Windo Displays

What Windo Displays does

Windo Displays, legally Floorwindo International B.V., is a privately held Dutch designer and manufacturer of reusable in-store advertising display hardware, headquartered in The Hague, Netherlands. Founded in 1994 by Thijs Rietveld, the company has built a three-product portfolio — FloorWindo® (reusable floor poster frames in A0, A1, and 4A4 formats), DeskWindo® (ultra-thin counter mat poster displays), and PromoDek® (modular snap-together flooring for trade shows and showrooms) — all centered on the concept of replaceable graphic inserts that avoid the waste and cost of single-use floor decals. Its proprietary CleargriP™ scratch-resistant window and FloorfiX™ anti-slip grid carry NFSI and ADA certifications, which the company positions as key safety differentiators for high-traffic retail environments.

The company's technology stack is fundamentally mechanical and material-science based rather than software-enabled: products are physical frames with anti-slip bases, curved-edge counter mats, and interlocking flooring tiles rated for 1,250 kg per 10x10 cm. There is no native app, API, or digital integration — the product is bought once and reused across multiple poster/graphic campaigns by the customer physically swapping inserts.

Windo Displays generates revenue through one-time hardware sales at unit prices ranging from $12 (small DeskWindo) to $1,981 (large PromoDek 3x6m package). The go-to-market is multi-channel: a self-serve e-commerce shop on its own website (with 2–3 business day shipping for in-stock items), a global reseller/dealer network with a public partner locator, and direct quote-based sales for larger enterprise volumes and custom requirements. The customer base is diverse and predominantly enterprise, spanning retail (7-Eleven, Carrefour, MediaMarktSaturn, Staples, JYSK, Hornbach), QSR (McDonald's, Burger King, Subway), automotive (Mercedes-Benz), healthcare/pharma (Bayer, Novartis, CVS, Royal Canin), energy (Shell, Esso, Repsol), telecom (T-Mobile), CPG (PepsiCo, Heineken, Philips), and government (USPS, Canada Post). The company is founder-owned, has no disclosed external funding, no subsidiaries, and no M&A activity in the available data.

Name

Windo Displays

Legal name

Floorwindo International B.V.

Website

https://windodisplays.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Windo Displays is a Dutch designer and manufacturer of reusable in-store advertising display systems — including floor poster frames, counter mats, and modular trade show flooring — sold to retail, QSR, automotive, and other enterprises across 50+ countries through e-commerce, resellers, and direct enterprise sales.

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Product Sales: One-time hardware sales of display products including FloorWindo, DeskWindo, and PromoDek systems. Products are purchased once and reused for multiple campaigns by replacing posters/graphics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Windo Displays (legal entity: Floorwindo International B.V.), founded in 1994 and based in The Hague, Netherlands, manufactures and sells floor-level advertising and point-of-purchase display hardware. Its three flagship product lines are the FloorWindo® floor poster display, the DeskWindo® counter mat display, and the PromoDek® modular flooring system, supplied to enterprise retail chains, quick-service restaurants, gas stations, postal services, trade show exhibitors, and automotive showrooms.

Product overview

Windo Displays is a provider of reusable, physical in-store advertising display products, not a software platform. The product portfolio consists of three core hardware product lines: FloorWindo® (floor-standing poster displays in A0, A1, and 4xA4 formats with slip-resistant certification), DeskWindo® (ultra-thin counter mat poster displays in A4, A3, US Letter, and Tabloid sizes), and PromoDek® (modular snap-together flooring systems for trade shows and events). All products feature exchangeable poster graphics and are designed for long-term reuse across multiple advertising campaigns. The products are sold with standard black or grey frames and offer customization options including colored frames and full-color screen printing from 500 pieces.

Differentiator

Problem solved

Functional benefit

Brands

• FloorWindo®: Exchangeable floor poster display for in-store floor advertising. Available in A0, A1, and 4A4 sizes. Features include CleargriP™ scratch-resistant surface and FloorfiX™ anti-slip grid.
• DeskWindo®
• PromoDek®

Products and services

• FloorWindo® A floor-level poster display product designed to hold advertising graphics at the point of purchase in high-traffic commercial environments such as retail stores, quick-service restaurants, gas stations, post offices, trade shows, and automotive showrooms. Targeted at enterprise brand owners (e.g., 7-Eleven, McDonald's, Shell, USPS) that run in-store promotional campaigns.
• DeskWindo® A counter mat display product intended for point-of-purchase advertising on retail counters and service desks. Aimed at enterprise retail and service-counter environments where branded promotional graphics sit directly in front of the customer.
• PromoDek® A modular flooring system for promotional and event use, designed to be assembled into branded floor surfaces at trade shows, showrooms, and other commercial environments. Targeted at trade show exhibitors, automotive showrooms, and brand activation teams.

Quantifiable outcome

• Sales increase of 20-50% using floor advertising
• +4 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Newtec Systems Inc.regionalChannel Partner/ Reseller/ DistributorListed as a Canadian reseller partner for Windo Displays products, specifically serving the Canadian market through their partner locator program.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Vista System: Modular signage and display frame systems with interchangeable graphic inserts for retail and corporate environments. Comparable to Windo's modular, reusable display approach but oriented to wall and counter signage.

Direct peers

• Siffron: North American supplier of retail merchandising and in-store display solutions including sign holders, shelf strips, and POP components. Comparable to Windo as a focused competitor in reusable retail display hardware.
• Deflecto: U.S.-based manufacturer of point-of-purchase displays, sign holders, literature displays and protective barriers sold to retailers and QSRs. Comparable to Windo as both make reusable in-store display hardware for the same customer base.
• Stylus Plastics: UK manufacturer of plastic sign holders, leaflet dispensers, and point-of-sale display products for retail. Comparable to Windo as a focused peer in countertop and shelf-edge display hardware.
• Interstore by Weichelt: European provider of retail fixtures, shop-in-shop concepts and in-store display systems for global brands. Comparable to Windo as a peer in reusable in-store display and merchandising hardware.

Broad incumbents

• Menasha Corporation: U.S. manufacturer of retail-ready packaging, point-of-purchase displays, and merchandising solutions for CPG brands and retailers. Comparable to Windo as a larger, broader-scope player in the same retail POP display category.
• Visplay (Vitra): Swiss/German premium retail display and shop-in-shop systems provider. Comparable to Windo as a more design-led and higher-priced peer in retail floor and modular display solutions.
• TPH Global Solutions: Provider of in-store marketing, print, signage and display services to retail and consumer brands. Comparable to Windo as an end-to-end retail marketing partner with overlapping display hardware offerings.
• Chargeurs Display Solutions: Global provider of display materials, premium substrates and merchandising solutions for retail. Comparable to Windo as a much larger incumbent serving the same retail visual merchandising category with broader product breadth.

Regional players

• Probo Group: Dutch print, signage and display provider serving European retailers with in-store communication products. Comparable to Windo as a fellow Netherlands-based player in retail display and visual merchandising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/windodisplays
• LinkedInlinkedin.com/company/windo-displays
• Instagraminstagram.com/windodisplays
• Xx.com/windodisplays

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windo Displays