Hertford RFC

What Hertford RFC does

Hertford RFC (legal name: Hertford Rugby Football Club) is a privately operated community rugby union club based at Hoe Lane, Ware, Hertfordshire, SG12 9NZ. The club fields approximately 30+ teams spanning the full age and ability spectrum, including senior men's (1st XV through Vets XV plus a Returning Players program), Women's XV, Girls' youth teams from U12 to U18, Colts and youth teams from U13 through U18, and Mini sections from U7 through U12 plus a Minis Girls touch team. It is RFU accredited and competes in the England Rugby London & SE Division, with county-level affiliation to Hertfordshire RFU and a Saracens DPP partnership for talent development. The club markets itself as 'the mighty Hoe Lane' and is community-led, recruiting through local schools, word-of-mouth, and grassroots engagement including school holiday rugby camps and a Development Squad starting from school Year 1.

The club's core technology layer is the Pitchero platform, which powers its website (hertfordrfc.co.uk), membership sign-up, fixture scheduling, payment processing (via bit.ly/HRFCGMS), and media content delivery. There is no proprietary technology, mobile app, or API offering. Operational products are organized around team categories and supplemented by ancillary services including Supporters Lunches hospitality, a club shop operated through partner Tylers Sportswear, an online subscription payment system, and a club lottery. Coaching staff are DBS-checked and first-aid qualified, and the club promotes 'TREDS' values (Teamwork, Respect, Enjoyment, Discipline, Sportsmanship).

Hertford RFC's revenue model is a mix of recurring membership subscriptions across team categories, multi-tier sponsorship from local and regional businesses (Main: Walter Cooper; Platinum: RoseTree; Gold: EBS, Datum, Morelli; plus shirt, Development Squad, and general sponsors), bar and food/beverage sales during matches and events at the Hoe Lane clubhouse, and merchandise sales via Tylers Sportswear. Marketing is community-led and conducted through Facebook, Twitter/X, Instagram, the Pitchero website, email newsletters, and word-of-mouth referrals, with no paid acquisition or formal pricing publicly disclosed.

Name

Hertford RFC

Legal name

Hertford Rugby Football Club

Website

https://hertfordrfc.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hertford RFC is a privately operated community rugby union club in Ware, Hertfordshire, running 30+ teams from U7 mini rugby through senior men's, women's, and veterans sections. It generates revenue from membership subscriptions, multi-tier local sponsorships, bar and hospitality, and merchandise, serving the Hertfordshire community under RFU accreditation.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Rugby union club
• Community sports club
• Youth rugby programs
• Rugby coaching services
• Amateur rugby competition

Headquarters

HQ city

Ware

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual and seasonal membership fees paid online through the club's subscription system (bit.ly/HRFCGMS). Includes multiple team categories from mini rugby through to senior and veterans.
2. Sponsorship: Multiple sponsorship tiers including Main Club Sponsor (Walter Cooper), Platinum Sponsor (RoseTree), Gold Sponsors (EBS, Datum, Morelli), and various shirt sponsors and general sponsors.
3. Bar and Facilities: Clubhouse bar open for matches and events, generating revenue from food and beverage sales. Supporters lunches are hosted with catering component.
4. Merchandise: Club shop operated through Tylers Sportswear for merchandise sales including kits and apparel.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hertford RFC is a community rugby union football club operating 30+ competitive teams across mini (U7–U12), youth (U13–Colts), women's and girls', and senior men's (1st XV through 5th Vets XV) sections. The club delivers structured rugby participation, coaching, and competitive fixtures at its RFU-accredited Hoe Lane facility in Ware, Hertfordshire, supported by membership subscriptions, sponsorships, bar/event revenue, merchandise, and holiday rugby camps.

Product overview

Hertford RFC operates as a community rugby football club offering a comprehensive range of rugby teams and programs. The club provides a unified multi-team structure spanning senior men's (1st XV through Vets XV), women's and girls' teams (U12 to Women's XV), youth programs (U13 to Colts), and mini rugby for children ages 5-12. The club supplements its core rugby offerings with supporter engagement services including matchday lunches, a club shop, online subscription payments, and holiday rugby camps. The club is affiliated with England Rugby, Hertfordshire RFU, and operates as an RFU accredited club with Saracens DPP partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Hertford RFC Senior Men's Teams
• Hertford RFC Women's and Girls' Teams
• Hertford RFC Youth Teams
• Hertford RFC Mini Teams
• Supporters Lunches
• Club Shop (Merchandise via Tylers Sportswear)
• Club Lottery
• Half Term Rugby Camp
• Online Subscription Payment System

Quantifiable outcome

• Active participation across 30+ teams from mini to senior levels

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, minor and major.

• Walter CoopercoreOthersMain Club Sponsor - primary commercial sponsor providing main club sponsorship support. Walter Cooper is a building/construction company based in the UK.
• RoseTreecoreOthersPlatinum Sponsor - high-level sponsorship support for the club. RoseTree Group appears to be a property/construction related business.
• EBS (Entire Building Solutions)minorOthersGold Sponsor - building solutions company providing sponsorship at Gold tier level.
• Datum (Datum CCM)minorOthersGold Sponsor - Datum CCM providing sponsorship support.
• MorelliminorOthersGold Sponsor - local business providing Gold tier sponsorship.
• City BrickworkminorOthers1st XV Shirt Sponsor - branding on the main senior team shirt.
• Duffield HarrisonminorOthersGeneral club sponsor - likely a professional services firm.
• Herts & Essex Windows and DoorsminorOthersGeneral club sponsor - home improvement company.
• SWCOminorOthersSponsor for Development Squad - supporting youth and development rugby programs.
• Leading Environmental SolutionsminorOthersGeneral club sponsor - environmental services company.
• LongmoresminorOthersGeneral club sponsor - law firm based in Hertfordshire.
• DSCOminorOthersSponsor for Development Squad - supporting youth rugby development.
• England Rugby (RFU)coreStrategic or Co-development PartnerNational governing body affiliation through England Rugby London & SE Division. RFU accredited club status. Provides pathway access, competition frameworks, and governance support.
• Hertfordshire RFUcoreStrategic or Co-development PartnerCounty rugby union affiliation providing county competition pathways, representative team selections, and county-level support for clubs in Hertfordshire.
• Saracens DPP (Development Player Programme)majorStrategic or Co-development PartnerProfessional rugby union club development pathway partnership providing talent identification and development opportunities for youth players.
• PitcherocoreTechnology or IntegrationClub website and management platform provider powering the club's digital presence, membership management, fixture scheduling, and media content delivery.
• Tylers SportswearminorChannel Partner/ Reseller/ DistributorOfficial club shop partner providing merchandise catalogue and online sales for club kits and apparel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shelford RFC: Cambridgeshire-based amateur rugby club and named Hertford RFC fixture opponent; comparable community club structure with senior men's, mini, and youth sections funded by memberships and local sponsorship.
• Medway RFC: Kent-based amateur rugby club named as a Hertford RFC opponent in recent fixture records; comparable community club running senior and junior teams with local sponsor and membership revenues.
• Bishop's Stortford RFC: Competing Hertfordshire rugby union club fielding senior men's, women's, and mini/youth sections; listed as one of Hertford RFC's direct opponents in the London & SE England leagues and the closest geographic comparable in scale.
• Woodford RFC: Essex/Epping Forest-based amateur rugby club in the same London & SE competitive pool as Hertford RFC; comparable multi-section community club with similar member-subscription model.
• Barnet Elizabethans RFC: North London amateur rugby club in the same London & SE competitive set as Hertford RFC; comparable community-club structure, age-range coverage, and revenue model.
• Harpenden RFC: Nearby Hertfordshire amateur rugby club listed as a Hertford RFC opponent; operates the same multi-age, multi-team community club structure with subscription and sponsorship-based funding.
• Verulamians RFC: St Albans-based amateur rugby club listed as a Hertford RFC opponent; comparable Hertfordshire-area community club running senior, youth, and mini sections with local sponsorship funding.
• Fullerian RFC: London-based amateur rugby club in the same London & SE England competitive set as Hertford RFC; comparable operating model of multi-team community rugby with subscription and local sponsorship funding.
• Ampthill RUFC: Large Bedfordshire-based community rugby club competing in the same London & SE England tier; operates a similarly broad multi-section model across seniors, women, youth, and minis — a direct comparable for squad depth and community engagement.
• Datchworth RFC: Small Hertfordshire amateur rugby club listed as a direct Hertford RFC opponent; comparable in scale and community-based operating model with similar local-sponsor revenue mix.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HertfordRFC
• Facebookfacebook.com/HertfordRFC
• Instagraminstagram.com/hertfordrfc
• LinkedInlinkedin.com/company/hertford-rugby-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertford RFC