Accessible by Design
Accessible by Design is a UK-registered digital accessibility consultancy that helps arts and cultural organisations achieve WCAG 2.2 compliance through audits, usability testing, training, and design consultancy across Europe and North America.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Accessible by Design does
Accessible by Design Ltd is a privately held digital accessibility consultancy founded in September 2021 and registered in England and Wales (company number 13499122), operating on a remote-first basis from a London registered office. The firm specialises in helping arts and cultural organisations - including museums, galleries, theatres, opera houses, and concert venues - ensure their websites, ticketing journeys, and digital communications are accessible to disabled, d/Deaf, blind, visually impaired, and neurodivergent audiences. Service delivery centres on WCAG 2.2 compliance assessments combining automated and manual testing, inclusive usability testing with disabled participants, research and focus groups, bespoke accessibility training, and design consultancy embedded into discovery and build phases.
The company is led by Director Caspian Turner, an IAAP-accredited Web Accessibility Specialist with prior in-house roles at Glyndebourne and Southbank Centre, plus experience as a Web Implementation Specialist at Tessitura Network and Head of Strategy and Consulting at Substrakt. The team of three named consultants also includes Colin Legge (13 years in accessibility, formerly leading the Royal Ballet & Opera accessibility transformation) and Andreia Peixoto (design, frontend development, and project management background). No proprietary technology platform underpins delivery; services are human-led and project-scoped.
Accessible by Design generates revenue through professional services engagements priced per project, secured via direct sales motions including email enquiries, bookable Zoom consultations, and phone. The go-to-market is sales-led with content marketing (journal/blog, LinkedIn, Twitter, conference speaking) as the primary demand-generation engine. A strategic partnership with Tessitura Network, announced January 2024, provides channel access to Tessitura's global arts and cultural member base. The company operates across Europe and North America, is bootstrapped with no external institutional investment, and is actively recruiting an additional Digital Accessibility Consultant, indicating early-stage capacity expansion.
Accessible by Design firmographics
Firmographics- Name
- Accessible by Design
- Legal name
- Accessible by Design Ltd
- Website
- https://accessiblebydesign.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Accessible by Design is a UK-registered digital accessibility consultancy that helps arts and cultural organisations achieve WCAG 2.2 compliance through audits, usability testing, training, and design consultancy across Europe and North America.
- Ownership category
- akta.pro rank
Accessible by Design industry classification
Industry- Product category
- Digital Accessibility Consulting
- NAICS
- Other Specialized Design Services (54149)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Accessibility, ADA Compliance & Universal Design Audits (EDAEAKAM)
- akta.pro secondary industry
- Accessibility & Inclusive Design Tooling for Authoring (WCAG/508) (EDAFAHAL)
Keywords
Where Accessible by Design is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Accessible by Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Professional Services: Revenue generated through consultancy engagements including accessibility audits, inclusive usability testing, research and focus groups, and bespoke training programmes. Projects are likely scoped and priced per engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Accessible by Design product offering
Product offeringCore offering
Accessible by Design is a digital accessibility consultancy that advises, tests, and audits websites and digital content for arts and cultural organisations. Services include WCAG 2.2 accessibility audits, inclusive usability testing with disabled participants, research and focus groups, bespoke accessibility training, and design consultancy embedded in discovery and design phases. Engagements are scoped and priced per project, delivered remotely across Europe and North America.
Product overview
Accessible by Design is a digital accessibility consultancy offering professional services rather than a software product platform. The company provides a suite of consulting services including accessibility audits, inclusive usability testing, research and focus groups, accessibility training, and design consultancy. These services work together to help arts and cultural organisations assess, improve, and maintain digital accessibility across their websites and digital communications, from initial design through ongoing content creation.
Differentiator
Problem solved
Functional benefit
Products and services
- Accessibility Audits Assessment of digital content against Web Content Accessibility Guidelines (WCAG) 2.2 standards using a mix of automated and manual testing to identify accessibility issues and produce actionable, prioritised issue logs for arts and cultural organisations.
- Inclusive Usability Testing User testing with real people who have a range of accessibility requirements to uncover usability issues in website structure, design, or content through completing common tasks and scenarios, for arts and cultural organisations.
- Research and Focus Groups Inclusive research studies and focus groups designed to identify audience needs and opportunities to improve digital experiences, including recruitment of participants with access requirements such as BSL and captioning, for arts and cultural organisations.
- Accessibility Training Bespoke training packages covering topics such as Introduction to Digital Accessibility, Accessible Social Media, Accessibility Content Creation, and testing for accessibility, delivered to arts and cultural organisation teams.
- Design Consultancy Design consultancy services and accessibility guidance embedded in discovery and design meetings to help arts and cultural organisations build accessible digital services from the outset.
Quantifiable outcome
- Automated testing identifies approximately 30-50% of accessibility issues; the remaining 50-70% require manual testing and user research
Companies that use Accessible by Design
Customer profileSegments3 records
Ideal customer profiles3 records
Accessible by Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Accessible by Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tessitura NetworkcoreStrategic partnership announced January 2024 to advance accessibility in digital communications and ticketing for cultural events and experiences. Tessitura is a nonprofit technology company providing CRM, ticketing, marketing, fundraising, and access control solutions to arts and cultural institutions globally. Accessible by Design works with Tessitura to support accessibility goals of Tessitura's member organisations. Caspian Turner, Director, previously worked at Tessitura as Web Implementation Specialist, bringing first-hand knowledge of Tessitura's technology and community.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Accessible by Design competitors and assessment
Company assessmentBroad incumbents
- Level Access: Established accessibility platform and services firm combining SaaS tooling with managed-services audits. A larger, broader incumbent that Accessible by Design may encounter on enterprise procurement but whose horizontal positioning leaves the arts/cultural vertical contestable.
- Siteimprove: Digital governance platform offering accessibility scanning as part of a broader web quality/marketing suite. Competes at the lower-effort end of audit work and is often evaluated by the same cultural-sector procurement teams.
- AudioEye: Public accessibility technology vendor selling automated remediation and auditing tools plus managed services. Indirectly comparable as an accessibility services competitor but competes primarily via software-led remediation rather than the bespoke consultancy model Accessible by Design operates.
- Usablenet: Accessibility services and technology provider serving enterprise and public-sector clients. Comparable as an accessibility audit and remediation provider; Accessible by Design competes on vertical specialism and consultant-led delivery.
Direct peers
- AbilityNet: UK-based charity and consultancy providing digital accessibility audits, usability testing and training across sectors. Directly comparable as an accessibility consultancy; Accessible by Design differentiates on its narrower cultural-sector vertical focus.
- The Paciello Group (now part of SSB BART Group): Specialist accessibility consultancy offering WCAG audits, training and inclusive design services. Closely aligned in service mix and methodology; Accessible by Design competes for similar audit and training budgets but from a verticalised arts/culture angle.
- Substrakt: UK digital agency serving arts, cultural and charity sectors, where Accessible by Design's founder previously served as Head of Strategy. Directly comparable target customer base and cultural-sector domain expertise; competes for the same digital accessibility engagements.
- Hassell Inclusion: International accessibility consultancy providing audits, strategy and training. Direct peer in service offering and target buyer (organisations needing accessibility expertise); Accessible by Design competes on sector specialism rather than breadth of vertical coverage.
Others
- Tessitura Network: Strategic partner rather than direct competitor. Provides CRM, ticketing and digital experience software to cultural institutions globally and channels accessibility demand to Accessible by Design; comparable in that both operate at the intersection of cultural-sector digital experience, but Tessitura is a software/platform business.
Emerging players
- WebAIM: Nonprofit accessibility resource provider offering training, evaluation tools (WAVE) and consulting. Comparable in training and audit methodology; differs as a nonprofit resource and tooling provider rather than a commercial consultancy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Accessible by Design social profiles
Digital presenceAccessible by Design compliance and trust
Trust signalCompliance1 record
Accessible by Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accessible by Design leadership team
Management profileNumber of profiles
Profiles3 records
Accessible by Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accessible by Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accessible by Design
What does Accessible by Design do?
Accessible by Design is a digital accessibility consultancy that advises, tests, and audits websites and digital content for arts and cultural organisations. Services include WCAG 2.2 accessibility audits, inclusive usability testing with disabled participants, research and focus groups, bespoke accessibility training, and design consultancy embedded in discovery and design phases. Engagements are scoped and priced per project, delivered remotely across Europe and North America.
Is Accessible by Design a public or private company?
Accessible by Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Accessible by Design founded?
Accessible by Design was founded in 2021. It employs 1 to 10 people.
Where is Accessible by Design based?
Accessible by Design is headquartered in London, United Kingdom, in the Europe region.
How does Accessible by Design make money?
One revenue line is on record: professional Services.
Who are Accessible by Design's main competitors?
Broad incumbents on record are Level Access, Siteimprove, AudioEye and Usablenet. Direct peers are AbilityNet, The Paciello Group (now part of SSB BART Group), Substrakt and Hassell Inclusion. Tessitura Network is listed as an others. WebAIM is listed as an emerging player.
Does Accessible by Design have an API?
No public API is recorded for Accessible by Design.
What industry is Accessible by Design in?
Accessible by Design's product category is Digital Accessibility Consulting. Its primary akta.pro industry code is EDAEAKAM, Accessibility, ADA Compliance & Universal Design Audits, with a secondary code of EDAFAHAL, Accessibility & Inclusive Design Tooling for Authoring (WCAG/508). Its NAICS code is 54149 and its SIC code is 8700.