What National Association of State Human Services Finance Officers does

HSFO is a nonprofit professional association incorporated in 1984 in Tennessee (meeting annually since 1948) that serves the financial officers of state human services agencies across the United States. Its membership comprises Chief Financial Officers, Budget Directors, Grant Managers, Cost Allocation Administrators, and Medicaid finance professionals from all 50 states, who are responsible for the fiscal administration of state-federal human service programs including Medicaid, TANF, SNAP, Child Welfare, and Title IV-E. The organization's primary customer segments are state agency finance officers (agency members) and HHS-focused consulting firms (corporate members), with at least 13 named corporate members including Milliman, Guidehouse, Mercer Government, PCG, Myers & Stauffer, FTI Consulting, and Baker Tilly.

The core product is the Annual Conference — a five-day CPE-bearing event held in rotating U.S. cities (Salt Lake City 2024, Seattle 2025, Washington D.C. 2026) — supplemented by Basic and Advanced Training programs covering Cost Allocation, Grants Management, Medicaid Finance, Child Welfare Fiscal Operations, and TANF, each capped at 35 participants and carrying 13–18 CPE hours. Distribution runs entirely through the hsfo.org website and the Cvent event-management platform; there are no third-party resellers, and the organization delivers its services exclusively within the U.S. Revenue is generated from agency membership dues, corporate membership dues, annual conference registration ($900 member / $1,100 non-member), and training registration ($700 member / $850 non-member). All training content is calibrated to federal compliance frameworks — OMB circulars, CMS-64, CMS-21, ACF-196R, 45 CFR Part 260, and Title IV-E — and federal partners present directly to state finance officers at conferences.

Governance is member-led via an Executive Board drawn from sitting state executives (current President Pam Diez, COO Louisiana Department of Health; Vice President Jason Bernbaum, Controller Arizona DES), seven committees, and regional coordinators. The organization operates with a lean remote staff including an Event Coordinator and is funded entirely by membership dues, conference fees, and training fees — no institutional investment, no parent company, no subsidiaries. The 2020 and 2021 annual and fall planning meetings were the only cancellations in a 75+ year history, attributable to COVID-19 and recovered in subsequent years.

Name

National Association of State Human Services Finance Officers

Legal name

National Association of State Human Services Finance Officers

Website

https://hsfo.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

HSFO is a nonprofit professional association serving state human services finance officers across the U.S. since 1948. It provides annual conferences, CPE-accredited training programs, and peer networking focused on Medicaid, TANF, Child Welfare, cost allocation, and federal compliance.

Ownership category

akta.pro rank

Product category

Professional Association & Government Finance Training

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)

Keywords

• Professional association services
• Government finance training
• Human services fiscal management
• Membership-based education
• Public sector CPE training

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel

Revenue model

1. Agency Membership Dues: State human services agencies pay membership dues for their finance officers to join HSFO. Members receive waived conference registration fees for one attendee, discounted conference registrations, and discounted training registrations.
2. Corporate Membership Dues: Corporate members (consulting firms, vendors, etc.) pay dues for access to conference planning, exhibit opportunities, and program session presentation slots. Benefits scale by membership level.
3. Conference Registration Fees: Annual conference registration generates revenue from non-members ($1,100) and provides additional discounted access for members ($900). Training conferences carry separate registration fees.
4. Training Registration Fees: Specialized training sessions (e.g., Grants Management Beginner, Cost Allocation) carry separate registration fees: $850 for non-members, $700 for members. Advanced trainings offer 13–18 CPE hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

HSFO is a nonprofit professional membership association that delivers continuing professional education (CPE) training, an annual conference, and specialized basic/advanced training programs (Medicaid, TANF, Child Welfare, Cost Allocation, Grants Management) to state human services finance officers responsible for administering state/federal human service programs and grants. Revenue is generated through agency and corporate membership dues and per-event registration fees for conferences and training sessions.

Product overview

HSFO (National Association of State Human Services Finance Officers) is a nonprofit professional association for state human services finance officers, not a technology product company. The organization provides a portfolio of services including the Annual Conference (rotating between cities such as Salt Lake City, Seattle, and Washington D.C.), specialized training programs (Basic and Advanced courses in Child Welfare, TANF, Medicaid, Cost Allocation, and Grants Management), planning meetings (Winter and Spring), and membership programs (Agency and Corporate). The core offering centers on continuing professional education (CPE) credits, networking, and policy discussions for fiscal officers responsible for state/federal human service programs and grants administration. The organization was incorporated in 1984 and has held annual conferences since 1948.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Membership Annual membership for state human services agencies whose finance officers administer state/federal human service programs. Benefits include waiver of one annual conference registration, discounted conference and training registrations, voting rights at annual business meetings, and access to members-only conference materials.
• Corporate Membership Membership tier for for-profit consulting and vendor firms (e.g., Milliman, Guidehouse, Mercer Government, PCG, FTI Consulting) seeking access to state agency finance decision-makers. Benefits include participation in conference planning meetings, exhibit space at the annual conference, complimentary conference registrations, and program session presentation opportunities, scaled by membership level.
• Annual Conference Five-day flagship annual in-person conference delivering education, networking, and professional development to state human services finance officers across all 50 states. Sessions cover Medicaid, Child Welfare, TANF, SNAP, cost allocation, and federal program funding, offering over 25 CPE credits. Registration: $900 member / $1,100 non-member.
• Grants & Cost Allocation - Advanced Training Advanced training for state human services finance officers covering grant management, budgeting, compliance with PACAP requirements, allocation methodologies, and revenue implications. Up to 18 CPE hours available.
• Medicaid Finance - Advanced Training Advanced training for state Medicaid finance professionals covering managed care, state directed payments, waiver programs, rate setting, and new CMS regulations. Up to 14 CPE hours available.
• Child Welfare Fiscal Operations - Advanced Training Advanced training for state finance officers on Title IV-E, Medicaid intersections, cost allocation requirements, FFPSA provisions, extended foster care funding, rate setting, and federal claiming processes. Up to 13 CPE hours available.
• Child Welfare - Basic Training Basic training covering fundamental concepts of Child Welfare including regulatory requirements, funding streams in child welfare services, and current topics. 16 CPE hours available.
• TANF - Basic Training Basic training covering the TANF program including ACF-196R Instructions, 45 CFR Part 260, TANF purposes, allowable expenditures, and Maintenance of Effort requirements. 16 CPE hours available.
• Medicaid - Basic Training Comprehensive training on the Medicaid program covering history, types of funding, CMS-64 and CMS-21 completion, regulations, eligibility, covered services, and fraud identification. 16 CPE hours available.
• Cost Allocation Training - Beginner Beginner training covering the basics of public assistance cost allocation plans, including regulatory requirements, plan development, and revenue optimization strategies. 16 CPE hours available.
• Grants Management Training - Beginner Basic grants management training for Health and Human Services agencies covering rules and regulations, grant lifecycle, terms and conditions, financial management best practices, reporting, and monitoring. Non-member fee: $850; member fee: $700; limited to 35 participants per session.
• Winter Planning Meeting Annual winter planning meeting for HSFO members and corporate partners to discuss industry trends, developments, and conference planning. Held at destination locations (e.g., Las Vegas).
• Spring Planning Meeting Annual spring planning meeting for HSFO members and corporate partners to discuss industry trends and conference planning.

Quantifiable outcome

• States have accessed over $100 million in previously unavailable federal dollars through HSFO collaboration (Arizona example)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

13 partnerships are on record, tiered minor.

• GuidehouseminorGTM or Marketing PartnerGuidehouse is a corporate member of HSFO. Corporate members are encouraged to participate in annual conference planning meetings and exhibit their products and services during the annual conference. Higher membership levels offer opportunities to present program sessions during the annual conference and complimentary conference attendees.
• IVAminorGTM or Marketing PartnerIVA is a corporate member of HSFO, participating in annual conference planning meetings and exhibiting at the annual conference.
• Mercer Government (Mercer)minorGTM or Marketing PartnerMercer Government is a corporate member of HSFO, participating in annual conference activities and exhibiting products and services to state agency finance officers.
• MillimanminorGTM or Marketing PartnerMilliman is a corporate member of HSFO. Milliman consultants serve state Medicaid agencies and other health and human services agencies. The organization posts employment opportunities through HSFO's employment page.
• MSLC (Myers and Stauffer)minorGTM or Marketing PartnerMSLC (Myers and Stauffer) is a corporate member of HSFO, participating in conference planning and exhibiting at the annual conference.
• PCG (Public Consulting Group)minorGTM or Marketing PartnerPCG is a corporate member of HSFO, participating in annual conference planning meetings and exhibiting products and services at the conference.
• SSG/Sivic SolutionsminorGTM or Marketing PartnerSSG/Sivic Solutions is a corporate member of HSFO, participating in annual conference activities and exhibiting at the conference.
• FTI ConsultingminorGTM or Marketing PartnerFTI Consulting is a corporate member of HSFO, participating in conference planning and exhibiting at the annual conference.
• DSN WorldwideminorGTM or Marketing PartnerDSN Worldwide is a corporate member of HSFO, participating in annual conference activities and exhibiting at the conference.
• Alvarez & MarsalminorGTM or Marketing PartnerAlvarez & Marsal is a corporate member of HSFO, participating in annual conference planning and exhibiting at the conference.
• Sellers DorseyminorGTM or Marketing PartnerSellers Dorsey is a corporate member of HSFO, participating in annual conference activities and exhibiting at the conference.
• PubKnowminorGTM or Marketing PartnerPubKnow is a corporate member of HSFO, participating in annual conference activities and exhibiting at the conference.
• Baker TillyminorGTM or Marketing PartnerBaker Tilly is a corporate member of HSFO, participating in annual conference planning meetings and exhibiting at the annual conference.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Association of State Auditors, Comptrollers and Treasurers (NASACT): Membership association for senior state fiscal officers (auditors, comptrollers, treasurers) offering annual conferences, CPE-eligible training, and peer networking. Directly comparable to HSFO in serving state-government finance officials with a multi-stream revenue model (dues, conferences, training).
• National Association of Medicaid Directors (NAMD): Bipartisan, nonprofit association representing state Medicaid directors. NAMD serves state Medicaid finance and policy leaders — a key HSFO member segment — with conferences, federal-policy engagement, and peer learning, making it a directly comparable professional membership model.
• National Association of State Treasurers (NAST): Membership association for state treasurers offering conferences, training, and policy advocacy on state financial management. Closely aligned with HSFO's mission of serving state-government financial officials with education and peer-networking programs.
• National Association of State Budget Officers (NASBO): Membership association for state budget officers providing research, training, and an annual budget conference. Comparable to HSFO in serving state-government financial decision-makers with policy-focused content and peer-learning forums.
• Government Finance Officers Association (GFOA): National association serving state and local government finance professionals (budget officers, comptrollers, accountants) with training, conferences, CPE credits, and best-practice resources. GFOA is the most directly analogous membership-and-training model for public-sector finance officers, though it spans all government functions rather than just human services.
• American Public Human Services Association (APHSA): National membership association for state and local human services agencies, including health, housing, and social-service administrators. APHSA overlaps HSFO's human-services mission and shares the state-agency membership model, though it covers program administrators rather than finance specialists.

Broad incumbents

• National Association of Counties (NACo): Membership organization representing U.S. county governments, with programs and conferences covering county-level human-services finance, Medicaid administration, and federal funding. Adjacent in audience (government financial decision-makers) and adjacent in subject matter.
• National Governors Association (NGA): Bipartisan association of U.S. state governors that convenes policy summits and convenings touching on health and human services finance. A broader incumbent serving state executives rather than finance officers directly, with overlapping subject matter (Medicaid, federal funding).

Emerging players

• Association of State and Territorial Health Officials (ASTHO): National nonprofit representing state and territorial public-health officials. ASTHO overlaps HSFO's Medicaid and HHS audience with policy and training programs, particularly on Medicaid financing, federal funds flow, and public-health program administration.

Others

• National Conference of State Legislatures (NCSL): Bipartisan organization serving state legislators and their staff with policy research, training, and convenings on health, human services, and budget issues. NCSL is an adjacent ecosystem participant that shapes the policy environment HSFO members operate in, though it does not directly compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HumanServicesFinanceOfficers
• LinkedInlinkedin.com/company/national-association-of-state-human-services-finance-officers-hsfo-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Association of State Human Services Finance Officers