What Naja Saade does

Naja Saade SARL is a Lebanese haute couture and ready-to-wear fashion house founded in 2012 by designer Naja Saade, who serves as founder, CEO, and creative director. The company is headquartered in Jdeïdé, Lebanon with 11-50 employees, and operates as a private, founder-owned entity (Naja Saade SARL) with no institutional investment disclosed. The brand targets affluent women seeking bridal wear, evening/cocktail attire, bespoke couture, and complementary accessories.

The product architecture is dual-track: fully bespoke Haute Couture made-to-measure services, and a Ready-to-Wear line organized into sub-collections — Human Be-In, Timeless Glamour (2022), Femme D'azur (2023), Life in Colors (2024), and Disco Queen (2026) — with unit pricing from approximately $1,000 to $7,280 USD. Accessories (LAVIE en Bijoux, Femme D'azur accessories, Life in Colors accessories) are sold as add-ons. Underlying technology is a fairly standard e-commerce stack: an owned online storefront (najasaade.com) with encrypted USD-only checkout via Visa, MasterCard, and American Express, a multi-channel Virtual Appointment booking system integrating WhatsApp, Zoom, Skype, and Botim, and a size/measurement guide asset. No AI/ML, no proprietary model, no API surface, and no app are documented.

The go-to-market mixes a flagship showroom in Jdeïdé (Lebanon), an authorized retail partnership with Fifty One East at Lagoona Mall in Doha (Qatar) for both Bridal and RTW, and a global e-commerce channel shipping via DHL to 220+ countries with estimated 20-45 day delivery and signature-required fulfillment. Marketing is digital-first and lean: brand website, organic social media (Instagram/Facebook), and direct WhatsApp conversations. Revenue mechanics are transactional one-off unit sales with no subscription or recurring component.

Name

Naja Saade

Legal name

Naja Saade SARL

Website

https://najasaade.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Naja Saade is a Lebanese haute couture fashion house offering bespoke couture, bridal, ready-to-wear, and accessories. The founder-led brand serves affluent women globally via its e-commerce site, a Jdeïdé showroom, a Qatar retail partner, and DHL shipping.

Ownership category

akta.pro rank

Product category

Luxury Fashion / Haute Couture

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Haute Couture (CRAAAFAB)

Keywords

• Haute couture fashion
• Ready-to-wear dresses
• Bridal wear
• Custom evening gowns
• Designer accessories

Headquarters

HQ city

Jdeïdé

HQ country

Lebanon

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ready-to-Wear Fashion Sales: Direct one-time sales of ready-to-wear designer dresses, evening gowns, and bridal wear through e-commerce platform. Collections include Human Be-In, Timeless Glamour, Femme D'azur, Life in Colors, and Disco Queen. Prices range from approximately $1,000 to $7,280 USD per item.
2. Haute Couture Custom Orders: Bespoke custom-designed couture pieces created to client specifications. Orders placed through virtual or in-person consultations. Longer lead times with personalized fitting process.
3. Bridal Gown Sales: Custom bridal wear sold through both online shop and showroom consultations. Includes ready-to-wear bridal collection and bespoke couture bridal options.
4. Accessories: Accessory collections including LAVIE en Bijoux, Femme D'azur, and Life in Colors brands available through online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Naja Saade is a Lebanese haute couture fashion house that designs, manufactures and sells designer bridal gowns, evening wear, ready-to-wear dresses, and complementary fashion accessories. The brand operates a dual product architecture: bespoke Haute Couture services tailored to individual client specifications alongside an accessible Ready-to-Wear collection organized into named sub-brands (Human Be-In, Timeless Glamour, Femme D'azur, Life in Colors, Disco Queen). Distribution is direct-to-consumer through the company's own e-commerce platform and Jdeïdé showroom, supplemented by a Fifty One East retail partnership in Qatar and remote virtual-appointment consultations.

Product overview

Naja Saade is a haute couture fashion house offering a dual product architecture consisting of bespoke Haute Couture services and a Ready to Wear (RTW) collection. The core offerings include Couture (custom-made high fashion), Bridal (wedding dresses in both couture and RTW), Evening (formal occasion wear), and Accessories. The RTW line is organized into sub-brand collections including Human Be-In (bohemian beaded styles), Timeless Glamour (sophisticated classics), Femme D'azur (azure-toned elegant pieces), Life in Colors (vibrant colorful designs), and Disco Queen (bold metallics and sequins). The brand also offers Virtual Appointment services for remote consultations via video call platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Haute Couture Bespoke, hand-crafted high fashion garments created exclusively for individual clients with custom fittings and personalized design consultations. Service is delivered through the Jdeïdé showroom and virtual appointments, with longer lead times than ready-to-wear.
• Ready-to-Wear Pre-designed, ready-made designer dresses available in standard sizes for immediate purchase online and in store, including RTW Bridal and RTW Evening garments. Sub-collections cover entry-level prices around USD 1,000 up to USD 7,280 for premium pieces.
• Bridal Collection Wedding dresses and bridal attire sold through the online shop, the Jdeïdé showroom, and the Fifty One East bridal lounge in Doha, Qatar. Includes both couture bridal pieces and ready-to-wear bridal designs.
• Evening Collection Formal and cocktail attire designed for galas, red carpet occasions, black-tie events, and evening gatherings, encompassing both made-to-order couture and ready-to-wear options.
• Accessories Complementary fashion accessories including the LAVIE en Bijoux jewelry collection, Femme D'azur accessories, and Life in Colors accessories, sold through the online shop to complete designer looks.
• Virtual Appointment Bookable remote consultation service available 10:00-22:00 via phone, WhatsApp, Zoom, Skype or Botim, supporting personalized styling, couture and bridal consultations for customers worldwide.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Fifty One EastcoreChannel Partner/ Reseller/ DistributorFifty One East serves as the primary authorized retail partner for Naja Saade in Qatar, operating points of sale for both Bridal and RTW collections at Lagoona Mall, Doha. The partnership extends the brand's physical retail presence in the Gulf region.
• LAVIE en BijouxminorOthersLAVIE en Bijoux is an accessory brand featured in Naja Saade's online shop accessories section, offering complementary jewelry pieces alongside the fashion collections.
• Femme D'azurminorOthersFemme D'azur accessory collection available through Naja Saade's online shop, providing complementary fashion accessories for customers seeking complete outfit styling.
• Life in ColorsminorOthersLife in Colors is an accessory brand collection sold through Naja Saade's online platform, offering jewelry and accessories that complement the main fashion lines.
• DHLcoreImplementation/ SI/ Consulting PartnerDHL serves as the exclusive logistics and shipping partner for Naja Saade's global order fulfillment, handling delivery to over 220 countries worldwide. Orders require signature upon delivery for security purposes.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tony Ward: Lebanese haute couture designer with couture, bridal, and evening collections served by private showrooms and international fashion week presence — direct niche competitor in the regional couture market.
• Zuhair Murad: Lebanon-based haute couture and bridal designer with global red-carpet and celebrity clientele. Directly comparable product mix (couture, bridal, RTW) and overlapping Gulf/European customer base.
• Georges Hobeika: Beirut-based haute couture and bridal house serving bridal, evening, and celebrity clients globally. Same geographic origin, product categories, and target customer as Naja Saade.
• Reem Acra: Lebanese-born designer with couture, bridal, and ready-to-wear lines sold through luxury retailers in the US and Middle East. Closely comparable in bridal/evening focus and Gulf customer overlap.
• Elie Saab: Lebanese haute couture and ready-to-wear house with global flagship presence, bridal and evening wear focus, and couture authority comparable to Naja Saade. Operates at larger scale but in the same product categories, geography, and customer segments.
• Ralph & Russo: London-based haute couture and bridal house with Middle Eastern clientele and couture/evening wear focus. Operates at similar scale and shares the bespoke bridal and red-carpet positioning.
• Mikael D: Lebanon-based bridal and evening wear designer offering couture and ready-to-wear for the bridal and occasion-wear segments, operating in the same geographic market and customer base.

Broad incumbents

• Vera Wang: Global bridal and couture authority with broad bridal market reach and licensing footprint. Comparable in bridal positioning and luxury price points but materially larger and more diversified than Naja Saade.
• Pronovias: Global bridal wear brand with extensive retail network and mid-to-high price positioning. Targets the same bridal customer segment as Naja Saade but through a mass-premium model rather than couture.

Regional players

• Basil Soda: Lebanese designer offering couture and ready-to-wear with bridal and evening focus, serving the same regional clientele. Comparable in origin and product mix though with a smaller international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/najasaade
• Facebookfacebook.com/najasaade
• LinkedInlinkedin.com/company/najasaade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naja Saade