What Colony Square does

Colony Square is a mixed-use real estate development located at the corner of 14th and Peachtree Streets in Midtown Atlanta. Originally opened in the 1970s as the first mixed-use development in the Southeast, it was acquired and reimagined by North American Properties between 2018 and 2021 in a $400M+ redevelopment branded #CSReimagined. The property is managed by Jamestown, L.P., a holding investment company, and comprises approximately 940,000 square feet of class A office space across four buildings (100, 300, 400, 500), 160,000 square feet of retail and restaurant space, a 20,000-square-foot chef-driven food hall (Politan Row, operated by Politan Group), 40,000 square feet of open-air greenspace (The Plaza, The Grove, The Patio), 262 luxury residences, and The Starling, a 466-room Curio Collection by Hilton hotel. There is no proprietary technology platform; the underlying stack consists of standard property management systems, digital wayfinding kiosks, an LED event screen, and a pay-to-park garage, with Google Analytics and Meta Pixel deployed for marketing analytics.

The business model is multi-stream real estate operations. Office leasing is handled through CBRE, retail and restaurant leasing through Jamestown, and specialty leasing (pop-ups and experiential retail) is run internally. Revenue streams include recurring subscription-style base rent from office and retail tenants, hotel operations revenue (The Starling), luxury residential rents (Colony House), event and sponsorship income from 200+ annual community events, parking and valet fees (self-park at $6 per 30 minutes, $30 daily max), and short-term specialty leasing. Pricing is quote-based and not publicly disclosed for office and retail leases, with multi-year contract cadences. The property serves four primary customer segments: enterprise office tenants (Adobe, Jones Day, HOK, Paul Hastings, Taboola, WebMD, Audacy), retail and restaurant tenants (~150+ storefronts), luxury residents and hotel guests, and event attendees/visitors from the surrounding Midtown Atlanta community.

Go-to-market relies on a direct-to-consumer community programming strategy (Movies On The Square, Yoga On The Square, Groovin' On The Square, Colony Kids), supported by an active Instagram presence (@colonysquareatl), email mailing list, PR/earned media, and a tiered sponsorship model led by partners such as Kaiser Permanente and Primrose School of Midtown. The property self-positions as 'Midtown's Living Room' and has generated 5.2M+ unique social impressions and 600+ annual visitors to its helipad through these activations.

Name

Colony Square

Legal name

Colony Square

Website

https://colonysquare.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Colony Square is a mixed-use real estate property in Midtown Atlanta comprising ~940,000 sq ft of class A office, 160,000 sq ft of retail and restaurants, a Politan Row food hall, 262 luxury residences, and a 466-room Hilton hotel, managed by Jamestown, L.P.

Ownership category

akta.pro rank

Product category

Mixed-Use Commercial Real Estate

NAICS

Rental and Leasing Services (532), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Lessors Of Real Property, Nec (6519), Investors, Nec (6799)

akta.pro primary industry

Urban serviced apartments (city-centre) (THAMACAA)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG)

Keywords

• Mixed-use real estate
• Class A office leasing
• Retail leasing
• Food hall operations
• Commercial property management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Office Leasing: Colony Square leases nearly one million square feet of class A office space across multiple buildings (Buildings 100, 300, 400, 500) to commercial tenants, generating recurring base rent income. Buildings feature high-speed Gigabit Internet and a 2.0/1,000 parking ratio.
2. Retail and Restaurant Leasing: Approximately 160,000 square feet of retail and restaurant space is leased to tenants including AYA Medical Spa, BODYROK, IPIC Theaters, and multiple dining establishments. Food hall Politan Row features 14+ vendor concepts.
3. Hotel Operations: The Starling, Curio Collection by Hilton, a 466-room hotel located within the property, operates as an anchor tenant contributing to property ecosystem traffic and prestige.
4. Luxury Residences: 262 luxury residences (Colony House) generate residential rental income and sustain a live/work/play community within the property.
5. Events and Sponsorships: Colony Square hosts 200+ events per year and offers sponsorship opportunities for companies seeking experiential marketing at the property. The property also sells advertising (digital and print on-site).
6. Parking Revenue: The property operates a 24-hour pay-to-park garage with self-parking rates of $6 per 30 minutes and a daily max of $30. Valet services are also available.
7. Specialty Leasing: Temporary pop-up shops, kiosks, and experiential retail programming are offered through specialty leasing, providing short-term revenue and tenant diversification.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Colony Square is a mixed-use real estate development in Midtown Atlanta that leases class A office space (~940,000 sq ft across four buildings), retail and restaurant space (~160,000 sq ft with 150+ tenants), luxury residences (262 units at Colony House), and a 466-room hotel (The Starling, Curio Collection by Hilton). The property operates the Politan Row chef-driven food hall, Club Colony Square concierge services, 200+ annual community events, and a 24-hour parking/valet garage, positioning itself as a fully integrated live/work/play/dine destination.

Product overview

Colony Square is a mixed-use development at the corner of 14th and Peachtree Streets in Midtown Atlanta, originally built in the 1970s as the first-ever mixed-use community in the Southeast. The reimagined property (completed 2021) offers a portfolio of interconnected products: approximately 940,000 square feet of class A office space across four buildings (100, 300, 400, 500) with Wired Certified Platinum rating; 160,000 square feet of retail space featuring 150+ shops and services including AYA Medical Spa, BODYROK Pilates, IPIC Theaters, onlYoga, Lotus Flower Om, MassageLuXe, Lush Nail Bar, Tend Dental, Primrose School, Spaces, and Truist Bank; a flagship Politan Row food hall (20,000 sq ft) with 15+ local culinary vendors; over 20 full-service restaurants including Holeman & Finch, 5Church, Serena Pastificio, Cuevacía, Saints + Council, and multiple quick-service options; 262 luxury residences; and The Starling hotel (466 rooms, Curio Collection by Hilton). Supporting amenities include Club Colony Square concierge services, The Plaza (40,000 sq ft event greenspace), The Grove pocket park, The Patio outdoor dining area, and The Loop Lounge rideshare hub. The property hosts 200+ annual events including Movies On The Square, Colony Kids, Yoga On The Square, and Groovin' On The Square.

Differentiator

Problem solved

Functional benefit

Brands

• Politan Row: Chef-driven food hall featuring a thoughtfully curated mix of local food and beverage talent, open-air spaces, and design-forward destination for the culinarily curious
• Club Colony Square
• The Plaza

Products and services

• Class A Office Space Class A office space totaling nearly 1 million square feet across four buildings (100, 300, 400, 500), featuring efficient floorplans, high-speed Gigabit Internet, and a 2.0/1,000 parking ratio. Wired Certified Platinum rated (2019 + 2020).
• Retail and Restaurant Leasing Approximately 160,000 square feet of best-in-class retail, restaurant, and entertainment space with 150+ restaurants and shopping experiences, leased to tenants including AYA Medical Spa, BODYROK, IPIC Theaters, Truist Bank, Tend Dental, and many others.
• Politan Row Food Hall A chef-driven 20,000-square-foot food hall operated by Politan Group, featuring an all-local lineup of 14+ culinary vendor concepts including Thai, Southern, Japanese, Jamaican, Mexican, Indian cuisines, cocktail lounges, and Bar Politan.
• Luxury Residences (Colony House) 262 luxury residential units in Colony House offering a live/work/play lifestyle with concierge services, fitness amenities, and direct access to office, dining, retail, and entertainment within Colony Square.
• The Starling, Curio Collection by Hilton A 466-room vibrant, upscale hotel (Curio Collection by Hilton) with sweeping skyline views, bold decor, a see-and-be-seen terrace pool, and dining at Lantana restaurant by Chef Cole Pate. Operates as an anchor tenant contributing to property ecosystem traffic and prestige.
• Club Colony Square Concierge Resort-level hospitality program providing services including picnics on the square, dining reservations, baggage/stroller hold, wheelchair/umbrella/charger rentals, event coordination, dry cleaning, car wash, and transportation assistance. Located at the base of Building 300.
• Events and Programming Over 200 events and experiences hosted per year including Movies On The Square (first Thursdays, April-October), Colony Kids On The Square (last Tuesdays, April-October), Yoga On The Square (Wednesdays, April-October, presented by Kaiser Permanente), Groovin' On The Square (last Fridays, April-October), Stories On The Square, Game Day On The Square, and BODYROK + Brunch events.
• Parking and Valet Services 24-hour self-park garage with self-parking rates of $6 per 30 minutes and a daily max of $30. Valet services also available. IPIC parking validation provides $3.50 for 4.5 hours. Parking validation offered with $20 minimum purchase at Politan Row (90 minutes).
• Cuevacía Restaurant 2,000-square-foot Oaxacan-inspired restaurant operated by Spur Hospitality (William Pitts), featuring authentic Oaxacan cuisine with traditional ingredients and time-honored techniques, craft cocktails, over 100 agave-based spirits, and a curated library of mezcals. Designed by Courtney Goodrich of Goodrich Design.

Quantifiable outcome

• 200+ events hosted per year
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Jamestown, L.P.coreImplementation/ SI/ Consulting PartnerJamestown, L.P. is the property manager and operator of Colony Square, acting as Data Processor on behalf of the property owner. Headquartered at 675 Ponce de Leon Avenue, 7th Floor, Atlanta, GA 30308, Jamestown is an institutional real estate investment manager. Jamestown handles property management, retail/restaurant leasing, specialty leasing, marketing, and events for Colony Square. Contact: [email protected].
• CBREcoreChannel Partner/ Reseller/ DistributorCBRE handles all office leasing for Colony Square's class A office portfolio (~940,000 sq ft). Contact: Nicole Goldsmith ([email protected]). CBRE is one of the world's largest commercial real estate services firms.
• North American Properties (NAP)coreStrategic or Co-development PartnerNorth American Properties reimagined Colony Square, transforming it from a 1970s mixed-use development into 'Midtown's Living Room.' NAP led the $400M+ redevelopment (CSReimagined) from 2018 to 2021, adding Politan Row food hall, The Plaza, The Grove, and building renovations.
• Politan GroupcoreStrategic or Co-development PartnerPolitan Group operates Politan Row food hall at Colony Square — their seventh and largest food hall. Politan Group brings a best-in-class beverage experience (Bar Politan) and curated local culinary talent to the property. Open 11am-10pm daily.
• Spur Hospitality (William Pitts)majorStrategic or Co-development PartnerSpur Hospitality, led by Atlanta native William Pitts, operates Saints + Council and Cuevacía at Colony Square. Cuevacía (Oaxacan-inspired restaurant, opened January 2026) occupies 2,000 sq ft designed by Courtney Goodrich of Goodrich Design, featuring authentic Oaxacan cuisine, 100+ agave spirits, and curated mezcal library. Both restaurants anchor the dining ecosystem.
• Kaiser PermanentemajorGTM or Marketing PartnerKaiser Permanente is the presenting sponsor of Yoga On The Square, a weekly outdoor yoga event held on The Plaza every Wednesday from April to October. Kaiser Permanente also sponsors the Yoga On The Square loyalty program, with a chance to win a Yoga In The Sky experience on the helipad.
• Outspoken EntertainmentminorGTM or Marketing PartnerOutspoken Entertainment partners with Politan Row at Colony Square to host weekly Music Bingo on Mondays at 7pm, enhancing nightlife and entertainment programming at the food hall.
• Primrose School of MidtownminorGTM or Marketing PartnerPrimrose School of Midtown is the partner for Colony Kids On The Square, a monthly playdate event for kids and their grownups held on the last Tuesday of the month from April to October at The Plaza.
• The Starling, Curio Collection by HiltonmajorStrategic or Co-development PartnerThe Starling, Curio Collection by Hilton is a 466-room upscale hotel located at Colony Square at 188 14th Street NE. The hotel anchors the hospitality component of the property with sweeping skyline views, Lantana restaurant by Chef Cole Pate, terrace pool, and guest access to Colony Square's dining and retail.
• IPIC TheatersmajorChannel Partner/ Reseller/ DistributorIPIC Theaters operates Midtown's premium dine-in cinema at Colony Square, featuring plush reclining chairs and chef-driven food and beverage delivered to seats. Located in The Plaza. Parking validation: 4.5 hours for $3.50.

Scale indicators11 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Ponce City Market: Jamestown-managed mixed-use property in Atlanta that converted a historic Sears building into Class A office, retail, restaurant, and residential space. Direct peer because it shares the same owner/operator (Jamestown), the same Atlanta mixed-use positioning, and competes for the same chef-driven tenants and experiential foot traffic.
• Atlantic Station: Mixed-use development in Midtown/West Midtown Atlanta combining retail, dining, residential, and office space. Direct peer because it operates in the same Atlanta market, competes for similar retail and office tenants, and targets the same Midtown residential and daytime workforce population.
• Crocker Park: Mixed-use lifestyle development in Westlake, OH combining retail, dining, Class A office, residential, and hotel. Direct peer because it executes the same mix-and-event-led playbook targeting upper-middle-class tenants and visitors with curated food and entertainment programming.
• Avalon: North American Properties-developed mixed-use property in Alpharetta, GA, combining retail, dining, residential, office, and hotel in a walkable format. Direct peer because it was developed by the same firm (NAP) that led Colony Square's CSReimagined redevelopment and pursues an identical live-work-play positioning in the Atlanta metro.
• Mizner Park: Mixed-use development in Boca Raton, FL combining Class A office, luxury retail, dining, residential, and cultural venues. Direct peer because it pursues a similar premium mixed-use positioning with curated retail/restaurant mix and event-driven community programming.
• Santana Row: Mixed-use lifestyle center in San Jose, CA combining retail, restaurants, residential, and hotel in a dense walkable format. Direct peer because it competes for similar upscale chef-driven dining tenants and experiential retail programming in a tech-anchored urban market.
• The Domain: Large-scale mixed-use development in Austin, TX combining luxury retail, dining, Class A office, multifamily, and hotel in a walkable format. Direct peer because it competes for the same Class A office tenants, chef-driven restaurant groups, and experiential retail brands as Colony Square.
• Industry City: Jamestown-owned mixed-use complex in Brooklyn that converts industrial buildings into office, retail, food, and event space. Direct peer because it shares the Jamestown ownership/operating platform and pursues a similar repurposed-urban-property strategy targeting creative tenants and curated food halls.
• CityCentre Houston: Mixed-use development in Houston, TX combining Class A office, luxury residential, retail, dining, and hotel. Direct peer because it follows an identical mixed-use playbook of office-anchored daily activity plus curated dining and retail that Colony Square executes.

Broad incumbents

• Hudson Yards: Mega-scale mixed-use development in Manhattan combining Class A office, luxury retail, dining, residential, and a cultural anchor. Broad incumbent peer because it executes the same mixed-use playbook at a much larger scale, but operates in a different (NYC) market and serves a fundamentally different tenant base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ColonySquareATL
• Xx.com/ColonySquareATL
• LinkedInlinkedin.com/company/colony-square-atlanta-ga

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colony Square