Herder Implementos e Máquinas Agrícolas Ltda

What Herder Implementos e Máquinas Agrícolas Ltda does

Herder Implementos e Máquinas Agrícolas Ltda, operating commercially as "Herder do Brasil," is a privately held Brazilian manufacturer of agricultural implements headquartered in São João da Boa Vista, São Paulo. The company's core products are mechanical flail mowers and vegetation cutters (the FLV series in frontal, lateral, and 400/600/800/4100 width variants), heavy-duty cutters (FORTMASTER and ROADMASTER 02S), and specialized stone-handling equipment (RECOLHEDOR DE PEDRAS stone collector and ENLEIRADOR DE PEDRAS stone aligner) used to prepare rocky agricultural terrain, manage vegetation along roads, orchards, canals, and fence lines, and align soil for planting. Underlying technology is mechanical and tractor-PTO-driven, with no software, telematics, or AI layer; differentiation rests on domain specialization for Brazilian terrain conditions (e.g., stone extraction, lateral reach up to 2.3 m, and the ROADMASTER's ±90°/60° angular inclination for offset highway and canal cleaning). The business model is hardware sales through an indirect channel: a network of representatives and dealers across Brazil, with pricing quote-based and not publicly disclosed, supplemented by a formal "Kit de Desgaste Premium" wear-parts aftermarket program covering the full equipment line. Herder operates as a sister/affiliated brand within the Santa Izabel Implementos Agrícolas Ltda group and displays an Alamo Group brand association, but no ownership, capital, or revenue figures are publicly available.

Name

Herder Implementos e Máquinas Agrícolas Ltda

Legal name

HERDER IMPLEMENTOS E MÁQUINAS AGRÍCOLAS LTDA

Website

https://herderdobrasil.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Herder do Brasil is a privately held Brazilian manufacturer of mechanical agricultural implements, including flail mowers (FLV series), heavy-duty vegetation cutters (FORTMASTER, ROADMASTER), and stone-handling equipment, sold to agricultural producers through a national dealer and representative network.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

akta.pro secondary industries

Mechanical Vegetation Control (Mowing, Mulching, Brush Cutting) (EUADAOAD), Agricultural Equipment MRO (Tractors, Harvesters, Implements) (TLAKAHAB)

Keywords

• Agricultural implements
• Flail mowers
• Vegetation management
• Stone collectors
• Soil preparation equipment

Headquarters

HQ city

Matão

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Herder generates revenue through the sale of agricultural implements and machinery, including the FLV series, FORTMASTER, ROADMASTER, stone collectors, and stone aligners. The company also sells replacement wear parts (Premium Wear Kit) as an aftermarket revenue stream.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Herdo do Brasil manufactures agricultural implements and machinery for vegetation management, stone removal, and soil preparation. Its portfolio includes the FLV series of flail mowers/vegetation cutters (frontal, lateral, and models 400/600/800/4100), the FORTMASTER and ROADMASTER heavy-duty cutters, and specialized stone-handling equipment (Recolhedor de Pedras stone collector and Enleirador de Pedras stone aligner). The company also sells a Premium Wear Kit of replacement parts for its equipment range.

Product overview

Herder Implementos e Máquinas Agrícolas Ltda (Herder do Brasil) is a Brazilian manufacturer of agricultural implements and machinery. The product portfolio centers on vegetation management equipment, specifically flail mowers/vegetation cutters (FLV series in multiple configurations: frontal, lateral, standard, and sizes 400/600/800/4100), the FORTMASTER and ROADMASTER heavy-duty cutters, and specialized stone handling equipment including the RECOLHEDOR DE PEDRAS (stone collector) and ENLEIRADOR DE PEDRAS (stone aligner) for soil preparation. The company also offers the KIT DE DESGASTE PREMIUM as a wear parts/accessories offering. The products are distributed through a network of representatives across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• FLV FRONTAL Front-mounted vegetation cutter/flail mower designed for agricultural vegetation management, road maintenance, and clearing operations.
• FLV LATERAL Side-mounted vegetation cutter for agricultural and roadside vegetation management with lateral reach capability.
• FLV 4100 Large-capacity vegetation cutter/flail mower for heavy-duty agricultural and infrastructure vegetation management.
• FLV Standard vegetation cutter/flail mower for general agricultural vegetation management applications.
• FLV 400 Mid-range vegetation cutter/flail mower model for medium-scale agricultural vegetation management.
• FLV 600 Larger capacity vegetation cutter/flail mower model for demanding agricultural vegetation management tasks.
• FLV 800 High-capacity vegetation cutter/flail mower for heavy agricultural vegetation management operations.
• FORTMASTER Heavy-duty vegetation cutter/mower designed for demanding agricultural and infrastructure vegetation control.
• ROADMASTER Road vegetation cutter/trencher for road maintenance, highway vegetation control, and right-of-way clearing. Operates offset to the right with angular inclination up to 90° positive and 60° negative for cleaning roads, citrus orchards, canal margins, and fence lines.
• RECOLHEDOR DE PEDRAS (Stone Collector) Stone collecting machine developed for terrain cleaning, removing stones from rocky areas by separating material from soil.
• ENLEIRADOR DE PEDRAS (Stone Aligner) Stone aligning machine with a 2.3-meter wide transport system providing greater reach and dynamism. Rear bars assist with better tire alignment during soil preparation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Alamo GroupminorOthersAlamo Group is shown as a partner brand on the Herder do Brasil website. The Alamo logo is displayed alongside Herder branding, indicating a collaborative relationship between the two agricultural equipment manufacturers.
• Santa Izabel Implementos Agrícolas LtdacoreOthersSanta Izabel Implementos Agrícolas is the parent company of Herder do Brasil. The company operates under the Santa Izabel group, sharing branding, logos, and distribution channels. The Santa Izabel LinkedIn company page represents the combined entity.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Kverneland Group do Brasil: Norwegian-owned implement manufacturer operating in Brazil, producing tillage, seeding, and crop care equipment. Comparable as a global OEM operating in Herder's home market with overlapping soil-preparation equipment categories.
• Kuhn do Brasil: Brazilian subsidiary of France-based Kuhn Group, one of the world's largest agricultural implement manufacturers. Competes with Herder in tillage, mowing, and crop residue equipment through a Brazilian dealer footprint.

Direct peers

• Jumil - Justino de Morais Implementos Agrícolas: Brazilian agricultural implement maker specializing in plows, harrows, planters, sprayers and forage equipment. Comparable Brazilian competitor targeting overlapping farm and livestock customers with similar indirect distribution model.
• Santa Izabel Implementos Agrícolas Ltda: Parent/affiliated group of Herder do Brasil, a Brazilian agricultural implement manufacturer. Closely comparable in product scope (soil preparation implements), geography, and channel model, with overlapping branding and distribution.
• Tatu Marchesan: One of the largest Brazilian manufacturers of agricultural implements (plows, harrows, planters, sprayers). Comparable as a domestic OEM competing for the same dealer shelf space and farming customer wallet share in Brazil's soil-preparation category.
• Spearhead Machinery Ltd: UK-based manufacturer of vegetation management equipment including flail and rotary mowers for agriculture, highways, and groundcare. Comparable in flail-mower technology, vegetation-cutter design, and right-of-way use cases that overlap with Herder's FLV and ROADMASTER lines.
• Baldan Implementos Agrícolas: Brazilian agricultural machinery and implement producer focused on soil preparation, planting, and crop care equipment. Competes head-to-head with Herder in the soil/land-preparation implement category in Brazil through dealer networks.
• Stara S.A. Major Brazilian agricultural implement manufacturer headquartered in Não-Me-Toque, Rio Grande do Sul, producing soil preparation, planting, spraying, and post-harvest equipment. Most directly comparable as a Brazilian-made OEM serving the same farm operator customer base through dealer networks across Brazil.
• Maschinenfabrik Bermatingen GmbH & Co. KG (Müthing): German manufacturer of flail mowers and vegetation management equipment for agricultural and municipal use. Closely comparable core product (flail mowers / mulchers) sold through dealer channels to farmers and infrastructure operators.

Emerging players

• Alamo Group: US-based manufacturer of vegetation management and infrastructure maintenance equipment, listed as Herder's brand partner. Comparable in flail mower, roadside vegetation cutter, and right-of-way equipment categories, serving both agricultural and infrastructure customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/herder.dobrasil
• LinkedInlinkedin.com/company/herder-implementos-e-maquinas-agricolas-ltda.
• Instagraminstagram.com/herderimplementos/?hl=pt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herder Implementos e Máquinas Agrícolas Ltda