Heroic Public Speaking
Heroic Public Speaking is a privately held, premium professional-education company that delivers faculty-led public-speaking, speech-writing, book-writing, and speaking-business training programs to professional speakers, authors, and thought leaders through a 2-day CORE event and four multi-month GRAD programs at its Lambertville, NJ campus and online.
- Company typePrivate
- Founded1990
- HeadquartersLambertville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heroic Public Speaking does
Heroic Public Speaking, LLC is a privately held professional education company founded in 1990 by Amy and Michael Port, headquartered at a dedicated training campus (HEROIC Campus) in Lambertville, New Jersey. The company sells premium, faculty-led training programs to professional speakers, authors, thought leaders, entrepreneurs, and executives who want to develop stage performance, speech writing, book writing, and speaking-business capabilities. Its curriculum is built on proprietary methodologies adapted from theater and the performing arts — notably The Foundational 5 content-development framework, the 7-Step Rehearsal Process, content mapping, the 5 Breakthroughs Framework, and 8 Performance Principles — taught by faculty with MFA-level training from programs such as NYU Graduate Acting and Yale School of Drama.
The company's product architecture is a deliberate funnel: the prerequisite entry point is CORE | The Breakthrough Experience, a 2-day immersive in-person event priced at $12,150 (payable in full or via 3- or 6-month installments), followed by four 3- to 4-month GRAD programs (Speech Writing Mastery, Stage Performance Mastery, Speaking Business Mastery, Book Writing Mastery) and a layer of high-margin add-on services including one-on-one content/performance coaching, vocal coaching, ghostwriting, bespoke packages, and corporate training. Enrollment is application-based with admissions-team review rather than self-serve e-commerce, and the company monetizes an active 2,500+ alumni community through a formal Alumni Circle referral program that functions as a primary growth channel. Complementary revenue/brand assets include the Steal the Show Podcast, the HEROIC Insights newsletter, and a HEROIC Books publishing imprint anchored by co-founder Michael Port's 'The Referable Speaker.'
Go-to-market is sales-led and community-led: demand is generated through co-founder thought leadership, podcast, newsletter, and alumni referrals, then qualified via application and a 15-minute discovery call. The company reports a Net Promoter Score of 99 (vs. an industry average of +67 for training companies), claims 100% of students report improvement, and that alumni have collectively delivered 150,000+ keynotes post-training. The business is privately held with no disclosed external funding, no parent company, and no public revenue figures; leadership comprises co-founders Amy and Michael Port alongside a CEO & President (Julianne Hitner), a Creative Director/Lead Performance Faculty, dedicated writing, business, voice, and enrollment faculty, and supporting operational roles.
Heroic Public Speaking firmographics
Firmographics- Name
- Heroic Public Speaking
- Legal name
- Heroic Public Speaking, LLC
- Website
- https://heroicpublicspeaking.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heroic Public Speaking is a privately held, premium professional-education company that delivers faculty-led public-speaking, speech-writing, book-writing, and speaking-business training programs to professional speakers, authors, and thought leaders through a 2-day CORE event and four multi-month GRAD programs at its Lambertville, NJ campus and online.
- Ownership category
- akta.pro rank
Heroic Public Speaking industry classification
Industry- Product category
- Professional Speaking Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate/Professional Public Speaking Training (Presentation Skills) (EDAMAOAJ)
- akta.pro secondary industry
- Online Public Speaking & Debate Programs (Live/Recorded) (EDAMAOAD)
Keywords
Where Heroic Public Speaking is headquartered
LocationHeadquarters
- HQ city
- Lambertville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heroic Public Speaking business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- CORE | The Breakthrough Experience: The foundational 2-day in-person event. Pricing at $12,150 with payment plan options (6 monthly payments of $2,025 or 3 payments of $4,025). This is the prerequisite entry point for all other HEROIC programs.
- GRAD Programs (Speech Writing, Stage Performance, Speaking Business, Book Writing Mastery): Advanced 3-4 month programs following CORE. Combines online and in-person training components. 3-month programs include Speech Writing Mastery, Stage Performance Mastery (9 days on campus), and Speaking Business Mastery. Book Writing Mastery is 4 months online.
- Additional Services (Private Coaching, Ghostwriting, Corporate Training): Add-on services including one-on-one content coaching, performance coaching, vocal coaching, ghostwriting packages for speeches and books, bespoke packages, and corporate training for teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CORE | The Breakthrough Experience - Pay In Full |
| Subscription | Multi-year contract | CORE | The Breakthrough Experience - Six Payments |
| Subscription | Multi-year contract | CORE | The Breakthrough Experience - Three Payments |
| Subscription | Multi-year contract | GRAD | Speech Writing Mastery |
| Subscription | Multi-year contract | GRAD | Stage Performance Mastery |
| Subscription | Multi-year contract | GRAD | Speaking Business Mastery |
| Subscription | Multi-year contract | GRAD | Book Writing Mastery |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Heroic Public Speaking product offering
Product offeringCore offering
Heroic Public Speaking sells intensive public speaking and performance training programs for individual speakers, authors, and thought leaders. The catalog is anchored by CORE | The Breakthrough Experience, a 2-day in-person event at the Lambertville, NJ campus, followed by four GRAD programs covering Speech Writing Mastery, Stage Performance Mastery, Speaking Business Mastery, and Book Writing Mastery. Premium add-on services include one-on-one content coaching, performance coaching, vocal coaching, ghostwriting packages, bespoke packages, and corporate training for teams.
Product overview
HEROIC Public Speaking is an educational institution offering intensive training programs for speakers, authors, and thought leaders. The core portfolio includes CORE | The Breakthrough Experience as the foundational entry program (a free 2-day in-person event), followed by four GRAD programs covering Speech Writing Mastery, Stage Performance Mastery, Speaking Business Mastery, and Book Writing Mastery. Additional premium services include One-on-One Content Coaching, One-on-One Performance Coaching, Vocal Coaching, Ghostwriting Packages, Bespoke Packages, and Corporate Training. The company also offers supplementary resources including The Referable Speaker book and the Steal the Show Podcast.
Differentiator
Problem solved
Functional benefit
Brands
- HEROIC Books: HEROIC's publishing imprint that produces books including 'The Referable Speaker'
Products and services
- CORE | The Breakthrough Experience A 2-day immersive in-person event held at HEROIC Campus in Lambertville, NJ, designed as the foundational entry point for all other HEROIC programs. Coverage includes 10 hours of content development and performance training, and the event is invitation/application-only.
- GRAD | Speech Writing Mastery An online 3-month program that teaches a repeatable process for creating, building, and scripting ovation-worthy speeches, taking students from idea to keynote stage with step-by-step instruction and feedback.
- GRAD | Stage Performance Mastery A 3-month program combining stagecraft, performance techniques, and ongoing rehearsal, consisting of 3 in-person training sessions at HEROIC Campus (9 days total) plus virtual rehearsals and online assignments between sessions.
- GRAD | Speaking Business Mastery An online 3-month program focused on winning more gigs at higher fees, generating stageside leads, and building a sustainable speaking business without requiring fame or speaker bureaus.
- GRAD | Book Writing Mastery An online 4-month program designed to help students write their book using HEROIC's award-winning methods, walking away with a first chapter and a proven repeatable process for writing, publishing, and promoting their book.
- One-on-One Content Coaching Virtual individualized coaching aligned with student goals, helping refine keynotes, prepare high-stakes presentations, or shape book chapters with focus on clarifying ideas, strengthening structure, and sharpening message.
- One-on-One Performance Coaching Virtual coaching to help bring speeches to life with feedback on physicality, delivery, pacing, and how to use voice and body to connect with audiences for keynotes, TED-style talks, or boardroom presentations.
- Vocal Coaching Virtual coaching focused on improving voice clarity, diction, and vocal health to help speakers sound more effective and professional.
- Ghostwriting Packages Virtual ghostwriting support to transform ideas into polished speeches and books that reflect the client's voice, handled by experienced HEROIC Writing Faculty.
- Bespoke Packages Custom coaching designed around specific objectives for speakers shaping keynotes, elevating performance, writing books, or building a business around their message.
- Corporate Training Interactive training sessions for high-performing teams and rising leaders, focused on mastering storytelling, strengthening executive presence, and communicating under pressure.
Quantifiable outcome
- Net Promoter Score of 99 (vs. industry average of +67 for training companies)
- +3 more outcomes
Companies that use Heroic Public Speaking
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Heroic Public Speaking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Heroic Public Speaking partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Heroic Public Speaking competitors and assessment
Company assessmentBroad incumbents
- LinkedIn Learning: Large-scale professional development library with broad catalogs of presentation, communication, and leadership video courses; comparable as a lower-priced, self-serve alternative for professional speaking skills.
- MasterClass: Subscription education platform featuring high-profile instructor-led courses including communication and public speaking; comparable as a premium, on-demand, instructor-led learning experience for personal and professional growth.
Direct peers
- Dale Carnegie & Associates: Long-established provider of professional speaking, presentation, and leadership training courses delivered in person worldwide; overlaps directly with HEROIC's corporate and individual speaker development programs.
- Toastmasters International: Global non-profit operating the largest network of public speaking clubs; both organizations train amateur and professional speakers in structured curricula covering speechcraft, evaluation, and audience engagement.
- The Exceptional Speaking Institute: Boutique firm offering professional public speaking coaching, training, and intensive programs led by a known expert author; competes in the same premium, individual-coaching segment as HEROIC.
- Stand & Deliver Group: UK-based presentation and public speaking training firm serving executives and teams with intensive workshops; comparable niche, target market, and methodology-driven approach to HEROIC.
Others
- Second City: Improv and comedy institution with a training center, corporate workshops, and applied-improv offerings; comparable insofar as HEROIC's curriculum draws on theater and performance arts to teach speakers.
Emerging players
- Speechless (corporate improv): Corporate workshop format that applies improv and storytelling techniques to business speaking; overlaps with HEROIC's performance-based approach to presentation skills for organizations.
- Crucial Learning (VitalSmarts / Crucial Conversations): Provider of corporate training in communication, influence, and presentation; competes in the same corporate-training buyer pool for communication and high-stakes presentation skills.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Heroic Public Speaking social profiles
Digital presenceHeroic Public Speaking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heroic Public Speaking leadership team
Management profileNumber of profiles
Profiles8 records
Heroic Public Speaking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heroic Public Speaking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heroic Public Speaking
What does Heroic Public Speaking do?
Heroic Public Speaking sells intensive public speaking and performance training programs for individual speakers, authors, and thought leaders. The catalog is anchored by CORE | The Breakthrough Experience, a 2-day in-person event at the Lambertville, NJ campus, followed by four GRAD programs covering Speech Writing Mastery, Stage Performance Mastery, Speaking Business Mastery, and Book Writing Mastery. Premium add-on services include one-on-one content coaching, performance coaching, vocal coaching, ghostwriting packages, bespoke packages, and corporate training for teams.
Is Heroic Public Speaking a public or private company?
Heroic Public Speaking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heroic Public Speaking founded?
Heroic Public Speaking was founded in 1990. It employs 11 to 50 people.
Where is Heroic Public Speaking based?
Heroic Public Speaking is headquartered in Lambertville, United States, in the North America region.
How does Heroic Public Speaking make money?
Three revenue lines are on record. CORE | The Breakthrough Experience is the primary driver. The others are GRAD Programs (Speech Writing, Stage Performance, Speaking Business, Book Writing Mastery) and additional Services (Private Coaching, Ghostwriting, Corporate Training).
Who are Heroic Public Speaking's main competitors?
Broad incumbents on record are LinkedIn Learning and MasterClass. Direct peers are Dale Carnegie & Associates, Toastmasters International, The Exceptional Speaking Institute and Stand & Deliver Group. Second City is listed as an others. Emerging players are Speechless (corporate improv) and Crucial Learning (VitalSmarts / Crucial Conversations).
Does Heroic Public Speaking have an API?
No public API is recorded for Heroic Public Speaking.
What industry is Heroic Public Speaking in?
Heroic Public Speaking's product category is Professional Speaking Training. Its primary akta.pro industry code is EDAMAOAJ, Corporate/Professional Public Speaking Training (Presentation Skills), with a secondary code of EDAMAOAD, Online Public Speaking & Debate Programs (Live/Recorded). Its NAICS code is 611430 and its SIC code is 8200.