Matter of Focus
Matter of Focus is an Edinburgh-based software company, founded in 2017, that builds OutNav, an outcomes-evaluation tool used to assess public policy and services programs for government, third-sector, and evaluation-sector clients.
- Company typePrivate
- Founded2017
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Matter of Focus does
Matter of Focus is a privately held, for-profit software company headquartered in Edinburgh, United Kingdom, founded in 2017. According to its firmographic profile, the company builds tools for evaluating public policy and services, with its flagship product being OutNav, an outcomes-focused software platform. The company is co-founded and led by directors Ailsa Cook and Sarah Morton, who between them appear to anchor both the commercial and methodological direction of the business. The product positioning is squarely aimed at the public-policy and public-services evaluation market, a niche typically served by UK central and local government, third-sector organizations, and evaluation consultancies.
Operationally, Matter of Focus is a small organization with a stated headcount band of 11-50 employees, consistent with an early-stage or growth-stage B2B SaaS vendor. No pricing model, customer logos, contract values, partnership details, or revenue figures are disclosed in the supplied data, and the company's public website (matter-of-focus.com) is currently non-functional, returning only Apache2 Ubuntu default pages and a 404 response, which limits the ability to independently corroborate go-to-market mechanics, technology stack, or product roadmap. There are no disclosed funding rounds, investors, acquisitions, or strategic transactions in the input data.
The business model is therefore described only at the level of category: a niche B2B SaaS offering for outcomes-based evaluation of public policy and services, monetized through software licensing to public-sector and adjacent buyers, with no further detail available on pricing tiers, contract structures, or distribution channels. Given the absence of detailed firmographic enrichment, the company's investor-relevant signals are limited to its founding date, location, leadership, and core product positioning.
Matter of Focus firmographics
Firmographics- Name
- Matter of Focus
- Website
- https://matter-of-focus.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- Matter of Focus is an Edinburgh-based software company, founded in 2017, that builds OutNav, an outcomes-evaluation tool used to assess public policy and services programs for government, third-sector, and evaluation-sector clients.
- Ownership category
- akta.pro rank
Where Matter of Focus is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Matter of Focus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Matter of Focus product offering
Product offeringCore offering
Matter of Focus provides software tools for evaluating public policy and services, with a focus on outcomes. Its flagship product, OutNav, supports organizations in tracking, measuring, and demonstrating the outcomes of programmes and interventions across the public and third sectors.
Product overview
No product or service information available. The source data consists of default Apache2 Ubuntu server pages and a 404 error page, indicating the website is either under construction, misconfigured, or unavailable.
Differentiator
Problem solved
Functional benefit
Products and services
- OutNav
Companies that use Matter of Focus
Customer profileIdeal customer profiles1 record
Matter of Focus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Matter of Focus partnerships and signals
Strategic signalExpansion highlights3 records
Matter of Focus competitors and assessment
Company assessmentOthers
- Inspiring Impact: Inspiring Impact is a UK sector initiative providing impact-measurement resources and codes of practice relevant to OutNav users — adjacent ecosystem participation rather than a direct software competitor.
- Power to Change: Power to Change funds and supports community businesses in England and operates outcomes-related data programmes, making it a related ecosystem actor rather than a direct software peer but overlapping on outcomes-evaluation demand.
Direct peers
- Loop: Loop offers impact management SaaS for organizations to measure outcomes and ESG performance, overlapping directly with OutNav's outcomes-evaluation positioning and target buyer profile of impact-driven organizations.
- Sopact: Sopact provides a cloud platform for collecting, measuring, and managing social impact data — closely comparable to Matter of Focus's OutNav outcomes-evaluation software across use case, buyer (mission-driven organizations), and SaaS delivery model.
Broad incumbents
- Social Value UK: Social Value UK is the national network for Social Value and outcomes-based commissioning in the UK; it is not a SaaS vendor but operates the framework and training that OutNav implementations feed into, making it a comparable ecosystem incumbent.
- Ipsos Public Affairs (UK): Ipsos UK's public affairs practice provides policy research and evaluation services to government and third-sector clients, overlapping with Matter of Focus's evaluation-of-public-services use case.
- New Philanthropy Capital (NPC): NPC is a UK think tank and consultancy that helps charities and funders measure impact and outcomes — a broad incumbent offering advisory, data, and tools competing for the same buyer mindshare as Matter of Focus.
- Verian (formerly Kantar Public UK): Verian delivers public policy research, evaluation, and behavioural insights for UK government clients — a broadly overlapping buyer set and evaluation mandate, though delivered primarily through services rather than software.
- Civica: Civica is a major UK public-sector software provider across health, local government, and regulated services, and could bundle outcomes-tracking into its suites, representing a large incumbent threat to a niche outcomes player.
Emerging players
- TSIP — The Social Investment Practice: TSIP is a UK specialist supporting social enterprises and charities with impact measurement and data analytics; smaller than Matter of Focus's broader public-policy angle but competing for shared impact-measurement budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Matter of Focus social profiles
Digital presenceMatter of Focus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matter of Focus leadership team
Management profileNumber of profiles
Profiles2 records
Matter of Focus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matter of Focus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matter of Focus
What does Matter of Focus do?
Matter of Focus provides software tools for evaluating public policy and services, with a focus on outcomes. Its flagship product, OutNav, supports organizations in tracking, measuring, and demonstrating the outcomes of programmes and interventions across the public and third sectors.
When was Matter of Focus founded?
Matter of Focus was founded in 2017. It employs 11 to 50 people.
Where is Matter of Focus based?
Matter of Focus is headquartered in Edinburgh, United Kingdom, in the Europe region.
Who are Matter of Focus's main competitors?
Others on record are Inspiring Impact and Power to Change. Direct peers are Loop and Sopact. Broad incumbents are Social Value UK, Ipsos Public Affairs (UK), New Philanthropy Capital (NPC), Verian (formerly Kantar Public UK) and Civica. TSIP — The Social Investment Practice is listed as an emerging player.
Does Matter of Focus have an API?
No public API is recorded for Matter of Focus.