Implementing Recovery Through Organisational Change

What Implementing Recovery Through Organisational Change does

Implementing Recovery Through Organisational Change (trading as Imroc) is a UK-registered charity founded in 2008 and headquartered in Nottingham, with a registered office in London. The organisation provides bespoke consultancy, accredited training, coaching, mentorship, research, and evaluation services to NHS Mental Health Trusts, local authorities, voluntary-sector mental health organisations, and international healthcare providers seeking to embed recovery-focused practices, peer support workers, and lived-experience leadership into their services. Its service portfolio is anchored by the proprietary Imroc Methodology and the Recovery College Model — a co-produced learning framework that Imroc originated and which now underpins more than 220 Recovery Colleges across the UK and 26 countries. Complementary offerings include the Peer Pathway online learning platform, autism and learning-disability peer support training, trauma-informed care consultancy, and a Community Engagement and Development (CEaD) programme.

Imroc's revenue model is professional-services-based: bespoke consultancy and accredited training programmes are sold directly to NHS Trusts and other organisations through negotiated contracts (quote-based, no public pricing), supplemented by charitable funding as a registered charity (No. 1207904, Company No. 13960979). Go-to-market is sales-led via direct engagement with NHS commissioning bodies, supplemented by content marketing (publications, films, podcasts, newsletters, community webinars), sector events, and a global network of Recovery College partners that drives referrals. The customer base is dominated by the UK public healthcare sector, with named NHS demonstration sites including South West London and St George's, Central and North West London, and Nottinghamshire Healthcare NHS Foundation Trusts. Internationally, Imroc operates a wholly-owned Canadian subsidiary (established 2019) and pursues partnership-led distribution in Malaysia, East Africa, Ireland, and Australia. No public revenue, funding, or financial statements are disclosed.

Name

Implementing Recovery Through Organisational Change

Legal name

Implementing Recovery Through Organisational Change

Website

https://imroc.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Imroc is a UK-registered charity that provides consultancy, accredited training, and research services to NHS Trusts and mental health organisations to embed recovery-focused practices, peer support workers, and lived-experience leadership into their services.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consultancy Services: Imroc provides bespoke consultancy services tailored to organisational needs for integrating recovery-focused practices, including organisational development and culture change support.
2. Training Programmes: Accredited training programmes including Peer Support Worker training, Autism Peer Support training, and Recovery College trainer programmes. Training is co-produced and practical, grounded in lived experience.
3. Research and Evaluation: Research and evaluation services that underpin training and consultancy, ensuring evidence-based approaches to recovery-focused mental health services.
4. Charitable Funding: As a registered charity (No. 1207904), Imroc receives charitable funding and grants to support its mission of transforming mental health systems through organisational change.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Imroc is a registered charity that provides accredited training, bespoke consultancy, and research/evaluation services to mental health organisations. Their work centres on transforming services through recovery-focused practices, peer support worker training, lived experience leadership, and implementation of the Recovery College Model, which has been adopted by 220+ colleges across 26 countries.

Product overview

Imroc is a registered charity offering a portfolio of interconnected services focused on transforming mental health systems through recovery-oriented approaches. The core offerings include accredited training programmes (Peer Support Training, Autism Peer Support Training, Learning Disability Peer Support Training), organisational consultancy services, and research and evaluation capabilities. These are supported by knowledge resources including publications, films, podcasts, and webinars. The Imroc Methodology and Recovery College Model represent proprietary intellectual property that has been licensed internationally across 26 countries. The organisation also provides online learning platforms and community engagement programmes, all unified by principles of co-production, lived experience leadership, and evidence-based practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Support Training Co-produced, practical accredited training programmes grounded in lived experience for peer support workers at various stages, from foundational to advanced levels, including autism-specific and learning disability programmes. Delivered to NHS Trusts, mental health services, and individuals.
• Consultancy Services Tailored consultancy services to help organisations integrate recovery-focused principles, including organisational development, culture change, strategic planning, and embedding lived experience leadership. Delivered to NHS Trusts, healthcare organisations, local authorities, and international mental health services.
• Research and Evaluation Evidence-based research and evaluation services that underpin training and consultancy, supporting recovery-focused practices with inclusive research methodologies. Undertaken for NHS Trusts, healthcare bodies, and international partners.
• Recovery College Model Implementation Co-produced learning model delivered through Recovery Colleges, offering workshops and courses supporting people to manage their mental health conditions and live fulfilling lives. Implemented for NHS Trusts, charities, and international mental health organisations.
• Community Webinars and Events Online and in-person events including community webinars, structured webinar series, training sessions, and networking opportunities on peer support, recovery colleges, and mental health topics. Includes both free and structured webinar series for professionals and lived experience audiences.

Quantifiable outcome

• 220+ Recovery Colleges established globally
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, strategic and supporting.

• NHS EnglandcoreStrategic or Co-development Partner · 1 January 2022Imroc was awarded the NHS England National Contract for training Autism Peer Support Workers and Peer Support Worker Supervisors across England in 2022 and 2023. They also supported earlier work co-producing training materials and curriculum planning for the national programme.
• Health Education EnglandcoreStrategic or Co-development PartnerImroc has delivered significant Health Education England/NHS England-funded training programmes since 2021. They co-delivered accessible and effective peer support worker training programmes nationally.
• Centre d'apprentissage Santé et Rétablissement (CASR), QuébecstrategicStrategic or Co-development PartnerImroc supported the establishment of the first French-speaking Recovery College in Québec, Canada in 2019. This was the beginning of Imroc Canada's expansion across North America over nine years.
• SAPOT MalaysiastrategicStrategic or Co-development PartnerImroc is collaborating with SAPOT, a Malaysian social enterprise that tackles mental health stigma through promoting recovery-focused values and elevating the voice of lived experience.
• HOPE Project (Ethiopia, Ghana, Kenya)strategicStrategic or Co-development PartnerThe HOPE project is an international collaboration aimed at developing effective, rights-based interventions for homeless individuals experiencing distress. Imroc is a key partner leveraging expertise in peer support training and co-production.
• Project Fusion (NHS Trusts)strategicStrategic or Co-development PartnerImroc is providing lived experience support for Project Fusion, which combines services from Solent NHS Trust, Southern Health NHS Foundation Trust, Isle of Wight NHS Trust, and Sussex Partnership NHS Foundation Trust in Hampshire.
• Matter of FocussupportingStrategic or Co-development PartnerAn independent organisation that supported the evaluation of Imroc's Autism Peer Support Training using a Theory of Change model.
• Discovery College MelbournestrategicStrategic or Co-development PartnerImroc collaborated with Discovery College Melbourne on the Extremely Human podcast project, exploring how recovery college principles can live in new formats through storytelling.
• Discovery College West, IrelandstrategicStrategic or Co-development PartnerImroc supported the development of Discovery College West in Ireland, a pioneering youth-focused Recovery College serving young people in Roscommon and East Galway.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• NSUN (National Survivor User Network): UK user-led mental health network for peer support, lived experience leadership and co-production; highly comparable mission area to Imroc with smaller scale and similar policy-driven funding base.
• Together for Mental Wellbeing: UK mental health charity delivering person-centred support, recovery-focused services and peer-led programmes; comparable scope of direct mental health service and recovery training across the UK.
• Centre for Mental Health: UK mental health research and policy charity generating evidence on mental health systems, workforce and recovery; comparable UK policy/research positioning, with similar charity scale.
• Scottish Recovery Network: A Scotland-based peer support and mental health recovery network; Imroc consultant Simon Bradstreet was its founding Director. It operates in an overlapping peer support and recovery-focused organisational change niche with comparable UK mental health charity scale.

Broad incumbents

• Mind (UK): UK's largest mental health charity offering information, services and policy advocacy; a broader incumbent whose peer support and information services overlap Imroc's training and consultancy territory.
• Mental Health Foundation: Larger UK mental health charity covering prevention, research, and public mental health; broader remit than Imroc but operates in adjacent mental health training, research, and policy advisory space.
• Rethink Mental Illness: Major UK mental health charity supporting people affected by severe mental illness through services, groups and policy work; comparable charity scale in the UK mental health sector with adjacent peer support and recovery offers.

Emerging players

• Togetherall: Digital peer support mental health platform serving NHS, universities and employers; an emerging peer-support offering with comparable outcome focus though built on a tech-enabled rather than training-led model.
• Mental Health First Aid England: UK-licensed provider of mental health awareness and first aid training programmes; competes in adjacent mental health workforce training markets to NHS, employers and public sector with a similar training-led delivery model.

Regional players

• Recovery Innovations: US-based organisation operating peer-run Recovery Education Centres and crisis respite programmes; a comparable international peer operating the Recovery College-style model in a different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/imroc_comms
• LinkedInlinkedin.com/company/imroccharity

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Implementing Recovery Through Organisational Change