FanFit Gaming

Name

FanFit Gaming

Legal name

FanFit Gaming

Website

https://fanfitgaming.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Gaming Merchandise

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)

akta.pro secondary industries

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Gaming merchandise
• Esports apparel
• Neon gaming lights
• Collector enamel pins
• Custom branded merchandise

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: FanFit Gaming generates revenue through direct-to-consumer online sales of gaming merchandise including apparel, collectibles, and accessories. All products are sold as one-time purchases with no subscription component.
2. Affiliate Program: The company operates an affiliate marketing program where partners earn 5% commission on product sub-total (excluding tax and shipping) for referred sales. Affiliates receive unique discount codes to share with their audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

FanFit Gaming designs, produces, and sells its own branded line of gaming-themed merchandise — including hand-bent glass neon lights, etched acrylic LED lights, hand-painted soft enamel collector pins, premium-fabric apparel (hoodies, t-shirts, lanyards), and lifestyle accessories (coffee mugs, gaming mousepads, ornaments, gamer masks). The company holds an exclusive licensing agreement with Ubisoft authorizing the manufacture of official Six Siege branded products. Through the FanFitCustoms service, the company also delivers custom-branded merchandise solutions for outside buyers.

Product overview

FanFit Gaming is an e-commerce retailer specializing in officially licensed gaming merchandise and collectibles. The product portfolio centers on gaming-themed apparel (hoodies, t-shirts, lanyards), decorative lighting products (neon signs, LED lights, acrylic desk lamps), and collectible pins. The company holds licenses from major gaming franchises including Rainbow Six Siege, Valorant, Apex Legends, PlayStation, Nintendo, and others. Key product lines include: Neon Lights featuring hand-crafted glass signs; LED/Acrylic Lights as desk lamp alternatives with color settings; Hoodies and Shirts in various gaming themes; Enamel Collector Pins featuring game operator/character icons; Lanyards for various gaming franchises; and the separate FanFitCustoms service for custom-branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• FanFitCustoms: Custom and branded merchandise platform for streams, squads, and brands

Products and services

• Neon Lights Hand-bent glass neon light products sold as gaming-themed room décor and display pieces, including officially licensed Six Siege neon variants; targeted at individual gamers and gift buyers shopping the fanfitgaming.com storefront.
• LED / Acrylic Lights Etched acrylic LED light panels sold as lower-cost, durable alternatives to the glass neon line; marketed to the same gamer and gift-giving audience.
• Collector Pins Hand-painted soft enamel collector pins in gaming and Six Siege designs, sold individually and as curated bundles such as the Six Siege Pin Pack; positioned as affordable collectibles for gamers and gifting.
• Hoodies Premium-fabric hoodies featuring gaming and Six Siege graphics; sold directly to consumers through fanfitgaming.com.
• T-Shirts Gaming-themed t-shirts sold as everyday apparel for fans of the games and franchises FanFit licenses or designs around.
• Lanyards Six Siege branded lanyards sold as functional fan accessories — usable for badges, keys, or convention wear.
• Gaming Mousepads Large gaming mousepads featuring branded artwork, sold as everyday functional gear for PC gamers.
• Coffee Mugs Gaming-themed ceramic coffee mugs positioned as affordable gift and self-purchase items.
• Ornaments Holiday and keepsake ornaments marketed for seasonal gifting within the gaming community.
• Gamer Masks Branded cloth face masks marketed to the gaming community as functional fan apparel.
• FanFitCustoms Custom-branded merchandise service via FanFitCustoms.com, offering made-to-order neon signs, LED acrylic pieces, enamel pins, and apparel for esports teams, content creators, and small businesses.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• UbisoftcoreTechnology or IntegrationFanFit Gaming holds official licensing agreements with Ubisoft to produce Rainbow Six Siege merchandise including enamel pins, acrylic lights, neon lights, apparel, and lanyards. Products undergo 'vigourous approval processes' with Ubisoft to ensure quality and authenticity. This licensing partnership is fundamental to the company's product catalog and brand positioning.
• Lt.Eddy (Brand Ambassador)minorGTM or Marketing PartnerYouTuber and Twitch streamer serving as brand ambassador for FanFit Gaming. Promotes products to gaming audience.
• KatWontClutch (Brand Ambassador)minorGTM or Marketing PartnerCollege student and streamer serving as brand ambassador for FanFit Gaming.
• J-Kraken (Brand Ambassador)minorGTM or Marketing PartnerGamer and music producer serving as brand ambassador for FanFit Gaming.
• Outfoxed Gaming (Brand Ambassador)minorGTM or Marketing PartnerYouTuber and streamer serving as brand ambassador for FanFit Gaming.
• Riftyisspiffy (Brand Ambassador)minorGTM or Marketing PartnerGaming YouTuber serving as brand ambassador for FanFit Gaming.
• Random Respawn (Brand Ambassador)minorGTM or Marketing PartnerGaming news content creator serving as brand ambassador for FanFit Gaming.
• AlexAce (Brand Ambassador)minorGTM or Marketing PartnerGaming streamer and YouTuber serving as brand ambassador for FanFit Gaming.
• LG65 (Brand Ambassador)minorGTM or Marketing PartnerStreamer and MFL player serving as brand ambassador for FanFit Gaming.
• Seigiva (Brand Ambassador)minorGTM or Marketing PartnerStreamer and voice actor serving as brand ambassador for FanFit Gaming.
• AllyCatastrophe (Brand Ambassador)minorGTM or Marketing PartnerStreamer serving as brand ambassador for FanFit Gaming.
• MissClick (Brand Ambassador)minorGTM or Marketing PartnerVariety streamer serving as brand ambassador for FanFit Gaming.
• Hugzie (Brand Ambassador)minorGTM or Marketing PartnerContent creator serving as brand ambassador for FanFit Gaming.
• Jaemz (Brand Ambassador)minorGTM or Marketing PartnerTwitch streamer serving as brand ambassador for FanFit Gaming.
• GoodKnightMarcy (Brand Ambassador)minorGTM or Marketing PartnerContent creator serving as brand ambassador for FanFit Gaming.
• PurrBlind (Brand Ambassador)minorGTM or Marketing PartnerCosplayer and streamer serving as brand ambassador for FanFit Gaming.
• TheBlackHylian (Brand Ambassador)minorGTM or Marketing PartnerVariety streamer, artist, and writer serving as brand ambassador for FanFit Gaming.
• FanFitCustoms.comcoreStrategic or Co-development PartnerSeparate custom branding service (fanfitcustoms.com) operated by the same company, enabling customers to create custom or branded merchandise including hoodies, apparel, pins, lanyards, and neon signs for their own brands, teams, or events. This is an affiliated company offering customization services distinct from the standard FanFit Gaming catalog.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BoxLunch: BoxLunch (owned by Hot Topic) is a large licensed pop-culture and gaming merchandise retailer operating both e-commerce and physical stores. It competes for the same gift-purchasing demographic with broader licensed IP breadth (anime, gaming, TV), placing pressure on FanFit's gamer-gifts category.
• GFUEL (G FUEL merchandising arm): G FUEL has expanded beyond energy products into branded gaming apparel, accessories, and collectibles with deep creator and esports sponsorship. It competes for the same streaming/gamer customer wallet with far greater brand recognition and marketing spend.
• Ubisoft Store: The official Ubisoft storefront sells licensed Rainbow Six Siege apparel, collectibles, and gear directly from the publisher. It competes with FanFit's Six Siege line on authenticity and pricing — FanFit's defensive moat is product depth (operator-specific pins, hand-crafted neon) beyond what Ubisoft's own store offers.

Direct peers

• Fangamer: Fangamer is a leading direct-to-consumer retailer of officially licensed video game merchandise — apparel, collectibles, and accessories spanning many of the same franchises (Zelda, Halo, Destiny, etc.). It is the closest like-for-like peer to FanFit Gaming, competing on licensed gaming fandom merch with a global shipping model.
• Insert Coin: Insert Coin is a UK-based gaming apparel and merchandise brand shipping worldwide with officially licensed graphic apparel and accessories. Comparable product mix (t-shirts, hoodies, accessories) and licensing playbook, with similar emphasis on gaming fandom identity.
• J!NX (now part of Corsair): J!NX is a long-established gaming apparel and merchandise retailer offering licensed t-shirts, hoodies, accessories, and collectibles tied to games like Rainbow Six Siege, Minecraft, and Blizzard titles. It directly mirrors FanFit's DTC licensed-merch go-to-market, with deeper publisher relationships and category breadth.
• Cotton Cart: Cotton Cart produces officially licensed gaming apparel including Rainbow Six Siege, Call of Duty, and Destiny tee collections. Closely overlaps FanFit's apparel-first half of the catalog and competes on the same publisher license for Six Siege.

Emerging players

• Nighthowler: Nighthowler is a gaming-themed apparel and accessories brand focusing on esports and streamer-branded merchandise. It targets an overlapping consumer (esports fans, gaming gift buyers) with a comparable small-team D2C model, making it a relevant emerging comparator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fanfitgaming
• Facebookfacebook.com/FanFitGaming
• Instagraminstagram.com/fanfitgaming
• Pinterestpinterest.ca/fanfitgaming
• LinkedInlinkedin.com/company/fanfitgaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FanFit Gaming