Fifty One East
- Company typePrivate
- Founded-
- HeadquartersDoha, Qatar
- Headcount11–50
- GTM typeB2C
- OfferingServices
Fifty One East firmographics
Firmographics- Name
- Fifty One East
- Legal name
- Fifty One East
- Website
- https://51east.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fifty One East industry classification
Industry- Product category
- Luxury Department Store Retail
- NAICS
- Department Stores (4551), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Premium Department Stores (CRAGADAB)
- akta.pro secondary industry
- Luxury Home & Lifestyle Department Stores (CRAGADAG)
Keywords
Where Fifty One East is headquartered
LocationHeadquarters
- HQ city
- Doha
- HQ country
- Qatar
- HQ region
- Middle East
Offices1 record
Markets served
Fifty One East business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - Fashion & Apparel: Sale of luxury fashion items including clothing, footwear, and accessories for women, men, and children through e-commerce and physical stores
- Jewellery & Watches: Sale of luxury watches (Rolex, Tudor) and fine jewellery including rings, earrings, necklaces, bracelets from brands like Yvan Tufenkjian, Ginette NY
- Beauty Products: Sale of skincare, makeup, fragrances, and hair care products from luxury and premium brands
- Music Square: Sale of musical instruments, pro-audio equipment, and accessories including pianos, guitars, drums, brass, woodwinds, and studio equipment
- Home & Luxury Tech: Sale of home goods including bed linen, bath accessories, home fragrance, and luxury technology products such as audio systems
- Gift Cards: Sale of gift cards enabling customers to purchase products across all categories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Apparel - Entry Level |
| Unit Pricing | Pay-as-you-go | Luxury Jewellery |
| Unit Pricing | Pay-as-you-go | Premium Fashion |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Fifty One East product offering
Product offeringCore offering
Fifty One East is a multi-category luxury department store based in Doha, Qatar, operated by Darwish Holding. It sells fashion, jewellery, watches, beauty products, home goods, music instruments, and luxury technology products under one retail destination for affluent consumers.
Product overview
Fifty One East is a luxury multi-category e-commerce and retail platform operated by Darwish Holding in Qatar. The platform offers a unified shopping experience across nine core product verticals: Women (fashion clothing, footwear, accessories), Men (fashion and accessories), Kids (children's fashion from baby to teen), Jewellery & Watches (including Rolex and Tudor luxury watches, plus Yvan Tufenkjian and Cammilli Firenze jewellery brands), Music Square (musical instruments and pro-audio equipment), Beauty (skincare, makeup, fragrances), Home (bedding, bath accessories, home fragrance), Luxury Tech (premium audio systems), and Gift Cards. The platform operates as a Magento-based e-commerce site with both English and Arabic language support, targeting affluent consumers in Qatar with luxury and premium branded merchandise across fashion, accessories, home goods, and consumer electronics.
Differentiator
Problem solved
Functional benefit
Brands
- Music Square: Musical instruments section featuring pianos/keyboards, brass & woodwinds, guitars/basses, drums, percussions, pro-audio equipment
- Luxury Tech
- Beauty
- Toysaloona
Products and services
- Designer Fashion
Companies that use Fifty One East
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
Fifty One East technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fifty One East partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Darwish HoldingcoreParent company of Fifty One East, a Qatari conglomerate operating retail, mall, and lifestyle businesses including Lagoona Mall, Bridal Lounge, Modern Home, Fnac, and iSpace
- RolexflagshipAuthorized dealer for Rolex watches, featuring dedicated Rolex sections and new watch collections on the platform
- TudorflagshipAuthorized dealer for Tudor watches with dedicated sections featuring Tudor Black Bay and other collections
- Lagoona MallminorRelated luxury mall in Qatar under Darwish Holding portfolio
- Modern HomeminorRelated home lifestyle brand in Qatar under Darwish Holding
- FnacminorRelated electronics and entertainment retail brand in Qatar under Darwish Holding
Scale indicators2 records
Recent moves1 record
Expansion highlights6 records
Fifty One East competitors and assessment
Company assessmentBroad incumbents
- Galeries Lafayette: Iconic French luxury department store offering fashion, jewelry, beauty, and lifestyle categories under one roof. Comparable as a multi-category luxury department store concept, though at a significantly larger global scale and Western geography.
- Harvey Nichols: Global luxury department store operator offering fashion, beauty, accessories, and home across multiple geographies. Comparable as a multi-category luxury department store format, though Harvey Nichols operates at much larger global scale than Fifty One East's Qatar footprint.
- Saks Fifth Avenue: US-based luxury department store offering fashion, jewelry, beauty, and home. Comparable as a multi-category luxury department store model, though operating primarily in North America and online rather than the Gulf region.
- Selfridges: UK-based luxury department store offering fashion, watches, jewelry, beauty, and home categories under one flagship multi-brand platform. Comparable as a multi-category luxury department store operator, though at significantly larger global scale than Fifty One East.
Emerging players
- Boutique 1: Middle East-based multi-brand luxury retailer offering curated fashion, accessories, and lifestyle products. Comparable as a smaller, curated multi-brand luxury retailer serving the same regional customer base as Fifty One East.
Direct peers
- Al Tayer Group: UAE-based conglomerate operating luxury multi-brand retail including Harvey Nichols stores in the Middle East and multi-category luxury fashion, watches, and beauty. Directly comparable as a regional multi-category luxury department store operator adjacent to Fifty One East's Gulf footprint.
- Ounass: Middle East-based luxury e-commerce platform owned by Al Tayer Group offering fashion, beauty, watches, and home from premium brands. Comparable as a regional multi-category luxury digital retailer serving the same Gulf customer base.
- Chalhoub Group: Leading luxury retail partner in the Middle East operating multi-brand boutiques and department-store-style concepts across fashion, watches, jewelry, and beauty. Highly comparable as a regional luxury multi-category retailer serving affluent Gulf consumers.
- Ahmed Seddiqi & Sons: UAE-based authorized retailer for Rolex and other luxury watch brands, also offering jewelry and lifestyle products. Directly comparable as an authorized luxury watch dealer with multi-category luxury presence in the Gulf serving similar affluent customers.
- Rivoli Group: UAE-based luxury watch and jewelry retailer and authorized dealer for premium Swiss brands, with multi-brand luxury retail operations across the Gulf. Comparable as a regional authorized luxury watch dealer and multi-brand luxury retailer in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fifty One East social profiles
Digital presenceFifty One East financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fifty One East leadership team
Management profileNumber of profiles
Fifty One East subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fifty One East funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fifty One East M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fifty One East
What does Fifty One East do?
Fifty One East is a multi-category luxury department store based in Doha, Qatar, operated by Darwish Holding. It sells fashion, jewellery, watches, beauty products, home goods, music instruments, and luxury technology products under one retail destination for affluent consumers.
Is Fifty One East a public or private company?
Fifty One East is a private company. It is classified as corporate owned and is currently operating.
When was Fifty One East founded?
Fifty One East was founded in -1. It employs 11 to 50 people.
Where is Fifty One East based?
Fifty One East is headquartered in Doha, Qatar, in the Middle East region.
How does Fifty One East make money?
Six revenue lines are on record. Retail Sales - Fashion & Apparel is the primary driver. The others are jewellery & Watches, beauty Products, music Square, home & Luxury Tech and gift Cards.
Who are Fifty One East's main competitors?
Broad incumbents on record are Galeries Lafayette, Harvey Nichols, Saks Fifth Avenue and Selfridges. Boutique 1 is listed as an emerging player. Direct peers are Al Tayer Group, Ounass, Chalhoub Group, Ahmed Seddiqi & Sons and Rivoli Group.
Does Fifty One East have an API?
No public API is recorded for Fifty One East.
What industry is Fifty One East in?
Fifty One East's product category is Luxury Department Store Retail. Its primary akta.pro industry code is CRAGADAB, Premium Department Stores, with a secondary code of CRAGADAG, Luxury Home & Lifestyle Department Stores. Its NAICS code is 4551 and its SIC code is 5600.