MediaWeek
MediaWeek is an Australian B2B trade publication delivering daily news, ratings, and analysis on the television, radio, publishing, digital, agency, and marketing sectors to media industry professionals across Australia, operating as a brand within Vinyl Group.
- Company typePrivate
- Founded2000
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What MediaWeek does
MediaWeek is an Australian B2B trade publication serving the country's media and marketing industry. Operating since 2000 under Vinyl Group Operations Pty Ltd as part of the Vinyl Group portfolio, MediaWeek positions itself as 'Australia's Media Industry Bible,' delivering daily news, analysis, and ratings coverage across television, radio, publishing, digital streaming, retail media, out-of-home advertising, agencies, marketing, and technology sectors. Its audience comprises professionals working across Australian TV networks, radio stations, streaming platforms, publishers, agencies, and broadcast organizations, who consume editorial coverage for competitive intelligence, sector news, and career information.
The core product is a digital publishing platform (mediaweek.com.au) organized into vertical content sections, supplemented by the free daily Mediaweek Morning Report email newsletter, MW Podcasts, a dedicated Jobs vertical, and two annual awards programs — the Mediaweek 100 power list recognizing established industry leaders and the Next of the Best Awards recognizing emerging talent. Underlying technology is a standard digital content management system with no disclosed proprietary features, APIs, integrations, or AI capabilities; the platform relies on conventional digital publishing and email distribution mechanics.
The revenue model is not publicly disclosed but is consistent with standard B2B trade media economics: advertising and sponsored content across the website and newsletter, event sponsorship tied to the Mediaweek 100 and Next of the Best franchises, and recruitment advertising via the Jobs vertical. The newsletter is explicitly free, and no paid subscription pricing is available. Operations are concentrated in Sydney (headquarters at The Commons, 388 George Street), with a national Australian geographic scope and 11-50 employees. Leadership contact information identifies a General inbox, an Editorial inbox ([email protected]), and a Commercial inbox ([email protected]), with Philip Luker listed as Founder.
MediaWeek firmographics
Firmographics- Name
- MediaWeek
- Legal name
- Vinyl Group Operations Pty Ltd
- Website
- https://mediaweek.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MediaWeek is an Australian B2B trade publication delivering daily news, ratings, and analysis on the television, radio, publishing, digital, agency, and marketing sectors to media industry professionals across Australia, operating as a brand within Vinyl Group.
- Ownership category
- akta.pro rank
MediaWeek industry classification
Industry- Product category
- Trade Media Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industry
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
Keywords
Where MediaWeek is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MediaWeek business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
MediaWeek product offering
Product offeringCore offering
MediaWeek is an online commercial media industry publication providing breaking news, analysis, ratings data, podcasts, and editorial coverage for Australian media and marketing professionals. It operates as a digital-first trade publication covering television, radio, publishing, digital streaming, retail media, out-of-home advertising, agencies, marketing, and technology sectors, complemented by a free daily email newsletter and annual industry awards programs.
Product overview
MediaWeek is a media industry publication serving as 'Australia's Media Industry Bible.' The company operates a unified content platform delivering news across multiple channels, including its core website with editorial coverage of TV, radio, publishing, digital streaming, retail media, out-of-home advertising, agencies, marketing, and technology sectors. The product portfolio includes the free Mediaweek Morning Report daily newsletter, the Mediaweek 100 annual awards/power list, the Next of the Best Awards for emerging talent, and MW Podcasts. MediaWeek also maintains jobs and events verticals. The publication is owned by Vinyl Group Operations Pty Ltd.
Differentiator
Problem solved
Functional benefit
Brands
- Mediaweek Morning Report: Free daily email newsletter delivering key media, marketing, and agency news each morning.
- Mediaweek 100
- Next of the Best Awards
Products and services
- Mediaweek Morning Report Free daily email newsletter that delivers the most important Australian media, marketing, and agency news each morning to industry professional subscribers.
- Mediaweek 100 Annual power list and awards program recognizing top performers and leaders in the Australian media industry, with winners announced yearly.
- Next of the Best Awards Annual awards program recognizing emerging talent and rising stars in the Australian media industry.
- MW Podcasts Podcast series covering Australian media industry news, interviews, and analysis for media professional listeners.
- Mediaweek.com.au Website Core digital publication platform delivering editorial coverage of Australian media, broadcast, publishing, digital streaming, agencies, marketing, and technology sectors to industry professionals.
Companies that use MediaWeek
Customer profileSegments1 record
Ideal customer profiles1 record
MediaWeek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MediaWeek partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
MediaWeek competitors and assessment
Company assessmentBroad incumbents
- Campaign Asia: Regional advertising and media trade publication covering Asia-Pacific with overlapping audience of agency and marketing professionals, similar B2B trade positioning.
- Variety: Major entertainment industry trade publication with similar business model (editorial coverage, awards, events) covering an adjacent vertical to MediaWeek's media industry focus.
- Adweek: Leading US-based media and advertising trade publication with a multi-format portfolio (website, newsletters, events, podcasts) that mirrors MediaWeek's structure at significantly greater scale.
Direct peers
- The Drum: Global trade publication covering marketing, media, and advertising industries with daily editorial, newsletters, and awards programs — closely comparable to MediaWeek's editorial and commercial mix.
- AdNews: Australian advertising and media industry news outlet with comparable trade publication format, covering agencies, campaigns, and industry personnel changes that directly compete with MediaWeek.
- B&T Magazine: Australian advertising, media, and marketing trade publication targeting the same B2B audience as MediaWeek, with overlapping coverage of agencies, campaigns, and industry awards.
- MediaPost: US trade publisher focused on media, marketing, and advertising with daily newsletters and vertical-specific publications — directly comparable in editorial scope and B2B trade publishing model.
- Mumbrella: Australian trade publication covering media, marketing, and advertising with comparable B2B editorial model and audience overlap with MediaWeek. Closest direct competitor for Australian media industry news share.
Regional players
- TV Tonight: Australian-focused TV industry publication with deep ratings coverage and trade editorial, overlapping with MediaWeek's TV ratings vertical but specializing more narrowly in broadcast.
- Radio Today: Australian radio industry trade publication covering ratings, personnel, and commercial developments — directly overlapping with MediaWeek's radio vertical coverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MediaWeek social profiles
Digital presenceMediaWeek financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaWeek leadership team
Management profileNumber of profiles
Profiles1 record
MediaWeek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaWeek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaWeek
What does MediaWeek do?
MediaWeek is an online commercial media industry publication providing breaking news, analysis, ratings data, podcasts, and editorial coverage for Australian media and marketing professionals. It operates as a digital-first trade publication covering television, radio, publishing, digital streaming, retail media, out-of-home advertising, agencies, marketing, and technology sectors, complemented by a free daily email newsletter and annual industry awards programs.
Is MediaWeek a public or private company?
MediaWeek is a private company. It is classified as corporate owned and is currently operating.
When was MediaWeek founded?
MediaWeek was founded in 2000. It employs 11 to 50 people.
Where is MediaWeek based?
MediaWeek is headquartered in Sydney, Australia, in the Oceania region.
Who are MediaWeek's main competitors?
Broad incumbents on record are Campaign Asia, Variety and Adweek. Direct peers are The Drum, AdNews, B&T Magazine, MediaPost and Mumbrella. Regional players are TV Tonight and Radio Today.
Does MediaWeek have an API?
No public API is recorded for MediaWeek.
What industry is MediaWeek in?
MediaWeek's product category is Trade Media Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 513120 and its SIC code is 2721.