Mix 103.7
Mix 103.7 is a private local FM radio station broadcasting from Fort McMurray, Alberta under Harvard Media, delivering local news, music, and community content to the Wood Buffalo region via FM, digital streaming, mobile apps, and smart speakers.
- Company typePrivate
- Founded-
- HeadquartersFort Mcmurray, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mix 103.7 does
Mix 103.7 (also known as Play 103.7, broadcasting under CFVR call letters) is a local FM radio station licensed at 103.7 FM in Fort McMurray, Alberta, Canada, and operated by Harvard Media as its parent company. The station delivers local news, music entertainment, community events coverage, weather, and regional reporting to the Fort McMurray and Wood Buffalo region, with branded weekday dayparts including "Play Mornings with Marina & John," "Play at Work with Ty & Millions," and "Play Evenings with Konner," plus a dedicated local news segment branded "Fort McMurray Matters." It maintains a roster of on-air personalities (Marina Barnes, Ty, Millions, Ryder, Lisa, Konner, Gary James) and a news writer (Jon Tupper).
The station's distribution is multi-channel and digitally extended: traditional FM broadcast, web-based live streaming via StreamOn (listen.streamon.fm/cfvr), native iOS and Android mobile applications, Alexa smart speaker integration, and active social media accounts on Facebook, Twitter/X, Instagram, TikTok, and YouTube. The website and digital content management system (play1037.ca) are powered by SoCast Digital's broadcast media technology platform. Complementary products include a podcast catalog, a recently-played track history, a community-submitted local events calendar, and the "Play It Forward" community initiative.
Mix 103.7 is a privately held, for-profit operating entity under Harvard Media's corporate umbrella with 11-50 employees. The business model is classic local radio advertising: capture a defined regional audience and monetize it through local ad sales and sponsorships rather than direct consumer pricing — Rivers Casino Fort McMurray is the only named advertiser in the source material. Revenue is not publicly disclosed. The company is actively broadcasting with no regulatory actions, restructuring events, or M&A activity documented.
Mix 103.7 firmographics
Firmographics- Name
- Mix 103.7
- Legal name
- Harvard Media
- Website
- https://mix1037fm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mix 103.7 is a private local FM radio station broadcasting from Fort McMurray, Alberta under Harvard Media, delivering local news, music, and community content to the Wood Buffalo region via FM, digital streaming, mobile apps, and smart speakers.
- Ownership category
- akta.pro rank
Mix 103.7 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industry
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Mix 103.7 is headquartered
LocationHeadquarters
- HQ city
- Fort Mcmurray
- HQ country
- Canada
- HQ region
- North America
Markets served
Mix 103.7 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Distribution channels4 records
Marketing channels4 records
Mix 103.7 product offering
Product offeringCore offering
Mix 103.7 is a regional FM radio station broadcasting on 103.7 FM from Fort McMurray, Alberta, delivering hot adult contemporary music programming, local news coverage, weather, traffic, and community events content to the Wood Buffalo region. The station supplements its over-the-air signal with digital distribution through the StreamOn online streaming platform, native iOS and Android mobile applications, Amazon Alexa voice skill, an on-demand podcast library, and a local news portal built on the SoCast broadcast media platform. Programming includes branded daypart shows (Play Mornings, Play at Work, Play Evenings, Weekend Playback) and a dedicated community affairs segment called Fort McMurray Matters.
Product overview
Mix 103.7 is a local radio station operated by Harvard Media, broadcasting from Fort McMurray, Alberta. The station functions as a unified platform combining traditional FM radio broadcasting with digital streaming services. The core offering is the Mix 103.7 radio station itself, supported by a suite of complementary products including dedicated iOS and Android mobile applications, live streaming via StreamOn.fm, and an on-demand podcast service. The station's programming consists of multiple branded shows including 'Play Mornings with Marina & John', 'Play at Work with Ty & Millions', and 'Play Evenings with Konner', along with community-focused content through 'Fort McMurray Matters'. Additional features include a 'Recently Played' track listing, local events calendar with community submission capability, and the 'Play It Forward' initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Mix 103.7 FM Radio Station (CFVR / Play 103.7) Regional FM radio station providing hot adult contemporary music, local news, weather, traffic, and community events content to Fort McMurray and surrounding Wood Buffalo region. Branded as Mix 103.7 and Play 103.7, operating under CFVR call letters.
- Mix 103.7 / Play 103.7 Mobile App Dedicated mobile application for iOS and Android that allows listeners to stream the station live, view recently played tracks, and receive station updates on mobile devices.
- Listen Live Streaming Real-time online audio streaming of the Mix 103.7 broadcast via the StreamOn.fm platform, enabling web-based live listening for audiences outside the FM signal coverage area.
- Mix 103.7 Podcasts On-demand podcast content from station programming, allowing listeners to access shows and segments after their initial broadcast window.
- Fort McMurray Matters Local News Segment Dedicated local news and community affairs program segment covering Fort McMurray regional news, community events, and civic matters unavailable from national broadcasters.
Companies that use Mix 103.7
Customer profileSegments1 record
Ideal customer profiles2 records
Mix 103.7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
Mix 103.7 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Harvard MediacoreHarvard Media is the parent company and owner of Mix 103.7 (CFVR). The station operates under the Harvard Media broadcast group which manages multiple radio stations in Canada. Harvard Media handles corporate functions including sales, marketing, and operational support for the station.
- StreamOncoreStreamOn provides the digital audio streaming infrastructure for Mix 103.7, enabling live online radio listening through their platform. The station's listen live functionality is powered by StreamOn at listen.streamon.fm/cfvr.
- SoCast DigitalcoreSoCast provides the website and digital platform technology powering the Mix 103.7 website (play1037.ca). The station's website, content management system, and digital infrastructure are built on SoCast's broadcast media technology platform.
- Rivers Casino Fort McMurrayminorRivers Casino Fort McMurray is featured on the Mix 103.7 website as an advertiser/partner, with promotional banner placement on the station's events and features section.
Recent moves6 records
Expansion highlights4 records
Mix 103.7 competitors and assessment
Company assessmentBroad incumbents
- Stingray Group: Canadian media company operating both commercial radio stations (via Newcap acquisition) and digital audio/streaming products. Comparable as a radio broadcaster extending into digital audio monetization.
- Rogers Media: Operates a national network of radio stations across Canada as part of a broader media portfolio. Comparable as a large Canadian broadcaster pursuing cross-platform radio + digital advertising strategies.
- Corus Entertainment: Owns and operates a portfolio of Canadian radio stations alongside television and digital media properties. Comparable as a multi-station Canadian broadcaster with similar ad-supported radio economics.
- Bell Media: One of Canada's largest commercial radio broadcasters operating dozens of AM/FM stations across major and secondary markets, alongside TV and digital. Comparable as a Canadian commercial radio incumbent monetizing through national and local advertising.
- Pattison Media: Operates a sizable portfolio of radio stations across Western and Atlantic Canada, often in mid-size regional markets comparable to Fort McMurray. Directly comparable as a multi-station regional Canadian radio operator.
Direct peers
- Evanov Radio: Independent Canadian radio broadcaster operating multiple stations in mid-size markets with similar local-content and ad-supported models. Comparable as an independent Canadian radio operator at a similar scale.
- Vista Radio: Canadian independent broadcaster operating a network of community and regional radio stations in smaller markets. Comparable as a similarly sized regional Canadian radio group with ad-supported local stations.
- Harvard Media: Parent company of Mix 103.7, operating multiple commercial radio stations across Western Canada under a shared sales, marketing, and operational platform. Directly comparable as a sister-station operator with the same broadcast model and ad-driven revenue mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Mix 103.7 social profiles
Digital presenceMix 103.7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mix 103.7 leadership team
Management profileNumber of profiles
Profiles9 records
Mix 103.7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mix 103.7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mix 103.7
What does Mix 103.7 do?
Mix 103.7 is a regional FM radio station broadcasting on 103.7 FM from Fort McMurray, Alberta, delivering hot adult contemporary music programming, local news coverage, weather, traffic, and community events content to the Wood Buffalo region. The station supplements its over-the-air signal with digital distribution through the StreamOn online streaming platform, native iOS and Android mobile applications, Amazon Alexa voice skill, an on-demand podcast library, and a local news portal built on the SoCast broadcast media platform. Programming includes branded daypart shows (Play Mornings, Play at Work, Play Evenings, Weekend Playback) and a dedicated community affairs segment called Fort McMurray Matters.
Is Mix 103.7 a public or private company?
Mix 103.7 is a private company. It is classified as corporate owned and is currently operating.
When was Mix 103.7 founded?
Mix 103.7 was founded in -1. It employs 11 to 50 people.
Where is Mix 103.7 based?
Mix 103.7 is headquartered in Fort Mcmurray, Canada, in the North America region.
Who are Mix 103.7's main competitors?
Broad incumbents on record are Stingray Group, Rogers Media, Corus Entertainment, Bell Media and Pattison Media. Direct peers are Evanov Radio, Vista Radio and Harvard Media.
Does Mix 103.7 have an API?
No public API is recorded for Mix 103.7.
What industry is Mix 103.7 in?
Mix 103.7's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.