CompareYachtInsurance.com

What CompareYachtInsurance.com does

CompareYachtInsurance.com is the trading name of Fifty North Group Limited, a UK-based online insurance comparison aggregator founded in 2017 that specialises exclusively in yacht, boat and personal accident cover for marine owners. The company operates from London and Southampton and is structured as a small, founder-owned private firm with a headcount reported in the 1–10 range. Its commercial proposition is the aggregation of instant quotes from a panel of 15+ specialist marine insurers — including Admiral Marine, Beazley, Coast, Geo Underwriting, IRCM Marine, Lilley Plummer Risks, Millstream, Nautical Insurance, Navigators and General, Sealogy, Topsail and Yachtsman — channeling consumer demand that would otherwise route through brokers or direct insurer relationships.

The underlying platform is built on WordPress, with comparison and quote-retrieval functionality delivered through third-party aggregator infrastructure, specifically I-Wonder Aggregator Services for multi-insurer rating and Schemeserve for policy administration and binder handling. The site targets UK yacht and boat owners as a B2C/SMB audience, with an extended member-discount programme that integrates yacht clubs, sailing associations and RYA-affiliated groups as referral partners. Distribution has shifted in 2024 toward event-led and partnership-led acquisition, including first-time participation at the Southampton Boat Show and sponsorship of the Royal Southern Yacht Club.

The business model is commission-based: CompareYachtInsurance.com earns referral or introducer fees from panel insurers when policies are bound via the platform. Distribution and regulatory standing flow through its appointment as an Appointed Representative of Innovative Risk Labs Ltd (FCA FRN 609155). A parallel entity, Fifty North Europe GmbH, has been established, suggesting preparation for EU market expansion under GDPR-compliant structures. There is no disclosed revenue, no external funding, and the company is operationally lean, with marketing, partnerships and product surface area scaling through partnerships rather than headcount.

Name

CompareYachtInsurance.com

Legal name

Fifty North Group Limited

Website

https://CompareYachtInsurance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CompareYachtInsurance.com (trading name of Fifty North Group Limited) is a UK-based online insurance comparison aggregator, founded in 2017, that provides instant yacht, boat and personal accident quotes from a panel of 15+ specialist marine insurers for individual and small-craft owners.

Ownership category

akta.pro rank

Product category

Marine Insurance Comparison

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Yacht & Pleasure Craft Insurance (FSAJAHAI)

akta.pro secondary industries

Ocean Marine Insurance (Hull, Cargo & Freight) (FSAJAHAA), Marine Specialty (Hull/P&I/Cargo) (FSAJAGAJ)

Keywords

• Yacht insurance comparison
• Marine insurance brokerage
• Boat insurance aggregator
• Personal watercraft insurance
• Insurance quote platform

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Commission: The company earns commissions from insurers for policies introduced or arranged. Commissions are earned when customers purchase insurance from panel insurers. No fees charged to customers for the comparison service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CompareYachtInsurance.com operates a digital-first online insurance comparison platform that aggregates marine insurance quotes from a panel of over 15 insurers through a single quote form. Customers complete one form and receive independent, no-obligation quotes for yacht, boat, jetski, and personal accident insurance, with the company earning commissions from insurers for policies introduced. The service targets UK and European individual vessel owners seeking competitive marine insurance coverage without completing multiple insurer-specific forms.

Product overview

CompareYachtInsurance.com is a digital-first insurance comparison aggregator operating as a trading name of Fifty North Group Ltd. The core product is a quote aggregation platform that collects customer information through a single digital form and distributes it to a panel of 15+ marine insurers, returning instant live quotes. The product portfolio spans yacht insurance (sailing, motor, and racing variants), boat insurance (motorboats, narrow boats, RIBs), personal watercraft (jetskis), and personal accident coverage (offered through SailorsDirect). A companion Exclusive Member Discounts Programme provides policyholders with discounts from marine industry partners. The platform positions itself as an alternative to traditional broker relationships, emphasizing digital efficiency and independent comparison shopping.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Insurance Comprehensive insurance coverage comparison for yachts covering Hull and Machinery protection and third-party liability (P&I Insurance), with options for fully comprehensive or liability-only coverage. Designed for private yacht owners seeking competitive quotes from multiple panel insurers.
• Sailing Yacht Insurance Specialized insurance comparison for sailing yachts, offering tailored coverage based on vessel specifications, usage type, and sailing areas. Aimed at owners of sailing yachts requiring coverage matched to their specific vessel and cruising grounds.
• Motor Yacht Insurance Insurance comparison coverage specifically designed for motor yachts, with quotes from established and exclusive marine insurance markets. Targeted at motor yacht owners seeking tailored coverage for powered vessels.
• Racing Yacht Insurance Specialized insurance comparison for racing yachts, covering the unique risks associated with competitive sailing and regatta participation. Designed for yacht owners who race competitively and require coverage for racing-specific risks.
• Boat Insurance General boat insurance coverage comparison that aggregates quotes from multiple insurers for various boat types. Provides a single-form entry point for owners of different watercraft seeking competitive boat insurance pricing.
• Motorboat Insurance Insurance coverage comparison for motorboats, aggregated from multiple providers through a single quote form. Targeted at motorboat owners seeking competitive quotes for powered recreational vessels.
• Narrow Boat Insurance Specialized insurance comparison for narrow boats, offering quotes from the panel of insurers for this specific vessel type. Designed for owners of narrow boats requiring canal and river coverage.
• RIB Insurance Insurance coverage comparison for Rigid Inflatable Boats (RIBs), aggregated from the panel of marine insurers. Aimed at RIB owners seeking specialized coverage for this vessel type.
• Jetski Insurance Personal watercraft insurance comparison for jet skis, providing quotes from multiple marine insurers. Targeted at jetski and personal watercraft owners seeking affordable coverage.
• Personal Accident Cover Personal accident insurance for sailors, available in Gold, Silver, Bronze, and Single-trip tiers, covering medical expenses, repatriation, search and rescue, baggage, and cancellation/disruption. Offered through SailorsDirect.com for sailors and crew members seeking personal coverage during sailing activities.
• Yacht Quote Aggregation Platform Digital-first insurance comparison platform that aggregates quotes from 15+ insurers through a single quote form, delivering instant live quotes directly to customers. Functions as the central operational platform powering all insurance product comparison offerings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• Royal Southern Yacht ClubflagshipGTM or Marketing Partner · 9 April 2024CompareYachtInsurance.com sponsored the Royal Southern Yacht Club 4x4 Championship, a short-handed racing event featuring four races with maximum four crew per yacht. Marcel Herrera, CEO, quoted as supporting the innovative racing concept. Sponsorship includes on-site presence at events.
• Innovative Risk Labs LtdcoreOthersInnovative Risk Labs Ltd is the parent company and principal under which Fifty North Group Ltd (trading as CompareYachtInsurance.com) operates as an Appointed Representative. IRL is Authorised and Regulated by the FCA (FRN 609155) and is a Lloyd's Regulated Broker. IRL provides regulatory framework and support for the InsureTech startup.
• Fifty North Group LtdcoreOthersFifty North Group Ltd is the parent/trading company for CompareYachtInsurance.com. Registered in England and Wales (Company Number 10852097). The Data Controller for UK GDPR purposes.
• Seahorse MagazineminorGTM or Marketing PartnerAdvertising partnership with Seahorse Magazine for brand visibility. The company enjoys working with the Seahorse team to reach the sailing community through magazine advertisements.
• Insurance Panel (15+ insurers)coreChannel Partner/ Reseller/ DistributorPanel of 15+ insurers including Admiral Marine, Beazley Insurance, Coast Insurance, Geo Underwriting, IRCM Marine, Lilley Plummer Risks, Millstream, Nautical Insurance, Navigators and General, Sealogy, Topsail, and Yachtsman. The company aggregates their quotes and passes customer details to them for direct quotation.
• Henri LloydminorGTM or Marketing PartnerExclusive member discount partnership offering 10% off Henri Lloyd sailing apparel for Compare Yacht Insurance customers.
• Ullman SailsminorGTM or Marketing PartnerExclusive member discount partnership offering 10% off sail repairs, laundry services, and new sails/canvas from Ullman Sails UK.
• Universal SafetyminorGTM or Marketing PartnerExclusive member discount partnership offering 10% off liferaft servicing, lifejacket servicing, and safety equipment.
• MDL MarinasminorGTM or Marketing PartnerExclusive member discount partnership through MDL Marinas OTIUM rewards programme for Compare Yacht Insurance customers.
• RoosterminorGTM or Marketing PartnerExclusive member discount partnership offering 20% off all non-sale Rooster sailing clothing and performance gear.
• The Vital SparkminorGTM or Marketing PartnerExclusive member discount partnership offering 10% off Garmin, B&G, and Simrad equipment, and 5% off installation labour.
• Ardent TrainingminorGTM or Marketing PartnerExclusive member discount partnership for RYA courses offered by Ardent Training.
• FlexisailminorGTM or Marketing PartnerExclusive member discount partnership for Flexisail yacht membership services.
• HornblowerminorGTM or Marketing PartnerExclusive member discount partnership for Hornblower yacht delivery services.
• Parker AdamsminorGTM or Marketing PartnerExclusive member discount partnership for Parker Adams boat sales and marine superstore.
• Ocean ArtminorGTM or Marketing PartnerExclusive member discount partnership for Ocean Art sail graphics services.
• FernshurstminorGTM or Marketing PartnerExclusive member discount partnership for Fernshurst RIB protection products.
• I-Wonder Aggregator ServicescoreTechnology or IntegrationData processor providing aggregator services for quote and buy platform functionality.
• SchemeservecoreTechnology or IntegrationInsurance processing system and quote/buy platform service provider used for managing aggregator and quote processes.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Compare the Market: UK price comparison aggregator with broad insurance coverage. Comparable as a UK insurance aggregator business model, though much broader in product scope and at significantly greater scale.
• GoCompare: UK insurance comparison aggregator covering home, motor, travel, and some specialty lines. Comparable as a UK insurance aggregator / intermediary business model, though its scale and product breadth far exceed CompareYachtInsurance.com's niche focus.
• Aon (Marine Practice): Global insurance broker with a marine and yacht insurance practice. Comparable as a marine insurance intermediary for yacht owners, though operating at far greater scale and serving commercial marine clients alongside recreational.
• Marsh (Marine & Yacht Insurance): Global insurance broker with marine specialty expertise for yacht and pleasure craft coverage. Comparable as a marine insurance intermediary serving yacht owners, though broader in scope and at significantly greater scale.

Direct peers

• DYKON Marine Insurance: Netherlands-based specialist yacht insurance broker with European reach. Comparable as a European yacht insurance intermediary, though primarily serving the Dutch market rather than the UK directly.
• Pantaenius: Pantaenius is a leading European yacht insurance specialist offering direct coverage for sailing yachts, motor yachts, and charter vessels. Comparable to CompareYachtInsurance.com because both serve yacht owners across the UK and Europe with specialized marine insurance products, though Pantaenius is a direct insurer and broker rather than an aggregator.
• CBS Insurance (Custom Boat & Sail Insurance): UK specialist yacht and marine insurance broker offering comprehensive coverage for sailing yachts, motorboats, and racing yachts. Directly comparable as a UK specialist broker serving the same niche customer segments.
• Yachtsman Insurance: UK specialist yacht insurance provider offering direct coverage for sailing and motor yachts. Comparable as a UK marine insurance specialist; one of the panel insurers on CompareYachtInsurance.com's platform.
• Bay Marine Insurance: UK marine insurance broker offering yacht and boat insurance policies from multiple insurers. Direct peer as a UK-based marine insurance intermediary competing for the same yacht and boat owner customer base.
• Yacht & Boat Insurance (JLA Insurance): JLA Insurance is a UK-based broker specializing in yacht and boat insurance comparison across multiple insurers. Directly comparable as a UK yacht insurance broker intermediary serving similar customer segments (yacht owners, motorboat owners).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/InsYacht
• Facebookfacebook.com/compareyachtinsurance
• LinkedInlinkedin.com/company/compareyachtinsurance-com
• Instagraminstagram.com/compareyachtinsurance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CompareYachtInsurance.com