Be Well Lead Well

What Be Well Lead Well does

Be Well Lead Well operates as the commercial platform of Wisdom Works Group, a privately held leadership development and culture change organization founded by Renee Moorefield. Its core product is the Be Well Lead Well Pulse® assessment, a science-based, trademarked instrument that measures 19 bio-psycho-social factors of human thriving and is designed to translate individual-level insights into organizational culture change. The company's stated mission is to bring the science and cultural insights of human thriving to life for leaders, teams, and brands, framed around the thesis that leader wellbeing accounts for approximately 34% of reported organizational impact.

The product surface is structured into three primary service modules — Thriving Leadership, Thriving Teams, and Thriving Organizations — combined with the Pulse® assessment and a Coach for Thriving certification program that distributes delivery through certified practitioners. A content library of research reports (Thriving Teams, Paradoxical Leadership, Thriving Index Guide) and toolkits (Key Habits of Thriving Leaders) supports thought leadership and inbound demand. The company is privately held, operates globally, and does not disclose revenue, funding, or headcount.

The business model is enterprise professional services with a custom, quote-based pricing structure. Revenue is generated through customized enterprise programs, coach certification fees, and resources/toolkits. Named enterprise clients span pharmaceuticals (Novartis, Roche, Merck), technology (Google, AT&T), consumer goods (Nike, Coca-Cola, Barilla), automotive (Cox Automotive), luxury (Hermes), retail (Home Depot), hospitality (Hyatt), financial services (Western Union), education (College of Charleston), healthcare (Centura Health), consulting/defense (Booz Allen Hamilton), and aerospace (RS&H), among others. Distribution is direct enterprise sales supplemented by community-building through the coach certification program and content marketing across newsletter, research reports, and interviews.

Name

Be Well Lead Well

Legal name

Wisdom Works Group

Website

https://bewellleadwell.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Well Lead Well (Wisdom Works Group) is a privately held leadership development and culture change firm offering the Be Well Lead Well Pulse® assessment, enterprise training programs, and a Coach for Thriving certification serving global enterprises across multiple industries.

Ownership category

akta.pro rank

Product category

Leadership Development and Corporate Wellbeing Services

NAICS

Educational Support Services (611710)

akta.pro primary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

akta.pro secondary industry

Executive Leadership & C-Suite Development (EDABAAAA)

Keywords

• Leadership development
• Executive coaching services
• Organizational culture programs
• Employee wellbeing assessments
• Corporate training solutions

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Enterprise Training Programs: Customized programs and enterprise solutions delivered to organizations seeking to foster thriving work cultures. Programs build leadership skills and resilience for sustainable high performance.
2. Coach Certification: Certification programs for individuals seeking to become Coaches for Thriving, enabling them to deliver the Be Well Lead Well methodology.
3. Resources and Tools: Practical tools, research reports, and culture change resources including the Thriving Index Guide and Key Habits of Thriving Leaders toolkit.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Be Well Lead Well is a science-based platform of assessments, education, and culture change resources delivered to leaders, teams, and organizations. Its core offering is the Be Well Lead Well Pulse® assessment that measures 19 bio-psycho-social factors of thriving, paired with customized enterprise training programs (Thriving Leadership, Thriving Teams, Thriving Organizations) and a Coach for Thriving certification program that builds a global community of practitioners delivering the methodology.

Product overview

Be Well Lead Well is a science-based platform under Wisdom Works Group offering assessments, education, and culture change resources. The core product is the Be Well Lead Well Pulse® assessment measuring 19 bio-psycho-social factors, combined with the broader Be Well Lead Well® Platform. These are complemented by service modules including Thriving Leadership, Thriving Teams, and Thriving Organizations programs, along with a Coach for Thriving certification program. The platform also provides resources such as the Thriving Imperative Guide and Key Habits of Thriving Leaders Toolkit.

Differentiator

Problem solved

Functional benefit

Brands

• Be Well Lead Well Pulse®: Cutting-edge assessment platform measuring 19 key bio-psycho-social factors of thriving, empowering individuals and organizations to turn insights into sustainable action.

Products and services

• Be Well Lead Well Pulse® Science-based assessment that measures 19 key bio-psycho-social factors of thriving, enabling individual leaders and enterprise clients to turn insights into sustainable action for their teams and organizations.
• Be Well Lead Well® Platform Integrated platform combining assessments, education, and culture change resources to help leaders, teams, and organizations achieve sustainable thriving.
• Thriving Leadership Tailored training program and practical tools that help individual leaders build the skills and resilience to achieve sustainable high performance and empower their teams.
• Thriving Teams Program designed to foster work cultures where teams can thrive collectively through science-based assessment and collaborative training.
• Thriving Organizations Customized enterprise program and solutions that use the latest wisdom and science of thriving to help organizations achieve sustainable results while staying energized and fulfilled.
• Coach for Thriving Certification Certification program that trains individuals to become Coaches for Thriving, enabling them to deliver the Be Well Lead Well methodology within organizations and join a worldwide community of certified guides.

Quantifiable outcome

• Leader wellbeing accounts for approximately 34% of reported impact

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Capital Sisters InternationalminorOthersWisdom Works Group gives 1% of gross revenues to Capital Sisters International to support microloans to women in developing nations who are denied access to traditional financial services. This is a charitable giving partnership integrated into their business model as part of their 'Give Back' initiative.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BetterUp: BetterUp combines coaching, AI-driven assessments, and leadership development sold to enterprises, directly overlapping Wisdom Works Group's leadership assessment and coach network model.
• DDI (Development Dimensions International): DDI delivers leadership assessment, training, and development programs to large global enterprises, closely mirroring Wisdom Works' enterprise field sales motion and customized culture solutions.
• Hogan Assessments: Hogan provides personality and leadership assessments used in executive development and selection across global enterprises, overlapping with the bio-psycho-social assessment approach of Pulse.
• Center for Creative Leadership: CCL is a research-driven leadership development provider offering assessments, coaching, and enterprise programs, comparable to Wisdom Works' science-based leadership offerings.
• Gallup: Gallup's CliftonStrengths and Q12 employee engagement assessments are benchmark science-based leadership and wellbeing tools sold to large enterprises, comparable to the Be Well Lead Well Pulse.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, assessments, and executive coaching as part of a broader talent and consulting portfolio that overlaps with Wisdom Works' enterprise offerings.
• Heidrick & Struggles: Heidrick & Struggles provides executive coaching, leadership assessment, and culture advisory to global enterprises, overlapping with Wisdom Works' high-end enterprise offerings.
• FranklinCovey: FranklinCovey delivers enterprise leadership and culture change programs (e.g., The 7 Habits) to large organizations, broadly comparable in target buyer and program structure.
• McKinsey People & Organizational Performance: McKinsey's People & Organizational Performance practice advises large organizations on culture, leadership, and organizational health, competing for the same enterprise L&D budget as Wisdom Works.

Emerging players

• VIA Character Institute: VIA provides science-based character strength assessments applied in leadership and coaching contexts, representing a niche methodology competitor with similar assessment-led enterprise positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/be-well-lead-well
• Instagraminstagram.com/wisdomworksgroup
• Xx.com/bewellleadwell
• Facebookfacebook.com/BeWellLeadWell

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Well Lead Well