What Avicam does

Avicam B.V. is a Dutch private specialist retailer and installer of professional-grade security and surveillance equipment, headquartered in Leiderdorp with an operational warehouse in Alphen aan den Rijn. The company sells a broad catalog spanning IP, WiFi, PoE, and coax camera systems from Dahua, Hikvision, Uniview, Safire, and Ajax, alongside alarm systems, video intercoms, NVR/DVR recorders, smart home products (EV chargers, garage door openers, lighting), networking gear, and access control. Its underlying technology stack is third-party: Avicam integrates OEM hardware and software (notably Dahua's WizSense AI for human/vehicle detection and active deterrence) and resells it under its own storefront without requiring subscription markups.

The business model is hybrid D2C/B2B e-commerce with an added services layer. Consumers and SMBs purchase hardware directly through avicam.nl with same-day shipping and Click & Collect; professional installers access a separate B2B tier with volume discounts; and customers can commission on-site or remote (TeamViewer-based) installation services. Pricing is one-time/perpetual, with regional payment methods (iDeal, Bancontact) and free shipping above €70. Revenue is generated primarily from hardware sales, supplemented by installation services and B2B accounts, with no recurring subscription component.

Avicam serves three customer segments — individual homeowners (Particulieren), business customers (Bedrijven), and professional installers — across the Netherlands and Belgium. The company maintains a 9.4/10 rating on WebwinkelKeur across 319+ reviews, operates a German-language storefront at avicam-kameras.de, and has positioned itself as a ten-plus-year specialist brand. Ownership is private and unleveraged, with no disclosed institutional investors, parent entity, or funding rounds.

Name

Avicam

Legal name

Avicam B.V.

Website

https://avicam.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Avicam is a Dutch specialist e-commerce retailer and installer of professional-grade security camera, alarm, video intercom, and smart-home systems, serving consumers, SMBs, and professional installers across the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Leiderdorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of security cameras, alarm systems, video intercoms, NVR/DVR recorders, accessories, and smart home products through e-commerce platform.
2. Installation Services: Professional on-site camera installation services provided by qualified technicians, with pricing disclosed upfront.
3. Remote Installation Service: Remote installation and configuration services via TeamViewer for IP cameras and camera sets purchased from Avicam.
4. B2B Accounts: Business accounts for professional installers offering volume discounts on all products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Avicam is a Dutch specialist e-commerce retailer selling professional-grade security camera systems (WiFi, PoE, coax), alarm systems (Ajax, Dahua, Hikvision AX Pro), video intercoms, smart home products, networking equipment, and access control solutions. The company configures custom camera systems tailored to exact customer specifications and offers both on-site and remote installation services across the Netherlands and Belgium.

Product overview

Avicam is a Dutch security specialist offering a comprehensive portfolio of security and surveillance products. The core offering consists of complete security camera systems available in three configurations: wireless WiFi systems for easy DIY installation, professional wired PoE (Power-over-Ethernet) systems, and traditional coax systems for upgrades. These systems integrate branded cameras from Dahua (featuring WizSense AI with human/vehicle detection), Hikvision, Uniview, Safire Smart, and Ajax Systems. Avicam extends its portfolio with alarm systems (Ajax, Dahua, Hikvision AX Pro, Nivian), video intercom systems, smart home automation (EV chargers, garage door openers, lighting controls), networking equipment, access control systems, and comprehensive accessories. The company provides professional installation services both on-site and remote, serving both consumers and business customers including professional installers in the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Security Camera Sets (Beveiligingscamera Sets)

Quantifiable outcome

• 83% of burglars check for camera systems before attempting break-in
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DahuacoreTechnology or IntegrationDahua is a primary technology partner providing professional-grade IP cameras, NVRs, and AI-powered security solutions including WizSense technology. Avicam is an authorized seller offering the complete Dahua product range.
• HikvisioncoreTechnology or IntegrationHikvision provides professional surveillance equipment including IP cameras and AX Pro alarm systems. Avicam stocks Hikvision products as part of their professional brand offerings.
• Safire SmartcoreTechnology or IntegrationSafire Smart provides IP camera solutions that are part of Avicam's professional product lineup.
• Ajax SystemscoreTechnology or IntegrationAjax Systems provides wireless alarm systems with Jeweler protocol. Avicam offers complete Ajax alarm system packages including hubs, control panels, detection sensors, sirens, and accessories.
• PostNLminorChannel Partner/ Reseller/ DistributorPostNL handles package delivery for Avicam orders, providing tracking codes for customers to monitor shipments.
• UPSminorChannel Partner/ Reseller/ DistributorUPS provides shipping and logistics services for Avicam orders.
• DHLminorChannel Partner/ Reseller/ DistributorDHL provides shipping and logistics services for Avicam orders.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bol.com: Largest Dutch/Belgian online marketplace listing thousands of security cameras, alarm systems, and smart home products from third-party sellers. Overlaps with Avicam's product categories as a marketplace, but lacks Avicam's specialist positioning and dedicated installation service.
• Ring (Amazon): Amazon-owned consumer smart home security brand selling video doorbells, security cameras, and alarm systems across Europe with subscription-based monitoring. Competes with Avicam in DIY consumer video doorbell and outdoor camera segments with strong brand recognition.
• Coolblue: Large Dutch e-commerce retailer of consumer electronics and home appliances. Sells security cameras, smart home, and networking gear alongside a vast broader catalog — competes with Avicam in the security/surveillance category but as part of a much wider assortment, with installation services limited.
• Dahua Technology: Global surveillance OEM and primary technology partner of Avicam, supplying WizSense AI IP cameras, NVRs, and alarm systems. Sells through authorized partners including Avicam but also competes in higher-tier commercial projects with its own regional subsidiaries.
• Conrad Electronic: European B2B/B2C electronics retailer with strong presence in Netherlands, Belgium, and Germany. Sells security cameras, alarm systems, and networking equipment alongside a wide electronic components catalog — broad incumbent competing with Avicam in the same Benelux geography.
• Hikvision: One of the world's largest professional surveillance equipment manufacturers and a core supplier to Avicam. Sells direct and through integrators across Europe with its own AI-enabled IP cameras, NVRs, and AX Pro alarms — both a partner and a direct competitor in commercial/installer channels.

Direct peers

• Ajax Systems: Wireless security and smart home manufacturer whose Jeweller-protocol alarm hubs, sensors, and cameras are core to Avicam's product lineup. Ajax sells direct to installers and end-users in Europe, competing with Avicam in the wireless alarm and AI doorbell categories.
• Reolink: Security camera OEM/brand selling directly to European consumers through its own e-commerce storefront and via resellers including Avicam. Direct overlap in IP cameras, WiFi/PoE systems, and DIY-focused surveillance — a key supplier to Avicam and a potential disintermediation threat.

Emerging players

• Arlo Technologies: Wireless smart home security camera brand selling direct-to-consumer across Europe with subscription plans. Overlaps with Avicam's WiFi camera category and offers premium DIY positioning similar to Avicam's Dahua WizSense wireless lineup.
• Eufy (Anker): Smart home security sub-brand of Anker selling wireless cameras, video doorbells, and alarm systems with local-storage emphasis. Targets similar DIY consumers as Avicam but operates primarily through Amazon and own-brand channels rather than specialist resellers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/camerabewakingssystemen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avicam