Heartland Mental Health

What Heartland Mental Health does

Heartland Mental Health is a 501(c)(3) nonprofit peer-run mental health organization founded in 1989 in Denver, Colorado, legally organized as "HEART of Boardwalk, Inc." through a partnership of two nonprofits — Capitol Hill Action and Recreation Group, Inc. (CHARG) and HEART of Boardwalk, Inc. — operating under a dual-board governance structure in which a Member Board of individuals with lived experience shares equal decision-making authority with a HEART Board of community members. The organization serves adults ages 24 and older in the Denver metro area experiencing depression, anxiety, bipolar disorder, schizophrenia, schizoaffective disorder, psychosis, mood disorders, and social isolation.

The service portfolio combines clinical care with peer-led community support. Clinical offerings delivered from the main clinic at 709 E. 12th Avenue include individual therapy, peer support, and resource navigation, reimbursable through Colorado Access Medicaid, UnitedHealthcare, and Aetna Medicare. The David Quarton Drop-In Center at 920 Emerson Street functions as a peer-run community hub offering free internet access, a $1 Tuesday lunch, occasional outings (museum, zoo, hiking, bowling), and a recurring calendar of peer-led groups including the Writing Group, Crafty Crew, Karaoke Group, Bingo and Games, What in the World Group, and the Wild Wolves Group for masculine-identified members. Additional surface includes a Speakers Bureau that places trained member-presenters at the Denver Sheriff Department, colleges, faith-based organizations, and corporate offices; a "Welcome to Heartland" artbook sold online for $25; SMS appointment communications; and a monthly e-newsletter.

Revenue combines insurance reimbursement, individual donations (one-time and recurring monthly), grants and contracts, ancillary product sales, and nominal community fees. With 11–50 employees and HIPAA-compliant recordkeeping, Heartland reaches hundreds of Denver residents annually across its 35+ year operating history, relying on healthcare provider referrals and community outreach rather than paid digital marketing.

Name

Heartland Mental Health

Legal name

HEART of Boardwalk

Website

https://heartlandmentalhealth.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland Mental Health is a Denver-based 501(c)(3) nonprofit founded in 1989 that provides peer-led individual therapy, peer support, resource navigation, and a community drop-in center for adults ages 24 and older with mental health challenges.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health & Cognitive Support Day Programs (Geriatric Mental Health) (HLADAIAF)

akta.pro secondary industries

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Mental health services
• Peer support
• Individual therapy
• Community mental health
• Mental wellness programs

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Insurance Reimbursement: Heartland accepts Colorado Access Medicaid, UnitedHealthcare, and Aetna Medicare for clinical services. Insurance reimbursement for individual therapy and mental health services constitutes a primary revenue stream.
2. Donations and Contributions: As a 501(c)(3) nonprofit organization (Tax ID: 84-1116982), Heartland relies on tax-deductible donations from individuals and organizations. They offer one-time and recurring monthly donation options.
3. Grants and Contracts: Heartland is supported by grants and contracts as a nonprofit mental health provider, with their legal name being 'HEART of Boardwalk'.
4. Product Sales: Sale of the 'Welcome to Heartland' artbook ($25) created in collaboration between clinic members and professional artists, with proceeds supporting the organization.
5. Community Programs: Low-cost lunch on Tuesdays ($1) at the drop-in center. Community activities are free or low-cost and do not require insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Heartland Mental Health delivers person-centered mental health services for adults ages 24 and older in the Denver metro area, including individual therapy, peer support, and resource navigation. It also operates the David Quarton Drop-In Center, a peer-run community hub offering groups, activities, meals, outings, and connection, alongside a Speakers Bureau and a published member/artist artbook sold to support the organization.

Product overview

Heartland Mental Health is a 501(c)(3) nonprofit peer-led mental health organization in Denver, Colorado formed as a partnership between two nonprofits: Capitol Hill Action and Recreation Group (CHARG) and HEART of Boardwalk, Inc. The organization provides a suite of integrated mental health and wellness services centered on lived experience and peer support. Core clinical offerings include individual therapy, peer support services, and resource navigation for adults ages 24 and older. The David Quarton Drop-In Center serves as a peer-run community hub offering social connection, activities, meals, and outings. A robust calendar of peer-led groups (writing, crafts, karaoke, games, discussions) provides ongoing community engagement. Specialized programs include a Speakers Bureau for stigma reduction and the artbook 'Welcome to Heartland' created by members and professional artists. The organization also operates SMS text messaging for care coordination, a monthly e-newsletter, and multiple donation channels including an Amazon Wishlist. Insurance accepted includes Colorado Access Medicaid, UnitedHealthcare, and Aetna Medicare.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy and Mental Health Services Person-centered mental health counseling for adults ages 24 and older in the Denver metro area, addressing depression, anxiety, bipolar disorder, schizophrenia, schizoaffective disorder, psychosis, mood disorders, and social isolation. Includes therapy for symptom management, emotional regulation, relationship building, and recovery support. Insurance accepted: Colorado Access Medicaid, UnitedHealthcare, and Aetna Medicare.
• Peer Support Services Peer-led support in which individuals with lived experience of mental health challenges provide guidance and connection to others navigating similar experiences. Available to adults ages 24+ in the Denver metro area.
• Resource Navigation Assistance connecting adults with mental health services, community resources, and support systems beyond direct clinical care. Targeted at Denver metro residents experiencing mental health challenges.
• David Quarton Drop-In Center Peer-run community center at 920 Emerson Street, Denver (Capitol Hill) offering free internet access, low-cost Tuesday lunches ($1), snacks, occasional outings (Art Museum, Zoo, hiking, bowling), and transportation for members. Open Monday, Tuesday, Thursday, Friday from 12:00-4:00pm. Accessible without insurance.
• Groups and Activities Peer-led group programs including Writing Group (biweekly Mondays), Crafty Crew, Food at Heartland ($1 Tuesday lunch), Adventures Group, Member Board Meeting (biweekly Tuesdays), Karaoke Group (Mondays), Bingo and Games (Thursdays), What in the World Group (Fridays), and Wild Wolves Group (Fridays for masculine-identified individuals).
• Speakers Bureau Training and support program that prepares individuals with lived experience of mental health conditions to deliver stigma-reduction presentations to external audiences including law enforcement (Denver Sheriff Department), colleges, faith-based organizations, and corporate offices.
• Welcome to Heartland - An Artbook on Mental Health A $25 artbook created in collaboration between Heartland clinic members and professional artists, featuring sketches, reflections, and illustrations pairing raw drawings and written insights from individuals living with mental health challenges with visual interpretations by professional artists. Available for US shipping or local pickup at the Denver clinic.

Named customers1 record

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• 5280 AssociatesminorGTM or Marketing Partner · 22 May 2026Sponsor of the 2026 Heartland Community Craft Fair celebrating Mental Health Awareness Month.
• Colorado AccessminorGTM or Marketing Partner · 22 May 2026Sponsor of the 2026 Heartland Community Craft Fair, demonstrating ongoing partnership beyond insurance reimbursement.
• Colorado AccesscoreGTM or Marketing PartnerColorado Access is a Medicaid managed care plan that Heartland accepts for mental health services. As a key payer partner, they enable access to Heartland's services for Medicaid beneficiaries in the Denver area.
• UnitedHealthcarecoreGTM or Marketing PartnerUnitedHealthcare Medicare and commercial plans are accepted by Heartland for mental health services, expanding insurance coverage options for patients.
• Aetna MedicarecoreGTM or Marketing PartnerAetna Medicare insurance is accepted for mental health services at Heartland, providing another coverage option for seniors in the Denver area.
• Colorado Crisis ServicescoreStrategic or Co-development PartnerColorado Crisis Services operates six walk-in crisis centers across metro Denver (open 24/7) and provides the state's free 24/7 crisis line (call 988 or text 'TALK' to 38255). Heartland directs individuals in crisis to this resource.
• Capitol Hill Action and Recreation Group (CHARG)coreStrategic or Co-development PartnerCHARG Resource Center is one of two equal nonprofit partners forming Heartland Mental Health. The Member Board (CHARG Board) represents individuals with lived experience who utilize services and governs member-run programs.
• HEART of Boardwalk, Inc.coreStrategic or Co-development PartnerHEART of Boardwalk, Inc. is the legal name and one of two equal nonprofit partners forming Heartland Mental Health. HEART stands for Healing, Empowerment and Advocacy for a Richer Tomorrow. The HEART Board consists of community members supporting peer governance.
• Metropolitan Community Church of the RockiesminorOthersLocated at the corner of 10th & Clarkson in Denver, this church provides food and clothing assistance options recommended to Heartland members since the organization no longer maintains food and clothing banks onsite.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fountain House: NYC-based nonprofit that pioneered the 'clubhouse' model of member-driven community for people living with mental illness, combining work-ordered day programs, supported employment, and clinical partnerships. Highly comparable to Heartland's peer-led drop-in center and member-board governance model.
• Mental Health Partners: Boulder County community mental health center providing outpatient therapy, case management, peer support, and recovery services. Comparable in mission (community-based mental health) and in integrating peer-led support with clinical therapy, though serving a different Colorado geography.
• Diversus Health (formerly AspenPointe): Colorado Springs–based community mental health and substance use provider offering outpatient therapy, crisis services, and peer support. Comparable as a Colorado nonprofit outpatient mental health organization with similar Medicaid-driven payer mix.
• AllHealth Network: Community mental health provider in the south Denver metro area offering outpatient therapy, psychiatric services, peer support, and substance use treatment. Comparable to Heartland across clinical services, peer-support offerings, and Colorado Medicaid contracting.
• Jefferson Center for Mental Health: Community mental health center serving Jefferson County and the Denver western suburbs with outpatient therapy, peer support, and crisis services. Highly comparable in mission (community-based mental health), payer mix (Medicaid), and service model (therapy plus community programming).
• WellPower (formerly Mental Health Center of Denver): Largest community mental health provider in Denver offering outpatient therapy, psychiatric services, and recovery programs across multiple sites. Directly comparable to Heartland in target population (adults with serious mental illness), services (therapy, case management, community-based support), and Denver-metro geography.

Others

• Mental Health America: Nationwide community-based nonprofit focused on mental health awareness, screening, peer support, and policy advocacy. Comparable to Heartland's community outreach and stigma-reduction activities, but operates as a national affiliate network rather than a direct clinical provider.
• Clubhouse International: International network that accredits and supports clubhouse-model mental health programs following the Fountain House approach. Comparable to Heartland's peer-led drop-in center model and is a potential peer-network affiliation rather than a direct service competitor.
• NAMI (National Alliance on Mental Illness): Nationwide nonprofit providing peer-led support groups, family education, and advocacy for people affected by mental illness. Comparable to Heartland's Speakers Bureau and peer-support orientation, though NAMI primarily operates as an advocacy and education organization rather than a clinical provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/heartlandmentalhealth
• Facebookfacebook.com/heartlandmentalhealth
• Instagraminstagram.com/heartlandmentalhealth
• LinkedInlinkedin.com/company/heartland-mental-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Mental Health