A1 Rent It

What A1 Rent It does

A1 Rent It is a privately held, local equipment and party rental company headquartered in Wayzata, Minnesota, operating three retail storefronts across the Minneapolis-St. Paul metropolitan area (Wayzata, Brooklyn Park, and Elk River). Founded in 1963, the company rents construction tools, earthmoving equipment, aerial lifts, trucks and trailers, material handling equipment, scaffolding, pumps, pressure washers, and lawn and garden equipment to three primary customer segments: homeowners, DIYers, and professional contractors. It also offers propane refilling services, authorized Stihl outdoor power equipment sales, and used equipment sales from retired rental fleet assets.

The company monetizes primarily through short-duration rental transactions priced on 4-hour, daily, 2-day, and weekly cadences, generating usage-based revenue across a diversified SKU base spanning more than 18 equipment categories. Party and event rental inventory (canopies, tables, chairs, linens, grills, concession machines, inflatables) is delivered through a channel partnership with Broadway Tent rather than owned inventory, which keeps capital intensity low for the events vertical. Propane is sold as a per-fill commodity at competitive pricing versus tank exchange, and Stihl retail and used equipment sales provide incremental transactional revenue at the storefront.

The go-to-market is a direct-to-consumer brick-and-mortar model with local SEO, a website catalog, and Google reviews driving awareness. There is no mobile application, no digital booking platform evidenced, and no technology layer beyond a standard content-managed website. Customer acquisition relies on geographic proximity and local brand recognition under the 'Rental Done Right' positioning. No venture capital, private equity, or parent company ownership is indicated, consistent with a founder- or family-owned regional operator.

Name

A1 Rent It

Legal name

A1 Rent It

Website

https://a1rentit.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

A1 Rent It is a privately held equipment and party rental store operating three Twin Cities metro storefronts, renting construction tools, earthmoving equipment, trucks, trailers, and event supplies to homeowners, DIYers, and contractors.

Ownership category

akta.pro rank

Product category

Equipment Rental

NAICS

General Rental Centers (5323), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Equipment rental services
• Construction equipment rental
• Party rental supplies
• Propane refilling services
• Tool and trailer rental

Headquarters

HQ city

Wayzata

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: Short-term rental of construction equipment, tools, and machinery to homeowners, DIYers, and professional contractors. Revenue generated through daily, weekly, and hourly rental rates.
2. Party Rentals: Rental of party supplies and event equipment including canopies, tables, chairs, linens, grills, concession machines, and inflatables through partnership with Broadway Tent.
3. Propane Sales: Propane refilling services for BBQs, patio heaters, fish house tanks, recreational vehicles, and food trucks. Competitive pricing with full fills compared to tank exchanges.
4. Used Equipment Sales: Sale of pre-owned rental equipment that has been retired from the rental fleet.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

A1 Rent It operates three brick-and-mortar stores in the Minneapolis-St. Paul metro area (Wayzata, Brooklyn Park, Elk River) that rent construction tools, earthmoving equipment, aerial lifts, trucks and trailers, material handling gear, party/event supplies, and outdoor power equipment on short-term usage-based terms. The business also sells propane refills, Stihl outdoor power equipment, and pre-owned rental inventory to homeowners, DIYers, and professional contractors in the Twin Cities region.

Product overview

A1 Rent It is a full-service equipment rental store serving the Twin Cities Minneapolis area with three locations in Wayzata, Brooklyn Park, and Elk River, Minnesota. The company operates a unified rental platform offering multiple product lines: Equipment Rentals (aerial lifts, trucks, trailers, lawn & garden equipment, scaffolding, earthmoving equipment, concrete tools, material handling equipment, saws, pumps, and pressure washers), Party Rentals (canopies, tables, chairs, linens, grills, concession machines, inflatables), Propane Sales (full fills for various tank types), Stihl Sales, and Used Equipment Sales. The company serves homeowners, DIYers, and professional contractors, positioning itself as 'Rental Done Right.'

Differentiator

Problem solved

Functional benefit

Brands

• Rental Done Right: Company slogan/tagline: 'Here at A1 Rent It, we are the home of Rental Done Right.'

Products and services

• Equipment Rentals Full-service short-term rental of construction tools, machinery, and equipment for homeowners, DIYers, and professional contractors. Includes aerial lifts, trucks, trailers, lawn and garden equipment, scaffolding, excavators, skid steer loaders, compact track loaders, mini loaders, concrete and demolition tools, material handling gear, saws and cutters, pumps, and pressure washers.
• Party Rentals Rental of party and event equipment including canopies, tables, chairs, linens, grills, concession machines, and inflatables, fulfilled through A1 Rent It's partnership with Broadway Tent. For homeowners, event hosts, and organizations hosting gatherings in the Twin Cities area.
• Propane Sales Propane refilling service providing full fills for barbeques, patio heaters, fish house tanks, recreational vehicles, and food trucks at competitive prices versus standard tank exchanges. Available at all three Twin Cities retail locations.
• Stihl Sales Sales of Stihl brand outdoor power equipment as an authorized dealer, for homeowners, DIYers, and contractors needing purchased outdoor power tools.
• Used Equipment Sales Sale of pre-owned rental equipment that has been retired from A1 Rent It's active rental fleet, offered at the three Twin Cities locations for customers seeking lower-cost owned equipment purchases.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Broadway TentminorChannel Partner/ Reseller/ DistributorParty rental partner providing canopies, tables, chairs, linens, grills, concession machines, and inflatables. A1 Rent It links to Broadway Tent's website for party rental catalog while focusing on equipment rentals.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Home Depot Tool Rental: Big-box retailer with in-store tool and equipment rental departments across the Twin Cities; targets the same DIY and homeowner segments as A1 Rent It for category rentals like pressure washers, scaffolding, and trucks.
• United Rentals: The dominant North American equipment rental operator with strong Twin Cities presence and a broad aerial, earthmoving, and tool fleet — competes head-on with A1 Rent It for professional contractor and DIY rentals.
• Sunbelt Rentals: Largest US equipment rental company with multiple branches in the Twin Cities metro, offering aerial lifts, earthmoving equipment, tools, and trucks to contractors and consumers — directly overlapping A1 Rent It’s core equipment rental offering.
• Lowe's Tool Rental: National home improvement retailer with tool and equipment rental counters in Minnesota stores; competes with A1 Rent It on everyday DIY rentals and weekend project equipment.
• Herc Rentals: National equipment rental company serving contractors and industrial customers with aerial, earthmoving, and material handling fleets. Operates in the Twin Cities and competes for the same pros and serious DIYers as A1 Rent It.
• Taylor Rental: Multi-location general rental and party rental chain with a similar mix of contractor equipment, homeowner tools, and event rentals — the closest business-model analog to A1 Rent It.

Broad incumbents

• Menards: Midwest-based home improvement and building supply chain with in-store tool rental services and broad reach across Minnesota; overlaps with A1 Rent It on homeowner/DIY equipment and select contractor rentals.

Others

• Broadway Tent: Minnesota party and event rental specialist that is A1 Rent It’s referral partner for canopies, tables, chairs, and inflatables — comparable offering in the event rental category that A1 Rent It does not run directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/with_replies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A1 Rent It