formalised credentialing framework that recognises advanced practice in podiatry, comprising multiple pathways (paediatric and sports/biomechanics) with case study submission, viva examination and practice visit components. Targeted at APodA members seeking professional credentialing.
• Credentialled Paediatric Podiatrist Pathway Specialist credentialing pathway under the APodA Career Framework for podiatrists practising in paediatric care. Involves case study submission, viva examination (delivered virtually via Zoom) and practice visits.
• Credentialled Sports/Biomechanics Podiatrist Pathway Specialist credentialing pathway under the APodA Career Framework for podiatrists practising in sports and biomechanics. Involves case study submission, viva examination and practice visits.
• Australian Paediatric Podiatry (APP) Special Interest Group Special Interest Group (SIG) providing paediatric-focused CPD, networking and community for APodA members. Priced at AUD $55 per year as an add-on subscription to the base APodA membership.
• Medicines in Podiatry (MIP) Special Interest Group Special Interest Group (SIG) for members with an interest in scheduled medicines and prescribing in podiatry. Priced at AUD $55 per year as an add-on subscription to the base APodA membership.
• Musculoskeletal Podiatry (MSK) Special Interest Group Special Interest Group (SIG) for members practising or interested in musculoskeletal podiatry. Priced at AUD $55 per year as an add-on subscription to the base APodA membership.
• Podiatry Aged Care (PAC) Special Interest Group Special Interest Group (SIG) for members practising or interested in podiatry in aged care settings. Priced at AUD $55 per year as an add-on subscription to the base APodA membership.
• Podiatrists in Business (PIB) Special Interest Group Special Interest Group (SIG) for podiatrists who own, operate or manage podiatry practices. Priced at AUD $55 per year as an add-on subscription to the base APodA membership.
• Webinar Library On-demand webinar library of recorded CPD sessions accessible to APodA members across a range of clinical and professional topics.
• APodA Podcast Regular APodA podcast covering clinical, professional and advocacy topics for the Australian podiatry profession, distributed via Spotify and Apple Podcasts.
• STRIDE Magazine Flagship member magazine of APodA featuring clinical, professional and industry content for Australian podiatrists. Also supports advertising and partnership opportunities.
• Journal of Foot and Ankle Research (JFAR) Peer-reviewed academic journal of podiatry research co-hosted with Sports Medicine Australia; an authoritative publication for the profession.
• Australian Podiatry Conference

Quantifiable outcome

• 42% of Australia's 6,000+ podiatrists deliver NDIS therapy supports, representing significant member engagement in the NDIS scheme.
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered minor and core.

• ClariusminorGTM or Marketing PartnerSponsor of the APodA's first Live & Local: Foot and Ankle Tendons MSK workshop held in Sydney in 2025. Clarius provides ultrasound technology relevant to musculoskeletal podiatry practice.
• VALDminorGTM or Marketing PartnerSponsor of the APodA's first Live & Local: Foot and Ankle Tendons MSK workshop held in Sydney in 2025. VALD provides technology solutions relevant to lower limb and sports biomechanics assessment.
• ENOVISminorGTM or Marketing PartnerSponsor of the APodA's first Live & Local: Foot and Ankle Tendons MSK workshop held in Sydney in 2025. ENOVIS is a medical device company relevant to foot and ankle care.
• ASICSminorGTM or Marketing PartnerSponsor of the APodA's first Live & Local MSK workshop in Sydney. ASICS contributed to the event's ASICS Run Club and provided footwear expertise. ASICS is a global athletic footwear and apparel brand.
• Australasian College of Podiatric Surgeons (ACPS)coreStrategic or Co-development PartnerThe APodA partnered with the Australasian College of Podiatric Surgeons (ACPS) in 2025 to bring two valuable learning experiences to podiatrists across Australia. This collaboration supports podiatrists with high-quality education and training, ultimately benefiting patient care nationwide.
• Maurice Blackburn LawyerscoreStrategic or Co-development PartnerMaurice Blackburn is the APodA's legal partner providing free over-the-phone legal advice to members, valued at $600 per consult. This is a key member benefit available at no additional cost to APodA members.
• PhysitrackminorGTM or Marketing PartnerPhysitrack is offered as a member benefit through the APodA discounts program, providing members with access to physiotherapy and podiatry practice management tools.
• United Health Services AustraliaminorGTM or Marketing PartnerUnited Health Services Australia is offered as a member benefit through the APodA discounts program, providing members with access to health and wellness resources.
• Member Benefits AustraliaminorGTM or Marketing PartnerMember Benefits Australia is offered as a member discount program through the APodA, giving members access to exclusive deals on personal lifestyle products and services.
• BobuxminorGTM or Marketing PartnerBobux is an endorsed brand featured at the Munro x APodA 'Footwear Through the Ages' event, showcasing children's footwear relevant to podiatry practice.
• ZieraminorGTM or Marketing PartnerZiera footwear is an endorsed brand featured at APodA events, showcasing comfort and health-focused footwear options relevant to podiatry.
• ColoradominorGTM or Marketing PartnerColorado footwear brand is an endorsed product partner of the APodA, featured at member events and programs.
• SupersoftminorGTM or Marketing PartnerSupersoft is an endorsed footwear brand featured at APodA member events, showcasing comfort footwear relevant to podiatric care.
• Allied Health Professions Australia (AHPA)coreStrategic or Co-development PartnerAPodA is a member of Allied Health Professions Australia (AHPA), collaborating on advocacy for NDIS, Medicare, PBS, and other national health policy. APodA participates in the AHPA Disability Working Group and AHPA co-hosted the NDIS Roundtable with Minister McAllister.
• Sports and Exercise Podiatrists Australia (SEPA)coreStrategic or Co-development PartnerSEPA membership is required for applicants to the APodA Sports/Biomechanics Career Framework credentialing pathway. APodA Credentialled Sports/Biomechanics Podiatrist Kade Paterson is the current President of SEPA, demonstrating close collaboration between the two organisations.
• APERF FoundationcoreStrategic or Co-development PartnerAPERF (Australian Podiatry Education Research Fund) is APodA's dedicated research fund accepting tax-deductible donations to support podiatry research and clinicians. The APERF Foundation website (aperf.foundation) hosts information on APERF's history, recent grants, and grant application process.
• University of MelbournecoreStrategic or Co-development PartnerThe APodA collaborates with the University of Melbourne on the I-CAN (Instrument for Classification and Assessment of Support Needs) tool development for NDIS, in which APodA successfully advocated for podiatrists to be included as eligible assessors. Associate Professor Kade Paterson (Credentialled Sports/Biomechanics Podiatrist) is affiliated with the University of Melbourne's Centre for Health, Exercise and Sports Medicine.
• Queensland HealthminorStrategic or Co-development PartnerThe APodA publicly supported and advocated for Queensland Health's new Podiatry Trainee Program, which enables students to undertake paid trainee roles while completing studies, addressing workforce shortages in Queensland. The APodA's CEO Hilary Shelton participated in media efforts supporting this initiative.
• University of South Australia (UniSA)minorStrategic or Co-development PartnerThe APodA supports UniSA Honours research exploring clinical waste and sustainability in podiatry (HREC approval ID: 206947). Researchers are seeking SA-based registered podiatrists to participate in waste audits and surveys.
• Australasian Council of Podiatry Deans (ACPD)coreStrategic or Co-development PartnerThe APodA partnered with the Australasian Council of Podiatry Deans (ACPD) to develop a Careers Toolkit to help podiatrists promote the podiatry profession to potential students and future practitioners.
• KPMGminorOthersKPMG was engaged by the NDIS Commission to undertake sector-wide consultation on the NDIS Practice Standards Review. APodA members were invited to participate in the consultation in October 2025.
• Sax InstituteminorOthersThe Sax Institute was engaged by the Department of Health, Disability and Ageing to conduct a rapid evidence review as part of the ongoing review of MBS allied health chronic condition management services. APodA was invited to contribute to ensure podiatry's role is recognised.
• Australian Healthcare Associates (AHA)minorOthersAHA is evaluating the Free Interpreting Service program for allied health professionals on behalf of the Department of Health, Disability and Ageing. APodA encouraged members to share experiences through AHA surveys in October 2025.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Speech Pathology Australia: National peak body for speech pathologists in Australia operating the same subscription, CPD, advocacy, journal, and SIG playbook as APodA. Comparable incumbent association in an adjacent allied health vertical serving as a parallel benchmark.
• Occupational Therapy Australia: National peak body for occupational therapists in Australia with similar subscription model, advocacy focus on NDIS/Medicare/aged care, special interest groups, CPD, and member benefits. Comparable structure and GTM motion applied to an allied health peer.
• Australian Physiotherapy Association: Australia's national peak body for physiotherapists, structurally analogous to APodA with membership subscriptions, special interest groups, CPD delivery, advocacy on Medicare/NDIS/aged care, and journal publications. Comparable business model applied to an adjacent allied health profession in the same Australian regulatory environment.
• Australian Medical Association (AMA): The largest national medical professional association in Australia, operating a similar peak-body subscription model with policy advocacy, CPD, and member services. While far larger, AMA is a useful structural reference for APodA's longer-term institutional trajectory.

Direct peers

• American Podiatric Medical Association (APMA): The US national professional membership association for podiatrists, a direct international counterpart. APMA offers comparable services including advocacy, CME, credentialing, and a Find a Podiatrist consumer directory, making it the closest analog to APodA outside Australia.
• Podiatry New Zealand: The New Zealand national podiatry association, a closely comparable trans-Tasman peer. Operates as a professional membership body for NZ podiatrists with similar advocacy, CPD, and credentialing functions, and Australasian Council of Podiatry Deans coordination with APodA.
• Royal College of Podiatry (UK): The UK national professional body for podiatrists and podiatric surgeons, providing similar membership tiers, CPD pathways, journal (Podiatry Now), and policy advocacy. Direct international peer with the same mission of advancing the podiatry profession.

Emerging players

• Australasian College of Podiatric Surgeons (ACPS): A specialised college for podiatric surgeons that partnered with APodA in 2025 on education. Focuses on the surgical subset of podiatry with credentialing and training, representing a partial-overlap adjacent body within the same profession.
• Sports and Exercise Podiatrists Australia (SEPA): A specialised podiatry sub-group focused on sports and biomechanics; SEPA membership is a prerequisite for APodA's Sports/Biomechanics Career Framework pathway. Functions as both a strategic partner and a partial-overlap niche player within the same podiatry category.

Others

• Allied Health Professions Australia (AHPA): AHPA is an umbrella body that APodA is itself a member of; it coordinates cross-profession advocacy on NDIS, Medicare, and PBS. AHPA serves as both a strategic partner and an adjacent peer in the same policy ecosystem — useful for benchmarking national-level advocacy infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/APodA_National
• Facebookfacebook.com/AustralianPodiatryAssociation
• LinkedInlinkedin.com/company/australian-podiatry-association
• Instagraminstagram.com/australianpodiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Podiatry Association