Parchem
Parchem Construction Supplies is an Australian manufacturer and supplier of construction chemicals, concrete placement and finishing equipment, and decorative concrete solutions, serving civil engineering, commercial/industrial, and residential projects across Australia and New Zealand under the Fosroc, Flextool, and Dulux Avista brands.
- Company typePrivate
- Founded1958
- HeadquartersWyong, Australia
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Parchem does
Parchem Construction Supplies Pty Ltd is an Australian manufacturer and supplier of specialty construction products and equipment serving civil engineering, commercial/industrial construction, professional contractors, and residential projects across Australia and New Zealand. The company operates through three core divisions: construction chemicals under the Fosroc brand and supporting brands Vandex, Vector, Index, and EMER; concrete placement, finishing, and surface preparation equipment under the Flextool brand; and decorative concrete solutions under the Dulux Avista brand. Founded in 1958 as Expandite-Rawlplug, the current entity was formed through the 2006/2007 merger of Parbury Technologies, Flextool, and Concrete Technologies under Alesco Corporation, and has been a wholly owned subsidiary of DuluxGroup Limited (ASX-listed) since 2012. Manufacturing is anchored at a consolidated Wyong (NSW) site that houses the National Distribution Centre and Concrete Technologies operations.
The product range spans concrete repair and grouting systems (Renderoc, Conbextra), waterproofing membranes and coatings (Proofex, Nitoproof), protective coatings (Dekguard, Nitocote), HACCP-certified industrial flooring (Nitoflor), joint fillers and sealants (Nitoseal, Thioflex), surface treatments, decorative concrete overlays, sealers, internal flake flooring systems, and an equipment catalogue covering walk-behind and ride-on power trowels, power screeds, concrete vibrators, diamond cutting and sawing equipment, soil compaction equipment, and surface preparation tooling. Parchem holds exclusive Australian distribution rights for Mikasa, MQ Whiteman, Kraft Tool Co., W.Rose, Multiquip, and Smith Performance Sprayers through its Flextool brand. Fosroc product rights are held under licence from Fosroc International Limited for Australia and New Zealand.
The business model is B2B and sales-led. Revenue is generated primarily through one-time product and equipment sales via a quote-based pricing model, supplemented by professional specification services provided to architects, engineers, and specifiers. Distribution combines five documented company-owned trade stores (Beverley SA, McGraths Hill NSW, Padstow NSW, Welshpool WA, Wetherill Park NSW), a Trade Agents network, 70+ field account managers providing on-site support, a National Specifications Team engaging architects and engineers, the Concrete Plus business distributing into New Zealand, and brand websites providing technical data, SDS documentation, and brochures. Customer segments include civil engineering infrastructure projects (bridges, tunnels, roads, rail, water treatment), commercial and industrial buildings (warehouses, food and beverage facilities, educational institutions), professional contractors across the size spectrum, and residential decorative-concrete projects. Pricing is negotiated per project; no subscription, SaaS, recurring, or platform-based revenue streams are present in the disclosed business model.
Parchem firmographics
Firmographics- Name
- Parchem
- Legal name
- Parchem Construction Supplies Pty Limited
- Website
- https://parchem.com.au
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Parchem Construction Supplies is an Australian manufacturer and supplier of construction chemicals, concrete placement and finishing equipment, and decorative concrete solutions, serving civil engineering, commercial/industrial, and residential projects across Australia and New Zealand under the Fosroc, Flextool, and Dulux Avista brands.
- Ownership category
- akta.pro rank
Parchem industry classification
Industry- Product category
- Construction Chemicals & Equipment Supply
- NAICS
- Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390), Paint and Coating Manufacturing (325510), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)
- SIC
- Concrete, Gypsum & Plaster Products (3270), Construction Machinery & Equip (3531), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Mortar, Grout & Masonry Cements (IMADABAL)
- akta.pro secondary industries
- Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB), Primers, Bonding Agents & Surface Preparation Products (IMADAOAK), Industrial & Waterproofing Bitumen Products (Roofing, Membranes, Shingles, Sealants) (EUALAKAF), Expansion Joints, Flexible Connectors & Compensators (Rubber/Fabric) (IMANALAF), Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
Keywords
Where Parchem is headquartered
LocationHeadquarters
- HQ city
- Wyong
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Parchem business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Construction Products Sales: Sale of construction products including concrete repair, grouts, sealants, waterproofing, coatings, and flooring solutions to contractors and infrastructure companies through trade stores and direct sales.
- Equipment Sales: Sale of concrete placement, finishing, and surface preparation equipment under Flextool brand, including sole distribution of Mikasa equipment in Australia.
- Fosroc Specification Services: Professional specification services provided to Architects, Engineers and specifiers including product selection assistance, technical documentation, and CPD training seminars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trade store pricing for construction products and equipment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Parchem product offering
Product offeringCore offering
Parchem manufactures and supplies construction chemicals and equipment to the Australian and New Zealand concrete and construction markets. Its portfolio spans concrete repair, grouts and anchoring systems, protective coatings, waterproofing, industrial flooring, jointing systems and sealants under the Fosroc brand; concrete placement, finishing and surface preparation equipment under the Flextool brand; and decorative concrete systems under the Dulux Avista brand. It also operates a National Specifications Team that provides technical specification, CAD detailing and CPD training support to architects, engineers and contractors.
Product overview
Parchem Construction Supplies is a leading Australian manufacturer and supplier serving the Australian and New Zealand concrete and construction markets. The company operates as a unified platform comprising three core divisions: (1) Construction Products under the Fosroc brand including concrete repair (Renderoc), grouts and anchoring (Conbextra), waterproofing (Proofex, Nitoproof), protective coatings (Dekguard, Nitocote), industrial flooring (Nitoflor), joint sealants (Nitoseal, Thioflex), and surface treatments, with additional brands Vandex, Vector, and Index; (2) Equipment and Tools under the Flextool brand offering concrete placement and finishing equipment, surface preparation tools, and distributed premium brands including Mikasa, MQ Whiteman, Kraft Tool Co., W.Rose, and Multiquip; and (3) Decorative Concrete under the Dulux Avista brand covering resurfacing, sealers, and internal flooring solutions. The company also provides specification services including technical documentation, CPD training, and contractor referral through its National Specifications Team.
Differentiator
Problem solved
Functional benefit
Brands
- Fosroc: Construction products including concrete repair, grouts and anchoring systems, engineering and architectural coatings, concrete curing compounds, flooring and surface treatments, jointing systems, sealants, waterproofing products and materials and water stops.
- Vandex
- Vector
- Flextool
- Dulux Avista
- EMER
Products and services
- Fosroc Construction Products Comprehensive range of construction chemicals for civil engineering, commercial and industrial projects, including concrete repair (Renderoc), grouts and anchoring (Conbextra), waterproofing (Proofex, Nitoproof), protective coatings (Dekguard, Nitocote), industrial flooring (Nitoflor) and joint sealants (Nitoseal, Thioflex). Designed for contractors, specifiers, architects and engineers on bridges, tunnels, roads, water treatment, food and beverage, and commercial building projects.
- Flextool Construction Equipment Range of concrete placement, finishing and surface preparation equipment for professional contractors, including power trowels (walk-behind and ride-on), power screeds, concrete vibrators, diamond cutting and sawing equipment, soil compaction equipment (tamping rammers, plate compactors) and surface preparation tools (grinders, dust collectors, vacuums). Also serves as exclusive Australian distributor of Mikasa, MQ Whiteman, Multiquip, Kraft Tool Co., W.Rose and Smith Performance Sprayers.
- Dulux Avista Decorative Concrete Decorative concrete product range including stamped impression concrete, stencil concrete, concrete colours, resurfacing products, concrete sealers (waterbased and coloured in various finishes), and internal flooring solutions with natural stone-look flakes and decorative flake systems for interior concrete floors. Targeted at residential driveways, outdoor concrete spaces and commercial interior flooring projects.
- Fosroc Specification Services Professional specification services for Concrete Durability, Flooring, Jointing Systems & Waterstops, and Waterproofing provided to architects, engineers and specifiers. Includes product and application selection assistance, technical data sheets, specification clauses, method statements, detail drawings, test data, product samples, CPD seminars and contractor referral services.
Companies that use Parchem
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Parchem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Parchem partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and major.
- Australian Packaging Covenant Organisation (APCO)minorParchem has been a committed member of the Australian Packaging Covenant since 2010, participating under a consolidated DuluxGroup plan to reduce harmful impact of packaging on Australian environment.
- Fosroc International LimitedcoreFosroc products are sold under license in Australia and New Zealand by Parchem Construction Supplies. Parchem holds exclusive rights to manufacture and distribute Fosroc branded construction products including concrete repair, waterproofing, flooring, and protective coating solutions.
- Mikasa Sangyo Co. LtdmajorFlextool (Parchem) is the exclusive distributor of Mikasa products including tamping rammers, forward and reversible compactors in Australia.
- Multiquip Inc.majorFlextool (Parchem) distributes Multiquip products in Australia including MQ Whiteman equipment.
- Kraft Tool Co.minorFlextool (Parchem) distributes Kraft Tool Co. products in Australia.
- W.RoseminorFlextool (Parchem) distributes W.Rose hand-forged steel blades made in the USA for masonry tools.
- Smith Performance SprayersminorFlextool (Parchem) distributes Smith Performance Sprayers in Australia.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Parchem competitors and assessment
Company assessmentDirect peers
- Ardex Group: Specialty manufacturer of high-performance flooring, tiling, waterproofing and concrete repair systems. Closely comparable to Parchem in flooring (Nitoflor) and waterproofing (Proofex) categories.
- Sika AG: Global leader in construction chemicals (concrete admixtures, sealants, waterproofing, flooring, repair). Direct competitor to Parchem's Fosroc portfolio across ANZ infrastructure and commercial projects, with comparable specialty product lines.
- Mapei: Italian global manufacturer of construction chemicals including grouts, concrete repair, waterproofing, sealants and flooring. Competes head-to-head with Parchem in ANZ on cementitious repair, grouting, and flooring systems.
- Multiquip: US-based manufacturer of light construction equipment (concrete vibrators, trowels, screeds, compaction). Flextool distributes Multiquip/MQ Whiteman products in Australia — making it both partner and benchmark for Parchem's equipment division.
- BASF Master Builders Solutions: BASF's construction chemicals division offering concrete admixtures, repair mortars, waterproofing, sealants and flooring — directly comparable to Parchem's Fosroc product range and a key competitor in ANZ infrastructure projects.
Broad incumbents
- Bostik (Arkema): Global adhesives and sealants manufacturer owned by Arkema. Overlaps with Parchem's joint sealants and construction adhesives categories, and competes in ANZ industrial flooring and waterproofing.
- W. R. Grace & Co. Specialty chemicals and materials supplier with construction chemicals exposure including concrete admixtures and waterproofing. Larger and more diversified than Parchem but operates in the same specialty construction chemicals space.
- Fosroc International: Global licensor of the Fosroc brand and product formulations distributed exclusively by Parchem in ANZ. Fosroc operates its own direct sales channels in other geographies, making it both partner and structural competitor for non-ANZ opportunities.
- Quikrete: Large North American manufacturer of packaged concrete, grouts, repair products, and sealants with a strong trade-retail distribution model. Comparable to Parchem across concrete repair and grout product categories and distribution intensity.
- DuluxGroup (parent comparator): Parchem's publicly-listed parent and a broader Australian/NZ building products conglomerate. Provides direct comparability for portfolio strategy, building products distribution, and ANZ market positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Parchem social profiles
Digital presenceParchem compliance and trust
Trust signalCompliance1 record
Parchem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parchem leadership team
Management profileNumber of profiles
Parchem subsidiaries and ownership
Company hierarchySubsidiaries7 records
Parchem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parchem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parchem
What does Parchem do?
Parchem manufactures and supplies construction chemicals and equipment to the Australian and New Zealand concrete and construction markets. Its portfolio spans concrete repair, grouts and anchoring systems, protective coatings, waterproofing, industrial flooring, jointing systems and sealants under the Fosroc brand; concrete placement, finishing and surface preparation equipment under the Flextool brand; and decorative concrete systems under the Dulux Avista brand. It also operates a National Specifications Team that provides technical specification, CAD detailing and CPD training support to architects, engineers and contractors.
Is Parchem a public or private company?
Parchem is a private company. It is classified as corporate owned and is currently operating.
When was Parchem founded?
Parchem was founded in 1958. It employs 251 to 500 people.
Where is Parchem based?
Parchem is headquartered in Wyong, Australia, in the Oceania region.
How does Parchem make money?
Three revenue lines are on record. Construction Products Sales are the primary driver. The others are equipment Sales and fosroc Specification Services.
Who are Parchem's main competitors?
Direct peers on record are Ardex Group, Sika AG, Mapei, Multiquip and BASF Master Builders Solutions. Broad incumbents are Bostik (Arkema), W. R. Grace & Co., Fosroc International, Quikrete and DuluxGroup (parent comparator).
Does Parchem have an API?
No public API is recorded for Parchem.
What industry is Parchem in?
Parchem's product category is Construction Chemicals & Equipment Supply. Its primary akta.pro industry code is IMADABAL, Mortar, Grout & Masonry Cements, with a secondary code of IMADAOAB, Construction Sealants (Joint, Façade & Perimeter). Its NAICS code is 3273 and its SIC code is 3270.