What Regular Practice does

Regular Practice is a London-based creative design studio specializing in brand identity, packaging design, visual identity systems, and typography for clients across multiple consumer sectors. Founded in 2016/2017 as a private limited company registered in England, the studio operates with 1-10 employees from a headquarters at 27 Downham Road, Unit 4, London N1 5AA. The company delivers a comprehensive suite of design services including identity design, packaging design, visual identity systems, logo design, art direction, website design, brand strategy, brand guidelines, motion design, signage design, iconography, and creative direction.

The studio serves a diverse client base spanning at least 12 verticals, with notable concentrations in beauty and cosmetics (7 projects), food and beverage (5 projects), creative agencies (3 projects), hospitality (3 projects), and technology (3 projects). The portfolio includes work for brands such as Spacegoods, Folc, Tom Dixon's Design Research Studio, Purplebricks, an artisanal soap brand, and various luxury and lifestyle brands. The company has completed 30+ identity projects and 23+ packaging projects, demonstrating breadth across brand transformation engagements.

Regular Practice operates a project-based engagement model with pricing not publicly disclosed. The studio markets itself through portfolio-based channels including a comprehensive website with sector and service filtering, Instagram, and LinkedIn. The company is independently owned with no disclosed venture capital, private equity, or acquisition activity. Geographic focus is primarily the UK, with a global footprint claim suggesting willingness to serve international clients. The business model is direct client engagement without intermediaries or resellers.

Name

Regular Practice

Legal name

Regular Practice Limited

Website

https://regularpractice.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Regular Practice is a London-based creative design studio specializing in brand identity, packaging, visual identity, and typography for forward-thinking clients across beauty, food and beverage, hospitality, technology, and luxury sectors. The 1-10 person studio delivers comprehensive brand design services through direct client engagement.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Professional, Scientific, and Technical Services (541)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Design & Maker Skills (Graphic Design, Calligraphy, Lettering) (EDAAAGAJ)

Keywords

• Brand identity design
• Packaging design
• Visual identity
• Creative direction
• Art direction

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Regular Practice is a London-based independent creative design studio that delivers brand identity design, packaging design, visual identity, logo design, website design, art direction, brand strategy, brand guidelines, motion design, signage design, iconography, and creative direction services. The studio partners with brands, agencies, and fellow studios across verticals including beauty, fashion, food & beverage, health & wellness, hospitality, luxury, product, sports & lifestyle, technology, and wine & spirits. Work is delivered as project-based engagements by a small senior in-house team.

Product overview

Regular Practice is a London-based creative agency delivering new creative directions for forward-thinking people. The company operates as a unified creative studio rather than a product platform, offering a comprehensive suite of brand design services. Their core service portfolio includes Identity Design, Packaging Design, Visual Identity, Logo Design, Art Direction, Website Design, Brand Strategy, Brand Guidelines, Motion Design, Signage Design, Iconography, and Creative Direction. These services are applied across diverse sectors including Beauty (7 projects), Fashion (2), Food & Beverage (5), Health & Wellness (1), Hospitality (3), Luxury (1), Product (2), Sports & Lifestyle (1), Technology (3), Wine & Spirits (1), Creative Agency (3), and Creative Studio (1). The agency has completed 30+ identity projects and 23+ packaging projects, demonstrating extensive experience in brand transformation across consumer categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Moving Brands: London-headquartered independent brand and design consultancy specializing in brand identity, motion, and digital experiences. Closely aligned with Regular Practice's service mix and forward-thinking client roster.
• Carter Wong: London creative agency offering brand identity, packaging, and visual identity design across sectors including food & beverage, beauty, and luxury. Similar boutique scale and project-based engagement model.
• Twentytwo: London-based creative studio delivering brand identity, packaging, and digital design for premium lifestyle, beauty, and food brands. Comparable in scale, sector focus, and independent positioning.
• Pentagram: The world's largest independent design studio with a partner-led model across multiple offices. Directly comparable as a multi-disciplinary brand identity, packaging, and visual identity studio serving premium clients globally.
• Pearlfisher: London-based brand identity and packaging design agency with deep expertise in beauty, food & beverage, and luxury categories. Directly comparable in sector focus and packaging-led heritage.
• Made Thought: Independent London creative agency focused on brand identity, packaging, and digital design for premium lifestyle and consumer brands. Closely aligned service offering and sector exposure.
• Saffron Brand Consultants: Independent brand consultancy specializing in brand strategy, identity, and naming for global clients. Directly comparable in boutique positioning and focus on premium brand transformations.
• Mast Studio: London-based brand and design studio with a portfolio spanning food & beverage, hospitality, and lifestyle brands. Comparable in scale, aesthetic, and forward-thinking client base.
• Studio Output: London-based independent design studio focused on brand identity, motion, and digital design for forward-thinking clients. Directly comparable in size, sector mix (food & beverage, beauty, tech), and London positioning.

Broad incumbents

• Wolff Olins: Global brand consultancy and part of Omnicom, offering brand strategy, identity, and design at scale. A larger incumbent serving many of the same sectors as Regular Practice but with significantly broader capabilities and resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/regular-practice
• Instagraminstagram.com/regularpractice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regular Practice