Real Racing Club

What Real Racing Club does

HeyLink.me operates a global link-in-bio SaaS platform that enables users to consolidate multiple online destinations — social profiles, content, stores, lead-capture forms, and contact information — behind a single shareable URL. The platform serves a long-tail of individual content creators, influencers, small businesses, freelancers, agencies, and specialized verticals (musicians, NFT/crypto users, real estate agents, photographers), with 11,745,724 registered users across 195 countries and localization in 40+ languages. The technical stack is a self-serve web application built around a configurable page builder, 50+ vertical templates, integrated QR-code generation via the KODE.link sub-brand, a 100+ app marketplace, and — for Enterprise customers — a public API, white-label options, custom domain support, and 200+ third-party integrations.

The product surface extends beyond the core link-in-bio utility to include a built-in e-commerce module (with payment processing, unlimited products, and tiered transaction fees), Google AdSense-powered monetization, lead-generation and messaging widgets, Apple/Google Wallet digital card creation, and an SEO/AI-discovery tool (RapidWombat). Sub-brands (KODE.link, RapidWombat, HeyLink.au, NonProfit-Link.org, Baby Passport & Visa Photo Maker) broaden the product portfolio. The business model is freemium with two tiers: a free Starter plan (50 links, 9.9% + 30c commerce transaction fees) and a PRO subscription at $9/month or $7/month annual ($84/year, saving 23%), which lifts limits to 100 links, adds custom branding/domain/analytics, and reduces commerce fees to 3.9% + 30c. Revenue is generated from PRO subscriptions, a share of AdSense advertising, and commerce transaction fees, with direct enterprise/agency sales layered on top of the self-serve model.

Name

Real Racing Club

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

HeyLink.me is a global link-in-bio SaaS platform that lets 11.7M users across 195 countries consolidate social profiles, content, commerce, and lead capture behind a single URL, monetized via freemium PRO subscriptions, AdSense share, and commerce transaction fees.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

akta.pro secondary industries

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• Link-in-bio software
• Social media tools
• Creator monetization
• Bio link service
• QR code platform

Headquarters

HQ city

Santander

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PRO Subscription: Monthly or annual subscription for the PRO tier offering advanced features including 100 links (vs 50 for free), custom branding, custom domain, themes, avatars, icons, fonts, backgrounds, signups, messages, commerce tools, menu/locations/galleries, and priority support. Transaction fees are reduced from 9.9% + 30c to 3.9% + 30c for commerce.
2. Advertising Revenue Share: Users can activate ads through AdSense integration on their pages and earn revenue when users click on advertisements. HeyLink.me facilitates the AdSense integration and takes a portion of the advertising revenue.
3. Transaction Fees (Commerce): Transaction fees applied to sales processed through the built-in e-commerce/store features. Starter plan: 9.9% + 30c per transaction. PRO plan: 3.9% + 30c per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HeyLink.me provides a link-in-bio SaaS platform that enables creators, influencers, and small businesses to consolidate all their content, social profiles, e-commerce, and monetization tools into a single shareable link. The platform supports built-in monetization through AdSense revenue sharing, e-commerce capabilities without needing a website, and integrates with 200+ third-party services.

Product overview

HeyLink.me is a link-in-bio platform that provides a single link solution for managing all online content and social profiles. The core offering consists of the HeyLink.me Platform (free and PRO tiers) enabling users to create and share one link containing all their links, products, and content. Key products include KODE.link for QR code solutions, customizable templates for various industries, Custom Domain for branding, the Marketplace with 100+ apps and integrations, and specialized solutions like HeyLink.au (Australia), NonProfit-Link.org (nonprofits), Baby Passport Photo Maker, and RapidWombat (SEO). Enterprise customers receive white-label solutions with robust API integration and 200+ integrations. The platform serves 11,745,724 customers across 195 countries.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: Advanced QR code solutions including QR code builder, Apple Wallet digital card generator, Google Wallet digital card generator, and digital business card creator.
• RapidWombat
• Baby Passport & Visa Photo Maker
• HeyLink.au
• NonProfit-Link.org

Products and services

• HeyLink.me Platform Core link-in-bio SaaS platform that enables creators, influencers, and small businesses to consolidate all their content, social profiles, e-commerce, and monetization tools into a single shareable link.
• HeyLink.me Enterprise Custom link-in-bio solution for businesses with white-label branding, API access, 200+ integrations, and dedicated support.
• HeyLink.me Agency Multi-account management solution for marketing agencies, enabling bulk management and account hierarchy across client accounts.
• KODE.link QR code generation platform integrated with the HeyLink.me ecosystem.
• HeyLink.au Regional version of HeyLink.me targeting the Australian market.
• NonProfit-Link.org Link-in-bio solution designed for nonprofit organizations.
• Baby Passport & Visa Photo Maker Mobile application for creating passport and visa photos that meet official requirements.
• RapidWombat SEO tool for website optimization and search ranking improvement.

Quantifiable outcome

• Platform serves 11,745,724 customers across 195 countries
• +1 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• InstagramcoreTechnology or IntegrationInstagram integration allows users to add a dedicated link-in-bio page specifically designed for Instagram, enabling creators to share their HeyLink.me page in their Instagram bio and drive traffic to all their content.
• TikTokcoreTechnology or IntegrationTikTok integration provides a dedicated link-in-bio page for TikTok creators, allowing them to share multiple links through their TikTok profile using HeyLink.me.
• YouTubecoreTechnology or IntegrationYouTube integration enables YouTube creators to create a link-in-bio page specifically for their YouTube channel, linking to videos, merchandise, social profiles, and other content.
• FacebookcoreTechnology or IntegrationFacebook integration provides a dedicated link-in-bio page for Facebook users and creators, enabling cross-platform link sharing.
• X (Twitter)coreTechnology or IntegrationX (formerly Twitter) integration allows users to create a link-in-bio page specifically designed for their X profile.
• KODE.linkcoreTechnology or IntegrationKODE.link is the company's QR code generation solution, integrated into HeyLink.me for both Starter and PRO users. Basic QR code integration is available on Starter, while PRO users get advanced KODE.link QR code integration with additional features.
• Google AdSensecoreTechnology or IntegrationGoogle AdSense integration allows HeyLink.me users to monetize their pages by displaying relevant advertisements. Users earn revenue when visitors click on ads. The integration is seamless with just a few clicks to set up after site approval.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/realracingclub
• Facebookfacebook.com/realracingclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Racing Club