RE/MAX Excellence Edmonton

What RE/MAX Excellence Edmonton does

RE/MAX Excellence Edmonton is a privately held, independently owned real estate brokerage operating as a franchisee within the globally recognized RE/MAX network. The firm is headquartered in Edmonton, Alberta (201, 5607-199 Street) and serves Edmonton plus 80+ surrounding Alberta communities including St. Albert, Spruce Grove, and Stony Plain. It is recognized as the #1 RE/MAX Office in Canada by number of transactions and is positioned as a market-leading brokerage for both residential and commercial property transactions.

The brokerage operates a traditional, agent-mediated service model: it recruits and supports a network of affiliated REALTORS and teams (with a published Agent Roster and directory) and equips them with training, marketing resources, and lead-generation infrastructure under the RE/MAX brand. Buyer- and seller-facing technology includes an online Property Search Platform with filters by property type, price, beds, and baths, a Home Valuation Tool, and a content/blog layer covering Edmonton neighborhoods and surrounding municipalities. Underlying technology consists of an MLS-based listing platform with virtual tour integration and standard real estate search tools; no proprietary technology, app, or AI capability is disclosed.

RE/MAX Excellence earns revenue through standard real estate commissions on closed residential and commercial transactions, with the brokerage retaining a percentage of each commission per the agent/brokerage split. Pricing is transaction-based (pay-as-you-go) at typical Alberta commission rates of 3-7% on transaction value; rates are not publicly disclosed and vary by transaction. The customer base is a long tail of individual residential buyers and sellers, with commercial real estate (land, multi-family investment) as a secondary segment and REALTOR recruitment as a third persona. The firm is privately owned by local brokers/owners with no disclosed institutional investors, funding rounds, M&A activity, or executive leadership bios in the source material.

Name

RE/MAX Excellence Edmonton

Legal name

REMAX Excellence

Website

https://remaxexcellence.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

RE/MAX Excellence Edmonton is a privately held, independently owned real estate brokerage and franchisee of the RE/MAX network, serving residential and commercial buyers, sellers, and REALTORS across Edmonton and 80+ surrounding Alberta communities.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Real estate agent services
• Property listing platform
• Real estate transaction services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real estate commission on transactions: The brokerage earns commission income from residential and commercial property transactions facilitated by its affiliated real estate agents. Commission is split between the brokerage and the agent, with the brokerage taking a percentage of each closed transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RE/MAX Excellence Edmonton is a full-service real estate brokerage providing residential and commercial property buying and selling services across Edmonton and 80+ surrounding Alberta communities. The brokerage operates through a network of affiliated REALTORS supported by an online property search platform with advanced filtering, a home valuation tool, and an agent directory. It earns commission income on closed real estate transactions facilitated by its agents.

Product overview

RE/MAX Excellence Edmonton operates as a real estate brokerage offering a unified platform of services centered around property transactions. The core offering consists of Brokerage Services providing residential and commercial property buying/selling assistance, supported by a Property Search Platform with advanced filtering capabilities, an Agent Roster connecting clients with affiliated REALTORS, and a Home Valuation Tool for sellers. The brokerage serves Edmonton and surrounding communities including St. Albert, Spruce Grove, Stony Plain, and numerous rural areas across Alberta.

Differentiator

Problem solved

Functional benefit

Products and services

• RE/MAX Excellence Brokerage Services Full-service real estate brokerage providing residential and commercial property buying and selling services for individual consumers and investors in Edmonton and 80+ surrounding Alberta communities, including property search, valuation tools, and agent-assisted transactions.
• Property Search Platform Self-service online property search portal allowing buyers to browse residential and commercial listings by property type (Single Family, Condos, Commercial, Land, Mobile Home, Multi-Family, Townhouse), number of beds and baths, and price range up to $10-15 million across Edmonton and surrounding Alberta communities.
• Agent Roster & Directory Public directory of affiliated REALTORS and real estate teams working under RE/MAX Excellence, providing individual agent profiles and contact details for prospective buyers and sellers.
• Home Valuation Tool Online property valuation tool that provides homeowners with an estimated market value of their home to support selling decisions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RE/MAXcoreChannel Partner/ Reseller/ DistributorRE/MAX Excellence operates as a franchisee of the RE/MAX brand, using the internationally recognized RE/MAX brand name, logo, and marketing resources. The brokerage receives brand support, training resources, and access to RE/MAX tools and systems while maintaining independent ownership.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sotheby's International Realty Canada: Sotheby's International Realty operates a luxury-focused franchise network in major Canadian markets including Edmonton. Competes for higher-end residential listings and luxury agents in overlapping geographies.
• RE/MAX (Franchisor): RE/MAX is the global franchisor and parent brand under which RE/MAX Excellence operates. While not a direct local competitor, it defines the brand standards, training, and technology platform that this franchisee relies on and competes within.

Direct peers

• HomeLife Realty Canada: HomeLife is a Canadian real estate brokerage franchise with a presence in Alberta. Competes on agent recruitment and commission splits with a similar traditional full-service brokerage model.
• Century 21 Canada: Century 21 is a major Canadian and global real estate franchise with Edmonton-area offices competing directly for agents and transactions. Offers a similar franchise brokerage model with comparable commission-based revenue.
• Coldwell Banker Canada: Coldwell Banker is a global real estate franchise with franchisees in the Edmonton market. Directly comparable service offering (residential/commercial brokerage) targeting similar buyer and seller segments in Alberta.
• Royal LePage Noralta Real Estate: Royal LePage is one of Canada's largest real estate brokerage networks, with significant Edmonton-area franchise presence. Directly competes with RE/MAX Excellence for residential agents, listings, and market share in the same Edmonton/Alberta geography.
• Engel & Völkers Edmonton: Engel & Völkers is a European-origin luxury and premium real estate franchise with Canadian offices including Edmonton. Directly competes for premium agents and high-value residential listings in the same Alberta market.

Others

• Zillow Group (Zillow Offers / Premier Agent): Zillow is a US-based residential real estate marketplace and former iBuyer. While not a direct Canadian brokerage, it represents the proptech/disruptive model that pressures traditional commission-based brokerages and shapes consumer expectations across North America.

Emerging players

• eXp Realty Canada: eXp Realty is a cloud-based, virtual brokerage model with growing Canadian presence. Competes with RE/MAX Excellence for agent recruitment through lower overhead and a tech-forward offering, representing a disruptive alternative to traditional franchise brokerages.
• iPro Realty Ltd. iPro Realty is a Canadian discount brokerage offering lower commission splits to agents and reduced fees to consumers. Represents the emerging low-cost brokerage model threatening traditional full-service commission economics in Canadian markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/remaxexyeg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Excellence Edmonton