Olivetti
Olivetti Food Trading is a UAE-based B2B food distributor serving the HORECA sector since 2012 with 400+ premium products, temperature-controlled cold chain logistics, and a portfolio of private label brands under the Nouhra Group.
- Company typePrivate
- Founded2012
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Olivetti does
Olivetti Food Trading is a UAE-based B2B food distribution company founded in 2012 as part of the Nouhra Group. The company specializes in sourcing, packaging, and distributing a comprehensive portfolio of 400+ premium food products to the HORECA sector (Hotels, Restaurants, and Catering establishments) across the UAE. Its product range spans fresh produce, premium proteins, dairy and bakery, artisan ingredients, frozen foods, spices, oils, and specialty Middle Eastern items sourced from international brands as well as proprietary private label brands including Le Chef (olives, pickles, tahina, oils, dairy), HI-Healthy (plant-based meat alternatives), Mechaalany (Lebanese pickles and preserves), Abi Nasr (Turkish coffee), and others.
The company operates a temperature-controlled supply chain anchored by 16,000+ sqft of warehouse capacity covering ambient, chilled, and frozen storage zones in Dubai, complemented by a fleet of 6 temperature-controlled vehicles supporting cold chain distribution. Operational infrastructure includes advanced inventory tracking systems designed to maintain product availability and a zero-stock-out record since launch. The company holds ISO 22000 certification for food safety management and emphasizes 24/7 customer service with industry-specialist account managers positioned as "business developers."
Olivetti's go-to-market is a sales-led enterprise field motion targeting HORECA accounts, with a stated base of 500+ customers across hotels, restaurants, and catering companies in the UAE. Revenue is generated through transactional B2B distribution of both third-party and private label products, with quote-based pricing tailored to customer requirements. The business is privately held under the Nouhra Group umbrella, with no disclosed funding rounds, M&A activity, or external institutional investment.
Olivetti firmographics
Firmographics- Name
- Olivetti
- Legal name
- Olivetti Food Trading
- Website
- https://olivettifood.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olivetti Food Trading is a UAE-based B2B food distributor serving the HORECA sector since 2012 with 400+ premium products, temperature-controlled cold chain logistics, and a portfolio of private label brands under the Nouhra Group.
- Ownership category
- akta.pro rank
Olivetti industry classification
Industry- Product category
- HORECA Food Distribution
- NAICS
- Food Manufacturing (311), Other Food Manufacturing (3119)
- SIC
- Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)
- akta.pro primary industry
- Foodservice / HORECA Produce Wholesale (AFAIACAI)
- akta.pro secondary industries
- Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA), Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)
Keywords
Where Olivetti is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Olivetti business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food Product Distribution: Distribution of premium food products to HORECA sector including fresh produce, proteins, dairy, bakery, frozen foods, spices, oils, and specialty ingredients from world-renowned brands
- Private Label Products: Sale of own branded products including Le Chef, HI-Healthy, Mechaalany brands across olives, pickles, tahina, frozen foods, dairy, and spices
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Olivetti product offering
Product offeringCore offering
Olivetti Food Trading is a B2B food distribution and repackaging company serving the UAE's HORECA (Hotels, Restaurants, Catering) sector with over 400 premium food products spanning fresh produce, proteins, dairy, bakery, frozen foods, spices, oils, and specialty ingredients. It supplements third-party brands with a portfolio of private label brands (Le Chef, HI-Healthy, Mechaalany, Maderra, Abi Nasr, Yamama, Al Kanater, Daaboul, Salloum, Vilal, Motemayez, Kamell Badawi Bsat, Originella, Herman) and operates its own temperature-controlled warehouse and delivery fleet.
Product overview
Olivetti Food Trading is a HORECA food distribution company serving the UAE hospitality sector since 2012. The company operates as a distribution platform offering over 400 premium food products across multiple categories including Fresh Produce, Premium Proteins, Artisan Ingredients, and Dairy & Bakery. The product portfolio consists of both distributed international brands and proprietary private label brands — primarily Le Chef (spanning olives, pickles, tahina, oils, dairy, frozen foods, spices, grains, vinegars, and sweets), HI-Healthy (plant-based meat alternatives), Mechaalany (pickles and preserves), and Abi Nasr (Turkish coffee). The company provides temperature-controlled logistics and warehousing alongside product distribution, with international certifications ensuring quality standards.
Differentiator
Problem solved
Functional benefit
Brands
- HI-Healthy: Plant-based meat brand offering frozen appetizers and ready-to-cook specialties including Samosa, Spring Rolls, Kebab, Sambusak, and Kebbeh, crafted in the UAE.
- Le Chef
- Al Kanater
- Mechaalany
- Motemayez
- Misk
- Abi Nasr
Products and services
- Le Chef Premium private label brand for olives, pickles, tahina, pastes, cooking oils, dairy products, Arabic sweets, jams, frozen Lebanese specialties, vinegars, molasses, grains, rice, and spices, distributed to UAE HORECA customers.
- HI-Healthy Plant-based meat alternatives brand offering frozen appetizers and ready-to-cook specialties including Samosa, Spring Rolls, Kebab, Sambusak, and Kebbeh, crafted in the UAE for the hospitality and food service industry.
- Mechaalany Authentic Lebanese pickles and preserved vegetables including cucumber pickles, mixed pickles, chili pickles, turnip pickles, grape leaves, and makdous.
- Abi Nasr Premium Turkish Coffee crafted in Lebanon with rich aroma and authentic Middle Eastern tradition, distributed to HORECA customers.
- Maderra Premium Extra Virgin Olive Oil sourced from Lebanon and UAE, distributed to HORECA customers.
- Daaboul Lebanese spices, herbs, and seasonings including Seven Spices, Shawarma, Kebab, Falafel spices, and various dried herbs.
- Al Kanater Premium tahina and sesame-based pastes sourced from Lebanon, distributed to HORECA customers.
- Yamama Pomegranate molasses and traditional Lebanese condiments, distributed to HORECA customers.
- B2B Food Distribution Service End-to-end B2B food distribution service for the UAE HORECA sector, including sourcing of 400+ premium products, temperature-controlled warehousing in a 16,000 sqft facility, cold chain logistics via 6 refrigerated vehicles, and 24/7 customer service for hotels, restaurants, and catering companies.
Quantifiable outcome
- Zero stock-outs since 2012
- +3 more outcomes
Companies that use Olivetti
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Olivetti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Olivetti partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Olivetti competitors and assessment
Company assessmentRegional players
- Barakat Group of Companies: UAE-based food distribution group specializing in fresh produce, frozen foods, and meat for the HORECA and retail channels. Comparable product mix and customer base, operating in similar UAE geography.
- Almunajem Foods (Saudi Arabia): Major Saudi Arabian foodservice and food distribution company serving HORECA and retail. Operates a similar cold-chain distribution model regionally, primarily in Saudi Arabia rather than the UAE.
- AYS Food Distribution: UAE-based foodservice distributor serving hotels, restaurants, and catering with fresh, frozen, and ambient products. Comparable to Olivetti in product breadth and HORECA focus within the same UAE market.
Broad incumbents
- Nestlé Professional Middle East: Foodservice arm of Nestlé operating across the Middle East, supplying branded food products, beverages, and culinary solutions to HORECA customers. Overlaps with Olivetti in ingredient supply to hotels and restaurants at a much larger scale.
- Bidfood UAE: UAE arm of Bidfood Group, one of the world's largest foodservice distributors. Serves HORECA and institutional customers with a broad portfolio of ambient, chilled, and frozen products across the UAE.
- Fresh Del Monte (Middle East): Global fresh produce and prepared foods supplier with established Middle East foodservice operations. Competes with Olivetti in fresh produce and fresh-cut distribution to UAE HORECA customers.
Direct peers
- Kibsons International: Major UAE fresh produce and foodservice distributor serving HORECA customers across the Emirates. Comparable business model focused on B2B supply of fresh and ambient products to hotels and restaurants.
- Classic Fine Foods (UAE): Specialty gourmet and premium foodservice distributor operating across the GCC, including the UAE. Competes directly with Olivetti in premium ingredients, cheeses, charcuterie, and specialty categories for the HORECA sector.
- Chef Middle East: Leading UAE-based HORECA foodservice distributor offering premium ingredients, fresh produce, proteins, and specialty products to hotels, restaurants, and catering. Direct competitor to Olivetti in the same Dubai/UAE market with overlapping product categories.
- Transmed (UAE): Regional foodservice and FMCG distributor with operations across the Middle East, including a strong UAE presence. Competes in food distribution to hotels, restaurants, and institutional customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Olivetti social profiles
Digital presenceOlivetti compliance and trust
Trust signalCompliance1 record
Olivetti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olivetti leadership team
Management profileNumber of profiles
Olivetti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olivetti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olivetti
What does Olivetti do?
Olivetti Food Trading is a B2B food distribution and repackaging company serving the UAE's HORECA (Hotels, Restaurants, Catering) sector with over 400 premium food products spanning fresh produce, proteins, dairy, bakery, frozen foods, spices, oils, and specialty ingredients. It supplements third-party brands with a portfolio of private label brands (Le Chef, HI-Healthy, Mechaalany, Maderra, Abi Nasr, Yamama, Al Kanater, Daaboul, Salloum, Vilal, Motemayez, Kamell Badawi Bsat, Originella, Herman) and operates its own temperature-controlled warehouse and delivery fleet.
Is Olivetti a public or private company?
Olivetti is a private company. It is classified as corporate owned and is currently operating.
When was Olivetti founded?
Olivetti was founded in 2012. It employs 11 to 50 people.
Where is Olivetti based?
Olivetti is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Olivetti make money?
Two revenue lines are on record. Food Product Distribution is the primary driver. The others are private Label Products.
Who are Olivetti's main competitors?
Regional players on record are Barakat Group of Companies, Almunajem Foods (Saudi Arabia) and AYS Food Distribution. Broad incumbents are Nestlé Professional Middle East, Bidfood UAE and Fresh Del Monte (Middle East). Direct peers are Kibsons International, Classic Fine Foods (UAE), Chef Middle East and Transmed (UAE).
Does Olivetti have an API?
No public API is recorded for Olivetti.
What industry is Olivetti in?
Olivetti's product category is HORECA Food Distribution. Its primary akta.pro industry code is AFAIACAI, Foodservice / HORECA Produce Wholesale, with a secondary code of AFAIAIAA, Ethnic Groceries & Shelf-Stable Foods Wholesale. Its NAICS code is 311 and its SIC code is 5141.