Het PR Bureau

Name

Het PR Bureau

Legal name

Het PR Bureau Holding BV

Website

https://hetprbureau.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Reputation Management & Online PR (BPAFADAN), Technology & B2B PR (BPAFADAI)

Keywords

• Public relations services
• Media relations
• Brand communications
• Influencer marketing
• PR consulting

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. PR and Communications Services: Professional services revenue generated through retainer agreements, project-based engagements, and ongoing PR consultancy for brands. Services include earned media, strategic communications, influencer network activation, and event management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Het PR Bureau is a full-service public relations agency that provides media relations, earned media coverage, strategic brand communications, influencer network activation, event management and activations, and creative campaign development for brands in the Benelux market. Services are delivered as retainer agreements and project-based engagements, covering strategy through to hands-on execution, with a focus on combining high-level strategic thinking with willingness to handle tactical work.

Product overview

Het PR Bureau is a full-service public relations agency based in Amsterdam, Netherlands. The company offers a unified portfolio of PR and communications services organized by service type and geography. Key offerings include: PR bureau Nederland (national PR services), Full-service PR (comprehensive campaign execution), Online PR agency (digital/social media PR), Digital agency Nederland (digital marketing), Merkenbureau Amsterdam (brand management), and PR bureau Amsterdam (local market focus). The agency also provides specialized PR consultant services. The company serves a diverse client base including major international brands such as Netflix, Spotify, Specsavers, Foodora, and Zilveren Kruis.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-service PR Comprehensive PR services covering strategy, media relations, influencer partnerships, and campaign execution for brands in the Benelux market.
• PR Consulting Consulting services for public relations strategy and communications, providing strategic advisory to brand teams.
• Online / Digital PR Digital and online public relations services including social media and online media outreach for brands seeking digital-first PR support.
• Brand Management (Merkenbureau) Brand consultancy and brand management services based in Amsterdam, supporting brand positioning and identity work.
• Digital Agency Services Digital marketing and communications services for the Dutch market, complementing the agency's traditional PR offering.

Quantifiable outcome

• Spotify Benelux partnership spanning 7+ years since 2011 launch
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Amsterdam: Amsterdam office of Publicis Groupe offering integrated communications, PR, and digital marketing. Competes for enterprise brand communications briefs with a broader service portfolio than Het PR Bureau.
• FleishmanHillard Amsterdam: Amsterdam office of Omnicom-owned global PR network serving enterprise and consumer clients. Overlaps with Het PR Bureau on consumer, tech, and healthcare PR mandates in Benelux.
• Edelman Amsterdam: Amsterdam office of global communications giant Edelman, offering PR, public affairs, and brand marketing to multinational enterprise clients. Competes for the same enterprise Benelux mandates (e.g., Netflix, Spotify) but as part of a global network.
• BCW Amsterdam (Burson Cohn & Wolfe): Amsterdam office of WPP-owned global PR agency BCW, serving enterprise clients with PR, public affairs, and communications. Direct overlap on enterprise PR mandates in Benelux.

Direct peers

• NewsLab PR: Dutch PR agency providing media relations, content, and influencer services to consumer and lifestyle brands in the Benelux. Comparable mid-sized competitor serving overlapping client verticals.
• Wisse Kommunikatie: Established Dutch PR and communications agency headquartered in the Netherlands, offering media relations, corporate communications, and reputation management. Closely comparable in market positioning and service offering to Het PR Bureau.
• De Boel PR & Communicatie: Amsterdam-based PR and communications consultancy serving consumer, lifestyle, and corporate clients in the Netherlands. Comparable mid-market Dutch PR competitor with similar service portfolio.
• Talk of Town PR: Amsterdam-based full-service PR and communications agency serving consumer, lifestyle, and corporate clients in the Netherlands. Direct competitor in the Benelux PR agency market with similar client types and service mix.
• Lemon Squeezy Communications: Amsterdam-based creative PR and influencer marketing agency focused on lifestyle, food, and consumer brands. Comparable in size, Amsterdam HQ, and consumer brand focus.

Emerging players

• Markable (Influencer Agency): Dutch influencer marketing agency specializing in creator partnerships for consumer brands. Partial overlap with Het PR Bureau's influencer activation service line, focused on a narrower offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hetprbureau
• Facebookfacebook.com/hetprbureau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het PR Bureau